In this episode of Food Chained, Matt Orr, Partner at Amin Talati Wasserman, joins us to discuss a new wave of civil lawsuits against CPG brands. Things we discuss: What is Matt's background? What started these ADA Lawsuits? Early on = physical Nowadays = digital What happened with these types of lawsuits in California? What recourse do brands have…

In this gripping tale, Jenna, a tenacious entrepreneur, finds herself on a collision course with her new business partner, Snowman, Inc., a co-manufacturer shrouded in mystery and deception. As Jenna unearths chilling details about The Snowman, she finds herself on a dangerous journey through the shadows of the manufacturing underworld. Submit Your…

In the midst of an economic downturn, determined Food & Beverage CPG founder Chuck must navigate the treacherous challenges of Fundraiser Manor, where securing investments takes on a sinister twist. As he battles the malevolent forces of the manor and his industry's struggles, Chuck must prove that even in the darkest times, entrepreneurial spirit …

In this episode of Food Chained, Cody Berenson, VP of Operations & Services at Siddhi Capital, joins us to discuss common pitfalls that startups find themselves in and how to navigate them. We also introduce the podcast's new co-host, Bruce Cardenas, former Chief Communications Officer of Quest Nutrition. Things we discuss: What is Siddhi Capital? …

In this episode of Food Chained, Vir Satyan, SVP of Supplier Success at RangeMe shares his expertise on using LinkedIn to connect with buyers and brands, getting products into stores, and keeping up-to-date with emerging brands. Things we discuss: How Range Me got its name. Using LinkedIn to connect with buyers and brands. Networking events to sepa…

On this episode of Food Chained, we're joined by Stacey Lee & Tiffany Yang from Sweety Ice Cream, how does being an attorney help with starting a CPG brand and what does food do in bridging cultures. Things we discuss: Being an attorney to start in CPG Bridging cultures in food Consulting for brands The Ethnic Aisle Show Notes: Connect with Stacey …

On this episode of Food Chained, we're joined by Aaron Luo from Mercado Famous, discussing the intricacies of importing and exporting, as well as the importance of branding. Things we discuss: Shownotes: Aaron's finance and global supply chain background Imports/Exports Meat vs. Anti Meat consumers The importance of branding Making your brand feel …

On this episode of Food Chained, we're joined by Alec Jaffe from Alec's Ice Cream, discussing the importance of sustainable agriculture and regenerative ingredients in the food industry. Things we discuss: How college sports drives culture at Alec's A2 dairy - what's so special about it? How does Alec's come up with flavors? Owning your own product…

In this episode of Food Chained, Justin Queen ( Merchant Development @ Snack Magic) joins us to discuss building stories behind the brand and the early days of launching a brand. Things we discuss: Brand Ambassadors Early days of launching a brand B2B Audience Data Driven CPG And more! Show Notes: Connect with Justin on LinkedIn Check out Snack Mag…

On this episode of Food Chained, Zoe Kahn (CX at Chomps) joins us for a conversation about customer experience, retention, and gaming. Things we discuss: Zoe's Story Gaming Chomps Retention Who would your brand be if they were a celebrity? And more! Show Notes: Connect with Zoe on LinkedIn Check out the Oopsie Podcast Check out Chomps w/ code: ZOE1…

On this episode of Food Chained, Chris Moe (Founder of Cartograph) opens up the Amazon marketing playbook for us and shares an immense amount of wisdom.Things we discuss: Amazon vs. DTC Buy w/ Prime Amazon Affiliate pushes FBA vs. FBM Amazon remarketing Amazon Private Label And more! Show Notes: Connect with Chris on LinkedIn Check out Cartograph C…

On this episode of Food Chained, Amrit Richmond (Founder of Indie CPG) lends her extensive CPG knowledge to us and shares valuable tips and industry insights that you can apply to your business TODAY. Things we discuss: Leveraging Snack Magic data Retail roadmap for startups F&B trends Retailer buyers doing due diligence on brands like investors Th…

Tom Shea, co-founder and CRO of Adgile Media Group, a next-gen out-of-home advertising company, shares how the company has evolved creatively and technologically since its inception. They now apply color psychology and other creative data points pulled from hundreds of campaigns and have applied those learnings to drive better outcomes for brands. …

On this episode of Food Chained, Bruce Cardenas (former CCO of Quest Nutrition and Brand Builder) shares how relationships and service to others have helped him grow some of the most recognizable brands in America. Things we discuss: Bruce's history in the military and LAPD How he began working with Quest Nutrition Working for free Serving others H…

