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Welcome to the Getting More Leads And Sales From Your Website Podcast, with host Dan Kaplan, CoFounder of periscopeUP. Learn how to increase traffic and conversions from your website. In each episode, Dan interviews a digital marketing leader or practitioner, asking them all the same question: How do you get more leads & sales from a website? Want to be a guest?
 
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Our guest Cameron Powell, the founder of Credoscore™ discusses the digital social reality platform that will let ordinary people wield *trillions* in consumer spending power, and leverage the value of their labor, to vote, buy, invest, partner, and work according to their own values. Credoscore was developed to address important moral and social qu…
 
How do you take an idea for a digital product and make it real? Our hosts Dave Erickson and Botond Seres have a detailed discussion with our guest Razvan Statescu, CoFounder and CTO of Brunch, a website feedback app that copywriters and website developers can use to increase quality by facilitating and simplifying both internal and external feedbac…
 
The newest update of Google Apps was just released, and our hosts Dave Erickson, Iman Kaur and Botond Seres explore the answers to popular questions about the Apps. How do you use Google? Do you know about the new features, access or languages? How do the new Google Meet and other communication tools compare? The Google Apps discussion leads to a d…
 
If you’re interested in all the latest happenings in and around the tech world and how it affects business, then you’re in the right place! Each month on ScreamingBox Technology & Business Rundown we discuss the latest digital technologies, analyze which technologies are gaining traction in the market, and examine the different ways those technolog…
 
The whole 'name involvement' thing is getting really old, in Noah's eyes. At least he's finally getting his act together. Eyeris is a podcast written by Ollie Carter, creator of the Herbarium Podcasting Network. It follows a CHI employee, Noah, as he struggles to solve a string of murders, keep his health in check, and deal with various figures ent…
 
The new overseer of Slotspot has called a meeting. This meeting, he decided, was best to be done at 4:30 in the morning. This sort of decision calls for a mutiny. Death at a Low price is a podcast written and edited by Ollie Carter, creator of the Herbarium Podcasting Network. It follows the employees of an interdimensional convenience store as the…
 
Death at a Low Price is back! Well, sort of. Be ready to tune into all-new, longer store hi-jinks as the crew dives into their biggest adventure yet, especially since the last was executed by metaphorical gullitone: Getting the new overseer fired! Though, things might not go exactly how they all plan, especially when weird things start happening ar…
 
Noah isn't exactly too sure what he should be doing in a situation like this, with a mystery that doesn't seem to have much to it, so he does what he does best: he goes with the worst possible option. But when he gets called down to the morgue, things might just get a little more serious. Eyeris is a podcast written and edited by Ollie Carter, crea…
 
Ever wanted to show your friends this podcast, but not a full episode, which is 40 minutes of Noah yelling about bees and boys and sometimes trying to solve a murder? You're in luck! This is our nifty new series trailer, with a hot new tune to boot. We'll come out with a better one as time goes on, but it should serve your purposes well. Eyeris is …
 
Noah has a bar date with Cyril, a murder to look into, and too many people to deal with. Meanwhile, Irene enters the scene. Eyeris is a podcast written and edited by Ollie Carter, creator of the Herbarium Podcasting Network. It follows a CHI employee, Noah, as he struggles to solve a string of murders, keep his health in check, and deal with variou…
 
EDIT: Something was weird with the upload, and it cross-uploaded another recording. Sorry folks. Noah has to answer the question: What does love mean to him? Eyeris is a podcast written and edited by Ollie Carter, creator of the Herbarium Podcasting Network. It follows a CHI employee, Noah, as he struggles to solve a string of murders, keep his hea…
 
After a early morning start, a CHI employee named Noah gets forced to work with Sunny, an excitable witch, to solve a murder. Eyeris is a podcast written and edited by Ollie Carter, creator of the Herbarium Podcasting Network. It follows a CHI employee, Noah, as he struggles to solve a string of murders, keep his health in check, and deal with vari…
 
Listen in as Dan and Razvan Gavrilas, discuss the types of Google penalties, how to detect them, and how to recover if you have been penalized. Razvan is the Founder & Chief Architect of Cognitive SEO, an SEO tool set that focuses on increasing traffic, and cutting edge analysis, research & reporting. He also gives up his “one thing,” his tip that …
 
In this episode, Dan speaks with Donna Balinkie about the why’s and how’s of market research. Hear how defining your target audience can save you time and money with your campaigns. Learn how the experts perform their research and what tools you can use if you’re on a limited budget. Download the slide deck in the podcast here. Donna Balinkie is a …
 
In this episode, Dan interviews Magdalena Georgieva (@mgieva) of HubSpot as they discuss Lead Nurturing. She literally wrote the book! This book: Introduction To Lead Nurturing. Maggie has unique insights because until two years ago she was on the HubSpot marketing team. Today she brings her experience as an inbound marketer to the product team at …
 
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your foc…
 
In this episode Dan interviews Jeff Gregory & Adam Levine, of CustomInk. CustomInk does above $200 million in ecommerce sales, of which organic search plays a big part. The site is ranking for 50,000 terms on the first two pages of Google, 25,000 of which are in the first five positions. They are in position one for many one and two word phrases su…
 
In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as …
 
In this episode Dan interviews Jeremy Epstein, VP of Marketing at Sprinklr, the biggest and most complete social marketing platform in the market today. Jeremy shares his knowledge of how he and some of the world’s leading brands use social media to drive sales. In this interview we dig into Jeremy’s four keys to social media success: listening, co…
 
In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website. The client is a hospital contractor that needed to attract more qualified applicants. Listen in and learn how Will helped them reshape …
 
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local. Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages. Shane has been with Reach Local for seven years, and serves local sma…
 
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & na…
 
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content prod…
 
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of that keyword data that Google Analytics is hiding. Chase Granberry founded Authority Labs to be easy and simple enough for the average business owner…
 
In this episode, Dan interviews Austin Wisner, Senior Account Manager at The Search Agency, an international Search Marketing firm. Listen in as they discuss how to match your content to users intent, how to get your content in front of the right consumer at the right time, what makes quality content, and the perennial question: is SEO dead? View t…
 
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torklidson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization. Adam is an PR industry insider with relationships …
 
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