82% of businesses’ failure rate is due to cashflow challenges attributed to Revenue Teams dysfunction.
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Welcome to the Sales Technology Podcast - your go-to resource for all things Pipeline and Revenue production in the tech sales world! Technology Marketing, Sales Development, Sales, and Revenue Operations have combined to create the go-to-market engine fueling the success of SaaS start-ups and established companies alike. Each week, the Sales Technology Podcast dives deeply into the strategies, tactics, people, processes, and technology that fuels the revenue machine. The Sales Technology Po ...
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Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey
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1
HaunTopic Radio: Haunted Attractions | Haunted Houses | Halloween | Haunters
Brian Foreman & Darryl Plunkie: Haunters, Scare Actors, Haunt Owners
Have you always wanted to know what goes on behind the scenes of Haunted Attractions, Scare Attractions, and Halloween? We tell those stories here! We capture the stories of the people behind the scary events and share tips along the way on HOW YOU can make your own Haunted House scary and effective...without spending lots of money to do it. We've done it and are still doing it. Join us, Brian Foreman and Darryl Plunkie, as we pick the brains of the professionals that make up the Haunted Att ...
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1
Events Based Marketing Strategies: Insights from Matt Heinz, Marketing Expert
31:22
31:22
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In this episode of the Sales Technology Podcast, host David Dulany sits down with Matt Heinz, founder and president of Heinz Marketing, to dive deep into the intricacies of go-to-market strategies in today's dynamic B2B environment. Matt shares his journey from journalism to becoming a leading figure in marketing and sales strategy, emphasizing the…
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1
Bridging Talent Across Borders: The Future of Remote Work
30:26
30:26
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30:26
In this episode of the Sales Development Podcast, host David Dulany sits down with Diego Sternberg, Founder of Nexton, to explore the evolution of remote work and its impact on the tech industry. Diego shares his journey from Stanford to Buenos Aires, where he identified the untapped potential of Latin American engineering talent. They discuss the …
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1
Upsells & Upgrades: Make More Revenue At Your Haunted Attraction
1:28:14
1:28:14
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There are a few ways to make more revenue with your attraction: 1) Raise your prices 2) Get more customers 3) Sell more to your current customers We will focus this master class on selling more to your current customers by using the space you already have. Things like themed dinners, private tours, and ticket upgrades allow you to charge more for u…
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From Sales Development to Entrepreneurship - Ilan Kopecky
37:11
37:11
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In this episode of the Sales Development Podcast, host David Dulany converses with industry veteran Ilan Kopecky about his transformative journey from leading high-performance SDR teams at Salesforce to launching a franchise in parking lot restriping business. Ilan shares his candid experiences, including the challenges and red flags that led him t…
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#153 - Security-Minded UX with Caroline Morchio of Dashlane
33:55
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In our Season 3 finale, Erin and Carol are joined by Caroline Morchio, Head of UX at Dashlane, a credential management platform. Their conversation explores UX research best practices at a security-minded organization like Dashlane, highlighting other what teams can bring to their own work. Caroline shares the ways she structures the UX team to sup…
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1
Navigating the Evolution of Tech Startups with John Li: From AR Ventures to Vimcal
34:30
34:30
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In this episode of the Sales Development Podcast, host David Dulany delves into the dynamic journey of John Li, co-founder of Vimcal, a cutting-edge calendar tool tailored for busy professionals and executive assistants. John shares his experiences and insights from his early days in the tech scene, starting with his time at Twitter to navigating t…
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#152 - The Future of Research in Three Trends with Jo Widawski of Maze
43:05
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Erin and Carol are joined by Jo Widawski, founder and CEO of Maze, to discuss the major findings from their "Future of User Research" report, which unearthed three trends animating researchers, PMs, and founders alike: 1) the demand for research is growing, 2) research democratization empowers stronger decision making, and 3) new technology—like ge…
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Navigating the Cybersecurity Marketing Maze with Clark Barron: Strategies for Success
41:40
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In this episode of the Sales Development Podcast, host David Dulany engages in a deep dive with Clark Barron, a marketing genius specializing in the cybersecurity industry. Clark shares his journey from the high-pressure world of digital creative agencies to becoming a key figure in cybersecurity marketing. The discussion covers the challenges and …
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1
Guerrilla (Haunt) Marketing and Other Creative Marketing Tips with FearWorm
1:04:21
1:04:21
