The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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Honest, unfiltered conversations with the best from tech - spilling the tea about product, growth, and senior leadership topics. www.leahtharin.com
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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community. www.growthmachines.com
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Welcome to the Product Toolbox channel, where we explore the world of Product Management and the strategies that drive success in a PLG environment. Whether you're a beginner in the field or an experienced professional looking to advance your career, we delve into various approaches to product-led growth and expand your toolbox of mental models. Join our community of like-minded individuals striving to become better product thinkers and drive meaningful impact in our careers. Let's grow toge ...
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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1
How to Nail Your Product Positioning with April Dunford
54:01
54:01
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April Dunford is the author of “Obviously Awesome”, and in this episode, she talks about positioning—what it is and why it’s important. She dives into some of the analogies she used in her book to explain how positioning works. She also brings up Clay Christensen's milkshake story to break down the 5 components of positioning. She then answers some…
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63: Kyle Pursell - Paths into Growth with the Head of Growth Optimization at Shopify
1:10:31
1:10:31
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Summary Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth. What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued. We also talk about the different paths to get…
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How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail
18:58
18:58
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In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …
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1
How to Run High-Tempo Experiments to Accelerate PLG
17:04
17:04
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Pedro Clivati is the Head of Growth at GrowthHackers, the largest online community of growth professionals on the web. In this episode, he shares what people can expect if they are looking to start a business around growth. He then talks about the importance of running tests, corrects certain misconceptions about growth hacking, and offers leadersh…
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62: Kieran Flanagan: The state of AI in 2024 in Tech
1:01:46
1:01:46
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Summary In the second conversation with Kieran Flanagan, SVP Marketing at Hubspot we talk about how we see AI really being used in tech and not just being a flashy thing you use once. From Sales, to Marketing to Product. Where are we today and where is all of this going? The conversation explores the role of AI in strategy, the potential for AI-dri…
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61: Dennis R. Mortensen - How to win with building for productivity
51:17
51:17
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Dennis R. Mortensen is a serial entrepreneur and the founder of LaunchBrightly, which makes money by automating the most annoying things in our work lives (through AI). We talk about why it’s important to own your own data set for competitive advantage and the misconception that successful entrepreneurs should become investors. Dennis refuses to do…
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Unlocking B2B Growth with Adam Robinson of Retention.com & RB2B
49:57
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In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. Adam Robinson is the Fo…
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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept
17:45
17:45
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On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial. As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way.…
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1
How to Grow a 7-Figure SaaS Business With Product-Led Growth
33:31
33:31
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Alison Taylor and Trevor Johnston are the co-founders and co-CEOs of Jane, an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. They join Ramli on the show to talk about product-market fit and how customer service is at the heart of a product-led business. They then go through t…
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60: Andrew Ettinger - Community-led growth in enterprise sales
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Summary I talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboratio…
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Revolutionizing Customer Acquisition with Preston Junger of Nift
43:48
43:48
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In this episode of Paris Talks Marketing, Paris welcomes Preston Junger, VP of Restaurant Solutions at Nift. Preston shares his journey from traditional office jobs to embracing the flexible, passion-driven work culture influenced by the pandemic. He discusses Nift's innovative approach to helping restaurants acquire customers through personalized …
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The Power of a Unique Point of View in SaaS with the Founder of Basecamp
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In this episode of the ProductLed Podcast, Wes Bush chats with Basecamp co-founder Jason Fried about its distinct and challenging perspective that has set Basecamp up for success. Jason explains why every business should have a unique point of view and shares how his team thinks through them, as well as his philosophy around the process of finding …
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#8 - Tarun Babbar, Principal Product Manager at Amazon: 2-Way Door Decisions, Consensus & Success Metrics
41:20
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Tarun Babbar is a seasoned product leader with over 14 years of experience at Amazon and startups, with a focus on customer acquisition, product strategy, and managing business growth with P&L responsibilities. Currently serving as a Principal Product Manager at Amazon Ads, Tarun drives cross-functional initiatives to enhance advertiser experiences…
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59: Dani Grant - In-person Community building in a PLG product at Jam.Dev
47:26
47:26
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Summary Jam.dev created a tool called Jam that helps product managers and engineers communicate and debug bugs more effectively. The company has grown to over 100,000 users and has fixed more than 2 million bugs. They have adopted a unique approach to marketing, prioritizing community building and sharing their journey as builders. The company uses…
