Best Racking Focus Podcasts (2024)

1
From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey 27:03

2M ago27:03

27:03

In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shif…

1
Winning Big with ABM: B2Boring With Kristina Jaramillo 26:27

3M ago26:27

26:27

Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat…

1
Unleashing AI & Communication Strategies: B2Boring With Steve Vinall 32:45

4M ago32:45

32:45

Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry. Key Highlights: B2B Marketing Trends: Steve shares his …

1
Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue 18:11

4M ago18:11

18:11

Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand generation lead for financial services at Google C…

1
Intent Data in Focus: B2Boring LIVE with Shanelle Rucker 30:03

4M ago30:03

30:03

In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it to improve efficiency. Additionally, they consider t…

1
Building Relationships and Balancing Strategies: B2Boring With Zach Diamond 33:04

4M ago33:04

33:04

In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies. Key Highlights: Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through…

1
Maximizing Marketing Impact: B2Boring With Robert Bramley 31:00

5M ago31:00

31:00

Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market. Key Highlights: Tailored Campaigns: Strategies for marketing to di…

1
Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett 18:49

5M ago18:49

18:49

Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management. Key Highlights: Lead management operating systems for B2B marketers explained Trends and best …

1
Cracking the Code to Marketing in Data Security: B2Boring With Greg Aquavela 23:47

5M ago23:47

23:47

Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies. Key Highlights: Role of Marketing at Devo: Exploration of Devo’s data security pla…

1
Balancing New Tech with Proven Tactics: B2Boring With Val Glover 27:31

6M ago27:31

27:31

Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies. Key Highlights: B2B Marketing Insights: Val and Ch…

1
When Strategy & Execution Intersect: B2Boring With Janelle Amos 24:48

6M ago24:48

24:48

Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication. Key Takeaways: Balancing Strategy and Execution: Janelle emph…

1
Introducing pharosIQ: B2Boring With Anna Eliot 21:19

7M ago21:19

21:19

In this episode of the B2Boring podcast, Chris spotlights Anna Eliot, CMO of pharosIQ's leadership, during the challenging yet rewarding rebranding journey of pharosIQ. Her experience offers valuable lessons and advice for marketers embarking on similar ventures. Key Insights: Vision is Key: Anna's approach was guided by a clear vision for the bran…

1
Revving Up Creative Strategy & Channel Marketing: B2Boring With Matt Windham 25:34

8M ago25:34

25:34

Join Chris and Matt as they uncover the essence of creativity in B2B marketing campaigns and take a turn in NASCAR, NCAA, and the NFL. They navigate through the complexities of channel marketing, sharing insights on its challenges and benefits, and discuss the evolving landscape of tech marketing from traditional in-person events to digital and hyb…

1
A Marketing and Mental Health Mashup: B2Boring With Jolie Shapiro 27:12

8M ago27:12

27:12

Join Jolie and Chris as they explore B2B marketing, the importance of mental health support in professional settings, and the evolving landscape of social media and generational differences. Their conversations weave through personal journeys, innovative marketing strategies, and the power of curiosity for growth. Key Points: Jolie's Professional P…

1
Be Bigger Than the Cliché of the Bigger Person 3:51

8M ago3:51

3:51

Educator and philosopher T.K. Coleman reads his essay "Be Bigger Than the Cliché of the Bigger Person." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Navigating Digital Marketing Beyond The Click: B2Boring With Adam Dolan 21:33

8M ago21:33

21:33

Chris welcomes Adam Dolan, the co-founder of First Spark Digital, diving into B2B and B2C marketing. They talk about the complexities of digital marketing strategies, focusing on the critical role of tracking setup, messaging, and the agility needed to adapt to economic downturns. Adam sheds light on the effectiveness of Google Pmax campaigns, shar…

1
Data Privacy, Presence, and the Path to Purchase: B2Boring With Zsuzsanna Blau 27:57

9M ago27:57

27:57

Dive deep into B2B marketing with Zsuzsanna Blau as she shares groundbreaking strategies and personal insights from her tenure at Nokia. From tackling global marketing challenges to navigating data privacy laws, this episode is packed with insights for marketers aiming to make a global impact. Global Marketing: Understanding cultural nuances and ba…

