Issues Big and Small That Can Affect Us All
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With the Essential B2B podcast, you'll learn how to take your sales and marketing skills to the next level. In each episode, host Joe Ducarreaux interviews top sales and marketing experts who share their insights, tips, and strategies for success. Whether you're looking to improve your cold-calling skills, learn how to better use social media for marketing, or close more deals, this podcast is a must-listen. This podcast is brought to you by Lead Forensics, #1 in B2B website visitor identifi ...
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Welcome to the Liberal Jewish Synagogue Podcast! We are a central London synagogue and an inclusive, egalitarian community for all ages. Together we explore Jewish traditions, texts and values and apply them to the realities of the 21st Century. Please visit www.ljs.org and get in touch to learn how to get involved
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B2B Superpowers - Breaking Bland - How To Make Your B2B Content Engaging
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In a world where B2B content often falls into the abyss of monotony, join us to unlock the secrets of captivating storytelling and engagement. Join Joe and Tom Edwards from Archetype on a journey to transform your B2B content from mundane to mesmerizing!You'll learn how to: 🎯 Identify Blandness: Uncover the common pitfalls that result in lackluster…
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B2B Superpowers: Uplift your Marketing ROI Right Now
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Is the Grim ROI Reaper haunting your marketing efforts, leaving a trail of dismal returns in its wake? Fear not, for our B2B Superpowers webinar is here to equip you with the tools to vanquish the Grim ROI Reaper. 💀💪 The year to date may have brought its share of challenges, but with our expert guidance, you can obliterate the Grim ROI Reaper and u…
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B2B Superpowers: How to Boost Your ABM Conversion Rate
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Are you grappling with the formidable ABM Conversion Constrictor, hindering your path to marketing success? 2023 has presented leaner teams, tighter budgets, and limited resources, but fret not, for you can achieve remarkable ABM results with less. Join us for this exclusive B2B Superpowers webinar and discover how to triumph over the ABM Conversio…
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B2B Superpowers - Super SEO Skills - Vanquish the Visibility Vampire
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Our B2B Superpowers webinar is here to equip you with the super SEO skills to defeat the Visibility Vampire and illuminate your online presence! You'll learn: 🧛♂️ The Art of Search Engine Optimization: Elevate your online visibility by acquiring expertise in SEO techniques. 🔎 How To Decipher SEO Secrets: Uncover the inner workings of search algori…
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B2B Superpowers: Using AI to Tackle Time Terror and Boost Productivity
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'Time Terror' keeps you racing to generate high-quality, creative marketing output amidst tight deadlines. As the minutes slip away, so does your competitive edge, leaving room for rivals to swoop in and seize opportunities. In this webinar, we'll reveal how to turn this formidable foe into your greatest ally. Using AI, you won't just keep pace wit…
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B2B Superpowers - How To Bust The Ghosting Ghoul (w/Charles Williams, Tropic)
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Here we go again with another B2B Superpowers webinar! This time, we're talking all things GHOSTING with Charles Williams from Tropic! Charles gives us loads of insight into how to predict a prospect is about to ghost and preventative measures, as well as coping mechanisms when it happens! There's loads to take away from this one, so enjoy! Lead Fo…
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B2B Superpowers - How To Slay The Trust Terminator! w/ Christina Garnett, HubSpot
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Welcome to the first episode from our new series of webinars- B2B Superpowers! For this episode, Joe was joined by returning guest, Christina Garnett from HubSpot, for some superpowered tactics on fostering trust and rapport with prospects and customers, and slaying the B2B Supervillain, The Trust Terminator! Enjoy! Lead Forensics LinkedIN Lead For…
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Are You an Unknowing Victim of Ad Fraud?! - w/ Rich Kahn, Anura
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For this episode of Essential B2B, Joe was joined by Rich Kahn, CEO and Co-Founder of Anura.io, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. Rich talks through the basics of ad fraud with Joe, including a shocking statistic which sheds light on just how much ad fraud is causing…
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The Best of Essential B2B Podcast H1 - Part 2
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For this episode of Essential B2B, we're taking a look back at some of the key lessons we learned from our roster of guest speakers! You'll hear from the likes of Alison Edgar, Gabe Biondo, Dilan Faith, Wanda Dunaway Michael Hanson, and more, sharing their expertise and experience! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics…
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The Best of Essential B2B Podcast H1 - Part 1
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For this episode of Essential B2B, we're taking a look back at some of the key lessons we learned from our roster of guest speakers! You'll hear from the likes of Alison Edgar, Gabe Biondo, Dilan Faith, Wanda Dunaway Michael Hanson, and more, sharing their expertise and experience! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics…
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How Marketing is Losing You Deals You Should Be Winning (And How to Fix It!)
