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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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If you're a Contractor- and you want to hear how others are working smarter, working less and making more- then this is the show for you! Ideas, Tips, Hacks and Shortcuts to build a profitable 6 figure contracting business that you can use right away to make more money and have more time off. Follow us on Facebook @ProfitToolBelt For contractors in Roofing, Solar, HVAC, Plumbing, Electrical, Painting, Snow Removal, Landscaping, Lawn Care, Pool Service, Cabinet Maker, Windows and Doors, Gutters
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Learn how to become, automate & scale in a Commercial Roofing business inside the Roofing Business Builder Podcast, hosted by commercial roofing industry expert Daniel Lakstins. Develop & stay in the millionaire mindset with this podcast designed for roofing industry entrepreneurs.
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The Contractors Toolbox Podcast from Certified Contractors Network (CCN) is conversations with experts in the contracting industry. We talk about best practices for scaling a successful home improvement contracting company. We'd love for you to join us at contractors.net
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The Digital Marketing Extreme Podcast helps explain digital marketing for a home service business. https://digitalmarketingextreme.com Digital Marketing Extreme helps home service businesses figured out all the digital marketing techniques. As a business owner, you need to do marketing to raise awareness of your business, get leads and make sales. We explain digital marketing is a straightforward manner. Digital marketing is always changing and confusing to figure out what methods you should ...
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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about th ...
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Escape the Owner Prison (ETOP) is the Contractors new way to scale, regain control and fast track growth while loving life. As a 30 year veteran business owner and best selling author, Richard Walsh brings incredible guests and insights from the world of business. Discussing the struggles and successes of entrepreneurship in the trades and service arena, ETOP Podcast offers real world solutions to make your business the best it can be while giving you a life worth living!
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All About That Action

Avery & Ashley Whaley

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Welcome to "All About That Action," presented by Pod Shark Media – the essential podcast for home service businesses seeking growth and success. Each episode is packed with actionable strategies, marketing wisdom, and practical tips from industry experts and successful entrepreneurs. Dive into topics ranging from powerful marketing techniques to effective social media management, all designed to fuel your business journey. Hosted by the pros at Pod Shark Media, we bring our expertise in podc ...
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This podcast is for roofers, by roofers. I am a partner in a roofing company and was made partner for my ability to build a business and its marketing sales funnel. This is dedicated to the hard working, dedicated, quality roof craftsmen of the world who want to take their businesses to the next level. Using proven marketing strategies - and follow up processes for taking care of the leads generated - I can help you put into place a marketing system that you OWN, and that will generate quali ...
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Roofers, how often are you following up with your customers? Today, Hugh Liddle with Red Cap Sales Coaching, shares some of his best sales advice for roofers…follow up with your customers! Listen along as Hugh shares an incredible real life example of how sending out emails for holidays, birthdays, and other special days garnered a surprising amoun…
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👷‍♂️ Are you a roofing contractor struggling to climb the ranks on Google and get more leads? Your search ends here! This video is a goldmine for roofing contractors looking to master SEO for their roofing business. We dive deep into actionable strategies that will elevate your website's Google ranking and help you dominate the market. 🔑 What You'l…
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David Wilson is a technician for Baker Brothers in the Dallas-Fort Worth area. In each of the last three years, David has sold over $6+MM in residential HVAC equipment! David closes over 90% of his demand calls and 70% of flipped leads. Those are stunning numbers for a technician who still works with his tools, sweating it out in attics. In this in…
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Join us on this episode of "All About That Action" as we sit down with Makena, the dynamic owner of The Boutique COO. Discover how Makena and her team are revolutionizing support for small to medium-sized businesses by providing expert services in administration, operations, and finance. From her East Coast roots to her entrepreneurial rise on the …
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This is how you sell like a mindreader… To get answers to questions, without asking a question. What you are about to learn is a scary powerful sales technique. It’s a sales superpower. That will get you closing even more sales - while giving your customers a comfortable sales experience. Sales skills like this separate the good from the great. And…
