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Nudge

Phill Agnew

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Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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No Straight Path

Ashley Menzies Babatunde - Storyteller & Attorney

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No Straight Path aims to humanize success from the Millennial perspective. The world often sees the shiny resumes, highlights shared on social media, and job titles associated with a person's LinkedIn profile. We rarely see the story behind it. And when we do, it's often in a memoir towards the end of someone's journey. The podcast aims to delve into the story behind the success with a closer to real-time approach. Because the podcast focuses on the Millennial perspective, many guests are mi ...
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In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to make high earners pay more tax You won’t want to miss this. (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy…
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Join us for a thoughtful conversation with entertainment attorney, Thomas Russell. Thomas’ story is all about grit. It’s about resilience. It’s about dreaming. It’s about chasing your dreams relentlessly. Thomas Russell III is Corporate Counsel at Amazon Music where he advises the tech-giant on its livestreaming, video-on-demand and sponsorship eff…
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Join us for a fascinating conversation with USA Today bestselling author, journalist, and marketing consultant, Amy Shoenthal. Blending her marketing expertise with her formal journalism training, Amy approaches storytelling as sense making. As a top contributor to ForbesWomen and Harvard Business Review, she shines the spotlight on those who have …
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Join us for a thought-provoking two-part conversation with Dr. Feranmi Okanlami as we celebrate the two-year anniversary of No Straight Path. Feranmi embodies all of the things that No Straight Path represents–honesty, vulnerability, compassion, self-awareness, intellectual curiosity, a commitment to excellence, resilience, purpose, and faith. We d…
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In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Uri's previous episodes on Nudge: Episode One /…
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Join us for a thought-provoking two-part conversation with Dr. Feranmi Okanlami as we celebrate the two-year anniversary of No Straight Path. Feranmi embodies all of the things that No Straight Path represents–honesty, vulnerability, compassion, self-awareness, intellectual curiosity, a commitment to excellence, resilience, purpose, and faith. We d…
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In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer …
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Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. Sign up fo…
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Join us for an insightful episode with Phill Agnew, host of Nudge, the UK’s #1 marketing podcast. On his show he interviews experts in psychology and behavioral science to try to better understand how humans make decisions. He has spent over a decade in senior marketing roles at Buffer, Hotjar, and Brandwatch, where he helped launch products in soc…
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Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational pric…
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Join us for a a thoughtful conversation with CEO of Vera Jean Media, Jourdan Guyton! She is a visionary entrepreneur with a decade-long immersion in the entertainment industry. Leveraging experience with giants like Meta, Teachable, and Blavity, Jourdan founded Vera Jean Media to empower heart-centered entrepreneurs through authentic social media s…
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Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In 30 minutes, I learnt more about happiness than in the past 30 years. Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Agai…
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We are back with a new season for 2024. It is election season, and the California Primary is Tuesday, March 5th. We have a special guest who is running for office on the show today. Although media coverage often focuses on the political polarization at national level, state and local politics have a direct impact on the lives of Americans. Tune in …
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In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Di…
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Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on prospective partners. In today’s Nudge, researcher Danny Zane explains why this happens, sharing his eye-opening studies on how these special days affec…
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Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet…
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What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing…
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Ashley provides a quick update about what's in store for No Straight Path in 2024. Although it's a quick message, you'll leave it inspired! Links Mentioned in Today’s Episode: Ashley Menzies Babatunde Ashley Menzies Babatunde on Instagram Hubspot Podcast Network Sign Up for Ashley's Newsletter Ashley's Substack Rate & Review: If you enjoy listening…
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Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fire, one of the world’s most popular business podcasts. John shares almost everything, from his exact monthly income, his tax saving schemes and intima…
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In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness was causing this oddity? Turns out, it was all psychological. The dancing epidemic of the middle ages was one of the first noted examples of mass hys…
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On today’s episode of Nudge, I learnt something that genuinely surprised me. Persuasive people aren’t born persuasive. They’re not persuasive because of their looks, their character, or their position. No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use. Tune in to learn how the likes of Dona…