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In this episode of Essential B2B, Joe is joined by Matthew Jantjies- Green, Head of Agency Partnerships at AccountInsight, to discuss how to increase your share of mind with target accounts, how to stand out in a crowded market, and how to close deals more effectively. They start with the biggest mistake B2B companies make and how to rectify it! En…
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Artificial Intelligence is reshaping the marketing landscape with groundbreaking ways to engage customers, enhance user experiences, and streamline marketing operations. Yet, the AI revolution also presents challenges, including data privacy concerns, potential job shifts, and ethical dilemmas. In this audio from our recent webinar, Joe spoke to To…
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Phillipp Humm - TEDx Speaker and Author of the Best-Selling 'The StorySelling Method'
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For this episode of Essential B2B, Joe was joined by TEDx Speaker and author of the bestselling 'The StorySelling Method," Philipp Humm. Regular listeners to Essential B2B will know that our motto has become “People buy from people” and one really effective method of quickly developing a relationship with a prospect or buyer is through story tellin…
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Michael Hanson - GrowthGenie, Cosmic Bridge Podcast
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This episode of Essential B2B features a conversation with Michael Hanson, CEO of Growth Genie and host of The Cosmic Bridge podcast. Michael and Joe already had a conversation around mental health on the B2B Sales Playbook podcast, so it was a pleasure to get to know Michael a little bit better on Essential B2B. It's a thought-provoker this one, s…
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Unlock the Secrets of Partner Marketing w/ Jared Fuller
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For this episode of Essential B2B, Joe was joined by Jared Fuller, Co-Founder and CEO of PartnerHacker. Jared brought HUGE energy to the conversation all around partner marketing, including Jared's notion of Nearbound, which is absolutely something to take notice of! There's so many tips and tricks to take away here, it's a great chat! Enjoy! Lead …
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Creating Compelling Content - w/ Dilan Faith
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For this episode of Essential B2B, Joe was joined by Dilan Faith, Content Strategist and Coach to discuss what are the most important things to consider when putting out content to your audience. Dilan was a wonderful guest and offered up some amazing tips and tricks for making content- in addition to what sort of things to avoid! Enjoy! Lead Foren…
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Unleashing Your Brand Power w/ David Jones, Brand Noob and Polar
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For this episode of Essential B2B, Joe was joined by David Jones, Global Brand Strategist for Polar and Founder of Brand Noob, to talk about harnessing the power in your B2B brand! David was a great guest to speak with and offered up some smashing insights and strategies you need to ensure your brand is poised for greatness! Enjoy! Lead Forensics L…
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For this episode of the Essential B2B podcast, Joe was joined by author of the Amazon bestseller The One Page Marketing Plan, Allan Dib! Allan was an absolute joy to speak to and he offers up a lot of actionable tips and tricks for marketers in this conversation! He talks about how his journey as an entrepreneur started, how the One Page Marketing …
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Pete Murphy - Global Sales Director at Nebula Global Services
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For this episode of Essential B2B, Joe was joined by Pete Murphy, Global Sales Director for Nebula Global Services Pete is soon to be on the B2B Sales Playbook Podcast, so I wanted to get to know him a little bit better as a person. Pete gives some really thoughtful answers to the Essential B2B questions and it was a joy to speak with him. Enjoy! L…
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7 Secrets to Social Selling - w/ Morgan Smith
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This episode is the audio taken from the webinar we ran recently called “7 Secrets to Social Selling” For this, I was joined by Morgan Smith, co-host of the B2B Power Hour Podcast and MD at Alignd. Morgan brought wonderful energy to the conversation and offered up some brilliant tips and tricks for upping your social selling game. (we are yet to st…
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Wanda Dunaway - Diversity, Authors and Problem- Solving
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For this episode of the Essential B2B podcast, Joe was joined by Wanda Dunaway, Lead of Strategy for Sossego. Wanda and Joe chat about workplace diversity and activism, as well as recommending a few sales authors. Wanda talks about how satisfying she finds problem- solving, both professionally and personally and they wrap up discussing how importan…
