How education and sales philosophy fits within the fitness industry. Find out what some of the biggest fitness influencers philosophy is when it comes to driving their fitness business and brand. Each episode of Rep It Up reveals what it takes to be successful from a business perspective as it relates to both big box gyms and studio boutiques. With the climate of fitness changing everyday, it is important to have a skill set that matches. It is not about taking the easy way out but rather ta ...
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OVERCOMING EMOTIONAL EATING with Christine Coen, RD, CPT
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Over the last 10 years as a NYC based Registered Dietitian & fitness professional, Christine Coen has transformed her practice from a traditional weight loss & aesthetic focus into a convergence of the powerful impact of movement & nutrition on mental health. Christine’s own battle & eventual overcoming of depression, anxiety, & emotional eating sp…
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When you train over 200 plus sessions per month and a global pandemic hits, what do you do? That was the question Ashton had to ask himself last year when COVID hit. Ashton decided that in order to continue to take care of his clients, he would develop his brand digitally. Although that sounds easy there is a lot that goes into building a digital b…
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CEO/CO-FOUNDER-Performance Inspired Nutrition, Tom Dowd
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After starting his career in the supermarket business, Tom made the leap to the health market when he became a District Manager for GNC and ending his career as an EVP, GM, and CMO for GNC . Then, when he met Mark Wahlberg, everything started coming together. The two became fast friends and bonded over their ideas for a line of all-natural, power-p…
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Brian Spallina- What it takes to be a 7-time MLL Champion
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Having over 200 penalty minutes in the sport of lacrosse is not something that most people focus on when they think of Brian Spallina. In fact, Brian will tell you that one of the best descriptions about his career was the word "misunderstood". What does come to mind about a 17 year career in a sport that he basically helped put on the map was his …
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From athlete to entrepreneur- (Darren Anselmo)
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Having dropped out of high school twice, owning his own business wasn't something that Darren even dreamed of as a kid. Working part time jobs for most of his young career, Darren was trying to figure out how to balance his family and social life. Once he did that, he was able to really understand what it took to compete in the sport of bodybuildin…
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From athlete to entrepreneur- episode 2 (Tara Sue Gally)
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Crossing over into entrepreneurship has always been on Tara's mind but actually doing it was a totally different step in her life. Tara realized years ago when she was a Regional Group X Instructor that she wanted to own a business but was very hesitant moving fwd.. Tara says that the number one reason many athletes/fitness gurus do not cross over …
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From athlete to entrepreneur- episode 1 (Louise Hazel/Eric Strangis)
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"It took me 17 years of just blind faith before I got to stand on the podium in the Olympic stadium". That was Louise Hazels journey to fulfill her dream of competing in the Olympics as a Heptathlete. Although she crossed the finish line in her athletic career, her business career has just bolted out of the gate. She now owns The Slay Gym and along…
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HOW MANY TIMES SHOULD YOU CONNECT WITH A LEAD with Kory Angelin
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Have you ever wondered how many times you should reach out to a potential member? Although it is important to understand how and when you should reach out to leads, it is also just as important to understand what your message should be. Whether it be phone, text or email, your messaging is just as important as how many times you are reaching out. I…
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Ten years ago, Mike Nichols had a dream. During his service in the Marine Corps he had always had a desire and passion to create a program to give active duty and Veteran service members and convert that experience into the fitness industry. After meeting Carol Ann and Chas Rodgers through F45 they turned that idea of a program into a reality. This…
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3 OUTCOMES OF POWERFUL SALES QUESTIONS with Kory Angelin
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In sales, very often we ask many questions. The problem, however, with asking questions is most often they do not further the cause of getting someone to say "yes" to purchasing your product or service. In fact, many times we actually talk someone out of a sale because we end up sounding too salesy. We spend most of the time talking about "what" an…
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CRUSH vs. FEARING THE COMPETITION with F45 Dix Hills
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Nothing beats a great experience when it comes to your first workout in a new fitness facility explains Marc Arnberg, Owner of F45 Training in Dix Hills, NY. With so many other competitors on the same road as his studio, he really prides himself on creating an inclusive experience with great staff communication. Ally and Sam, Head Trainers, not onl…
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SELLING FITNESS WITHOUT SOUNDING SALESY with Val Perea
