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Best Paul Reda podcasts we could find (updated January 2020)
Best Paul Reda podcasts we could find
Updated January 2020
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“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Partner, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy & tactics.
 
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Our guest today is Thomas "Tommy" Tartaglia, the self-described World's Okayest Exerciser, who sold more than $100k in t-shirts with "World's Okayest Exerciser" printed on it last year on Shopify. You'll hear: Why Amazon is a double-edged sword How offline events helped jumpstart their business The synergistic warehouse space they established How p…
 
In this Listener Q&A episode, we talk: Post-purchase email marketing Content strategies when you can't run ads Migrating sales from Amazon to Shopify Never miss an episode Subscribe wherever you get your podcasts Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave a review Subscribe wherever yo…
 
One of the hardest parts of ecommerce entrepreneurship is manufacturing your first product, but as retail and technology has changed, it's also become easier than ever. Today we'll pull back the curtain on finding a manufacturer with a man who has decades of experience. Our guest today, Charles Kaliman, has helped big box retail stores launch new b…
 
Emily Jaime is the designer and founder of YIREH. She started the brand early in 2014 (when she was 22 years old!), without a background in fashion or business. She has built her online boutique with the desire to not only design functional and easy to wear clothing for women, but to also empower and encourage them to live their best lives. Show Li…
 
Today's guest has twenty years of ecommerce experience and believes that "You can't survive as a commodity dropship retailer. You have to differentiate or Amazon will eat your lunch. If not today, then tomorrow." In this episode, he'll tell us how he differentiated Karmaloop and more. You'll hear: Lessons learned running a nine-figure brand acquire…
 
This episode is also available on YouTube. Shopify merchants broke records with $2.9+ billion in worldwide sales over Black Friday/Cyber Monday weekend. In this episode, we unpack the biggest shopping week of the year. You'll hear: Typical Facebook Ads ROAS stats How our biggest clients performed And our key takeaways for our successful BFCM in 202…
 
Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia. Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're …
 
This episode is available on YouTube. Watch now: https://youtu.be/mjeP1M5cgEg Its too late to change anything on your store now this close to Black Friday, so instead, lets do something fun and talk about politics. In today's episode: How Presidential Candidates Maximize eCommerce Sales We'll compare the Shopify stores of President Trump's 2020 cam…
 
First we'll hear Dave's journey from Hollywood Producer to High School teacher to international mobile filmmaking seller. At the end of the episode, Dave gives us the crash course on how you can radically improve the quality of video you're producing with the iOS device you already have. Stick around for the end to learn how to win giveaway our iOg…
 
Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online. Yo…
 
After early success in 2017 with SMS while working at Lumee - Kim Kardashian's favorite selfie case - Jeremy Horowitz went all in on SMS marketing. You'll hear: The advantage of personalizing SMS for your clients How to get a 95% SMS open rate and 25% clickthrough rate on your SMS Getting started with SMS in 30-minutes What to absolutely NOT to do …
 
You asked, we answered: "So Kurt if you were to start a store what niche would you start in?" "You mentioned the importance of building an email list- any practical ideas for how to get people to sign up?" "Timing for social media posts for holidays. Aka when to release your Black Friday deal on social." "What to budget for your one day ads on soci…
 
Ever wonder the best time and day to promote a product or sale? Or what strategy to use to get orders all day long? In this episode, 7-figure Shopify merchant Mark Arruda breaks down the exact strategy he's using. You'll hear: How Etsy made (and almost broke) Mark's business Risks around trademarks What to do when Facebook ads get too expense How t…
 
In this episode, 7-figure merchant Tyler 'Sully' Sullivan from Bombtech Golf teaches us his approach to customer service and how his focus "is shocking customers with amazing service so price and repeat orders are a given." You'll hear: How a Facebook Group drives 100x ROI Why customer service can let you double or triple your prices Why revenue is…
 
In this episode, you'll learn a three stage strategy to set your Facebook ads funnel up for success before and during Black Friday. Facebook Ads are more expensive than ever, and Black Friday is going to bring the muppets out of the woodwork which will drive costs up even more. You'll the hear answers to: A 3-stage approach to Facebook Ads success …
 
In this episode, we open with a deep dive into conversion rates across devices and traffic sources, and how you can apply that info to your store. This episode is also available as a video interview on YouTube. You'll the hear answers to: When looking at mobile vs desktop conversion rates, what is the expected drop off on mobile? What app do your b…
 