1
Billboards and Beyond: B2Boring With Jonah Katz 29:19

9M ago29:19

29:19

Discover the untapped potential of out-of-home advertising in the B2B sector with Chris and Jonah. From strategic placements to measuring success, delve into how businesses stand out in an online ad-dominated world. Key Points: Strategic Impact: How out-of-home ads offer a unique, clutter-free way to capture B2B attention. Measuring Effectiveness: …

1
About Those Dreams You Were Planning to Follow 2:25

9M ago2:25

2:25

Educator and philosopher T.K. Coleman reads his essay "About Those Dreams You Were Planning to Follow." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Marketing With Purpose and Precision: B2Boring With Danielle Bruce 29:36

9M ago29:36

29:36

Join Chris and Dani as they break down what's actually working in marketing right now. From using school lessons to help businesses make a difference to the real deal on brands standing up for what's right and how to not get lost in the noise on social media. They'll also share stories about AI in their own business and a clever marketing campaign …

1
Powering the Demand Gen Engine with the Right Fuel: B2Boring With Whitney Goldstein 33:37

10M ago33:37

33:37

Chris welcomes Whitney Goldstein, Director of Marketing at Revver. With a decade of experience in B2B marketing, Whitney delves into the nuances of marketing strategies in today's dynamic business environment, sharing valuable insights from their role at Revver, a leader in the enterprise SaaS document management sector. Key Highlights: Persistence…

1
The Experts Are Wrong—Also, They're Right 6:51

10M ago6:51

6:51

Educator and philosopher T.K. Coleman reads and discusses his essay "Changing Your Life Won't Change Your Life." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Game of Phones, Emperor Palpatine & Evoking Emotion in Marketing: B2Boring With Rob Patey 32:45

10M ago32:45

32:45

In this episode of the B2Boring podcast, guest Rob Patey, a seasoned B2B marketing expert with 23 years of experience, discusses various aspects of the industry. Patey, currently heading global marketing at Ballyo, shares his insights on the evolving landscape of B2B marketing and the integration of creative strategies in business. Key Highlights: …

1
Softball Swings & Demand Marketing Wins: B2Boring With Chris Mitchell 33:23

11M ago33:23

33:23

Host Chris Rack and guest host Christopher Mitchell from Google explore the evolving landscape of B2B marketing. This episode features Christopher, an expert in cybersecurity marketing, as they discuss the challenges and strategies pivotal to the industry today. They cover the effects of email restrictions by major players like Google and Yahoo on …

1
Evolving Agency Landscape and AI's Impact in Marketing: B2Boring With Genesis Capunitan 40:39

11M ago40:39

40:39

In this episode, Chris and Genesis explore significant changes in the agency world and the rise of AI in marketing. They discuss the consolidation of agencies and the challenges it brings, the transformative role of AI in enhancing agency productivity, and the evolving relationship between branding and demand generation. Key Highlights: Agency Cons…

1
Changing your life won't change your life 7:09

11M ago7:09

7:09

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Changing Your Life Won't Change Your Life." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Data Gives Us Direction: B2Boring With Amber Bogie 34:14

12M ago34:14

34:14

Join us as we explore innovative marketing with Amber Bogie, a distinguished marketing leader known for her boundary-pushing strategies. Key Highlights: Innovative Strategies: Amber's unique approach to Growth Marketing, ABM, ABX, and Demand Generation. Leadership and Collaboration: Insights into her leadership style and successful collaborations w…

1
Cheerleading, Chess, and Making Stuff Happen: B2Boring With Hailey Rack 14:51

12M ago14:51

14:51

Join us for a fun episode where CEO Chris Rack teams up with his daughter, Hailey, for a fun and engaging chat about marketing, school, and why she needs a phone! It's a light-hearted conversation between the eyes of both a seasoned professional and a savvy 5th grader. Hailey, a chess enthusiast, student council member, and cheerleader, opens up ab…

1
You cannot fix anything 4:41

1y ago4:41

4:41

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "You Cannot Fix Anything." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Surfs Up! Diving into Marketing Communities, ABM, & Alignment: B2Boring With Brian Strauss 28:33

1y ago28:33

28:33

Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen. In This Episode, We’ll Cover: The core values driving the Demand Co…

