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Join the EMJ GOLD team for a weekly exploration of all things pharma, featuring thought-provoking conversations, insightful interviews with high-profile industry guests and discussions about the latest trends and innovations taking the pharmaceutical sphere by storm. Whether its marketing, medical affairs, the use of digital techniques to create patient-centric approaches or something in between, there's something here for anyone interested in the pharmaceutical industry.
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Everybody Hates Pharma

Artem Brytchenko, Stefan Repin, Ahmed Samir Moustafa, Christopher John Bautista,

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In the new season join us in this unique journey, where we dive deep into the pharmaceutical industry, sharing not just stories but also the tools and knowledge that power its progress. "Everybody Hates Pharma" – a podcast that seeks to foster transparency and understanding in the world of pharma.
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In this week’s edition of the podcast, Isabel and Jade share an interview with Dr Harmony Garges, Chief Medical Officer, ViiV Healthcare. She speaks with Dr Jonathan Sackier, Host, EMJ Podcast, who joined us in Reuters Barcelona where we meet our guest. Together, the two discuss Harmony’s decision to join the pharmaceutical industry, how treating c…
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In this week’s episode, Danie du Plessis, Executive Vice President, Pharmaceutical Operations, Kyowa Kirin, sits down with the EMJ GOLD team to share the value that patient partnerships can hold in the industry. Danie explores how patient partnerships have evolved over the years, what companies should be doing to get them to their best potential, t…
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Tune in to the latest episode of the EMJ GOLD podcast as Isabel and Jade cross the halfway point of the season with special guest host Dr Jonathan Sackier of the EMJ podcast. In this episode, the team listen back to Jonathan's discussion with Stefan Woxström, Senior Vice President Europe and Canada, AstraZeneca at Reuters Events: Pharma 2024 in Bar…
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This week, Claire D'Abreu-Hayling, Chief Scientific Officer, Sandoz, joins Isabel on the podcast to share how leading with love rather than ruling with an iron fist is the best way to get results in the pharmaceutical industry. In this episode, Claire and Isabel discuss how she fell in love with science as a child, the leadership skills she has gai…
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Join EMJ GOLD for a special edition of the podcast, in which Isabel is joined by Tim Uden, Creative Director, EMJ to discuss the new frontier of medical education tools and skills. In this episode, the two explore how new technological offerings, such as interactive articles, are transforming the space for medical content – enabling content creator…
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As we approach the end of Pride month, Jade explores how the pharmaceutical industry can best support staff and patients who identify as part of the LGBTQ+ community. She talks with Edmond Chan, Senior Director, EMEA Therapeutic Area Lead, Haemato-Oncology, J&J, who shares his personal views on how the industry can improve health outcomes and encou…
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With Season 7 in full swing, Isabel dives deep into the fascinating world of women’s health with Nichole Davies, Chief Strategy Officer, VML, to uncover the truth behind why women live longer but in poorer health and how the industry can incite change. In the interview, they discuss the rise of FemTech, the challenge of funding and reimbursement, t…
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The GOLD podcast is back and better than ever! Tune in as Isabel and Jade unveil GOLD's new brand identity 'EMJ GOLD' and enter Season 7 with new energy, new insights and on camera for the first time! But who is the season's first guest? Meet Mercedes Diz, Chief Marketing Officer, Almirall, who spoke to Jade at the Reuters Pharma 2024 event in Barc…
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Join Isabel and Jade for this special episode of the GOLD podcast as three of last year's guests share their predictions for the pharmaceutical industry in 2024. The panel includes Matt Lewis from Inizio, Rick Hollis from Ipsen and Claudia Martinez from the Access to Medicine Foundation, all of whom share their predictions in their areas of experti…
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🎙️ In this podcast episode of 'Pharma Sales and Tech podcast by Platforce', our host Stefan converses with Florent, the Sales SVP of commercial excellence at Grünenthal Group. Florent shares his insights about AI's impact within the pharmaceutical industry and how it's becoming increasingly necessary for advancement. The conversation explores how G…
