Best Pr Measurement Podcasts (2024)

1
How Agencies Price Their Work 31:12

2h ago31:12

31:12

As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of the FiredUp! podcast is about how agencies price their work. Download the Multiplier Marketing Megapack to…

1
Optimizing Nonprofit Communication: Insights from PR to AI with Sarah Wood 27:48

4h ago27:48

27:48

What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to effective communication within purpose-driven organizations as host Peter Woolfolk talks with Sarah Wood, CEO of Sarah Wood Communications. Discover how nonprofits and associations can amplify their reach by layering public relations on top of existing chan…

1
How to Measure Marketing Performance with Grant Johnson 42:15

3d ago42:15

42:15

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how u…

1
5 key things to incorporate in your SEO reports with Tamara Novitović 17:23

4d ago17:23

17:23

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.…

1
What journalists want from your media pitch 43:39

5d ago43:39

43:39

Send us a Text Message. Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode: What doesn’t help your pitches Following up — NOGAS Use the phone to tell your story Exclusive/advance/embargo — know the difference Key elements to a good pitch Quotables “Great sales is…

1
5 key things to include in your SEO reports 17:23

12d ago17:23

17:23

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.…

1
Burning Questions About PR - Part 2 45:41

10d ago45:41

45:41

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic…

1
Stay Ahead with AI-Driven Video Marketing Strategies 20:00

12d ago20:00

20:00

What do you think of this podcast? Please give it a review! Thank you! Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and C…

1
How to categorize (cluster) keywords with the use of ChatGPT with Christopher Hofman 17:18

13d ago17:18

17:18

From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).By Rank Ranger

1
250 Startup Marketers Share Their Plans 42:56

18d ago42:56

42:56

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and …

1
How to Manage an Agency 50:24

1M ago50:24

50:24

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podc…

1
Madan Bahal: Building a National Asset like Adfactors PR with Corporate Spirituality 46:46

24d ago46:46

46:46

Send us a Text Message. Join us for Episode 119 of the award-winning MVP - The Master's Voice podcast, featuring an enlightening conversation with the peerless PR and Comms leader, Madan Bahal, co-founder and Managing Director of India's largest independent PR and Marketing firm Adfactors PR. This is a rare media appearance by Madan; to our knowled…

1
Communicator's Guidance to Career Progression and Advancement 31:04

27d ago31:04

31:04

What do you think of this podcast? Please give it a review! Thank you! Embark on an illuminating voyage into the heart of public relations with Nathan Miller, a maestro of communication whose career spans from journalism in Los Angeles to the United Nations. Host Peter Woolfolk chats with Nathan as he maps out his dynamic path, revealing how key de…

1
How SEO and PPC can work better together to achieve greater success 16:33

1M ago16:33

16:33

SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.…

1
Startup Marketer Outlook 42:04

1M ago42:04

42:04

As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level …

1
How AI is transforming strategic communications 44:41

1M ago44:41

44:41

Send us a Text Message. AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guest Our episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging wor…

1
Looking Inside the Dark Funnel with Josh Grose 48:18

1M ago48:18

48:18

We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s happening in communities, private messages, etc. Josh Grose, Head of Growth at stealth startup, Resolve, br…

1
Exclusive | Piyush Pandey on Ogilvy's industry-defining 'Jugalbandi' with Pidilite and Fevicol 28:08

1M ago28:08

28:08

Send us a Text Message. This, our 118th episode of MVP – The Master’s Voice Podcast with advertising genius Piyush Pandey of Ogilvy, just landed into our lap from what was to have been a very short telephonic chat about Ogilvy’s latest ad film entitled Jugalbandi for Pidilite’s powerful brand Fevicol. But transcribing this chat into text to try to …

1
The thrill of Supercross: Eeshan Lokhande and Veer Patel of CEAT ISRL on MVP - The Master's Voice Podcast 43:22

1M ago43:22

43:22

Send us a Text Message. This, the latest episode (#117) our award-winning series MVP - The Master's Voice Podcast, features Eeshan Lokhande and Veer Patel, the innovative co-founders of the CEAT Indian Supercross Racing League (ISRL), in conversation with show host and Founder-Editor of MEDIABRIEF.COM, Pavan R Chawla. The discussion dives into the …

1
From PR Startup to Powerhouse: Insights and Strategies for Building A Successful Public Relations Firm 32:40

1M ago32:40

32:40

What do you think of this podcast? Please give it a review! Thank you! Embark on a journey of entrepreneurial wisdom with PR mavens Liselle DeGrave and Rachel Dickman as they join host Peter Woolfolk to unveil the roadmap to building a thriving public relations firm from scratch. Get an insider's look at their evolution from aspiring business owner…

