Best Patrycja Podcasts (2024)

1
How to get ABM working through the whole organization 45:52

4h ago45:52

45:52

Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works! But how? Why? Who needs to be involved? Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization. In this live event, we will discuss how Allbound redefines traditional metrics, …

1
Pixel Perfect: The Power of AI-Generated Images in Marketing and Branding 28:44

8d ago28:44

28:44

In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential. Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies. Key Learnings: - Creative I…

1
All you need to know about LinkedIn’s Conversions API - with LinkedIn! 44:06

15d ago44:06

44:06

LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%. We’ve invited Yeehooi Tee fr…

1
Kitchen Conversations with Aliaksei Paluyan 43:24

12d ago43:24

43:24

EP. 52 - in conversations with Belarusian film director and screenwriter, Aliaksei Paluyan. Aliaksei's debut documentary film COURAGE, about the mass protests in Belarus in 2020/2021, had its world premiere at the 71st Berlin International Film Festival, has been screened at major documentary film festivals and has been longlisted for the 2022 Osca…

1
Kate Hammitt: Event-Led Growth - where is the ROI? 28:26

22d ago28:26

28:26

Seems like we started to attend so many events these days! But do they bring ROI? Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth. Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your s…

1
Meghan Keaney Anderson: AI powered Revenue Automation 31:50

29d ago31:50

31:50

AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper! Can Revenue be Automated? - yes Can AI power that Automation? - yes but how? AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents. We are e…

1
Stephen Brennan: Cracking the Code of Buyer Intent: Strategies for Effective Targeting 33:03

1M ago33:03

33:03

Are you ready to unlock the power of buyer intent? Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time. Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak int…

1
Emelie Linheden: Mastering Event ROI: A Deep Dive into Measuring Success 24:18

1M ago24:18

24:18

Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI. Emelie Linheden, VP of Marketing at Younium, will join u…

1
Kitchen Conversations with Libuše Jarcovjáková 26:09

1M ago26:09

26:09

EP. 51 - in conversations with Czech photographer and educator, Libuše Jarcovjáková. Her distinctive work was first shown to a wide audience at Les Rencontres d'Arles in 2019, when Libuše was already in her 60s. Since then, her black and white analogue photographs depicting islands of freedom in a grey, communist Czechoslovakia have attracted much …

1
April Dunford presents “Sales Pitch” 55:18

2M ago55:18

55:18

Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch." April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless business…

1
Richard van der Blom: What you need to know about the LinkedIn Algorithm in 2024 50:30

2M ago50:30

50:30

A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…

1
Prof Byron Sharp: Scientific Laws of Marketing 51:54

2M ago51:54

51:54

Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…

1
Bill Macaitis: Mastering Metrics for Marketing Team Success 45:06

2M ago45:06

45:06

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…

1
Kitchen Conversations with Patrycja Rozwora 47:00

2M ago47:00

47:00

EP. 50 - in conversations with the host of Kitchen Conversations, Patrycja Rozwora. For the anniversary episode, Patrycja invited her good friend and Georgian artist Sophia Tabatadze to interview her. Among other things, listeners will hear how Patrycja's Western art training inspired a podcast about Eastern art, how she deals with hearing her own …

1
Cliff Simon: The Revops side of community-led growth. 26:32

3M ago26:32

26:32

On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group. Deep dive into the revenue operations world and its role in fueling community-driven growth. During this engaging session, we'll explore: - Community-Powered Revenue Strategies: discover how innovative organizations use the power of …

1
Lars Johan Bjørkevoll : Mastering Outbound Sales in the GTM Phase 42:52

3M ago42:52

42:52

On this episode of Attributed you will discover the secrets to startup success as we delve into the art of building predictable and repeatable revenue. We are sitting down with Lars Johan Bjørkevoll Founder and CEO at Scaleupxq who will share his experience of executing outbound sales strategies for over 130 growth companies and counting, and cover…