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How do I get more people to attend my Haunt? What does it take to stand out in today's market? Are there creative ways to grab attention without spending too much? We answer these questions and more in this Master Class with Laura Kilpatrick from FearWorm Hauntvertising. Become a member at HauntersToolbox.com to join our next Master Class. Start & …
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1
Using the Phone to Make Massive Sales: A Conversation with Blair Carey
38:15
38:15
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In this episode of the Sales Development Podcast, host David Dulany sits down with Blair Carey, the founder of Inside CRO, to explore the evolving landscape of industrial sales. Blair shares his journey from an investment analyst to a sales leader and explains how he is revolutionizing traditional sales models in the industrial sector. They discuss…
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1
Mastering Buyer Personas with Jim Kraus: Insights from the Buyer Persona Institute
31:45
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In this episode of the Sales Development Podcast, host David Dulany dives deep into the world of buyer personas with Jim Kraus, President of the Buyer Persona Institute. Jim shares invaluable insights into the importance of understanding buyer decisions and the five key areas that can transform your approach to sales and marketing. From defining bu…
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#151 - Improving Your UX Research Efficiency with Auzita Irani of AirBnB
54:47
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Erin is joined by Auzita Irani, a research manager at AirBnB to discuss being a more efficient user experience researcher. In today's work world, resources—time, budget, headcount—always seem to be in limited supply. How can we balance these things along with other important elements of our research practices? Auzita has been thinking about "doing …
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#150 - The Future of UX Research with Judd Antin, Dave Hora, and Christiana Lackner
50:38
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It's our 150th episode! To celebrate, we brought together three thought leaders for a discussion about UX research's future. Erin and Carol are joined by Judd Antin, Dave Hora, and Christiana Lackner, who bring over 40 years of combined experience in UX research, both as practitioners and leaders. This wide-ranging conversation combines our guests'…
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1
Transforming Sales with Digital Sales Rooms: A Conversation with Mark Fershteyn, CEO of Recapped
30:13
30:13
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In this episode of the Sales Development Podcast, host David Dulany sits down with Mark Fershteyn, CEO of Recapped, to explore the innovative world of digital sales rooms and their transformative impact on the sales process. Mark shares his journey from a struggling salesperson to a successful entrepreneur, driven by a passion for process-driven se…
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1
Navigating the SaaS Landscape: Unpacking Cloud Ratings with Matt Harney
51:44
51:44
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In this episode of the Sales Development Podcast, host David Dulany is joined by Matt Harney, founder of Cloud Ratings, to explore the intricacies of the SaaS and technology market. Matt shares his journey from investment banking to creating Cloud Ratings, an analyst firm that bridges the gap between public and private data to provide insightful qu…
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#149 - Research Tactics for Designers & PMs with Tyler Wanlass of CommandBar
51:26
51:26
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In this episode, Erin and Carol sit down with Tyler Wanlass, lead product designer at CommandBar, to explore practical strategies for conducting user research without a dedicated research team. They dig into techniques that designers and product managers can use to gather valuable insights efficiently, especially in resource-constrained environment…
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1
Wall Textures & Techniques: Create Burn Effects, Aging, & Fundamentals
1:55:00
1:55:00
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Creating realistic scenes requires detailed wall panels. But where do you start? Should you use a light base paint or black? What are simple ways to distress your sets? How do you make charred walls, peeling paint, bubbled paint? What materials do you need to create amazing sets? We answer these questions and more during this Master Class with Scen…
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In this episode of the Sales Development Podcast, host David Dulany delves into the transformative concept of Ecosystem-Led Growth with Bob Moore, CEO of Crossbeam. Bob shares insights from his latest book, "Ecosystem Led Growth," and explains how leveraging data and relationships within partner ecosystems can drive efficient and scalable business …
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#148 - Connecting Research to Revenue with Claudia Natasia of Riley AI
51:25
51:25
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In this episode, Erin and Carol tackle one form of research impact growing in importance and necessity: revenue. Their guest is Claudia Natasia, co-founder and CEO of Riley AI. Before starting Riley, Claudia grew product teams at early-stage companies and worked in the financial industry. These experiences showed her the importance of linking user …
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#147 - UX Research in Healthcare with Nadyne Richmond
47:19
47:19