We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store. You'll learn: Why SMS gets a 99% open rate The object…
 
Aileen McCauley is a mom to two kids, a school psychologist and, together with her husband James, is co-creator of The Wriggler, which is the first portable changing pad for babies and toddlers who wriggle during diaper changing. Aileen and James created The Wriggler after experiencing the problem with their own little one. When they couldn't find …
 
In today's episode we open with ecommerce news, Shopify feature updates, and some lingering questions from Klaviyo:BOS. This episode is also available as a video interview on YouTube: https://youtu.be/S-9CqspYpDM Your questions, answered: Customer retention techniques Strategies to increase conversion rates from blog visits How often should you be …
 
Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us. The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded. You'll hear: The exact exit intent strat…
 
On September 25th & 26th, Kurt went to Boston to attend Klaviyo:BOS Conference 2019. You'll hear interviews with real merchants using Klaviyo to own their marketing and grow their business, plus learn the new features coming to Klaviyo. Described as, "the ultimate experience to take your ecommerce marketing to the next level. It’s where the brighte…
 
Want to know what's working for us with Klaviyo right now? We turn to ecommerce marketing wizard Kurt Bullock to get an update and learn the exact blueprint he uses to achieve 20% revenue increases for Shopify merchants. First we'll discuss some quick wins for existing Klaviyo users, and then we'll walk through You'll learn: When & how to use split…
 
In 2018, Ezra Firestone generated $700K over Black Friday, with $100k alone on Thanksgiving for his Shopify store BOOM by Cindy Joseph. This year he plans do 30% more and he's going to tell us exactly how. Master Marketer Ezra Firestone breaks down the exact Black Friday and holiday email campaigns he'll be running this year. You'll learn: Ezra's c…
 
In this listener mailbag episode, you'll hear nine questions from merchants preparing for Black Friday: How to manage your app addiction The power of SMS marketing When to update your product descriptions Considerations when selling on Amazon and Shopify The top mistake merchants make on Black Friday Multi Currency in a nutshell Should you block si…
 
Rivky Itzkowitz is a 24 year old fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest special occasion wear that actually fit, so she set out to create her own. This episode is about the inspiring journey of hardship and success that came next. You'll learn: How to have the best relations…
 
Who else wants lower bounce rates and higher conversion rates from visitors to their homepage? We discuss: Should your homepage be a squeeze page? What in Turbo theme should be tweaked to improve the mobile experience? What content should go on the home page? Is HERO a must? Should the value prop be the hero image headline? Should your homepage be …
 
Shopify Plus merchant Tactical Baby Gear is disrupting the booming world of baby products — estimated this year to produce more than $11 billion in revenue worldwide — by specializing in military-style baby gear. Founder Beav Brodie and COO Alex Alexander Kristoff join us to discuss their seven-figure success. We'll find out: Why you should want to…
 
You'll hear the answers to: With all the shiny toys available for merchants, how should you prioritize them? If someone feels totally overwhelmed as a merchant, what’s the one thing they should hire out to alleviate the stress? What's the formula to determine product pricing? Are there good methods for testing different price points with your custo…
 
Creative husband and wife team Matt Snow and Meredith Erin, owners of Boredwalk T-Shirts, take us through their entrepreneurial journey building a cult of customers around their lifestyle apparel brand. You'll hear: Why you should embrace the suck The one tactic that helped me them gain early sales Why they hate Amazon The customer-centric content-…
 
Instead of waiting until November to take action, let's discuss what you can do right now to put your store in the best possible position to capitalize on Black Friday sales. You'll hear: high ROI traffic options other than paid Facebook, Instagram or google the best way to get featured in places like Buzzfeed converting lookers into buyers! Top co…
 
Want to know what's working with Facebook ads right now? We turn to ecommerce marketing wizard Kurt Bullock to learn the exact blueprint he uses to achieve 10x returns on ad spend. You'll learn: The exact strategies & tactics working for us right now Specific examples of targeting new customers The hot ad formats to try now What's new: Broad Match …
 
Facebook ads are getting increasingly competitive and expensive– and it's not stopping anytime soon. That's scary for those of us that rely on Facebook ads to power their business and their income. In this episode, social media advisor Andrew Foxwell talks us through tactics to make Facebook ads a more reliable part of your business. You'll hear: W…
 