1
Mastering the Art of Sales with Dreamdata Reveal! 21:49

3M ago21:49

21:49

Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain …

1
Kitchen Conversations with Aizada Arystanbek 1:02:30

3M ago1:02:30

1:02:30

EP. 49 - in conversation with researcher and writer from Kazakhstan, Aizada Arystanbek Aizada's research centers on gender, culture, nationalism and decoloniality. She received her Master of Arts degree in Gender Studies from Central European University and is currently pursuing her Ph.D. at the Department of Sociology at Rutgers University. Aizada…

1
Tim Geisenheimer: Unlocking Intent: Why Marketing Teams Should Harness Product Data! 29:02

3M ago29:02

29:02

On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent d…

1
How to do revenue attribution the right way? 35:55

4M ago35:55

35:55

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and op…

1
Behind the scenes of the Dreamdata Reveal Launch! 29:02

4M ago29:02

29:02

Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure! Discover the power of Dreamdata Reveal, a tool …

1
B2B LinkedIn ads success 24:10

5M ago24:10

24:10

Tune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn! Follow Kamil Rex…

1
Kitchen Conversations with Agnieszka Tes/ about Jerzy Nowosielski 39:38

5M ago39:38

39:38

EP. 48 - in conversation with curator and art critic Agnieszka Tes about the work of polish painter, Jerzy Nowosielski. Jerzy Nowosielski (1923-2011) was a Polish painter, illustrator, stage designer, philosopher and Orthodox theologian. He is regarded as one of the most outstanding contemporary icon painters. In addition, his exemplary abstract ge…

1
Robin Daniels: Startup secrets: Taking companies from early startups to IPOs 35:11

5M ago35:11

35:11

On this episode of Attributed, we are thrilled to welcome Robin Daniels, a renowned expert in the world of startups and IPOs. With a stellar career that spans leading roles at some of the most successful tech companies, including Salesforce, WeWork, LinkedIn and Matterport, Robin has been at the forefront of innovation and IPO strategies. He will s…

1
Nick Bennett: 5 Steps to Revamp your GTM Strategy to be more People-Focused 37:56

5M ago37:56

37:56

In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essenti…

1
From Trustpilot to DreamData A CTOs Journey in b2b SaaS with Ole-Dallerup 33:37

5M ago33:37

33:37

On this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kenerson. They chat about Ole's remarkable journey from Trustpilot to B2B SaaS. Discover his insights on MVP development, early customer feedback, finding product-market fit, and the art of balancing shor…

1
Kitchen Conversations with Mischa Badasyan 49:23

5M ago49:23

49:23

EP. 47 - in conversation with life artist, food activist and social worker from Armenia, Mischa Badasyan. Mischa began his artistic journey by posing as a nude model at an art academy in Dresden. Over the last ten years, he has done long-term performances and site-specific actions, led educational workshops and worked in a food activist collective,…

1
B2B Marketing for Founders and Small Businesses 32:15

5M ago32:15

32:15

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys,…

1
The Ultimate Guide to Marketing and Sales Alignment 37:02

6M ago37:02

37:02

Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization. We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams. Through his engagi…

1
Are we doing B2B marketing attribution all wrong? | Steffen Hedebrandt 30:58

6M ago30:58

30:58

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, track…

1
B2B Sales Tested 52:03

6M ago52:03

52:03

Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales. Get ready …

1
Kitchen Conversations with Leonid Kalitenya 39:07

6M ago39:07

39:07

EP. 46 - in conversations with film producer from Belarus, Leonid Kalitenya. From October 10 to October 13, 2023, the Belarusian Filmmakers’ Network jointly with SMartDE conducted a conference for young Belarusian directors and producers in Berlin. The event was dedicated to the socialization and professional integration of freelance Belarusian fil…

1
Mastering Branding for Marketing Success 35:03

6M ago35:03

35:03

Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success. Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to levera…

1
The 5 things you need to amplify your Content Distribution - Ross Simmonds 36:42

7M ago36:42

36:42

Welcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to ha…

1
"Your Data is F**Ked - For Marketers" 37:00

7M ago37:00

37:00

Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, and reports. If you've ever felt overwhelmed by the state of your data, you're not alone! In this exclusive episode, we have the privilege of hosting Mark McKenzie, Managing Director at MckTui and the …