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It’s time you become the contractor dad who crushes it both on the job site and at home. In this Profit Toolbelt episode we sat down for a chat with Jeff Wickersham, the host of The Warrior Dad podcast. His mission is to help dads become the best versions of themselves. So if you also want to overcome the challenges of fatherhood and strengthen you…
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🔥 Discover the secret sauce to turning roofing customers into raving fans and referral machines! 🔥 In this episode of the Roofing Success Podcast, we unlock the vault and share insider strategies from one of the industry's most innovative leaders. Our guest Jon Broce, the COO of MHI Roofing, reveals his proven playbook for mastering the customer jo…
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“You’re $4,000 more expensive than the other guy…” How do you overcome that roofing sales objection? Watch this to see my reaction to this role play video. The videos were submitted by a Member of the Roofing and Solar Reform Alliance. I gave him direct coaching and feedback (which you’ll see). Then, I want you to pay close attention to the transfo…
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Solve the challenge of attracting and retaining employees! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, shares his passion and methods for employee recruitment and retention. With Ryan’s proven hiring process, you can expect to reduce hiring time, retain employees, and grow your business. If you enjoyed today’s episod…
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Episode Show Notes / Description Patrick Riley found himself frustrated. His company Riley Heating & Cooling in the little, 200-person town of Lucas, IA, had been in business since 2007. No matter what he did, Patrick couldn’t push the company past the $700K revenue mark. That’s not all that bothered him… Patrick longed to provide his team with the…
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In this episode of "All About That Action" podcast, host Ashley welcomes Stephanie Spearing, the founder of Nutrition for Autoimmunity. Stephanie shares her personal journey through debilitating autoimmune diseases and how it led her to specialize in nutritional therapy specifically aimed at helping others manage autoimmune conditions through diet …
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Roofing sales leaders either… a) Drive the company profits. b) Drive the company into the ground. Sadly, many leaders make these mistakes and drive the company into the ground. Amazing sales leaders do this instead. Becoming an amazing sales leader takes intentional practice every single day. To gain experience - both good and bad. Willingness to e…
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In this episode of The Profit Toolbelt we covered the 5 things that might be holding you back from finding the right hires with Jonathan Porter-Whistman. Not only has Jonathan personally taken part in THOUSANDS of job interviews - he is also the CEO of PerceptionPredict - an AI-driven platform that helps with finding qualified trades employees. We …
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In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Mathew Mulholland, an expert in the roofing industry and founder of the Building Experts Institute. Mathew shares his extensive knowledge and experience in navigating the complex world of insurance claims for hail and wind damage to roofs. Throughout the conversation, Mathew p…
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The homeowner won’t let you on their roof… They don’t want a roof inspection. Do you feel stuck and don’t know what to say? Especially if you’re knocking for retail? You will easily get past hesitant homeowners when you say the right thing. Watch this and discover: Your hidden mental roadblocks. What customers are actually thinking. How to easily c…
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Does your roofing company have systems in place? Derek Isaac from Rapid Result Creators appears on today’s show to share his passion for efficient systems in contracting businesses. If you want to learn how to implement systems that will help you run your business better, listen to this episode and check out more of Derek’s free information at rapi…
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Drain Cleaning and mainline sewer replacements are lucrative businesses when you understand how to structure the pricing and have a strong selling system. It provides a critical service to customers, can generate massive profits, and creates exceptional earning potential for technicians—and they don’t need licensing. However, technicians and contra…
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Join us on "All About That Action" as host Avery Whaley talks with TJ Norton of Living Hope Roofing. TJ's leap from a sales job to launching a thriving roofing company during the pandemic is nothing short of inspiring. Beyond building a business, TJ, a devoted father of four, embodies the hustle needed to succeed in today's entrepreneurial landscap…
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I need to set the record straight about the new FLSA Law that’s creating a huge shift in the roofing industry. If you saw my first video about this, then this is a must watch. Because I correct an important detail, and go much deeper. Watch this new video to discover: - What are the risks and fines? - What is “Economic Reality?” - What pay changes …
