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Marketing in the AI Era with Alberto Rizzoli of V7
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In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content.
Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.
Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times.
His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI.
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Links:
https://www.linkedin.com/in/albertorizzoli/
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:28 Alberto Rizzoli's Journey From Aipoly to V7
07:42 Exploring V7
10:40 The Future of AI in Work Automation
15:49 Marketing in the Age of AI
21:00 AI in Content Creation
23:04 Developing and Testing AI Products
27:29 The Future of Video Content
30:03 Challenges and Tools for AI Content Creation
36:16 The Ethical Dilemma of AI-Generated Content
37:55 How Great Marketers Differentiate in the AI Era
40:39 The Human Touch in a Digital World
43:42 Final Thoughts
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