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Gabe Biondo - Saviynt, Innovation and Inspiration
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Gabe Biondo, VP of Commercial Sales at Saviynt, joins Joe on the Essential B2B podcast for a conversation about his career and what factors drive him to be successful. He also talks through his book, Bridge of Fire, and reveals which other authors he takes inspiration from! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Instagr…
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How to Avoid the Pitfalls of Sales Training - w/ Chris Murray
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If you're tired of ineffective training programs that leave your sales team underperforming, you're in the right place! Listen for: 😬 Some of the most common mistakes in sales training 📊 The key indicators of ineffective sales ✅ How to align the training with the organization's goals 📝 What sales managers should do to avoid these mistakes ⭐️ What t…
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For this episode of the Essential B2B Podcast, Joe was joined by returning guest, Christina Garnett MBA, Award-Winning Advocacy Strategist at HubSpot. Christina gave some really insightful answers to the Essential B2B questions and you'll really enjoy getting to know her a bit better! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forens…
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AI-Powered Marketing: The Future is Here w/ Clark Boyd
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Artificial Intelligence is transforming the way we approach marketing on a seemingly weekly basis, so it’s crucial to stay ahead of the curve. This episode is the audio taken from the webinar we ran of the same name. Joe invited Clark Boyd, Lecturer at the Columbia Business School and author of the news letter hi.tech to discuss the applications of…
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Céline Schillinger - Author of Dare to Un-Lead and TEDx Speaker
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For this episode of the Essential B2B podcast, Joe was joined by Céline Schillinger, author of Dare To Un-Lead, TEDx Speaker and Founder and CEO at We Need Social Céline was a delightful guest and it was really lovely to get to know her beyond her appearance on the B2B Sales Playbook! Lead Forensics LinkedIN Lead Forensics TikTok Lead Forensics Ins…
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Creating Content that Converts - w/ Christina Garnett (HubSpot)
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The Power of Emotion: Creating Content that Converts Are you tired of creating content that seems to tick the boxes, but falls flat? Joe was joined by Christina Garnett MBA, Award-Winning Advocacy Strategist for HubSpot to explore the secrets to taking your content from 'meh' to 'amazing!' 🏆 Lead Forensics LinkedIN Lead Forensics TikTok Lead Forens…
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Nicole Connors - Building a Business, Creating Friendships with Clients & Inspiration
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For this episode of the Essential B2B podcast, Joe was joined by Nicole Connors, VP of Performance at Darktrace! Nicole was a delightful guest and it was really lovely to get to know her beyond her appearance on the B2B Sales Playbook! This is a great chat, full of wisdom and inspiring stories! Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok L…
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Digital Marketing Hacks - with Travis Tyler (PandaDoc)
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This episode of Essential B2B is with Travis Tyler, Senior Digital Content Creator for PandaDoc. Travis offers up loads of expert knowledge and tips and tricks for boosting your content for 2023! He also brings in HUGE energy right from the very start of the podcast, which makes for a really enjoyable listen! Remember to stick around to the end of …
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Maximizing ROI During a Recession - w/ Claire Daniels (Trio Media)
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Are you struggling to make the most of your marketing budget in a recession? Joe was joined by Claire Daniels, CEO of award winning marketing agency Trio Media to chat about Maximizing ROI from your marketing budget in a recession. Discover the key tactics for building organic presence, fueling all marketing efforts with SEO, customer-first marketi…
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Antoine Marsden - Building a Business, Issues with LinkedIn and Motivation
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For this episode of the Essential B2B podcast, Joe was joined by Antoine Marsden, Co- Founder and Chief Sales Officer for Sales DRIIVN. Antoine chats about starting his business with his business partner, outlines something he isn't necessarily a fan of on LinkedIn and talks about his achievements and motivation. This is a really great listen! Enjo…
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Getting Past the Gatekeeper - with Lilah Waite and Matthew Hall