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Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science…
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Tune into our final episode of this year with Manager of the HubSpot Creators Carly Baker. We cover Carly’s transition from a creative industry to the corporate world and how she let go of one dream and embraced a multi-passionate identity. Carly's passion for the Podcast Industry can be traced back to her roots as a professional musician, where sh…
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Tune in today for a dynamic conversation with entrepreneurs Luis and Fonzi Camejo. They are the dynamic brothers behind BIZBROS and they have spent over seven years mastering the art of content creation that drives opportunities and profit. As online personalities, owners of Studio Podcast Suites and hosts of the top 0.5% global podcast, Content is…
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On this episode of No Straight Path, Ashley interviews civil rights attorney Antonio Ingram. Antonio serves as Assistant Counsel at the NAACP Legal Defense Fund. He is a graduate of Yale College and UC Berkeley School of Law. He served as a federal judicial law clerk for the honorable Ivan L. Lemelle in the Eastern District of Louisiana in New Orle…
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This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polari…
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On this episode on of No Straight Path, Ashley interviews the talented actress, singer and producer, Ashley Blaine Featherson-Jenkins. Ashley has appeared on several television series and she starred in the critically acclaimed Netflix Original Series, DEAR WHITE PEOPLE for four seasons. She is the host of Trials to Triumphs, which is an interview-…
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In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lem…
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Join us today for our live conversation at Podcast Movement with online business strategist, podcaster and speaker Steph Taylor. She helps business owners build profitable and sustainable online businesses that continue to grow even when they’re offline. She is also the host of Imperfect Action, a podcast where Steph uses her experience of building…
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There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs. Sign up for the Nudge News…
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On today's episode of No Straight Path, Ashley interviews Henna Pryor, a highly sought after Workplace Performance Expert and an award-winning 2 time TEDx and global keynote speaker, author, and executive coach. Her clients call her their “secret weapon for impossible change,” an honor she wears proudly. She’s known for her science-backed approach …
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Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the founder of Ariyh, a newsletter that shares the latest marketing research. And in today’s Nudge he shares 5 tips that are proven to boost sales, impro…
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On this episode of No Straight Path, Ashley shares her reflections on life and career to celebrate her 34th birthday! She shares some of the important lessons she's learned on her journey thus far. She covers mindset, envy, purpose, authenticity, and kindness. Her hope is that these lessons help you as you work to achieve your version of success. T…
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If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations. Access the bo…
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On this episode of No Straight Path, Ashley shares her reflections on life and career to celebrate her 34th birthday! She shares some of the important lessons she's learned on her journey thus far. She covers mindset, envy, purpose, authenticity, and kindness. Her hope is that these lessons help you as you work to achieve your version of success. D…
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Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incentives. Hear the world's incentive expert Uri Gneezy explain all in the latest episode of Nudge. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke …
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Welcome to Part 2 of our conversation with our special guest for the Halloween Season, author and psychiatrist, Justin Key. He recently published his debut book with HarperCollins called The World Wasn’t Ready For You. In his book, Justin expands and subverts the horror genre to expertly explore issues of race, class, prejudice, love, exclusion, lo…
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Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident. You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words …
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This episode of No Straight Path features a special guest for the Halloween Season, author and psychiatrist, Justin C. Key. He recently published his debut book with HarperCollins called The World Wasn’t Ready For You. In his book, Justin expands and subverts the horror genre to expertly explore issues of race, class, prejudice, love, exclusion, lo…
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In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce th…
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Switching careers can be a stressful and daunting prospect for anyone who is looking to make a vocational change, but it can also be a source of inspiration and a catalyst for growth and for finding your life’s purpose. Today’s guest, Isaiah Deporto-Plick is no stranger to change, as he’s jumped between various industries to finally land on a path …
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Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mai…
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What if it only took five seconds of radical courage to change your life? That is the bold idea underpinning Natalie Franke’s new book, Gutsy: Learning to Live with Bold, Brave, and Boundless Courage. In today’s episode, we continue our thought-provoking conversation with Natalie, a bestselling author, community-builder, neuroscience nerd, and mama…
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Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for…
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