1
Boiler Room Sales Dude... No Thanks!: B2Boring With DemandJen 27:53

1y ago27:53

27:53

Join Chris in a dynamic conversation with Jen Allen-Knuth, the revolutionary mind behind "DemandJen". This episode is a deep dive into the transformative landscapes of sales and marketing, illuminating the pathways of evolution and innovation in the field. From redefining the essentials of sales methodologies and the crucial call for enriched educa…

1
Seasonal Shifts & Strategic Branding: B2Boring With Steve Armenti 34:05

1y ago34:05

34:05

Join Chris Rack, CEO of MRP, and Steve Armenti, Head of Demand Generation at Google, as they unpack B2B marketing. In this episode, they navigate through personal and professional seasonal changes, sharing how these transitions mirror shifts in marketing strategies. Listen in as Chris and Steve discuss the power of personal branding, with a spotlig…

1
Capturing Demand With Creativity: B2Boring With Michelle Liro 34:44

1y ago34:44

34:44

Chris Rack from the B2Boring podcast and Michelle Liro of Definitive Healthcare sit down to discuss B2B marketing. Straight from their playbook, here's what they chat about: Unique Strategies: Have you ever heard of using a book launch as a marketing move? Or sparking interest with a Facebook Live competition? Michelle's been there, done that. Heal…

1
The advice epidemic 6:45

1y ago6:45

6:45

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "The Advice Epidemic." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Finding Your Market Niche to Drive Demand: B2Boring With Javi Cano 33:53

1y ago33:53

33:53

Join Chris Rack as he dives deep into advanced marketing strategies with our special guest, Javi. In this insightful episode, we unpack the upsides and downsides of event marketing, explore the art of finding that perfect marketing niche, and discuss innovative ways to drive demand when traditional methods hit a wall. Have you ever felt perplexed b…

1
Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill 40:23

1y ago40:23

40:23

Join the dynamic duo, host Chris Rack CEO of MRP, and co-host Darryl Praill, CMO at Agorapulse as they dive deep into the riveting world of B2B marketing in the debut episode of the B2Boring podcast. Despite the seemingly mundane surface, B2B marketing is anything but boring—and Chris and Darryl are here to prove it! This episode tackles pressing i…

1
Off-the-rack self-righteousness 7:06

1y ago7:06

7:06

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Off-the-Rack Self-Righteousness." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
The boundaries of discontent 4:25

1+ y ago4:25

4:25

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "The Boundaries of Discontent." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Not busy, focused 6:48

1+ y ago6:48

6:48

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Not Busy, Focused." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Imagine a life with less 6:08

1+ y ago6:08

6:08

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Imagine a Life with Less." To watch our Netflix documentary Minamaism: A Documentary About the Important Things, for free, visit minimalism.com.

1
The solution is the problem 4:22

1+ y ago4:22

4:22

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "The Solution Is the Problem." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
The burden of attachment 5:39

1+ y ago5:39

5:39

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "The Burden of Attachment." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Compassion for hypocrites 4:58

1+ y ago4:58

4:58

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Compassion for Hypocrites." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Confined by attachment 3:26

1+ y ago3:26

3:26

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Confined by Attachment." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
How to let go of possessions 3:11

2y ago3:11

3:11

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "How to Let Go of Possessions." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Success does not exist 8:27

2y ago8:27

8:27

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Success Does Not Exist." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Letting go is not something you do 3:05

2y ago3:05

3:05

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Letting Go Is Not Something You Do." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
What is clutter? 4:09

2y ago4:09

4:09

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "What Is Clutter?" For more insights about minimalist living, travel, and design, visit minimalism.com.

1
Subtraction 8:07

2y ago8:07

8:07

New York Times–bestselling author Joshua Fields Millburn reads and discusses his essay "Substraction." For more insights about minimalist living, travel, and design, visit minimalism.com.

1
#101 -MOONKNIGHT - Spoiler Filled Full Series discussion and Review (and Weekly Watch) 33:52

2+ y ago33:52

33:52

Josiah and John finally chat about MoonKnight, one of John's favorite Marvel Comics characters. The full series conversation is chock full of spoilers, so beware. This is a show to watch without the stain of foreknowledge. TIMESTAMPS: 1. Moonknight Conversation- 0:10 2. Weekly Watch- 30:17 ► Follow us on Letterbox'd ► https://letterboxd.com/josiahb…

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