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I am your host, Pascal Fintoni, and I am inviting you to join me on an exciting and intriguing voyage of discovery filled with advice, stories and film marketing ideas. The Film Marketing Academy Podcast has three main series: > Film Marketing Campaign Reviews with Pascal Fintoni and co-host Roger Edwards > Film Marketing Heroes with Pascal Fintoni and Special Guests from film production > Film Marketing Action Plan with Pascal Fintoni and digital marketing experts These three types of conve ...
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Welcome to the Eat Local New York Podcast, your ultimate destination for discovering the stories and passions behind New York State's thriving local food scene. Join us as we dive into insightful conversations with business owners, chefs, cooks, food truck operators, bar owners, brewery owners, distillery owners, and entrepreneurs who shape and define the local food landscape. At Eat Local New York, our mission is to promote and celebrate the diverse culinary offerings of New York State. Thr ...
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Welcome back to the Eat Local New York Podcast. This week I am talking with David and Richard from Dos Gabachos. Here is more about them from the Dos Gabachos website: "Over a decade ago three future friends met at a bar in downtown Los Angeles. David coming from Northern California, Richard, from New York, and Victor from Mexico City. David & Rich…
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Hello and welcome to the Eat Local New York Podcast. This is episode #194. My guest this week is Nick Pascale of Pascale's Wines and Liquors to talk about the Save NY Wine Movement and the fight to keep New York from approving a law that will allow grocery stores to begin selling bottled wine. Find out more online at https://savenywine.com Visit Ea…
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Yugi Haraguchi is the owner of Osakana, a Japanese-style fish market and education center located in the East Village. Yugi alleges that Wegmans has breached a non-disclosure and non-compete agreement when they opened their Japanese fish market inside their new Wegamsn store just 3 blocks away from his Japanese Fish Market. Learn more about Yugi Ha…
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Welcome back to the Eat Local New York Podcast. This week I am talking with Joe Rosemyer, owner of Slice Pizza in Utica New York. Find out more about Slice Pizza online at https://www.sliceutica.com Visit Eat Local New York online at https://eatlocalnewyork.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Welcome to the Eat Local New York Podcast. This week my guest is Billie Smith from Heritage Hill Brewery in Pompey, NY. Billie is a very talented Brewer and responsible for the whole beer supply out at Heritage Hill. It’s always impressed me, how much beer Billie puts out of Heritage Hill and until recently, by himself. Find Heritage Hill online at…
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Dive into 'The Future Now - Breast Imaging AI and the Ethics of Innovation' with Prof. Matthias Dietzel, MD, MHBA and Prof. Pascal Baltzer, MD in our latest podcast episode. We explore the four radiologist personas - the hunter, the intellectual, the confabulator, and the pragmatist - and their interaction with AI in breast imaging. Discover the la…
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Welcome back to the Eat Local New York Podcast. This week I am in Truxton, NY hanging out with Jacob and Alexa from Hillside Farms. I was out here hanging with them to record a video showing the process of them butchering their chickens to sell at the Regional Market and to wholesale customers like Eden in Syracuse. While I was there, I decided to …
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Welcome to the Eat Local New York podcast. This week I am sitting down with Chris and Damien from the Brazen Cafe in Syracuse. They're located at 725 Irving Ave. in Syracuse across from Crouse Hospital. I had a great time chatting with the guys and drinking a lot of bourbon...it may be a little different from the normal podcast, but I think it's st…
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Join us for our latest episode: 'Data Science Unleashed: Insights from Felipe Kitamura on ChatGPT and Kaggle Mastery.' Dive deep into the fascinating intersection of radiology, AI, and data science. Felipe Kitamura, renowned neuroradiologist and Kaggle master, shares valuable insights into the use of large language models, the future of AI in healt…
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This week I am talking with Chad Terrinoni of Hummingbird Heating and Cooling. No, Chad is not a restaurant owner. But the way he's transformed his business and taken over this last year lead me to want to learn more about Chad, his business, and his advice for business owners. His story is truly inspiring as an entrepreneur and I highly recommend …
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Welcome to episode 178 of the Eat Local New York podcast. This week we're talking to Aaron Metthe of Salt City Coffee. Salt City Coffee is a local coffee roaster and cafe here in Central New York. They have four locations in Syracuse and Fayetteville. Learn how Aaron got started with roasting coffee and how he went from roasting beans in his bathro…
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"Is it a crime of passion, or an act of treason?" In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review with a classic thriller chosen by one of their guests! We look at the marketing for this 1987 edge of the seat political thriller, from the original …
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Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan. We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwi…
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"The name is Bond, James Bond." Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world. We look at the approach and tactics used to promote what is essentially the reboot of one of the most famous franchises after a 4 year-gap. There were also massive changes in st…
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In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the villains and the financial troubles of the original distrib…
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“You’re all fecking boring!" Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gleeson, Kerry Condon and many others. Part fable, part historical critic, 'The Banshees of Inisherin' became a huge hit despite its relatively low key…
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Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaigns for this genuinely different whodunnit with plenty of twists and turns, and a surprising dénouement. This is a full-on investigation into the teaser posters, multiple trailers, character posters, the Instagram #KnivesOutChallenge, a b…
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In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the marketing of one of the best adaptations of a Stephen King's novel. Released in 1994 (up against Pulp Fiction and Forrest Gump) and despite receiving great reviews from critics 'The Shawshank Redemption' failed to attract audiences at the theaters.…
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"This summer, it's game on or game over!" Pascal Fintoni and Roger Edwards step back in time with this superb comedy, a joyous celebration of retro-gaming. The marketing of 'Pixels' is a lesson in market segmentation with a clear product, a clear audience and a clear objective: entertaining entire families in the summer of 2015. We also look at the…
