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Content provided by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Marketing: Reward Your Top 20%

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Manage episode 228632513 series 2334650
Content provided by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Happy Tuesday!

Today we talk about your Top 20%. They do a lot for us and our top line, what are we doing to reward that?

The Pareto Principle is based on 20% of your customers are going to provide 80% of your revenue. For most golf courses it's closer to 70% but it show the relevance of treating your Top golfers as VIP (because they are!)

Without this group we would keep the lights on, so it is important that they understand we are grateful.

Listen and find out some great techniques to reward them.

Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast.

As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!

SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!

Have a great week!

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 228632513 series 2334650
Content provided by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Happy Tuesday!

Today we talk about your Top 20%. They do a lot for us and our top line, what are we doing to reward that?

The Pareto Principle is based on 20% of your customers are going to provide 80% of your revenue. For most golf courses it's closer to 70% but it show the relevance of treating your Top golfers as VIP (because they are!)

Without this group we would keep the lights on, so it is important that they understand we are grateful.

Listen and find out some great techniques to reward them.

Also, check out the FIND THE GREEN BLOG!(<-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast.

As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!

SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!

Have a great week!

  continue reading

57 episodes

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