Best Pedrotti Podcasts (2024)

1
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert 28:50

3M ago28:50

28:50

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/By Vya

1
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding 37:26

1y ago37:26

37:26

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever. Thanks for listening! For mo…

1
Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world 26:36

1+ y ago26:36

26:36

What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…

1
NBT Bank’s Tom McEntee: How to Find the Balance Between In-house Talent and External Agencies 33:19

1+ y ago33:19

33:19

Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…

1
First Bank's Corey Dall: Storytelling For Social Good 26:28

2y ago26:28

26:28

How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy. She also shares how an an English Major can learn they love data. Thanks for listening! For more episod…

1
First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational 32:25

2y ago32:25

32:25

Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent. Thanks for listening! For more episodes go to: https://ww…

1
Berkshire Bank's Mark Pedrotti: Marketing is the Heart of the Matter 29:22

2+ y ago29:22

29:22

What matters in banking? Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank shares what matters most when banking and how marketing sits right at the center of the discussion. Show Notes https://www.vyasystems.com/marketing-is-the-heart-of-the-matter/ Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…

1
Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking 29:38

2+ y ago29:38

29:38

What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s responsibility to intentionally tell your organization’s stories. Show Notes https://vyasystems.com/making-a-pos…

1
Academy Bank's Charles Freeman: CX is the New Marketing 37:03

2+ y ago37:03

37:03

What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Marketing can empower you to keep your brand promise and your experience delivery aligned. Click here for Show Notes https://www.vyasystems.com/cx-is-the-new-market…

1
BOK Financial's Sean Hampton: Revolutionizing Marketing Through Operational Excellence 35:50

3y ago35:50

35:50

How to develop a new organizational structure based on marketing operational excellence. Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/…

1
Investors Bank's Dorian Hansen: The Importance of Managing CX and UX Together 37:51

3y ago37:51

37:51

How do you keep your focus on the customer while keeping pace with technology and digital transformation? Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation at Investors Bank, joins us to share stories of how she leads with an emphasis on innovation while keeping the customer first. Thanks for listening! For more ep…

1
First Midwest Bank's Jim Stadler: How to create sustained data-driven, organic growth 38:02

3+ y ago38:02

38:02

Learn the importance of performance-based marketing. Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay focused on organic growth by leveraging data. Thanks for listening! For more episodes go to: https://www.vyasyste…

1
WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions 29:04

4y ago29:04

29:04

When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition. Episode 2 | Duration 29:04 Thanks for listening! For more episodes …

1
Fifth Third Bank’s Kevin Mackiewicz: How to bring cross functional teams together to focus on the strategic side of marketing 23:11

4y ago23:11

23:11

How do you stay strategic when faced with day to day tactical requests? Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to discuss his philosophy for bringing teams together and staying focused on the big picture. Thanks for listening! For more episodes go to: https://www.vyasystems.co…

1
Modulators 1:00:14

16y ago1:00:14

1:00:14

We look at the behavior of electrooptic devices as amplitude and phase modulators.By Peter Beyersdorf

1
Birefringence 1:10:20

16y ago1:10:20

1:10:20

We look at birefringence in crystals and discuss optical activity and the Faraday effect.By Peter Beyersdorf

1
Polarization of light 56:42

16y ago56:42

56:42

We look at the vectorial nature of light and describe polarization in terms of Jones vectorsBy Peter Beyersdorf

1
Diffraction from Double Slits 18:26

16y ago18:26

18:26

Diffraction from a double slit is discussed. The convolution theorem is presented and the grating equation is derived. (incomplete)By Peter Beyersdorf

1
More Diffraction 53:17

16y ago53:17

53:17

We look at the relationship between far-field (Fraunhofer) diffraction and the Fourier transform, and explore the diffraction pattern of a uniformly illuminated circular aperture, which leads to the Rayleigh criterion for resolution in an optical system.By Peter Beyersdorf

1
Diffraction 1:15:07

16y ago1:15:07

1:15:07

We look at Fraunhofer diffraction from a slit and for a Gaussian beam. We use Huygen's principle and also discuss Babinet's principleBy Peter Beyersdorf

1
More Fiber Optics 58:59

16y ago58:59

58:59

We discuss unconventional types of fibers including photonic crystal fibersBy Peter Beyersdorf

1
Fiber Optics 1:17:20

16y ago1:17:20

1:17:20

We introduce the basic principles and parameters associated with fiber opticsBy Peter Beyersdorf

1
Coherence 57:13

16y ago57:13

57:13

We introduce the coherence function and look at the relationship between coherence, bandwidth and linewidth.By Peter Beyersdorf

1
Fourier Analysis 1:15:55

16y ago1:15:55

1:15:55

Fourier Series are introduced and are generalized to the Fourier sine and cosine tansformBy Peter Beyersdorf

1
Fabry-Perot Interferometer 1:16:09

16y ago1:16:09

1:16:09

We look at the transmission of a Fabry-Perot interferometer and discuss properties like the free spectral range, finesse and linewidth.By Peter Beyersdorf

1
Michelson Interferometer 1:15:35

16y ago1:15:35

1:15:35

We investigate the Michelson interferometer and the relationship between physical parameters and the interference term.By Peter Beyersdorf

1
Two beam interferencde 1:14:37

16y ago1:14:37

1:14:37

We look at the interference term present when two waves interfere and discuss the effect coherence has on fringe visibilityBy Peter Beyersdorf

1
Group and Phase velocity 1:15:09

16y ago1:15:09

1:15:09

We look at the difference between group velocity and phase velocity in a dispersive material and introduce the Fourier transformBy Peter Beyersdorf

1
Superposition 1:14:48

16y ago1:14:48

1:14:48

We investigate the behavior of multiple waves that overlap in space and time.By Peter Beyersdorf

1
Wave equation 1:10:12

16y ago1:10:12

1:10:12

We look at Maxwell's equations and use them to find the wave equation for electromagnetic radiation. We then investigate various solutions to the wave equation.By Peter Beyersdorf

1
Thick Lenses 1:14:54

16y ago1:14:54

1:14:54

We introduce thick lenses and discuss parameters necessary to describe them. We go on to introduce ray matrices.By Peter Beyersdorf

1
Ray Matrices 1:13:24

16y ago1:13:24

1:13:24

We look at methods for solving imaging problems using ray matrices.By Peter Beyersdorf

1
Thin Lenses 1:16:58

16y ago1:16:58

1:16:58

We introduce the thin lens equation and the lens makers formula and the concept of ray tracing.By Peter Beyersdorf

1
Fermat's Principle and Huygen's Principle 1:15:14

16y ago1:15:14

1:15:14

We Introduce Huygen's principle and Fermat's principle and use them to derive Snell's law and the law of reflection.By Peter Beyersdorf

1
The Nature of Light 1:16:38

16+ y ago1:16:38

1:16:38

Modern Optics provides a framework for understanding and analyzing optical wave propagation, interference, polarization and diffraction effects. This framework is essential for those who will work with imaging systems, lasers, optical communication systems, and optical measurements.By Peter Beyersdorf

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