Best Pia Larson Podcasts (2024)

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37. Building a Mindset for Peak Performance with Kyle Gillette 33:16

2y ago33:16

33:16

I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level. Kyle guides us through his…

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36. Developing a Genuine Personality Brand with Danielle Hughes 29:30

2y ago29:30

29:30

Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customer…

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35. How to Build Customer Trust Through Privacy Compliance with Jodi Daniels 22:49

2y ago22:49

22:49

Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to…

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34. Building a Lifestyle Business You Love with Lee LeFever 27:50

2y ago27:50

27:50

Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first…

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33. The Power of Laughter in Life, Love, and Business with Brian Trendler 31:47

2y ago31:47

31:47

Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episod…

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32. How to Leverage a Positive Mindset for Personal and Business Success with Mary Vivian 30:23

2y ago30:23

30:23

Having the right mindset is essential for success in life and business. Our foundational beliefs, attitudes and biases affect the way we process information and experience the world around us. Having an optimistic mindset increases the likelihood of having a winning perspective and achieving long-term success. Today I'm chatting with the amazing Ma…

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31. Why LinkedIn is Important for Your Business with Louise Brogan 36:47

2+ y ago36:47

36:47

Would you like to have clients and customers reaching out to work with you? Are you interested in how LinkedIn works and want to know more? Listen to this wonderful conversation I had with Louise Brogan, a LinkedIn pro who helps businesses and individuals build relationships and leverage the power of LinkedIn. Many businesses know they should be us…

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30. How to Grow Your Audience and Your Business as a Podcast Guest with Julie Fry 29:54

2+ y ago29:54

29:54

Is being a guest on podcasts a part of your marketing strategy? It should be if it isn't! Podcast guesting, or getting booked as a guest on an interview-style podcast, can be a powerful way to get your message to your ideal audience. It can also get you in front of new audiences while increasing your credibility as the authority in your field. Toda…

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29. SparkToro: Accurate and Uncomplicated Audience Research with Rand Fishkin 41:28

2+ y ago41:28

41:28

Do you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is …

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28. Conversion Rate Optimization, Strategic Marketing and Building Relationships with Martin Greif 37:04

2+ y ago37:04

37:04

Is your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging …

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27. How to Create and Deliver Engaging Presentations with Confidence with Carol Cox 26:36

2+ y ago26:36

26:36

Do you have a Signature Talk that helps to position you as an expert and thought leader in your field? Today I'm chatting with Carol Cox of Speaking Your Brand® all about the key elements of a good speech and presentation. She runs us through how you can find the golden nuggets that can lead to a big idea and a wonderful Signature Talk. I know with…

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26. Get Different and Tap Into Distinctive Marketing to Get Noticed with Mike Michalowicz 27:26

2+ y ago27:26

27:26

Are you better than your competition? Highly likely... And, if you are better than the competition, prospects must find you. My guest today, Mike Michalowicz feels it would be a disservice if they hire a competitor because they never knew you existed. Mike realized that you need to market differently to stand out and get noticed. His new book, Get …

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25. Human Resource Solutions for Today's Business Environment with Jennifer McKibbin Harris of Look Within HR 27:47

2+ y ago27:47

27:47

Small businesses have their hands full, and when they grow, they find they need new employees to help carry the load. However, many businesses don't have a dedicated HR professional and often take on these tasks themselves. For a number of reasons, being able to effectively manage an employee lifecycle is critical to the continued success of the bu…

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24. How a Business Leadership and Executive Coach Can Help You Thrive with Jen Hope 24:21

2+ y ago24:21

24:21

Business and leadership coaching services provide you with a safe, compassionate, confidential environment in which you can discuss business and relationship challenges, practice leadership skills and behavior, and develop strategies and action plans to accomplish your goals. So many leaders feel spread thin and stuck. Yet they are capable of great…

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23. Nonprofit Event Promotion, Management, and Marketing Secrets with Gazala Uradnik 25:05

2+ y ago25:05

25:05

Are you trying to get more donors and more attendees to come to your nonprofit fundraising events? Today, I have the privilege of talking with Gazala Uradnick of GFS Events, she's a client of mine, and we've worked together with other nonprofits. She started working with nonprofits in 2012 when she created GFS Events, because she was on a nonprofit…