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This episode is the audio from a webinar we previously ran, entitled Getting past the Gatekeeper. It features a conversation between Lilah Waite, Chief Marketing Officer for Lead Forensics and Matthew Hall, a Sales Leader for Lead Forensics, as they gather expert tips from across the sales spectrum to help you to get past the gatekeeper, to reach m…
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Building Rapport - with Gary Gower and Tyler Witt
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For this episode of the Essential B2B Podcast, we're bringing you the audio from a previous webinar- Building Rapport. Gary and Tyler chat through the importance of creating a connection with your audience, clients and prospects and how bonding can go a long way to breaking down barriers. Enjoy! Lead Forensics LinkedIN Lead Forensics TikTok Lead Fo…
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BRAND NEW PODCAST ANNOUNCEMENT - THE B2B SALES PLAYBOOK
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A slightly different episode for you today- we're excited to announce that Lead Forensics is bringing you a brand new show- The B2B Sales Playbook. Listen HERE! In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to …
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We’ve got a different kind of episode for you today! Joe's learned a lot about sales and marketing over the course of creating this podcast and has spoken with some truly inspirational people. If you’re a regular listener, you’ll know that he always asks for one top tip from his guests at the end of each episode, so we’ve collated all the top tips …
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Brady Cramm - Original Marketing Podcast, B2C Vs B2B and Inspiring Thought Leaders
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For this episode of the Essential B2B Podcast, Joe was joined by VP of Strategic Engagements at Directive, Brady Cramm! They talk about Brady's podcast, Original Marketing Podcast, how B2B has been influenced by B2C and go through some of Brady's suggestions for inspirational thought and sales leaders! Enjoy! Lead Forensics LinkedIN Lead Forensics …
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Shivi Jalota - B2B Influencing, Campaigns and Travel
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For this episode of the Essential B2B podcast, Joe was joined by Head of B2B Influencer Marketing for Stori, Shivi Jalota. Shivi offers up lessons in how B2C influencing strategy can be applied into the B2B world, gives insights onto some of her favourite campaigns she’s worked on and how important travelling and books are for her decompression. En…
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Michael Manzi - Sales Tips, TikTok, and Sales Leadership
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This episode of the Essential B2B podcast features a conversation with Sales TikTok sensation, Michael Manzi! Mike is responsible for over $50m in sales and has amassed over 10m views across his two TikTok accounts. In this conversation, he tells Joe how he got started with TikTok during the pandemic, what qualities make an effective Sales Leader a…
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Stuart Calver - The Importance of Goalsetting
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This episode features a chat with Global Sales Director at Webeo, Stuart Calver! Stu is a lovely guy with some excellent insight on what makes a great sales leader, but the real takeaway from this conversation with him is on the importance of goalsetting. Stu illustrates how important this concept is to him and how it affects his work and personal …
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Tom James - Sales Team Motivation, Lessons & Leadership
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This episode of the Essential B2B podcast features Global Head of Enterprise Sales for Lead Forensics, Tom James! Joe and Tom chatted about how important it is to stay on track as the year comes to a close, how he keeps his sales team motivated as the year comes to a close and what characteristics make a great salesperson! Enjoy! Lead Forensics Lin…
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Melissa Glass - Events as Experiences, Inspiring Leaders & Networking
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For this episode of the Essential B2B podcast, Joe was joined by Melissa Glass, Senior Events Manager for Lead Forensics! Melissa talks us through how she got started in the events industry, how they should be viewed as "experiences" involving a whole team and how much she loves networking with new people! Enjoy! Lead Forensics LinkedIN Lead Forens…
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Tom Burton - LeadSmart Techologies & Lead Forensics, The Revenue Zone & B2B Selling
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In this episode of Essential B2B, Joe was joined by author of The Revenue Zone and co-founder of LeadSmart Technologies, Tom Burton! Tom talks through lessons he's learned in his career, gives an incredible answer to the question of his greatest achievement and how he has huge love and respect for entrepreneurs. He also talks through how Lead Foren…
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Paul Ducarreaux - Selling SaaS, Selling Yourself & Selling Expertise!