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In this episode, Val talks about how the greatness in selling fitness has to be around the customer experience. When Val talks to prospects it centers around three aspects: Authenticity- you need to really be authentic when speaking with prospects. This means active listening, as well as, asking open-ended questions. Interest- if you do not show in…
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GENERATING LEADS USING SOCIAL MEDIA with Kory Angelin
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✅ Generating fitness leads using platforms like Facebook, Instagram and LinkedIn ~~~~~~~~~~~~~~~~~ Many fitness brands have migrated away from hiring big marketing companies to build their brand. Instead, they use social media like Instagram, Facebook and even LinkedIn. There are, however, ways to maximize your messaging when using these platforms.…
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THE IMPORTANCE OF FITNESS CONSULTANTS with Dylan Thompson and Justin Shinn
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There are 3 keys to running a high performing fitness business. Making sure you have these steps in place will help to ensure you both open with success but retain your customers over time. Mastering the lead sales cycle- from the minute that a lead comes in to the minute you decide to try and sell a membership to that potential member, what is you…
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HOW TO CRUSH YOUR PRE-SALE with Ben Ludwig
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Ben Ludwig is no stranger to success. he recently grand opened a Kansas gym and had over 100 members workout on day 1. The question is how do you effectively build your brand to open with success. Ben believes in accomplishing 3 keys in your pre-sale. Member Experience- first and foremost putting yourself in the shoes of a member. Speaking with the…
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Having coached dozens of leaders to support their development to the next level, Kevin brings a broad industry knowledge that has helped leaders and teams increase impact and performance in the retail, food and beverage, software, fitness, hospitality/resort and construction industries. Kevin has developed innovative programs in high growth compani…
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MAXIMIZING YOUR FITNESS PROFILE ON INDEED with Melissa Cox
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Maximizing your fitness profile on INDEED to land your next role Have you lost your job or actively looking for your dream one There is so much turnover in the fitness industry especially during COVID. With that in mind we talk to fitness expert turned Account Executive for INDEED on some best practices to elevate your profile. There are so many st…
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HOW THIS FITNESS ICON IS INSPIRING THE FITNESS INDUSTRY with Amy Thompson
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As Amy thinks back to all of her past roles she always found a way to live her passion in her job. She always enjoyed blending passion with meaning even if she had bigger dreams early on in her career. It has always been about helping more people so fitness in her mind was a natural fit. The first change in Amy's young career was leaving the athlet…
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TURNING MILITARY EXPERIENCE INTO FITNESS LEADERS
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Mike Nichols, Director of Military Operations for F45 Fitness had an idea 10 years ago. It was to take Veterans experience coming out of the military and to help them get jobs in the fitness industry. Mike served the Marines as a Marine Corps. Drill Instructor. for over 20 years and says that there are certain times in your life that you have to ma…
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HOW WHOOP IS CHANGING FITNESS TECHNOLOGY with Mike Lombardi
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Optimize performance and recovery with the Whoop fitness tracker says Mike Lombardi, Strategic Partnerships and Performance Manager for Whoop. In this episode, we talk about the rise of wearable fitness technology and the 3 pillars that Whoop is based on which is strain, recovery and sleep. Having been a high level athlete himself, Mike realized th…
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HOW TO MARKET YOUR FITNESS BRAND with Joel Greiner
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Learning the 5 stages of customer awareness is the key to understanding a customer. Stage 1: Unaware of the product Stage 2: Pain aware- you know you have a problem but unsure how to fix it Stage 3: Solution aware- you know the solution but not ready to take action Stage 4: Product aware- you know the product but are shopping around Stage 5: Most a…
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THE STATE OF GROUP FITNESS with Mario Tarquinio
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Les Mills has 130,000 instructors and 20,000 clubs globally that offer their programming. In this episode, Mario Tarquinio, Business Dev. Director for Les Mills discusses how they have used their innovative equipment, as well as, their on-demand platforms to grow those segments of the business. At the same time, what precautions they have offered t…
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REP IT UP IN 60 SEC.: BOUTIQUE VS. BIG BOX GYMS
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There has been much said about the competition between big box gyms and smaller boutique fitness studios. There are 2 reasons why 10-42 year olds are flocking to boutique style fitness. Scalability-for owners it is much easier to scale and tailor the needs to a group of members with a focus on program design Community- nothing beats an in-person ex…
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REP IT UP IN 60 SEC.: 3 KEY STRATEGIES TO SELLING GYM MEMBERSHIPS with Kory Angelin