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Erin and Carol explore the complexities of healthcare research with Nadyne Richmond, a healthcare design advisor with a background in big tech who pivoted to healthcare research a decade ago to tackle the pressing issues she saw in the system. Nadyne underscores the nuances of conducting user experience (UX) research within healthcare settings, unp…
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Introduction to Animatronics with Ed Gannon
1:44:14
1:44:14
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Let's talk about things that move in your haunted attraction. Yes, animatronics can be complex and scary to attempt by yourself. But what if animatronics weren't as scary as you thought? Join co-host & haunt veteran Ed Gannon as he breaks down some simple takeaways that just might change the way you look at animations. You can also find Ed Gannon a…
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1
Sales Development: Strategies and Innovations in Tech Sales
40:40
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This episode of the Sales Development Podcast features an in-depth conversation with Tito Bohrt, a leading figure in the sales development and technology sales arena. Tito discusses his journey in creating a pivotal sales tool that enhances pipeline and revenue generation for tech companies. The discussion delves into the specifics of sales strateg…
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1
Mastering Outbound Sales: Strategies for B2B SaaS Success
22:42
22:42
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This episode of the Sales Development Podcast, hosted by David Dulany and featuring expert guest Mark Colgan, delves into the intricate world of outbound sales strategies for B2B SaaS companies. The discussion centers on overcoming common pitfalls that many companies face when their outbound efforts yield diminishing returns. Mark breaks down his t…
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#146 - Building a UX Research Team From Scratch with Julian Della Mattia of the180
49:10
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Erin and special co-host Ben Wiedmaier are joined by Julian Della Mattia of the180 for a deep dive into being UX team-of-one. Julian has been the first user researcher at a number of companies and shares his top to-dos, milestones, and things to consider before accepting such a role. The episode digs into the ways a solo UXR can start making an imp…
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1
The Innovative Seller: Keeping Pace in an AI and Customer-Centric World
32:16
32:16
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Jake Dunlap comes on the show to talk about his new book, “The Innovative Seller: Keeping Pace in an AI and Customer-Centric World.” In the rapidly evolving landscape of B2B sales, the fusion of technology, marketing, and sales strategies has become imperative for the success of SaaS startups and established companies alike. The Innovative Seller: …
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Sales Tech Deep Dive with Jon Miller Revolutionizing the B2B Revenue Playbook: Insights from Jon Miller on the Future of Sales and Marketing and Nicolas de Kouchkovsky of CaCube Consulting. In a rapidly evolving B2B landscape, traditional sales and marketing strategies are facing unprecedented challenges. In this week’s Sales Tech Deep Dive, we fea…
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#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder
39:42
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In this episode, Erin chats with Victoria Sakal, Head of Growth at Wonder, all about desk (or secondary) research—think web searches, checking internal resource libraries (like repositories), or interviewing colleagues. Desk research is a critical step when starting a new project. Victoria shares her framework for thinking about the differences bet…
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In this episode of the Sales Development Podcast, host David Dulany and guest Richard Harris dive deep into the essence of what fuels the success of SaaS startups and established tech companies alike: the synthesis of technology marketing, sales development, and revenue operations. Richard Harris, a world-renowned sales trainer with a rich history …
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1
Scare Tactics: How To Scare the Crap Out Of Your Customers
1:10:37
1:10:37
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Inside a Haunted Attraction, it's all about the SCARE! But how do you pull it off when your audience gets braver every year? Learn the proper techniques to create that perfect scare that can be effective over and over again. We'll talk about Actor Tools, Set Design, & Scare Techniques. To join us next time LIVE and get this video master class, beco…
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#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP
46:46
46:46
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In this episode, Carol and Erin dive into all things research sample sizes with Lauren Stern. No matter your experience with user research, you'll need to recruit folks, making this an evergreen topic. Lauren has coached both new-to-research and junior UXRs on this critical topic and she shares some of her best advice. Lauren shares importance cons…
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1
Sales Development Hacks that Work with Sally Duby
47:02
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Sally Duby serves as the Chief Sales Officer at The Bridge Group, a premier consultancy specializing in Inside Sales and Sales Development. With a profound expertise in constructing and revamping inside sales and sales development teams, she champions the integration of cutting-edge technologies and services with pioneering sales methodologies to d…
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#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView
40:40