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The Season 6 finale of the GOLD podcast has landed! Tune in to hear Isabel and Jade present a discussion with Kinnari Patel, President and Chief Operating Officer, Rocket Pharmaceuticals. In this episode, Kinnari shares her thoughts on how the industry can engage the next generation of scientific leaders to propel itself into the future. Tune in to…
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Welcome to another insightful episode of the Pharma Sales and Tech Podcast! In this edition, we're honored to have Dr. Rashmi Upadhyay, ur expert guest Driving Strategy and Marketing Excellence in Pharma and Biopharma, sharing her wealth of knowledge on pharmaceutical sales, market access strategies, and the evolving technological landscape within …
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Tune in to the latest episode of the GOLD podcast which sees Isabel sit down for a chat with Wendy Bartie, Senior Vice President and General Manager, US Hematology and Cell Therapy, Bristol Myers Squibb. In the episode, Wendy discusses her passion for developing life-saving cancer drugs with less toxic side effects. Learn about how far the industry…
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For each episode of Season 6, the GOLD team has asked its podcast guests to reflect on the same question: what gets you up in the morning, and what keeps you up at night? As Season 6 nears its close, Isabel brings you a curated selection of insights from the leaders we have heard from so far. Tune in to find out what motivates these pharma aficiona…
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Tune in for a sneak peek of GOLD's latest Catalyst interview with Dr Peter Ahnesorg, Global Hematology Franchise Head, Roche. In this exclusive teaser of the full interview, Peter talks about why he left research for industry, Roche's commitment to ensuring equitable access to its medicines and what he believes are the qualities of a good leader to…
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Today, your host, Stefan, is diving deep into the dynamic world of pharma with a special guest, Ranjeet Mishra, co-founder of GoodHums—a company revolutionizing life sciences. In this enlightening conversation, Ranjeet shares his journey, from the inception of Good Arms in 2018 to navigating the complexities of the pharma landscape. Get ready for a…
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Tune in to the latest episode of the GOLD podcast as Isabel and Jade present a discussion with Jaime Manzanera Gómez, EMEA Brand Director, Oncology, Eisai, who details how oncology teams can best increase the pace of innovation in the field. In this episode, Jaime shares his thoughts on the pace of innovation after the heights of COVID-19, how regu…
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The episode unravels the nexus of pharmaceutical sales and technology, delving into the integration of AI and video in healthcare. Host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement. 🔍 Episode Highl…
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Listen in to the newest episode of the GOLD podcast, in which Jade digs deep into the diversity, equity and inclusion (DE&I) space with Marion Brooks, Vice President and US Country Head, Diversity, Equality and Inclusion, Novartis. In the interview, the pair discuss why Marion left a career in commercial for DE&I, the need for more action on health…
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Tune in to a new episode of the GOLD podcast as hosts Isabel and Jade discuss a timely topic for the pharmaceutical industry: how to build trust with healthcare professionals. With a recent survey showing that 80% of HCPs don't trust the content the industry produces for them, the team look at the story behind the statistic. They explore where the …
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Tune in to the latest instalment of the GOLD podcast, which sees Isabel and Jade present a conversation with Rick Hollis, Director of Business Excellence, Ipsen, about his views on how the pharmaceutical industry's customer engagement model needs to grow and evolve. Discover the highs and lows of creating meaningful marketing interactions with this…
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Tune into to this bonus episode and enjoy an exclusive preview of GOLD’s latest catalyst interview with Dr Andreas Konieczny, Vice President and Head of Medical Affairs Europe, ImmunoGen. In this teaser of the full interview, Isabel and Jade digest Andreas's thoughts on using medical affairs teams to drive drug launches, how to help different perso…
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Join us as Stefan from Platforce and Adam Rosenberg, a fellow marketing expert at RxLightning Inc., take you on a journey through the fascinating world of pharmaceuticals marketing. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutica…
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Discover the reality behind the expectations of rare disease research and drug development with Isabel and Jade as they present a discussion with Dr Ian Winburn, Vice President, Global Lead for Rare Hematology, Pfizer. Tune in to hear Ian and Isabel discuss the current pharmaceutical landscape for rare diseases, including discussions around clinica…