1
Avoiding Sales Enablement Mistakes with Stacey Justice 31:11

2M ago31:11

31:11

Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it is critical for startups that never seem to have enough time, people, or money and need to make the most …

1
How to build a successful international PR strategy 17:26

2M ago17:26

17:26

Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.By Rank Ranger

1
The Essentials of Crisis Comms 39:56

2M ago39:56

39:56

The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communica…

1
Ujaya Shakya, Founder – Outreach Nepal, on on Nepal’s ad industry - trends, challenges, cross-border collaborations, more 35:07

2M ago35:07

35:07

Send us a Text Message. Ujaya Shakya, Founder of Outreach in Nepal and author of Brandsutra, and the first vice president of the Advertising Association of Nepal, is my very special guest on this, the 116th episode of our award-winning MVP – The Master’s Voice Podcast. We caught up with Ujaya for this Vodcast and Podcast which is available on both …

1
Controlling Your Media Interviews: Strategies to Craft Your Message and Handle Tough Questions 24:11

2M ago24:11

24:11

What do you think of this podcast? Please give it a review! Thank you! Unlock the power of precision in your media interviews with the unrivaled expertise of Dorothy Crenshaw from Mod-Op. As host Peter Woolfolk launches the discussion to explore the critical strategies for shaping your narrative, you'll learn how to come to any interview armed with…

1
When to Pitch a Media Exclusive 1:01:13

2M ago1:01:13

1:01:13

When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one …

1
An Intro to DSPs with Richard Lowden 52:22

2M ago52:22

52:22

In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how underst…

1
4 stpes to writing content that will attract customers 16:44

2M ago16:44

16:44

How should you build strong SEO and content strategies that will help you acquire more customers? We discuss why you should focus on bottom of the funnel, what type of content tends to work well, and most importantly how to adequetely track results.By Rank Ranger

1
Deepika Bhan, President - Packaged Products at TCPL: Purpose. Values. Consumer-centricity. Growth 40:31

2M ago40:31

40:31

Send us a Text Message. Our guest on the 115th episode of MVP - The Master's Voice Podcast is Deepika Bhan, President of Packaged Foods at Tata Consumer Products Limited. She shares insights with series host Pavan R Chawla, who is also Founder-Editor of Mediabrief.com. (READ THE COMPLETE POST ON MEDIABRIEF.COM. YOU CAN ALSO WATCH THE VODCAST ON YOU…

1
PR Professional's Guide to Ethical AI Usage and Client Trust 27:10

2M ago27:10

27:10

What do you think of this podcast? Please give it a review! Thank you! Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT…

1
Gen Z’s Impact on Buyer Behavior with Ian Baer 53:31

3M ago53:31

53:31

Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week,…

1
End to end query term weighting and why it's important for SEO with David Cousin 16:49

3M ago16:49

16:49

What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real…

1
Where to Start with Market Research with Sean Campbell 55:35

3M ago55:35

55:35

Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alle…

1
Karan Taurani, SVP Elara Capital, on Indian M&E industry - Opportunities, challenges, growth 37:08

3M ago37:08

37:08

Send us a Text Message. India’s Top ranked Media & Entertainment Analyst (as per Asia Money Brokers Poll 2021-22-23), Karan Taurani, SVP Elara Capital, speaks with Pavan R Chawla, host of MVP The Master’s Voice Podcast, in this, the 112th episode of the award-winning series. They speak of the Media & entertainment Industry in India, with a focus on…

1
Carroll Community College Powers Up PR, Marketing and AI Outreach 28:52

3M ago28:52

28:52

What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to revolutionizing college media and communication strategies with Carroll Community College's President, Dr. James Ball, and Chief Communications Officer, Lisa Slappy. The thoughtful discussion with host Peter Woolfolk peels back the layers of their transform…

1
Trends in Content Marketing 49:28

3M ago49:28

49:28

The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in conten…

1
5 steps to recovering from an algorithm penalty 18:36

3M ago18:36

18:36

How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.By Rank Ranger

1
Measuring OOH Advertising with Ty Tinker 48:51

3M ago48:51

48:51

Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new techn…

1
Why should you prioritize building an organic strategy before considering SEO? with Carmen Dominguez 19:02

3M ago19:02

19:02

Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.By Rank Ranger

1
Mastering Data-Driven Public Relations: Insights with Measurement Expert Katie Paine 33:39

3M ago33:39

33:39

What do you think of this podcast? Please give it a review! Thank you! Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressi…

1
Burning Questions About Content Marketing 40:52

4M ago40:52

40:52

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to a…

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