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Dreaming of selling your contracting business, but feeling lost on where to start? Then listen in and discover mindset shifts as well as practical strategies to set up your contracting business for a successful exit. This episode’s guest, Jeff Domenick, has been part of a whopping 25 deals, including 13 at Site One and 8 at KeyServ - his landscape …
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In this episode, Gary talks with Neal Christensen, Assistant Vice President and Relationship Manager at Enerbank. Neal discusses the benefits of financing and various payment options. He talks about the impact it has on cash flow, the financing process, how it increases viable leads for contractors, the positive impact on close rates, and more. He …
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In this episode, Jim Ahlin sits down with Connor Rodich, a roofing industry consultant with experience working with over 130 companies. Connor shares his insights on how to build a profitable and sustainable roofing business by focusing on three key areas: operations, financial acumen, and leadership. Connor discusses the importance of clearly defi…
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Stop losing roofing sales over text! Even if you did a great job in the house… If you come across as an idiot over text, it’s game-over. Even smart sales reps make these 3 mistakes (without realizing it). Do this instead and you’ll win more sales over text. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete t…
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Break these six recruiting myths and unleash six hiring realities! Paul Sanneman leads today’s workshop, focusing on the best practices that will help you hire the best employees for your business. Though this quick workshop is packed with valuable information, check out contractorstaffingsource.com for even more info! Find more business growing in…
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Join us on the All About That Action podcast for a special episode with Whitney Elliott, the organizational guru behind Be Organized Portland. Whitney, who has personally moved 29 times, brings a wealth of experience and a unique perspective on the art of organization. Throughout the episode, host Ashley Whaley explores Whitney’s journey from an or…
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Most owners go out of business in their first few years… And 2 out 3 of sales reps don’t even last 1 year! Why is the failure rate in roofing so high? I explain exactly why in this new video. The saddest part is the lives that are ruined… As owners lose their life savings. Sales reps bet on themselves, go broke, and drive deeper into debt. But when…
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Let’s delve into "Money Management for Wealthy Contractors" with the incredible Taunya Woods Richardson. With eight businesses under her belt, Taunya provides financial training for founders and even National Banks are sending struggling business owners her way. In this episode, Taunya breaks down the top three secrets wealthy contractors swear by …
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Are you ready to discover the secret behind building a thriving roofing business? In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with Ryan Spencer, a roofing entrepreneur who shares his incredible journey from humble beginnings to running a multi-million dollar company. Ryan reveals how his unique "Eyes Up" philosophy tran…
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NEWS LEAK! This will be a death blow to the roofing industry… New AI Tech drops tomorrow. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorship & Collaboration Become one of us: https://www.rsra.org…
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Is your business bleeding money? Eric Fortenberry, Founder & CEO of JobTread, provides insight on the software they use to help builders and contractors throughout the entire construction process. From sales and estimating, project management, job finances, and customer experience, JobTread allows you to manage all your jobs in one place. Save mone…
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Join us on the All About That Action podcast for "Empowering Wellness: Beyond Chiropractic with Dr. Rami," where host Ashley Whaley and Dr. Rami, founder of PyroLife, unveil the holistic path to vibrant health. In this episode, they discuss how PyroLife transcends traditional chiropractic care by integrating nutrition, sleep, stress management, and…
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When the neighborhood is swarming with roofers… The door to door (d2d) competition isn’t just fierce. It’s dog-eat-dog. And everyone is doing the same thing. This is how you stand apart and win. There’s another, even more powerful way to stand above… By having the endorsement of an organization that’s been featured in Fox News, ABC, NBC, CBS, and U…
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Struggling with predictability in your trades, remodeling, or home-building business? Check out the systems FRANCHISE businesses use to open up new, wildly profitable locations. Join us for an interview with the franchising expert Leah Coss. Get ready for an eye-opening discussion on making your company irresistible to top talent and taking control…
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Is your roofing business as financially healthy as it could be? In this episode of the Roofing Success Podcast, we sit down with Brett Huizenga from Hometown Roofing in Omaha, Nebraska, to discuss the key financial metrics every roofing company owner should be tracking to ensure their business is in tip-top shape. Brett shares his insights on the i…
