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Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding

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Manage episode 354681219 series 2911808
Content provided by Vya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.

Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

  continue reading

15 episodes

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Manage episode 354681219 series 2911808
Content provided by Vya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.

Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

  continue reading

15 episodes

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