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22. Animation Storytelling and Marketing Success with Karl Pontau 34:14

3y ago34:14

34:14

Can you tell your story with animation? In this episode of Make Your Marketing. I interviewed Karl Pontau, who is the owner of Squash and Stretch Productions, an animation studio outside of San Francisco. And this is such a great episode here. So many golden nuggets of why you should consider animation-style explainer videos to tell your story for …

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21.The Power of Paying Attention to What Matters Most with Neen James 36:46

3y ago36:46

36:46

Neen James believes that when we pay attention to what matters most, we make more money, get more done, and develop stronger relationships. I agree. It's a busy world out there and focused attention with your priorities in mind will help you be more efficient and more productive. We all know this, but it is easy to get distracted, become overwhelme…

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20. Conversion Copy and Words That Attract Clients with Mara Glazer 35:58

3y ago35:58

35:58

What is direct response copy? And why is it an investment you must make in your business? Copy is every single word you use to promote, sell, and deliver your product or service in your business. And because you can't promote and sell your offerings without communicating what they are and how they help people, your sales copy has one of the most im…

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19. Start A Podcast Pipeline to Keep the Referrals and Clients Flowing with Dr. Jeremy Weisz 31:46

3y ago31:46

31:46

Every business needs referral partners and clients. Without referral partners and clients, businesses can’t survive. Today I'm talking with Dr. Jeremy Weisz of Rise25. Dr. Weisz and his partner, John Corcoran, help their clients launch podcasts, which allow them to leverage their new show and start conversations with their highest value referral pa…

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18. Highly Effective Content Marketing Strategies That Drive Sales with Marcus Sheridan 33:59

3y ago33:59

33:59

To be successful today, businesses must understand the questions, concerns, and problems their buyers have, and address them as thoroughly and with as much integrity as possible. Every day, consumers turn to search engines to ask billions of questions. Having the answers they are looking for can attract ideal prospects to your company―but only if y…

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17. How To Sell Successfully Without Being Salesy or Pushy with Nikki Rausch 35:39

3y ago35:39

35:39

The art of selling can be overwhelming and uncomfortable if you don’t have a process to follow. And can I let you in on a little secret? Selling isn’t about you. It’s about the person in conversation with you. It’s about your lead. Your prospect. Your connection. How you can make the selling process as easy as possible for them, so they get clear o…

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16. Create A Great Customer Experience and Retention Strategy with Joey Coleman 34:03

3y ago34:03

34:03

You might know how you acquired your customers, but do you know why they left? After making huge investments of time, money, and energy to acquire new customers, most companies see between 20 percent and 70 percent of those customers disappear in less than one hundred days. They break contracts, cancel memberships, stop using your product, or simpl…

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15. Let the Girls Fly - Women As Business Leaders with Andrea Heuston 27:07

3y ago27:07

27:07

Women are underrepresented in leadership roles. According to Harvard Business Review, only 3% of Fortune 500 CEOs are women, and just over 5% of executives in Fortune 500 companies are women. The Women Presidents’ Organization, or WPO, reports that only 3% of women-owned businesses gross over a million dollars a year, worldwide. Historically, men a…

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14. Customer Case Stories - Video Testimonials That Work with Ian Garlic 42:38

3y ago42:38

42:38

Do you know what’s better than a silver bullet when it comes to your marketing? A Video Case Story! That's right, stories are the most engaging content. And that might not be all they're good for - video case stories drive traffic, increase conversion, and speed up sales. Interested in learning how to properly collect or craft your own videos? In t…

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13. Using the Power of Story in Your Marketing with Melissa Reaves 29:56

3y ago29:56

29:56

Stories are magic. This might sound like an overstatement at first, but there’s an inexplicable effect that stories have on conversations and our sense of connection. And it’s also why storytelling has become a focus for business leaders and marketers. There is a lot of research out there that explains the power of stories. It boils down to the won…

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12. Where to Begin with Search Engine Optimization (SEO) in 2021 with Chris Dreyer 27:17

3y ago27:17

27:17

When it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so they end up doing nothing. Today, we’re going to look at some easy things you can do to start your web…

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11. Social Media Marketing Tips and Trends with Jason Yormark 35:08