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On this episode of the Essential B2B podcast, Joe was joined by Solutions Architect for IFS, Paul Ducarreaux! Paul has sold software for many years, even starting his own company to be the only seller in the UK of a particular solution. In this chat, he goes over how important it is to not only have the sales techniques and characteristics to get a…
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Connor Phillips - Naomi House, Jacksplace and The Hustle Challenge
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On this episode of the Essential B2B Joe was joined on the Essential B2B podcast by Connor Phillips, from Naomi House & Jacksplace - hospices in the South of England for children and young people with life-limiting conditions. Connor came into the Lead Forensics offices recently to run a Hustle Challenge, where the entire marketing department was t…
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Tyler Witt - Sales Tips, Communication and Mindset
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On this episode of the Essential B2B Podcast, Joe was joined by Lead Forensics' own Sales Evangelist and Charming Human - Tyler Witt! Tyler is a fascinating, determined and genuinely lovely person, who gives considered answers to all of Joe's questions. Tyler offered up some excellent sales tips and focussed on the importance of communication with …
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Influencer marketing has exploded in popularity over the years, and B2B marketers are taking note. Today’s network effect can’t be overstated. People with bigger networks get a wider reach, and a positive shoutout or recommendation can have a massive impact on your brand. To help you deliver results using influencer marketing, we’ve gathered a pane…
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James Gayle - TikTok, Elon Musk, Starting Shogun Social and Getting Your Social Media Right
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For this episode of the Essential B2B Podcast, Joe was joined by Founder and Director of Shogun Social, James Gayle! James tells us how he started Shogun Social from his bedroom and how it's rapidly grown in the past 2 years, gives key reasons as to why your business NEEDS to be on TikTok, and what his thoughts are on relative newcomer to the socia…
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Ollie Biddle - Defining Creative Unpredictability, Darth Vader & Inspiration vs. Motivation
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For this episode of the Essential B2B Podcast, Joe was joined by Brand Experience Marketing & Content Manager for Collaborate, Ollie Biddle! They chat initially about some examples of being Creatively Unpredictable, leading to Ollie telling the story of the time he marched a life-size Darth Vader into Google's offices! Ollie then opens up about how…
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Taylor Setterfield - Being Creatively Unpredictable, Skydiving & Loving the Job!
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This week, Joe was joined by Taylor Setterfield, Account Manager with LEAP Create! Taylor talks through how she got started with LEAP Create, how she has been inspired by the phrase "be creatively unpredictable" and even the time she jumped out of a plane! This is a great chat and Taylor's enthusiasm for her job really shines through! Enjoy this ep…
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Claire Daniels - 4 Day Work Week, Becoming a CEO & Being Inspired From Negativity
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This week, Joe was joined by CEO of Trio Media, Claire Daniels! Claire talked through how she took over Trio as its CEO, the positive results that they have seen through their 4 day work week trial and how she takes inspiration, not only from positive events, but through negative experiences too. Claire is a fascinating person and in this chat, she…
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