Golf Marketing: Content vs Marketing

Find the Green : A Guide to Golf Management

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6y ago 14:48

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Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and beverage photos, videos, chef blog. Marketing is utilizing these pieces of CONTENT to entice people to come to your facility. Content alone does not make a profitable facility. Trust me there are hours of footage and thousands of photos on my laptop that never made it any further. Using the amazing content to promote your facility can be the difference between a normal year revenue and a great year. If you have any questions, as always, send me an email to jrockhold@pga.com. Contact us also on Twitter @jrockgolf and instagram is @rockholdgolf and @rocksolidaerial. Our websites are rocksolidaerial.com and rockholdandassociates.com

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