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Carol and Erin welcome George Whitfield, an expert in applying AI to the analysis of qualitative data. George discusses the intricate challenges of leveraging language models to interpret expansive open-ended data (like interview transcripts), emphasizing the importance of context and not just keyword or topic identification. They'll dig into the c…
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1
Does Sales Enablement Really Work? Keenan. and David Dulany
38:35
38:35
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Keenan, a renowned author and founder of A Sales Growth company in a deep dive into the intricacies of sales development in the tech industry. The podcast delves into the value of real sales calls for educational purposes, with Keenan critiquing live pitches based on his Gap Selling methodology. Common pitfalls in sales pitches: a lack of problem i…
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#142 - Quantifying Research Impact with Ruby Pryor of Rex
47:44
47:44
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In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design. They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prior…
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1
Wicker Manor: The Journey from Home Haunter to Pro
1:08:08
1:08:08
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Sean Herman takes us through the Wicker Manor and tells us how he will transition from a haunt in his two-car garage into a permanent location. Wicker Manor was featured on ABC’s Great Halloween Fright Fight and also won Best International Haunt in an award show. To start your own haunted attraction business, visit our homebase at HauntersToolbox.c…
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#141 - The Chaos Theory of Event Networking with Bryan Dosono of eBay
41:10
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In this episode of Awkward Silences, Carol and Erin dive into the world of conference networking and planning with Bryan Dosono, a staff UX research lead at eBay known for his extensive experience curating and organizing conference programs. Bryan share insights on how to prepare for conferences such as using apps to schedule meetings and emphasizi…
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1
CEOs in Sales Tech - Strategies from the Outsourced SDR Trenches
41:08
41:08
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CEOs in Sales Tech with Derek Rey. We delve deep into the evolving landscape of tech sales, focusing on the cutting-edge strategies, tools, and insights that are shaping the future of sales development. David Dulany, and Derek Rey, the founder and CEO of Demand Inc., and the mastermind behind the innovative Lasso.ai. Throughout the episode, listene…
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1
Evolving the Sales Development Game: Insights and Strategies from the Front Lines
31:40
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In this episode of the Sales Development Podcast, we dive deep into the dynamic world of sales development, exploring the crucial role it plays in the go-to-market strategy of tech sales. Our guest, David Kraig, a seasoned sales development manager at 1-800-Accountant, shares his transformative journey from a director of operations to a pivotal fig…
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Mastering the Value Sale: Transforming Tech Sales with Ian Campbell
36:55
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In this episode of the Sales Development Podcast, hosted by Tenbound, we dive into the transformative strategies behind successful sales and marketing in the technology sector. Our guest, Ian Campbell, CEO of Nucleus Research and an accomplished author, shares invaluable insights from his latest book, "The Value Sale." Campbell, with his unique ble…
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1
Terror in the Corn: Mazes, Marketing, Management & Monsters
1:50:36
1:50:36
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Join the haunt community at HauntersToolbox.com and start your own haunted attraction or grow your current haunt business. Get instant access to haunt master classes, the haunt library, haunt vendor discounts, and haunt coaching. Bart Butler from Terror in the Corn located in Erie, Colorado, shares his knowledge about building corn mazes, designing…
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Leveraging B2B SaaS Reviews: Insights and Strategies for Tech Sales Success
20:20
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We delve into the intricacies of pipeline and revenue production in B2B Tech Sales with a special focus on B2B SaaS reviews. Our guest, Joe Kevens, founder of B2B SaaS Reviews and Director of Demand Gen at Partnerstack, brings a wealth of knowledge on the subject.He highlights the evolving nature of the buyer journey, stressing the increasing relia…
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Revolutionizing Sales Technology: A Deep Dive into Aviso AI-driven Sales Solutions The conversation primarily revolves around the journey and innovations of Aviso, a company at the forefront of integrating AI into Sales. The discussion begins with the company's inception, highlighting its purpose-built design for harnessing AI to predict revenue an…
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Maximizing Sales and Revenue: Leveraging Incentive-Based Marketing
32:40
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This episode of the Sales Development Podcast features an enlightening conversation with Marco Torres, founder of MarketingBoost.com, on the transformative power of incentive-based marketing in sales. The discussion delves into how incentives, such as travel rewards and hotel stays, can significantly boost customer acquisition, retention, and spend…
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