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Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world

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Manage episode 352231501 series 2911808
Content provided by Vya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.

Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 352231501 series 2911808
Content provided by Vya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.

Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

  continue reading

15 episodes

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