Daily Podcast is a publication of Punch Newspapers.
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Punch Panorama is a publication of Punch Newspapers.
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Punching Down is a podcast on media from Eve Batey and Justin Beck. Opinions, speculation, or wisecracks made in this podcast are our own, and don't represent our employers.
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Reporting News, opinions and commentaries cnp@lawakhigbe.com
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Aaron Tallent and Chris Cordingley break down each episode of "The Andy Griffith Show", providing tidbits on the show and cast, and creating and debunking conspiracy theories.
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Are Digital Marketing Services Worth Selling?
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21:17
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If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…
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This Iconoclast Doesn't Mince Words on Today's Mass Media
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24:05
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With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …
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Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
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32:03
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Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …
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What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…
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Radio's New Leader Brings An Attitude To the Job
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32:31
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Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, tha…
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Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
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29:37
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Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the …
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The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its…
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How Young Adults Search Online for 'Local' Information Might Surprise You
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22:52
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Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.Stay in the l…
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What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…
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First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
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In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…
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Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
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29:24
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Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…
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PUNCH Panorama: IWD Specials: Gender and Disability Challenges
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5:56
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Women, because of gender are believed to experience some level of discrimination depending on what part of the world or country they are from. Some experience challenges around empowerment, education, and being allowed to live their dream. However when disability sets in it even makes it worse, so it is believed across the world that those women an…
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Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
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23:22
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It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…
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We close out season five with an episode where Jerry Van Dyke auditions to replace Don Knotts.By Aaron Tallent, Chris Cordingley
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Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
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21:01
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Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…
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We enter the post-Don Knotts era with a clever episode that makes us ponder what would happen if Barney were here.By Aaron Tallent, Chris Cordingley
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Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
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22:55
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Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …
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We say goodbye to Don Knotts as a TAGS regular as Aaron and Chris try to make sense of how television icons left shows in 1965.By Chris Cordingley, Aaron Tallent
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Don Rickles guest stars as a memorable character who has bad luck and Aaron and Chris discuss the fly scene and what would happen if The Andy Griffith Show ever had a "very special episode".By Chris Cordingley, Aaron Tallent
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Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
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29:38
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Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…
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The Fun Girls are back for the last time and Aaron and Chris bid them farewell.By Aaron Tallent, Chris Cordingley
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Clara starts meddling and Aunt Bee tells a little white lie in an episode that is well-done, but cringe-worthy.By Aaron Tallent, Chris Cordingley
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Picking on Prognosticators: 2024 Predictions Worth Dissin'
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22:58
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Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…
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Opie and Howie start a newspaper and then try a new approach to sell copies that has Andy, Barney, and Aunt Bee scrambling all over town.By Chris Cordingley, Aaron Tallent
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Barney decides to pursue an assault charge from the 1940s that nearly divides the town and Aaron gives a recap that sounds like a tongue-twister.By Chris Cordingley, Aaron Tallent
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We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
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18:25
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Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…
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While Barney is away, Andy's cousin by marriage comes to visit and things get a bit awkward with Helen.By Aaron Tallent, Chris Cordingley
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A television writer comes to Mayberry saying he wants to do a show on Andy, but things are not right. Aaron and Chris discuss if there ever was an old redeye flight from LAX to Raleigh and if $10 bill are the main cash currency at the Mayberry Bank.By Aaron Tallent, Chris Cordingley
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News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
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25:41
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Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…
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Barney comes across a bag full of stolen money and begins throwing money around town to draw out a criminal, while Aaron and Chris discuss whether or not high rollers take the bus and play Deuces Wild.By Aaron Tallent, Chris Cordingley
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Andy and Barney find themselves running for sheriff against each other and Aaron and Chris ponder how Barney would fare infiltrating organized crime.By Chris Cordingley, Aaron Tallent
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What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
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21:45
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Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …
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Andy and Barney try to set Goober up with Lydia Crosswaithe while Aaron and Chris discuss kiss cams and eating too much sugar.By Aaron Tallent, Chris Cordingley
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Barney gets a chain letter and can’t keep from letting it control his life, while Chris lists the shows of today Mayberry fans should watch to get their fix. You may be surprised by what he says.By Chris Cordingley, Aaron Tallent
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As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
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27:16
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More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…
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Barney decides to help Otis quit drinking, but it doesn't work out so well, as Aaron and Chris decide why a mediocre isn't a bad thing.By Chris Cordingley, Aaron Tallent
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Goober agrees to watch the jail while Andy goes out of town, but still needs to fix a car so he just moves it into the jail.By Chris Cordingley, Aaron Tallent
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Common Regrets People Have As They Get Older
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9:58
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As the year is gradually coming to an end, there may be many decisions you would have taken since January but you didn’t take them. Now is another time to get these decisions done. When many people look back at their lives, they wished they did things better. In this podcast, we list some of the common regrets people have as they get older. Listen …
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Wondering About the Profitability of Digital Sales
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17:56
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Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …
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Comedian and Barney Fife tribute artist Rik Roberts joins us to discuss his career, his work on the movie "Mayberry Man", and Barney's attempt at real estate.By Rik Roberts, Chris Cordingley, Aaron Tallent
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Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
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37:45
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Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.By Borrell Associates
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Otis has a fall in the Mayberry jail and is convinced that suing Andy and Barney will only make things better for them.By Chris Cordingley, Aaron Tallent
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Chris Hollinghead returns to discuss his favorite episode, which has a clever storyline and everyone performing at the top of their game.By Chris Cordingley, Chris Hollinghead, Aaron Tallent
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Chris Hollinghead returns this week to help us break down and episode where Barney tries to give Andy and Helen a day to themselves and fails miserably.By Chris Hollinghead, Aaron Tallent, Christopher Cordingley
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Why 2024 is Likely to Be a Windfall Year for OTT Sales
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26:18
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Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As a…
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The Darlings bring Charlene's infant daughter to town to arrange a marriage for her and Andy is not having it when they set their sights on Opie.By Aaron Tallent, Chris Cordingley
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Aunt Bee wants to perform in the Mayberry Centennial Pageant and is just not good at all, and Aaron and Chris break down while John Masters is bad director overseeing a show that has aged very, very badly.By Aaron Tallent, Chris Cordingley
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Is Traditional Media Really Poised for a 'Comeback' in 2024?
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26:26
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Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd fro…
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Andy contemplates taking another job and we see how things go crazy in Mayberry when Barney is in charge.By Aaron Tallent, Chris Cordingley
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A young man posted on social media about how someone cast a spell of death on him but he didn't die till date. This is the reality with most people. They deal with many curses in their lives but most of them get stalled with those curses and they don't move on. However, it is important to focus on one's natural talent and work hard, no matter the c…
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