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It’s NOT going to be the same… Roofing sales is changing, fast. Should you be worried? Is your career in danger? What do you need to know? Watch this video and find out. I have zero doubt in my mind. With these changes, the weak and unprepared will drown. The strong will take advantage of the change. Viewing it as an opportunity. As Winston Churchi…
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Are you prepared to exit your roofing company? David Lupberger, author of “Managing the Homeowner Experience” and owner of Remodel Force, joins today’s episode. David shares how to prepare for exiting your business, power tools he gives to his own clients, and how to build your business better by focusing on your customer’s experience. To find more…
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Join us in this episode of the All About That Action podcast as we sit down with Maria Vega, the co-founder of Powerful Roofing and Construction. Alongside her husband, Maria has built one of Portland's most reputable roofing and construction firms, known for their unwavering commitment to quality, transparency, and community trust. Dive into Maria…
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Stop getting rejected by “I’m not interested….” Tucking your tail between your legs and walking to the next door. This is the ultimate strategy. It’s shockingly easy to get past, “I’m not interested.” Watch this to find out. It becomes even easier when you use the guide prepared by RSRA: Sniff the Scum Out! The Insider’s Guide to Choosing The Right…
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Meet Robert Paiz, the leader behind Custom Construction Solutions and a true force in the roofing industry! With a remarkable journey from a hesitant newcomer to a successful entrepreneur, Robert has built a thriving business by prioritizing customer service, community engagement, and a strong company culture. Want to take your roofing business to …
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Listen in to discover Andrew Crapuchette's secrets to winning the trust of serious builders and filling your pipeline with high-value jobs. Andrew is a tech CEO turned housing developer who openly shared how subcontractors can stand out from the competition. You'll learn how to leave a lasting impression even if you think you're not that different …
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You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roof…
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Master your calendar and grow your business with less stress! Al Levi, author of “The 7-Power Contractor”, appears on the show today to share his tried and true standard operating procedures for contractors. Listen along as he discusses the seven simple powers that will allow you to regain control of your contracting business and run it with less s…
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Episode Show Notes / Description Luke Strange exudes positivity and passion. It’s no surprise that his two-year-old business, Cool Hand Electric, in Red Oak, TX, has already profitably grown to $1.2MM with two trucks and another soon added. Along with his wife and business partner, Kristen, this young couple has been working hard to put good people…
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Dive into the world of financial mastery with Scott Belt, the visionary founder of Impact CFO Services, in this enlightening episode of the All About That Action podcast. Scott shares invaluable insights on how businesses can make informed decisions to foster growth and success. From the significance of planning for the future to understanding the …
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Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the …
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Let’s lift the veil behind how big companies choose contractors to work with! Join us in an electrifying chat with Joanna Cooper, General Manager at Daimler Truck's Mount Holly facility. Find out the top three concerns dominating purchasing discussions at Joanna's facility and discover how to actually make connections that turn into large commercia…
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In this episode, we sit down with Corey Combes, the owner of South Shore Roofing and Exteriors, to unpack the four essential pillars that have propelled his roofing business to new heights. Corey generously shares his hard-won wisdom on how to effectively sell, build, collect payment for, and retain customers for your roofing projects. Discover how…
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Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me…
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It’s time for AI, roofers! This workshop is the best place for you to learn how to grow your roofing company with AI. Not only will Chris show you which AI tools he uses, but he will also teach you how to use AI specifically for marketing and sales for your business. Equipped with downloads, prompt cheat sheets, and an AI SEO expert course,today’s …
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There’s an exciting group of young contractors making their names in our industry, and Thomas Munn is certainly one of them. He started his plumbing company, Full Spectrum Plumbing, in 2018. The Rock Hill, SC, contractor didn’t take an unplanned leap into entrepreneurship; instead, Thomas planned for years, seeking out information everywhere. Event…
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