Best Plan C Pills Podcasts (2024)

1
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | 36:11

1h ago36:11

36:11

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…

1
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah 37:37

18m ago37:37

37:37

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artifici…

1
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | 35:04

31m ago35:04

35:04

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "strin…

1
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | 28:05

6d ago28:05

28:05

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leade…

1
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | 37:43

13d ago37:43

37:43

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the genera…

1
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | 40:47

1M ago40:47

40:47

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics i…

1
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil 36:00

1M ago36:00

36:00

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "bor…

1
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth 33:32

1M ago33:32

33:32

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence…

1
Marketing - The Battle Between Believers & Non-Believers - Part 2 21:30

2M ago21:30

21:30

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO…

1
Marketing - The Battle Between Believers and Non-Believers: Part 1 25:19

2M ago25:19

25:19

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including…

1
Sean Peters: A Report From the Media Front Lines of Publicis Media 28:55

2M ago28:55

28:55

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Ke…

1
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing 34:46

2M ago34:46

34:46

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" e…

1
Seth Matlins: Is the CMO Position the Hardest Job in Business? 34:15

2M ago34:15

34:15

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than …

1
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2 31:25

3M ago31:25

31:25

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an …

1
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2 37:15

3M ago37:15

37:15

Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome" Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from acro…

1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2 19:35

4M ago19:35

19:35

PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a diff…

1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2 20:30

3M ago20:30

20:30

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiato…

1
Bob Liodice: The ANA CEO Talks About the Future of Marketing 31:24

4M ago31:24

31:24

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth …

1
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues 32:53

4M ago32:53

32:53

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dy…

1
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO 34:14

4M ago34:14

34:14

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…

1
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies 31:15

4M ago31:15

31:15

A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8…

1
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private 30:08

5M ago30:08

30:08

A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 executives. Alan discusses how to manage the imposter syndrome, the keys to building influence, and the need to balance choices regarding your leadership practices. Key topics include accepting responsib…

1
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion 29:50

5M ago29:50

29:50

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as cont…

1
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it 32:24

5M ago32:24

32:24

A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports…

1
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once 34:10

6M ago34:10

34:10

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology …

1
Talking About Social Impact - The Marketplace, the Customer & the Marketer 32:02

6M ago32:02

32:02

A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be ear…

1
Carilu Dietrich: B2B Marketing - A Report From the Front Lines 35:22

7M ago35:22

35:22

A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B…

1
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution 30:51

7M ago30:51

30:51

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine lear…

1
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company 26:08

7M ago26:08

26:08

A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fraction…

1
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace 34:46

7M ago34:46

34:46

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key …

1
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence 29:50

7M ago29:50

29:50

A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionary nature of AI, where venture capital is investing, and why he thinks the initial focus is cost reduction versus revenue driving. Key topics include why AI parallels the launch of the Internet when Ne…

1
Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position 41:40

8M ago41:40

41:40

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and…

1
Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs 37:18

8M ago37:18

37:18

A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's…

1
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing 36:06

8M ago36:06

36:06

A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topi…

1
Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing 33:44

8M ago33:44

33:44

Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understandin…

1
Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down 32:44

9M ago32:44

32:44

A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most respected search firms in the world. He discusses how the firm creates the job spec and the "long list," why the CMO job specs has the most variance of any spec in the C-Suite and why company feedback ca…

1
Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check 32:31

9M ago32:31

32:31

A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and mar…

1
Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It 26:04

9M ago26:04

26:04

Episode 32 A CMO Confidential Interview with Paul Hirsch, former EVP at Leo Burnett, and inaugural judge of the B2B Creative Lions at Cannes, who is currently the CEO and Chief Creative Officer of the nation's oldest B2B agency, Doremus+Co. Paul discusses the need for change in how B2B companies approach marketing, why it’s important to think holis…

1
Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer 32:51

9M ago32:51

32:51

A CMO Confidential Interview with Rob Chesnut, the former Airbnb General Counsel & Chief Ethics Officer, Chegg General Counsel, SVP of Trust & Safety at eBay, and author of Intentional Integrity. Rob discusses how to think about integrity in the age of transparency - when every consumer and employee is functioning as their own newsroom, the differe…

1
DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy 35:20

10M ago35:20

35:20

A CMO Confidential Interview with D J Patil, currently an investor and partner at GreatPoint Ventures and formerly the Head of Data Products & Chief Scientist at LinkedIn, Distinguished Research Scientist at eBay, and U.S. Chief Data Scientist in the Obama Administration. DJ discusses why "clever beats smart," the evolution of data science and AI, …

1
Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next 32:22

10M ago32:22

32:22

Episode 29 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author, and podcaster. Rishad discusses the 4 power shifts in the marketplace, how the lack of marketers on boards costs companies, and why the future will come from the slime versus the heavens. Key topics include his belief th…

1
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism 38:37

10M ago38:37

38:37

Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares his often provocative thoughts on how to rethink technology by focusing in on what it means versus what it is, why brands will matter more than ever, how folks will bungle AI, and why those managing mar…

1
Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position 29:52

10M ago29:52

29:52

A CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill shares his thoughts on how to succeed as a CMO, the best and worst marketing management practices of boards and CEOs, how to evaluate potential opportunities and the fact that there's life after getting…

1
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future 33:24

11M ago33:24

33:24

Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to…

1
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing 36:27

11M ago36:27

36:27

Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and po…

1
Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization 31:19

11M ago31:19

31:19

Episode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization"A CMO Confidential interview with Tyler Bluth, VP of Finance at Ancestry, former brand manager and Marketing CFO. Tyler outlines how the position can reduce friction between marketing and finance and the key elements required f…

1
Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues 32:40

11M ago32:40

32:40

Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joins us for a second time on the red-hot issue of sociopolitical stands and describes why descriptive corporate research ignores consequences and trade-offs and is often wrong versus longer-term broader acad…

1
Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse 32:44

11M ago32:44

32:44

Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inabi…

1
Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly 29:54

12M ago29:54

29:54

Episode 21 - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New England Consulting Group. Gary outlines his belief that innovation and "the big marketing idea" are in serious decline and what to do about it. Key topics include why short-term thinking is crowding out …

1
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing 31:38

12M ago31:38

31:38

Episode 20 - How to Decomplexify Your MarketingA CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating busi…

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