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🎙️ Welcome to a new episode of The Pharma Sales & Tech Podcast by Platforce. In this episode, our host, Stefan Repin, sits down with Shawn Malloy, the VP of Marketing at Lindus Health, an innovative "Anti CRO" for Life Science Pioneers. Lindus Health is revolutionizing clinical trials by focusing on efficiency, technology, and a pricing structure t…
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Tune in to the latest episode of the GOLD podcast as Nate Cope, Chief Operating Officer, Otsuka Europe, details how companies can drive innovation by being a great place to work. In this episode, Nate reveals the story behind his passion for prioritising people, what companies should and shouldn't do in their mission to become more people-centric a…
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Today, we're excited to bring you a deep dive into the dynamic world of pharmaceutical marketing. Join our host, Stefan Repin, as he engages in a riveting conversation with Snehal Gholap, an accomplished pharmaceutical industry professional currently making waves as Pfizer's Country Brand Manager. 🌟 🌟 Episode Highlights: In this illuminating episod…
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The GOLD podcast is back on the airwaves! Join Isabel and Jade every Tuesday as they speak to a new bunch of inspiring leaders from the pharmaceutical industry. The first interviewee of the season is Parveen Jayia, Therapy Area Head, Breast and Gynaecological Cancers, AstraZeneca, who talks to GOLD about the role digital health can play in the futu…
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Welcome to the Pharma Sales and Tech Podcast! 🎙️ Join us for an eye-opening episode as we sit down with Nicky Nadem from AtrimusRx Pharma. Discover their incredible journey and innovative solutions in tackling pharmaceutical challenges. Episode Highlights: 🌍 Learn how AtrimusRx Pharma sources critical COVID medicines globally. 📊 Explore their data-…
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Welcome to another insightful episode of the Pharma Sales & Tech Podcast by Platforce. In this edition, we have Hazem Sayed, a seasoned marketing leader at bioMérieux, taking us on a journey through the ever-evolving landscape of pharmaceutical marketing. Get ready to explore the power of data-driven strategies and the changing dynamics within the …
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In this final GOLD Nugget of the series, Jade reflects on her conversation with season finale guest Christy Seigel, General Manager, Breast and Women's Cancers Portfolio, Novartis US Oncology, from her episode ‘Going the extra mile for patients with disabilities’. In this episode, Jade picks out her favourite anecdote Christy shared, which was how …
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It is time for the third ‘GOLD nugget’ from Season 5, and Jade is highlighting her favourite insight shared by Sarah Jarvis, Global Lead for the Medical Consulting Practice, ZS, from her episode with colleague Sunil John, ‘Meeting customer needs in medical affairs’. In this clip, Sarah shares findings from ZS's latest Medical Affairs Outlook report…
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In the second episode of GOLD nuggets, Isabel looks back at her conversation with Dr Sunil Verma, Global Head of Oncology, Medical, AstraZeneca, in which the two discussed the journey to transforming cancer care. In this particular clip, Sunil delves into what motivates him to wake up in the morning and what industry challenge can keep him awake at…
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As the GOLD team prepare for the next season of the podcast, take a walk down memory lane with Isabel and Jade as they share their GOLD Nuggets from Season 5. In the first of these special bonus episodes, Isabel looks back at the very first episode of Season 5, featuring Philippe Kirby, Global Head of Channel Engagement and Execution, MSD. Isabel p…
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Welcome back to the Pharma Sales & Tech Podcast by Platforce! In Episode 17, we're diving deep into the world of healthcare market access. Our guest, Rabab Khodary, a respected market access leader, takes us on a journey through the complexities and collaborations that drive success in this critical area of the pharmaceutical industry. Episode High…
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Welcome to Episode 16 of the Pharma Sales & Tech Podcast! In this episode, host Stefan sit down with Sushil Katdare, an industry veteran with over 22 years of experience in the pharmaceutical field. Sushil, currently serving as the CX Director for the GCI region at GSK Pharma, shares his insights on the critical intersection of customer experience,…
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To bring season 5 of the GOLD podcast to a close, join Jade as she sits down with Christy Seigel, General Manager, Breast and Women’s Cancers Portfolio, Novartis US Oncology, to discuss the importance of disability inclusion in the pharmaceutical industry. In this episode, Jade and Christy unpick her transition from general medicine to women’s canc…