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"It takes leadership to confront a nation’s fear. It takes friendship to conquer your own." Pascal Fintoni and Roger Edwards go for a deep-dive into the making and marketing of this brilliant and surprise hit movie directed by Tom Hooper with exquisite dialogues between Colin Firth, Geoffrey Rush, Helena Bonham-Carter and Jennifer Ehle. What is the…
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"Everyone in the world has forgotten the Beatles. Everyone except Jack... " In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this 2019 gem of a movie directed by Danny Boyle and with mesmerising performances from Himesh Patel and Lily James in a career best. But was the marketing strategy and it…
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Pascal Fintoni and Roger Edwards have a lot of fun revisiting Guy Ritchie’s second film, the darkly funny London gangster story with an ensemble cast of weird and wonderful characters: Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo! We look back at the 2000 poster design, the press covera…
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"See You Down The Road." This 2021 movie directed by Chloe Zhao and starring Frances McDormand with real life travellers is an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. Pascal Fintoni and Roger Edwards follow the marketing trail comprised of teaser trailers, vlogs, featurettes and some…
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Pascal Fintoni and Roger Edwards reflect on the meaning and marketing of this masterpiece written and directed by British filmmaker Martin McDonagh and starring Frances McDormand, Woody Harrelson, Sam Rockwell, Peter Dinklage, Caleb Landry Jones and many others. This film, with its superb dialogue, characters and cinematography, is about consequenc…
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First, we had Bill and Ted’s Excellent Adventure (1989), then Bill and Ted’s Bogus Journey (1991) and now, William "Bill" S. Preston Esq. and Ted "Theodore" Logan have to face the music! Why? Quite simply, they failed to write the one song that would unite the world. Pascal Fintoni and Roger Edwards review the marketing of the 2020 follow up to the…
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“To Infinity And Beyond!” Pascal Fintoni and Roger Edwards celebrate the 25th anniversary of Toy Story and talk about its impact in the world of animation and computer-generated feature films, in this extract from ‘Two Geeks And A Marketing Podcast’ recorded in 2020 as part of our launch season. Cartoons and animations are for kids, right? Well thi…
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In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing? Think about it, a pop group whose songs became a juke box musical which then became a film. This …
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“In search of a killer, he finds someone who’s either the love of his life or the end of it.” Pascal Fintoni and Roger Edwards go back to 1989 with this superb police procedural film-noir with brilliant comedic moments between Al Pacino and John Goodman and erotic chemistry between Pacino and Ellen Barkin. 'Sea of Love' paved the way for the Femme …
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“A murder in the past. A mystery in the future!” The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards discuss why this fantastic and technically superb movie by …
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"The first rule of magic? Always be the smartest guy in the room." Pascal Fintoni and Roger Edwards look back at this exciting 2013 heist movie with a magical twist: the bank robbers are all masters of illusion. But was the 'Now You See Me' movie accompanied by a magical marketing campaign? We review the tactics and PR stunts and see whether they m…
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"Murder was just the beginning." In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the making and marketing of this lavish murder mystery with captivating performances from Kenneth Branagh and the ensemble cast. The posters and social media marketing campaign for Death on the Nile were visually stunni…
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"To Find The Truth, You Must Believe." This second X-Files film is a great detective style mystery but features none of the series usual UFO mythology or “monster of the week” storytelling and as a result did not get an entirely positive response from movie-goers. Plus, the marketing for the film fell well short of what was needed to promote 'The X…
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"From The Terrifying Best Seller." This 1991 movie directed by Jonathan Demme is certainly terrifying in its own right. Starring Jodie Foster as Clarice Starling, Scott Glenn as Jack Crawford, Anthony Hopkins as Dr. Hannibal Lecter and Ted Levine as Buffalo Bill, this film has a long list of the most talked about scenes including the '...and a nice…
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“You can’t handle the truth.” Pascal Fintoni and Roger Edwards go back to the early 1990's with this masterpiece directed by Rob Reiner and written by Aaron Arkin, based on his original play. Probably one the best known courtroom drama movies, with a perfect script where each line matters, great performances from all the cast without ever over-shad…
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In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this dark satire about 24h news channels directed by Dan Gilroy and starring Jake Gyllenhaal, Rene Russo, Bill Paxton and Riz Ahmed. The approach to marketing 'Nightcrawler' is so entrepreneurial and almost matches the 'create your own luck' minds…
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"What do you get the man who has everything? Released in 1997, this psychological thrilled directed by David Fincher is so intriguing and keeps you guessing till the end. Pascal Fintoni and Roger Edwards discuss the impact of 'The Game' to late 1990's audiences, the performance of Michael Douglas and supporting cast, the city of San Francisco on sc…
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In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and co-host Roger Edwards relive their favourite moments from this 1993 action comedy written by Quentin Tarantino and directed by Tony Scott. They do find some time to talk about the marketing too! 'True Romance' is one of those movies praised for creating that unique ripple e…
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Pascal Fintoni and Roger Edwards cannot quite believe their luck, they get to talk about role-playing games, fantasy stories and film marketing at the same time! We plunge and delve into the immersive marketing campaign of 'Dungeons and Dragons: Honour Among Thieves' the long awaited fantasy epic with an interesting challenge: there are two audienc…
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"His crime wasn't stealing time. He was giving it away." This great sci-fi thriller by Andrew Niccol and starring Justin Timberlake, Amanda Seyfried, Cillian Murphy is often over-looked, and wrongly so. Pascal Fintoni and Roger Edwards take an in-depth look at two versions of the trailer for this time twisting film and wonder whether the original t…
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