In this listener mailbag episode, you'll hear the answers to: What is the biggest factor conversion rate? Where should you send cold traffic? What should go in a email welcome series? What are typical image requirements for Shopify product photography? and what to do if you have a cash-eating monster business Plus Julie gets a surprise, we geek out…
 
What happens creativity and comedy empowers your business? Weekend shorts purveyor Joey Avery, the Ecommerce Content Manager at Chubbies, will tell us what's working when building a shorts empire, and reveal solid gold advice on finding your brand's voice and entertaining your customers. You'll learn: The origins of the Chubbies brand voice and mes…
 
In this episode, we talk about why we choose to stay small, and the tools we use to maximize efficiency and profits. Ultimately, our goal is to build a business that supports the life we want. A life that lets us enjoy time with our families. We’re running a small business by choice. We don’t want to spend our days managing employees. Instead, we w…
 
In this episode, you'll learn how to use YouTube Ads to grow your brand and drive sales from recurring guest Brett Curry, CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. You'll hear: What does YouTube advertising look like? Who is a good candidate for YouTube ads? How do the YouTube ad types work? Keys to a good YouTube …
 
On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand. You'll hear: What Cesar learned working at the Wirecutter…
 
If this show had a mantra, it might be, "People buy from people, not brands." There is no personal commerce channel than conversational commerce. Today, Shopify and Apple announced that Shopify Merchants can now use Apple's Business Chat, a tremendously powerful new way for organizations to connect with customers directly from within Messages. Prev…
 
Last week Shopify announced their most ambitious features to date at the fourth annual Shopify Unite partner conference. Paul and I attended, and break it down for you here. How Shopify is going after Amazon Why it's going to be easier than ever to manage your store And why Shopify is now the entrepreneurship operating system Show Links Shopify Blo…
 
“How's an entrepreneur like me supposed to grow my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by me, Kurt Elster. With over one million downloads, I'm best known for hosting The Unofficial Shopify Podcast, but…
 
In this listener mailbag episode, you'll hear: The hardest decisions we've ever made in our business Why Kurt thinks retail arbitrage is better than dropshipping Why business partnerships are sexless marriages and a spirited debate on toilet paper Show Links Spotify: The Golden Age of Industrial Musicals - The 1960s, Vol.1 App of the week: Bonjoro …
 
Four years ago, today's guest found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought th…
 
Today's guest put his money where his mouth is when he joined ecommerce incubator Chillest Capital to launch and manage direct to consumer brands selling things like premium beef jerky, CBD supplements, and more. You'll learn: The legality of CBD Why CBD is so hot right now How a lifestyle brand is an acquisition channel Working around advertising …
 
In today's listener mailbag episode, we discuss topics and questions chosen by you. You'll learn: How the shadiest internet villains illicitly advertise How to advertise when you can't use Facebook or Google How to make Shopify Plus make money for you and the "must have" mostly-free apps for your store Show Links “What’s Shopify Plus got that regul…
 
According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTu…
 
Websites should be fast. No one is arguing about that. What constitutes fast has somehow been perverted by an anxiety-inducing score assigned by the cruel mistress known as Google PageSpeed Insights. In this episode, we throw Google PageSpeed in the bonfire. You'll learn: Why Google PageSpeed Insights is an awful boogeyman that needs to be stopped …
 
At the age of 24, she quit her job to freelance full time— and in her first year, she earned $137,000. Joining me in studio is Kelly Vaughn, founder of all-female Shopify agency The Taproom. Kelly will tell us how she got her start, and how she helps high-growth Shopify stores go from six to seven figures. You'll hear: The tactics Kelly uses to sca…
 
Last fall, my wife started a Shopify store and told us the struggle is real in a podcast episode. It became one of our all-time top ten episodes. On May 14th, she returns to the show to update us Just six months after launching her first Shopify store, we check in with Julie Elster about her experience. She'll tell us what's worked, what hasn't, an…
 
In this episode recorded in front of a live audience, CRO Wunderkind Nick Disabato will teach you his exact methodology for winning 67.2% of split-tests over the past five years. Through his consultancy, Draft, Nick conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than runn…
 
In this episode, you'll learn how the customer experience extends beyond support tickets. Automated emails, on-site messaging, and even the 'from:' name in your emails impact the overall experience more than you might realize. You'll hear: How a welcome series can make or break your brand The business case for personal branding When not to send pro…
 
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