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Creating Powerful Digital Content with Eric Brooker
39:55
39:55
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In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share in…
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Signing Up for 50 ProductLed Companies With Gina Allman
21:29
21:29
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Gina Allman is ProductLed’s content specialist. Her diverse background goes from finance to marketing. Despite the disparity, Gina can still draw the line from those various disciplines and apply it to marketing and product-led growth. She shares how she creates original content for the blog even when there is not much to find out there. Show Notes…
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58: Andy Johns - Stop. Burnout within High Performers
1:03:54
1:03:54
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Summary Burnout and the pursuit of external validation in tech. The pressure to constantly achieve and the belief that success will bring happiness and fulfillment is driving some of us into ruin. It almost did with Andy Johns, he was never more successful and unhappier in his life until he his body hit the reset switch. Top companies, top jobs, to…
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Marketing in the AI Era with Alberto Rizzoli of V7
47:55
47:55
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In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. Alberto Rizzoli is co-Foun…
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57: Erik Allebest - From 0 to 150 million ARR - The Chess.com story
1:12:33
1:12:33
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Summary Chess.com has grown from being a simple chess service to a thriving 150 million ARR business. The company has focused on making chess accessible to everyone through services around a product that hasn’t changed in centuries. We touch on the challenges of scaling a company and the role of titles and leadership in an organization and how many…
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Why Features Speak Louder than Benefits on your Product-led Homepage
37:53
37:53
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In this episode, Wes Bush speaks with Fletch co-founder Anthony Pierri to discuss the nuances of crafting impactful homepages for B2B SaaS businesses. They discuss the pitfalls of generic messaging and how companies can deliver a more focused narrative by highlighting specific use cases. They also analyze the benefits of contextual positioning, whi…
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Building the Sales Engineer of the Future with Arjun Pillai of Docket
56:27
56:27
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In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engi…
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When to hire, fire, and promote your team
25:27
25:27
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In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss the crucial process of team auditing, which is essential for hiring, firing, and promoting within a product-led business. The episode provides a comprehensive guide on how to critically evaluate team members based on five core standards: core values, motivation, skill gaps, …
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56: Jason Fried - Motivation, forming habits and calendars
59:47
59:47
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Motivation, forming habits, managing time, and why it’s important to know how much you enjoy solving problems with Jason Fried. Jason is really special to me and a 2nd time guest. Whenever we go at it, there are two worlds clashing in the best way possible. We are both never content with traditions and challenge the status quo; we just often disagr…
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Bridging the Skills Gap in the Workforce with Shay David of Retrain.ai
45:28
45:28
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This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands. Sha…
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Why The Right Environment Matters When You’re Building a World-class Team
23:25
23:25
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In this episode of the ProductLed podcast, Wes Bush and Laura Kluz discuss how to create an ideal environment for your high-performing team. They chat about the vital role of setting and maintaining high standards, which are crucial to driving team performance. Wes discusses the standards you need to set as a founder: values, motivation, skillset, …
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55: Mike Weir - Churn & Sales compensation to fight churn
1:01:27
1:01:27
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Summary The conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue. At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the importance of product and marketing in customer education and…
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Scaling Success in a Crowded Market with Chris Heffernan of Dlivrd
45:51
45:51
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In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importa…
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Finding your place on the PLG and Sales spectrum | Japna Sethi
32:05
32:05
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In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…
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The Three C’s that Drive Organizational Efficiency
22:28
22:28
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In this podcast episode, Wes Bush discusses the three “C” strategies for boosting organizational effectiveness. The discussion unpacks underrated yet impactful techniques product-led businesses can implement to optimize their teams: classify, calibrate, and chart. The conversation covers topics such as mapping out an accountability chart, creating …
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Transforming B2B Marketing with Megan Bowen of Refine Labs
58:33
58:33
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In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content dist…
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In the podcast episode, Wes Bush and Laura Klux discuss how founders can transition from being deeply involved in every aspect of their business to a position where the company effectively manages itself. The conversation revolves around identifying which roles a founder is currently playing, the importance of delegating responsibilities and design…
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54: Anthony Pierri - Positioning your B2B Startup through your Homepage