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In this insightful episode, join host Stefan Repin as he engages in a dynamic discussion with Dr. Yvette Schollmeier, a seasoned professional in the pharmaceutical industry. They delve into the evolving landscape of the pharma business, AI integration, and the importance of agility and outsourcing in the ever-changing world of healthcare. Episode H…
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As Season 5 of the GOLD podcast approaches its end, join Isabel and Jade as they share some of the most memorable moments from the last couple of months. Join our hosts for a trip down memory lane as they look back on their ‘GOLD Medal Moments’ in the penultimate episode of the season. They cover topics such as the importance of avoiding tokenism, …
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Welcome to episode 14 of Pharma Sales and Tech Podcast by Platforce! Join us as Stefan interviews Ahmed Kadous, CEO of Pharma Marts, on disrupting the pharma industry and leveraging technology for better patient access. 🎧🚀 Episode Highlights: Ahmed Kadous, CEO and founder of Pharma Marts, discusses the challenges faced by the pharma industry in ado…
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Uncover the latest customer expectations of medical affairs in this episode of the GOLD podcast, which sees the team speak with not one but two MA leaders from top healthcare consultancy firm, ZS. Join guests Sarah Jarvis, Global Lead for the Medical Consulting Practice, and Sunil John, Principal and Co-Lead Global Medical Affairs Practice, as they…
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Explore how the pharmaceutical industry can turn diversity, equality and inclusion initiatives into transformational change in the latest episode of the GOLD podcast, where Jade Williams talks to Anita Ralli, Director, Government Affairs, Inclusion and Diversity, Employee Resource Group Lead, Gilead Sciences UK. In this episode, Jade picks the brai…
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In this episode, Stefan, Head of Marketing for Platforce joins by Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma. They discuss Josephine's journey as a business leader, her experiences in sales, and the importance of transparency, vulnerability, and continuous learning in personal and profes…
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In this week’s episode, Isabel and Jade share some snippets from the interview with GOLD’s next catalyst Karen Pinachyan, Head of Medical Affairs, Europe, CSL Behring. In this teaser edition of the full interview, Karen shares his motivation for joining the pharmaceutical industry, his thoughts on how to shift the care paradigm towards personalised…
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Join Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience. This episode is a treasure trove of pract…
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As the US celebrates the 4th of July today, navigate the evolving landscape of cell therapy with hosts Isabel and Jade as they present an insightful discussion with Warner Biddle, Senior Vice President and Global Head of Commercial, Kite, a Gilead Company. Tune in to hear Warner discuss why creating equitable patient access is a ‘team sport’, the p…
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This week, as we approach the end of Pride Month, the GOLD team looks into how the industry can proactively support patients and staff who are part of the LGBTQ+ community. Join Isabel and Jade as they look at how the industry can avoid 'rainbow washing' and tokenism to drive a positive change both inside and outside their organisations. This will …
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Explore the industry's evolving mission to advance cancer research and care in this new episode of the GOLD podcast with hosts Isabel and Jade, featuring an insightful conversation with Dr Sunil Verma, Global Head of Oncology, Medical, AstraZeneca. In this episode, Isabel uncovers Sunil's passion for working in oncology, his analysis of where cance…
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Join Stefan, Head of Marketing for Platforce, as he dives into the world of pharma sales with special guest Rob Bruchet, General Manager MEA at Ethypharm. In this episode, they reveal the secrets behind achieving market success by utilizing a combination of traditional and digital tactics. Gain valuable insights on adapting strategies, building cus…
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Tune in to the next episode of the GOLD podcast to hear the team's latest conversation with a leading figure in the pharmaceutical industry. What is being discussed this week? The industry's evolving commercial model. In this week’s episode, Isabel chats with Chetak Buaria, Vice President of Global Commercial Operations, Oncology, Merck Group, abou…
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