1
Content ROI: How B2B Teams Measure & Optimize for Success 34:48

7M ago34:48

34:48

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Steffen brings a wealth of expertise in bridging marketing efforts with revenue generation. He possesses a strong growth-oriented mindset, is deeply rooted in data-driven approaches, and has a passion for …

1
Kitchen Conversations with Victoria Sarangova 48:43

7M ago48:43

48:43

EP. 45 - in conversations with multidisciplinary artists from the Republic of Kalmykia, Victoria Sarangova. Patrycja discovered the work of Victoria in a group show 'Өмә' in Kunstraum Kreuzberg Berlin. The show spoke about collective self-help practices of various ethnic groups living inside Russia today. During the podcast conversation Victoria sh…

1
Fact or Fiction? Always be closing with Laura Erdem 17:04

7M ago17:04

17:04

In this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. Is it necessary for sellers to always be in selling mode? Laura's strong personal brand on LinkedIn has allowed her to connect with numerous potential buyers worldwide. However, in today's competitive market, is it possible for sellers to clo…

1
Revamping Sales Processes: Lessons from the Field with Steffen Hedebrandt Part 2 24:04

8M ago24:04

24:04

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people str…

1
Dreamdata: Solving the Problem of Attribution and Connection for Data with Steffen Hedebrandt Part 1 22:49

8M ago22:49

22:49

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marke…

1
How to Build A predictable Growth Engine with Steffen Hedebrandt 1:00:10

8M ago1:00:10

1:00:10

In this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen. They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. For more episodes go to …

1
Kitchen Conversations with Nadira Khalikova 54:12

8M ago54:12

54:12

EP. 44 - in conversations with creator of an Uzbek-German fashion label, Nadira Khalikova. 'My little Bukhara' is a clothing brand that works with local Uzbek craftswomen and creates garments and accessories that continue the Central Asian textile-making legacy. On the podcast, Nadira speaks about the creation of the brand and its core mission - em…

1
10 Fundamentals of Account-based Go-To-Market (ABX) 35:27

8M ago35:27

35:27

An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window. That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamenta…

1
“Chatbot conversion vs. form submit. Tactics for better conversions” 28:38

8M ago28:38

28:38

In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conversions. Joining us for this discussion is Sarah McConnell, the VP of Demand Generation at Qualified. Sarah will share her insights on when it is appropriate to utilize a chatbot versus a traditional fo…

1
Empowering Data Analysis for B2B 26:22

9M ago26:22

26:22

In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover what B2B marketers really need to know about the buyer journey and data analysis. It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many m…

1
What Epic Thought Leadership Content Looks Like with Steffen Hedebrandt 37:42

9M ago37:42

37:42

In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. For more episodes go to the …

1
The fear of standing out. But what if you succeed? 38:01

9M ago38:01

38:01

The consumer's mind sees everything that stands out. BUT! Good marketing thrives on repetition. We are scared of trying new stuff in public - what if I fail? - is that even professional? - what if they say I look stupid? During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded. Fol…

1
5 Best Practices to Nail ABM 51:49

9M ago51:49

51:49

Account-based marketing is a powerful strategy, but how do you do it effectively? 1) Targeting 2) Demand Generation 3) Repeatable Plays With Sales 4) Clear Conversion Points 5) Gap Analysis with a Vision for the Future Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strat…

1
Kitchen Conversations with Magdalena Hartmann 54:50

9M ago54:50

54:50

EP. 43 - im Gespräch mit Unternehmerin und Gründerin von Eightfingerfood, Magdalena Hartmann. Wie es sich für die polnische Küche gehört, haben Magda und Patrycja zu Beginn des Podcasts in der Küche ein Gericht mit gebratener Roter Bete zubereitet. Das Gespräch dreht sich um Magdas kulinarisches Projekt Eightfingerfood bei dem sie polnische, aber a…

1
Focusing on revenue goals with cross functional teams — Ole Dallerup 17:41

10M ago17:41

17:41

In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and …

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