58:43
58:43
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Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea. Summary I talk with Anthony about how to focus and narrow down your target audience and how to communicate it through your value proposition. How do we cross the chasm bet…
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How to Win in SaaS Marketing with Arun Lal
47:03
47:03
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In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder…
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Using in-app messaging for tailored user experiences | Todd Olson
18:35
18:35
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In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…
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Why you need to map out an accountability chart for your product-led business
29:58
29:58
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In this episode, Wes Bush and Laura Kluz share the significance of mapping out an accountability chart within organizations to ensure clarity and efficiency in role distribution and task execution. They discuss the impact of well-defined responsibilities on accelerating progress and reducing confusion commonly encountered in businesses. Wes shares …
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53: Adam Robinson - The power of LinkedIn for B2B from zero to one
48:56
48:56
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Adam Robinson, CEO of Retention.com & RB2B, is the CEO who builds in public on LinkedIn and is crushing it by discovering the power of product-led growth as he is doing it. He’s very specific about what works and what doesn’t and how he got started. He explains the power of organic reach through LinkedIn and building a personal brand through social…
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Unlocking Demand Generation with Liam Bartholomew of Cognism
37:37
37:37
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37:37
This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate …
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How to Scale your SaaS past 8-figures without a Sales Team
36:26
36:26
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In this episode of the ProductLed Podcast, Wes Bush shares the formula for transforming businesses into product-led powerhouses. Together with Laura, the director of content at ProductLed, they unravel the nine fundamental components of the ProductLed System – a comprehensive roadmap for SaaS businesses aiming to scale efficiently while keeping the…
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52: Casey Hill - Organic Demand with Email, Newsletters and Podcasts
47:54
47:54
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Casey Hill is a Senior Growth Manager at ActiveCampaign, Institutional Consultant, and Founder. More importantly, he’s incredibly actionable and smart on LinkedIn around B2B Email channels, and that’s why I wanted to have him on the podcast. Summary We talk about how to approach Email, how to use it from the ground up to drive meaningful business a…
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Growing a Startup Through SEO Content with Marc Rutzen of HelloData.ai
37:30
37:30
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37:30
This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the …
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In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on L…
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5 Easy-to-Implement Best Practices to Boost your SaaS Upgrades
19:14
19:14
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Monetization is a big challenge for nearly every product-led company. In today’s episode, Wes Bush helps you overcome this business hurdle by sharing five best practices to boost your free-to-paid conversion rate. Even better, many of these strategies are easy for your team to implement, so you can start making positive changes now. Key Takeaways: …
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Julie Zhuo, Co-Founder @ Sundial, Author of THE MAKING OF A MANAGER, ex-VP Design @ FB Summary Intuition and hiring is an uncomfortable topic. We should be rational, have reasons for why we choose to work with someone or not. When should we trust our gut feeling? When is it time to step back and say, no. I go with the hard facts? In the end it’s al…
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How Andres Klaric and Fuse Revolutionized the Loan Origination Landscape
35:24
35:24
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In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal. Over …
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How to Infuse Onboarding Coaches into your Strategy to Accelerate Customer Success
39:51
39:51
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Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering ta…
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Redefining Sales Engagement in the AI Era with Roshan Cariappa of Vymo
34:24
34:24
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This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement. Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one acr…
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Introducing PLG when you are doing sales | Ben Williams
21:18
21:18
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In the fourth episode of the Growth Machines podcast, I sit down with Ben Williams, a product and growth executive with over 20 years of experience at companies like Snyk and Cloudbees, and the author of The Product-Led Geek. We talk about how to combine Product-Led Growth (PLG) with sales strategies to drive company growth. Ben shares insights fro…
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#8 - Prarthana Johnson, Head of Design at Atlassian: Making Solid Design Decisions and Importance of DEI
46:09
46:09
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Prarthana Johnson is the Head of Design at Atlassian. With over 25 years of diverse experience, her current role at Atlassian where she is leading a team of 75+ designers across Mountain View, Bengaluru, and Sydney, focused on Horizontals and Atlas products. Prarthana's impressive career has also seen her hold key positions at Shopify, SoundCloud, …
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How to Crush Product-led Acquisition Bottlenecks and Improve Conversion
18:46
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In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz focus on an acquisition growth process. They discuss a structured approach involving a 60-90 minute weekly meeting aimed at enhancing not only acquisition but also engagement and monetization aspects of a business. Wes emphasizes the importance of identifying bottlenecks in the busi…
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