8. What Your Customer Wants and Can’t Tell You with Melina Palmer

MAKE YOUR MARKeting

Behavioral economics is the marketing research future of brands and business and today I'm thrilled to have business owner, consultant, podcaster, and behavioral economics expert Melina Palmer on the show to help us unpack this and show you how it can help you grow your business. Her new book, What Your Customer Wants (And Can’t Tell You) goes beyond an academic understanding of behavioral economics and into practical applications you can tap into right away. During this fascinating conversation, learn how real businesses and business professionals just like you can use science to make your company better and more profitable. In her book and in our discussion, you can learn how to use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Listen in as Melina and I chat about how the consumer brain works and discover tools you can quickly use to influence consumers. Effectively market your brand by clarifying and understanding the needs of your customers. This is a great book, I highly recommend it, and you'll love this episode! Get all links, resources and show notes at https://makeyourmarketingpodcast.com