3y ago35:08

35:08

Despite the popularity of social media, many small business owners don’t feel social media savvy. Their strength is usually in what they do or offer. That’s understandable and perhaps you even feel this way. However, the reality is that marketing is what’ll allow you to keep doing what you love and are so good at, and social media marketing is espe…

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10. Video Marketing Strategies That Work with K'ai Roberts Fu 29:08

3y ago29:08

29:08

Videos can help you create an immediate emotional connection with your potential customers. And most business owners would agree, that videos and video marketing would help them look more professional and stand out from their competition. But yet, so many continue to struggle to employ video into their marketing mix and content strategy. Why? For s…

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9. How to Scale Your Business Easily with Jason Swenk 28:53

3y ago28:53

28:53

Today on the show, I speak with my mentor and agency coach Jason Swank, who helps other agencies scale and market. What I love about Jason is that he's constantly bringing other agencies together to inspire us to grow bigger and better and market our business in a way that works now. And you don't have to own an agency to listen to the show. This i…

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8. What Your Customer Wants and Can’t Tell You with Melina Palmer 35:35

3y ago35:35

35:35

Behavioral economics is the marketing research future of brands and business and today I'm thrilled to have business owner, consultant, podcaster, and behavioral economics expert Melina Palmer on the show to help us unpack this and show you how it can help you grow your business. Her new book, What Your Customer Wants (And Can’t Tell You) goes beyo…

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7. Mindshare Marketing: How to Get Customers to Think About You First with Dan Edwards 32:54

3y ago32:54

32:54

Dan Edwards is a real estate agent in my area. I've known him for several years, and he's not just your regular real estate agent, he knows his business inside and out. And, what I love the most about him is he is an expert marketer. You're going to get a lot of tips out of him with today's conversation. Dan's got a background in sales, business te…

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6. How a Podcast Can Help You Engage with Customers and Stand Out from Competition with James Hamilton Healy 32:09

3y ago32:09

32:09

You’re great at what you do. You already have a proven offer and an audience that loves it. You’re ready to scale and reach more people. And podcasting can be the perfect vehicle to connect and engage with your ideal customers. Podcast listeners are loyal, affluent, and educated. And with over 50% of the U.S. population considering themselves a pod…

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5. Connecting the Dots to Inspire Innovation and Turn Creativity into Money™ with Bill Stainton 38:50

3y ago38:50

38:50

You are creative. You are an innovator if you choose to be. You have everything you need, you don't need any other special training. Today's guest, Hall of Fame speaker and innovation expert Bill Stainton talks to us about how we all can find new and interesting dots, then how we can connect those dots to inspire innovation. He breaks this process …

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4. Organic Search Engine Optimization [SEO] That Works Today with Hayk Saakian 32:21

3y ago32:21

32:21

SEO or Search Engine Optimization is one of my highest recommended strategies for businesses to implement. Prospects finding us through organic search, not paid advertising, account for about 50% of our leads. Today I'm talking with Hayk Saakian who is a leading SEO specialist and app developer about some tactics you can employ quickly and easily t…

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3. Finding the Winning Marketing Strategies and Trusting the Results with Bruce Spurr 43:25

3y ago43:25

43:25

There's a boatload of marketing strategies for businesses to choose from, how do you know which is the best for you? On this episode, I chat with Bruce Spurr who has worked with businesses of all types implementing marketing plans that work. There are a lot of great takeaways from our conversation, but the bottom line is that you need to trust the …

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2. How to Create a SuperBrand with Gil Nevo 33:32

3y ago33:32

33:32

"Branding can be complicated. I want to make it easy and accessible so small businesses can compete and ultimately rule the world." Gil Nevo joins the podcast for a value-packed discussion about branding and how important it is in today's digital marketplace. Gil's been a creative in TV and advertising for over 15 years. My favorite part about Gil …

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1. Get Ready to MAKE YOUR MARKeting! 10:45

3y ago10:45

10:45

Welcome to MAKE YOUR MARKeting, I am your host Pia Larson, founder of the Fingerprint Marketing Agency. Just like other small business owners I had to learn how to navigate marketing and found there was no such thing as “automatic” when it comes to driving your business; you need to know how to shift. That said, there’s no reason to stall or come t…

Podcasts Worth a Listen

Pia Larson Podcasts

Podcasts Worth a Listen

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