12. Where to Begin with Search Engine Optimization (SEO) in 2021 with Chris Dreyer

MAKE YOUR MARKeting

When it comes to search engine optimization for a new or existing website, some businesses can be intimidated due to the amount of information out there. And often, they won’t have the help of an experienced in-house SEO marketer or consultant, so they end up doing nothing.
Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out. My guest, Chris Dreyer from Rankings.io, helps personal injury attorneys dominate the first page of search engine results. H joins me and breaks down where to start, what to focus on, and what to avoid when it comes to your SEO (search engine optimization) strategy.
This is something every business with a website needs to pay attention to, because it can completely change your business if done correctly. Google and other search engines reward sites that get this right with more traffic from your ideal prospect. There's definitely some work that needs to go into it, just like any marketing strategy, but I believe wholeheartedly that it's totally worth it. Listen in today! ~ Pia
Get all links, resources and show notes at https://makeyourmarketingpodcast.com
About Chris Dreyer
Chris Dreyer is the CEO and Founder of Rankings.io, an agency that specializes in personal injury lawyer SEO. His agency ranks personal injury firms for the most lucrative keywords in your industry with end-to-end SEO, from content creation to technical optimization.
Web/Social Links

• Website: https://rankings.io/
• Facebook: https://www.facebook.com/rankingsio/
• Instagram: https://www.instagram.com/rankingsio/
• Twitter: https://twitter.com/rankingsio
• LinkedIn: https://www.linkedin.com/company/rankingsio/
• Email: [e-mail]

Highlights from the Conversation

• Content strategies that are working today in 2021.
• Think about being different so you can cut through the noise.
• Look at your competitors content and make yours better... and different.
• Refresh an update your content on a regular basis.
• SEO can be broken into 4 functions: Content, On-Site, Local, and Link Building
• Proximity can be very important for local businesses.
• Responding to reviews isn't just for the reviewer, it's also for everyone else reading the reviews.
• Navigation within the content and a website is an important factor to optimize.
• Chris' recommended SEO and ranking software tools.
• What to think about when you are creating "quality" content.
• You need to promote your content to get the backlinks.
• Content doesn't have to be just written blog posts.
• Chris tells us about one of his biggest mistakes he made early on - get a handle on your data.
• How to connect with Chris and rankings.io!

Resources Discussed/Links

• Local Falcon - Automated Local Rank Tracking: https://www.localfalcon.com/
• Semrush - Online Visibility Management: https://www.semrush.com/
• ahrefs - SEO Tools and resources: https://ahrefs.com/