On this episode of Food Chained, Lucas Kraft (Co-founder & CMO of Wonderbelly) shares how creating a brand from a place of personal need comes from the heart...and guts. Things we discuss: Relief should be something you enjoy, not endure Dealing with an ED and the long-term impact Digestive Health Building an OTC (over-the-counter) brand Zoom filte…

On this episode of Food Chained, Stephen Caldwell (Founder & CEO of Rösti Stuft Spuds) shares his journey from globetrotting foodie to food founder. Things we discuss: Traveling the world as "research" :-P The history of Rösti How to win on QVC Oregon State food scientists/R&D Form factor as a moat And more! Show Notes: Check out Rösti Stuft Spuds …

On this episode of Food Chained, Marilyn Yang (Co-founder of Popadelics) shares her journey from finance to food founder as she builds around underloved foods, starting with mushrooms. Things we discuss: Finance background Business x life partnership Brand positioning The need for product education in mushrooms Her biggest "oh shit!" moment And mor…

In this episode of Food Chained, DG (Founder & CEO of Dream Pops) shares how he created his brand's dream world, from mom's kitchen to thousands of doors in just a few years. Things we discuss: Finance background Dream Pops' origin story from mom's kitchen to commercial kitchen The built-in moat of having a dodecahedron form factor Brands that insp…

In this episode of Food Chained, Jake Karls (Co-Founder of Mid-Day Squares) shares the MDS story, how the team thinks about relationship building, and how YOU are your superpower when building a brand. Things we discuss: What did Jake do before MDS? MDS' origin story A media company that happens to sell chocolate The big brand that sent the C&D MDS…

In this episode of Food Chained, Paul Voge (Co-Founder and CEO) shares Aura Bora's origin story. From habits crafted by mom, to delivering the very first PO by hand in San Francisco. Things we discuss: The start of Aura Bora Seasonal flavor drops Shark Tank Being uniquely yourself as a brand Green Bean Casserole Beards And more! Show Notes: Connect…

In this episode of Food Chained, Kristin Charbo (Co-Founder of Glonuts) shares the Glonuts origin story and how a side hustle became her and Grover's main squeeze. Things we discuss: Coffee cart -> donuts Funding the business (you have to listen to this) Being your own co-man Being your own 3PL Burnout, and how it has created so many startup CPG fo…

In this episode of Food Chained, Stu Davidoff (Founder & CEO of Gigantic!) joins us to share his journey from finance to building a candy bar empire. Things we discuss: Finance -> Candy Bars Gigantic's guardrails during R&D Billy Corgan from Smashing Pumpkins How did the brand get its name? The trends moving from overly sweet to "sortasweet" And mo…

In this episode of Food Chained, Matt Weiss (Founder & CEO of Rind Snacks) joins us to discuss his journey from finance to CPG founder. With a great-grandmother who instilled the idea of "roots, rinds, seeds, & stems" early on, Matt took this family lesson, coupled it with a finance background, and set off to create a high growth better-for-you sna…

In this episode of Food Chained, Phil Lempert (The Supermarket Guru) joins us to discuss supermarket trends & insights, as well as a variety of topics impacting today's food supply. Things we discuss: • Phil's take on rising food prices and possible solutions • SKU discipline and the need for brands to consolidate offerings • Brands that have exerc…

In this episode of Food Chained, Delisa Harper (Co-founder of Funky Mello) joins us to discuss the origin of Funky Mello and how, during one fateful music festival, her marriage and business were born. Things we discuss: • Spouses as Co-founders • Music Festivals as an incubator for life and business partnerships? :-P • The importance of mentors an…

In this episode of Food Chained, Jason Wright (Founder of Wilde Chips) joins us to discuss his journey from Abercrombie & Fitch, to creating his own granola, to Wilde Chips...and everything in between. Things we discuss: • Jason's story • Entrepreneurial learnings from past business ventures • A HILARIOUS Abercrombie photoshoot • Wilde's Reposition…

In this episode of Food Chained, Matt Cotton (Founder of Rooted Food Sales) shares an immense amount of knowledge regarding the Food Service channel for food & beverage brands. If you're a broker...you probably don't want to listen to this one. :-P Things we discuss: • Matt's story • Food Service as a GTM strategy • Why is Food Service so "clean" i…

In this episode of Food Chained, Shray Joshi (Founder of Good Peeps) shares some personal stories and how those have shaped his career. We also open up about fun and creative ideas we've had at past jobs that never quite reached the finish line. Tune in to learn a lot more about some Good Peeps. Things we discuss: • Shray's story • Building brand v…