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Most people think it will be difficult selling gym memberships once gyms start to re-open. I believe that with the right strategies in place, it will be easy. Concept 1: it is all about a person's goals. Do not forget to do an effective needs analysis the next time you have a customer on the phone. Concept 2: personalize a tour. Gone are the days o…
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3 INGREDIENTS TO BECOME A GREAT TRAINER with FPTI
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Have you ever wondered how a trainer becomes really popular and sought after? Much of it has to do with their education. Focus Personal Training Institute, one of the leading schools in the U.S., examines the history of personal training education and how they have worked to transform it into higher learning. They focus on 3 ingredients at their sc…
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HOW COVID PATIENT #801 GOT BACK IN THE GAME with Anthony Clark
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Anthony describes what it was like to sit in a hospital bed for 5 weeks without any human contact. Anthony talks about what it was like to find out that not only did he contract the virus but so did his wife and 5 of his trainers. Having defeated the virus, his mindset then shifted to re-open strategies for his two F45 studios and what it would tak…
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BOUTIQUE FITNESS OWNER RE-OPENS WITH SUCCESS with Vanessa Robertson
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Listen to how F45 Fitness Franchise Owner, Vanessa Robertson, in Tennessee strategized around her re-opening amongst the Corona Virus. From surveying her members to see what percentage would return to making sure her cleaning message is on point. This can set the tone for the rest of the boutique fitness world.…
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WHY YOU SHOULD INVEST IN A FITNESS FRANCHISE with Jeff Harnois
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From finance to fitness, Jeff Harnois has always had a passion for fitness. Now he owns F45 franchises in Virginia, Colorado and Boston. Listen to what he has done to keep his members engaged during COVID-19 and what the plans are for a re-open.By Kory Angelin
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HOW I WON NBC'S "THE BIGGEST LOSER" with Bill Germanakos
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Bill walks through his journey from before his famed appearance on The Biggest Loser to his success and struggles after the show. Bill's never give up attitude is back and talks about what he will do moving fwd to keep himself active during trying times.By Kory Angelin
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HOW TO ENGAGE AND RETAIN MEMBERS with Marc Arnberg
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While the world of fitness has gone virtual, few have been successful like multi-unit franchise owner, Marc Arnberg. In this episode, Marc explains how building consistent communication during a global pandemic is vital in engaging members over to a virtual platform.By Kory Angelin
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3 KEY STRATEGIES TO RE-OPEN YOUR GYM with Kory Angelin
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What will your strategies be when it comes time to open your doors again. listen to my top 3 keys to think about which includes your cleaning message to your members, organizational structure and programming.By Kory Angelin
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OVERCOMING SALES OBJECTIONS with Kory Angelin
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All objections really mean 1 of 2 things. First it is about that the customer did not see enough value in the experience that the sales person gave them. Secondly, a customer gives a wide variety of objections such as "I have to think about" or "I want to shop around first". In this episode you will learn the 5 steps to overcoming an objection-List…
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ASKING FOR THE SALE IN FITNESS with Kory Angelin
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Most people will tell you that a sales experience is most unsettling when you get to the end of the experience. That is the time when you have to ask for the money to make the sale. Most often, it is the moment when we either talk to much or actually forget to end the conversation with the actual "ask". The number one reason why sales people don't …
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We focused in episodes 1 and 2 about setting a goal and then staying consistent with trying to achieve it. Although this is a great way to try and be successful, there is still 1 more piece of the puzzle and that is to hold yourself accountable when need be. If your not holding yourself accountable in both fitness and business then who is?…
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In episode 1 of Fit2Sell we talked about how making a goal in both a fitness regimen, as well as, in business goes hand in hand. In episode 2 we will talk about how once you set that goal, you need to work day in and day out at achieving it. This holds true for both a fitness goal, as well as, success in business.…
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There are 3 reasons why I believe working out in some consistent fashion can directly result in success in business. In this first of three parts, I talk about how goal setting is really the same whether it is part of a fitness routine or business. These parallel themes help to build consistency in business.…
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WHAT MAKES A GREAT BRAND with Kory Angelin
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The goal of a great brand is to get someone to believe in what they believe in. in other words, it is the philosophy of the product or service that sells that product/service. Most companies, however, focus mostly on a price promo or sale than the actual experience they create with a customer. The key difference is the ability to provide top notch …
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