How AI is transforming strategic communications

On Top of PR with Jason Mudd

AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies.
Our guest

Our episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of optimizing AI for business marketing and advertising.

Five things you’ll learn from this episode:

1. The race for AI: staying authentic while building public trust
2. Unique ways to use AI for business and personal development
3. Top recommended AI tools
4. How to utilize AI safely: best practices
5. AI and deep fakes: What is coming next?

Quotables

• “Do we let this ego race to be first end up hindering our ability to have a public that trusts and aligns with AI and doesn’t build this resistance?” - @Kathleen Perley
• “This [AI] is our generation’s moon landing.” - @Kathleen Perley
• “How do we take the mundane, the rote out of our lives so we can spend more time doing what we do best, which is developing these relationships and human connections?” - @Kathleen Perley
• “It's one of those things I keep hearing over and over again — that if you use AI to help generate content, you’ll get devalued in the algorithms from a search engine ranking perspective — but I’m not seeing that come true. I think the focus is more on quality and less on who is the creator or origin. If we use both humans and AI, it usually produces something even better than just a human or just AI alone.” - @Kathleen Perley
• “If you haven’t started integrating AI into your crisis communication plan, now would be a great time to start thinking about that.” - @Jason Mudd
• “My biggest fear right now is that [AI] produces so much content so quickly that it almost takes just as much work to go through and improve it and fix it. But that first draft is awfully nice to have most of the time.” - @Jason Mudd

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About Kathleen Perley

Recognized as one of MM+M’s Women to Watch 2024 and with her agency on the Inc 5000 list for three years, Kathleen is a celebrated leader in merging AI with business strategy, especially in marketing and advertising.

She also serves on MD Anderson's advisory committee and supports Ncourage, an investment fund aiding women-owned businesses.

Guest’s contact info and resources:

• Kathleen Perley on X
• Kathleen Perley on LinkedIn
• Rice University’s Jones School of Business
• Coursera class: "AI for everyone"
• Marketing Institute Podcast
• Kathleen's Weekly Newsletter

Support the Show.

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.