In this episode of Food Chained, Hector Saldívar (Founder of Tia Lupita) shares his journey from Mexico to Norcal. Hector is a founder that has done it all. He's worked all of the jobs in a CPG business that you can imagine. But that's not the only similarity that Hector and I have...we both honor our moms with our brands. Things we discuss: • Hect…

In this episode of Food Chained, Will Nitze (CEO of IQBAR) joins us to talk about how a job in software coupled with the Standard American Diet led him to create IQBAR. A functional protein bar and hydration mix for your brain. Things you'll learn: • Will's history • Standard American Diet leading to brain fog • The connection between nutrition and…

In this episode of Food Chained, Kendall Dickieson joins us to discuss the state of organic social and UGC. Kendall is the founder of Flexible Creative, a boutique consultancy that works with a handful of the rising stars in CPG like Graza, Immi, Starday Foods, and more. Things you'll learn: • Kendall's origin story as a "Pintern" • What's cooking …

In this episode of Food Chained, Andrew Benin joins us to discuss his new hit product, Graza. Graza is a premium olive oil packaged in beautiful squeeze bottles for two different occasions –– sizzling and drizzling. When he noticed chefs in New York often using squeeze bottles, coupled with his and his wife's connection to Spain, Andrew put two and…

In this episode, Vasa and Mark Metry discuss "The New Food Pyramid" and the impact that food and drink have on brain health. Show Links: Connect with Mark Metry on LinkedIn Check out Perfy on LinkedIn, Twitter, Instagram, and TikTok Connect with Vasa Martinez on LinkedIn and Twitter Food Pyramid Article Conflicts of Interest Climate Change x Obesit…

In this episode of Food Chained, Sarah Grosz provides an immense amount of value when it comes to influencer marketing and the state of the creator economy. You'll learn about: • how to measure ROI on influencer initiatives • what to do and what not to do when negotiating • creating processes for influencer marketing • goal-based KPIs • Influencer …

In this episode, Vasa steps aside from the host seat and serves as the guest...GUEST. Kane Lewandowski reached out to Vasa with several hard-hitting, great questions on LinkedIn. So Vasa decided to turn his answers into an episode of Food Chained. Some of the questions: • How much does it cost to start? • How do you get into retailers? • Where do y…

Did you know Filipinos make up the second-largest Asian American community in the United States? Yet there is no representation of that culture on most grocery store shelves. Jake Deleon wanted to change that, so he founded Fila Manila, a company devoted to bringing authentic and all-natural Filipino cuisine to mainstream grocery stores. Today, thr…

In the world of plant-based ice cream, it’s hard to find a dairy substitute that has the right texture and flavor, yet is also eco-friendly. Enter: hemp. Hemp seeds and hemp hearts are nutritional, functional, and sustainable. Kirsten Sutaria, founder of Doozy Pots, understands the challenges of building an eco-friendly business. But through hard w…

Have you ever heard the term “Listen to your gut”? Well, it turns out your gut is responsible for more than just good intuition. A healthy gut microbiome is linked with cellular health, better brain function, and even the way we age. And Kirten Parekh, co-founder of Klora, wants people to know that a healthier way of living is within reach. In this…

Healthy versions of your favorite snacks are often disappointing because they lack the same texture or flavor. So when Matt Parry decided to make a healthier version of Pringles, he didn’t just want a snack that was made up of better ingredients. He wanted it to taste better, too. So he co-founded The Good Crisp Company, which has created a gluten-…

The ketogenic diet is taking the world by storm. Everyone knows the benefits of lowering refined carbohydrate consumption, and ketosis is an optimal state for the human body. But it can be hard to tell the difference between truly keto-friendly foods and unhealthy items that have co-opted the keto label. Dr. Ryan Lowery, CEO at Ketogenic.com and Pr…

In the world of beverage creation, it’s hard to come up with a new angle. But after Kayla Castañeda had spent a decade working in the beverage industry, she decided it was time to make something of her own. Taking inspiration from her cultural heritage, Kayla decided to put a healthy spin on classic aguas frescas, and the company Agua Bonita was bo…

Do your late-night snacking tendencies lead you to chips, cookies, and other unhealthy foods? Late-night snacking was Damien Law’s weakness, but he thinks he’s found the solution. Damien, founder of Effin’ Good Snacks, has created a healthy alternative to your typical late-night junk food. Effin’ Good cookies are low carb, low sugar, and are even a…

There’s a massive disparity between the wealth of the chocolate industry and the poverty of cocoa farmers. But Fatima-Zohra Hakam hopes to change that. Fatima-Zohra founded her chocolate company ZORA to create and celebrate ethically-made chocolate. By working directly with farmers and cooperatives in a bean-to-bar process, Fatima-Zohra is trying t…

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