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Built To Grow Fitness Business

Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

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We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
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This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k? Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to s…
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Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone. As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them. But you can break free from this cycle and build a team that not only …
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Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with. It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfec…
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In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places. So, what makes people leave one gym and stick with another? Considering today's inflation and rising living costs, it’s easy to guess that people c…
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Send us a Text Message. In this special episode of the Decentralized Opportunity podcast, we welcome two distinguished guests from different sides of the entrepreneurial ecosystem: Chris Callen, founder and CEO of Plot, and Liam Reilly, Principal at KC Rise Fund. Join hosts Wyatt and Tanner as they discuss the unique journeys of both guests, explor…
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Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it. This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." Small group training sounds lik…
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Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’…
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Send us a Text Message. Guest: Alexander Blum, Founder of Applied Bioplastics In this episode of Decentralized Opportunity, Wyatt and Tanner sit down with Alexander Blum, the innovative mind behind Applied Bioplastics. Alexander's journey from adversity to making a significant environmental impact is truly inspiring. What's in This Episode? The Mag…
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What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work. Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep …
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In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level. If you join them, you’ll learn about the Growth Summit, its history, and how it evolved f…
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Send us a Text Message. Summary Maria Flynn, author of 'Make Opportunity Happen,' shares her insights on starting a business and the importance of finding examples and mentors. She discusses her background as an entrepreneur and the motivation behind writing her book. Maria also talks about the challenges she faced in writing the book and how they …
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Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do. So…
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Desperation is one of the worst places to make decisions from. But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality t…
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Send us a Text Message. Today we learn about the unique world of veteran career transitions with Tim den Hoed, the visionary behind Major Talent. Tim's journey is not just about building a company; it's a testament to his unwavering commitment to empowering fellow veterans to excel in their post-military lives. Unveiling Veteran Career Challenges: …
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Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes? Of course, you have. But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions o…
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Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner. If you're eager to make this dream a reality and experience the joy of financ…
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Send us a Text Message. Join us in Episode 72 for a compelling conversation with Dr. Deepak Khazanchi, an esteemed professor at the University of Nebraska Omaha and an authority on ethics and human rights in the realm of AI. Explore the ethical considerations, the impact of AI on human rights, and the necessary guardrails for the responsible use of…
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Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust? They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money. And this is just one exam…
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The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it? Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common. People usually hit the gym with specific goals in …
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Send us a Text Message. Join us in Episode 71 as we delve into the intricate world of artificial intelligence with Hunter Dorhout, a seasoned software developer and tech entrepreneur. Explore the practical applications and common misconceptions of AI in the tech industry, the balance between enhancing productivity and preserving creativity, and the…
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Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave. To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly. So, a…
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Send us a Text Message. Starting a podcast can seem daunting, but it's actually easy and simple to get started. In this conversation, Wyatt and Tanner discuss the process of creating and publishing a podcast. They cover topics such as recording equipment, editing software, and publishing platforms. They emphasize the importance of learning and iter…
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Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024? Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – li…
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“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.” How many professionals can say something like this? Definitely not many. Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for mo…
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Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. Why does this happen? Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, c…
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Would you buy what you’re selling if you walked into your gym? This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there. Why does this happen? Most of the time, the probl…
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This is the million-dollar question (literally): How does a gym reach the $1M milestone? Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success. They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get …
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Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list. If only a day had like 36 hours… A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month.…
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Send us a Text Message. In this enlightening episode of "Decentralized Opportunity," host Tanner dives deep into the evolving landscape of entrepreneurship with Cody Jung, an insightful voice in the startup community. They explore the nuanced world of building a business in the age of AI and how technology reshapes the entrepreneurial journey. Key …
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Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤ ⁤Whether it's $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you're making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤ ⁤Ma…
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Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients. In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-…
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Send us a Text Message. In this episode, hosts Wyatt and Tanner sit down with the insightful Craig Oliver to tackle the concept of maintenance during rocky periods in business and life. Craig breaks down the idea of transformational fatigue and why it's crucial to shift focus to maintenance during uncertain times. He shares valuable insights on how…
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It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position. Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did …
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Tim's journey into the fitness business wasn't a typical success story. He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved. However, his dream quickly hit…
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Send us a Text Message. In this insightful episode of the Decentralized Opportunity podcast, we're thrilled to have Travis Schwartz, a seasoned consultant with over 20 years of experience, share his invaluable perspectives on how small and medium-sized businesses can harness the power of technology to streamline operations, enhance efficiency, and …
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Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills). So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just f…
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For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits that don't make it to this narrow view, which even gym owners may not always be aware of. These moments include realizing you're hitting the golf ball further, hiking with ease, or simply enjoying playtime w…
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Send us a Text Message. In this episode, Kathy Andersen, the Director of Innovation and Entrepreneurship at Lincoln Partnership for Economic Development (LPED), discusses the grant process and the importance of taking advantage of available resources. She highlights the challenges faced by entrepreneurs in rural communities and the efforts to build…
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Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in the types of classes offered; it's not about what they're selling, but how they're selling it. Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-th…
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Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on your website, curious and ready to learn more, but there's no way for them to just say, "Hey, I'm interested!" without committing to a purchase or a class. It's like throwing a party and forgetting to …
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When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. You're likely the go-to person in your gym, knowing all your clients by name, what they like, what they don't… But eventually, focusing on the bigger picture means you won't be around as …
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Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work? Many people think that offering something for nothing is the golden ticket to a booming business. But that 'free' offer can actually cost you much more than you might think. In fact, outside the fitness world,…
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Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that's hard to follow. Another issue arises when offering sessions that never expire. Picture someone fr…
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Send us a Text Message. "What Would You Do If You Weren't Scared?" This interview with Rachel D Fox explores the topic of diving fully into one's passion and making the decision to pursue it wholeheartedly. It discusses the experience of dealing with layoffs and how it can be a catalyst for pursuing one's true purpose. The conversation also delves …
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Do you know what's really going wrong behind the scenes at your gym? This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn't your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients? If you don't have answers, or if you’re not satisfied with them, th…
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This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? With the potential to save gyms tens of thousands of dollars annually, the decision seems financially sound. However, the issue goes beyond just numbers, especially in the fitness industry, which is not just any business. The personal co…
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Send us a Text Message. This discussion delves deep into the nuances distinguishing mission-driven companies from traditional profit-driven companies. Spotlighting the unique challenges, legal frameworks, and investment landscapes these entities navigate. Emphasizing corporate ethics, social responsibility, and environmental sustainability, it show…
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Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners. In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is tran…
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This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical business retreat - it was a deep dive into what makes a business truly successful beyond the numbers. One of the guest speakers was Jeff Hoffman, the founder of Priceline.com. This brilliant speaker insp…
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There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many gym owners face but rarely discuss - the point of no return. In the fitness business, attrition is as certain as gravity: you gain members, you lose some, and when you reach a growth ceiling, adding more memb…
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