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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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The Authority Hacker Podcast - Actionable Online Marketing

Gael Breton & Mark Webster - Full Stack Online Marketers

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First aired in 2016, voted the Ahrefs #1 podcast for several years running and with over half a million downloads in 120+ countries, โ€œThe Authority Hacker Podcastโ€ is one of the most authoritative podcasts for providing actionable online marketing tips and staying ahead of the ever-changing digital marketing landscape. Hosts Gael Breton and Mark Webster teamed up in 2010 and have since worked with several Fortune 500 companies, and launched and sold various successful businesses together. Jo ...
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The SEO Podcast - Practical & Effective Search Engine Optimization

SEO training & tactics that work. Learn how to rank your website Google.

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The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
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๐Ÿšจ Download one of our FREE subscriber resources ๐Ÿ‘‰ https://ahkr.to/authority-hacker-free-resources ____________________________________________ We haven't been 100% truthful with you lately. And today we want to come clean. Hundreds of you have bought our latest product (the Product Review Profit course weโ€™ve recently released that teaches you how tโ€ฆ
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In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behโ€ฆ
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๐Ÿšจ Grab our FREE list of 47 under-the-radar tools that will boost your business ๐Ÿ‘‰ https://ahkr.to/tools-swipe ____________________________________________ Just as we sat down to record our 1-year anniversary of the HCU podcast, Google threw us another curveball... A massive update that's seemingly undoing some of the HCU damage. But even with these โ€ฆ
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In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If youโ€™re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success. โ€ฆ
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In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bouโ€ฆ
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Want to learn how to build a repeatable, manageable system to actually make socials generate big bucks for you? Weโ€™re not talking spamming shitty AI images to boomers on Facebook or Pinterest. Weโ€™re talking *building a real business that will survive platform changes*, unlike many of the tactics floating around these days. In this episode, we chat โ€ฆ
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It's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results. So the question everyoneโ€™s asking is what future-proof tactics should beginners actually be doing in 2024? (That isnโ€™t spammy or poโ€ฆ
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In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathanโ€™s practical tips make the complex process of acquisitions easโ€ฆ
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We've just uncovered tons of tech that site owners should be using to scale their sites WAY better. The Authority Hacker site redesign has just been completed, and we've already managed to more than DOUBLE our conversions using some weird new elements that we'll share with you in this week's episode. (A particularly big deal now that Google sends lโ€ฆ
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In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. Youโ€™ll also learn how to optimize your site and climb Googleโ€™s search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks abouโ€ฆ
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In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess bโ€ฆ
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Today we're talking about what might be the most powerful way to monetize your content online. And no, it's not ads or affiliate marketing - we're diving into the world of online courses. But making a good course that people want to trade money for is not an easy task. So in this episode, Mark and Gael (8-figure course sellers themselves) break dowโ€ฆ
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In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal โ€ฆ
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Even if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on. We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already ๐Ÿ‘‰ outperforms our 6-year-old YouTube channel ๐Ÿ‘‰ outperforms videosโ€ฆ
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In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketingโ€ฆ
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In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales โ€ฆ
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In this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagramโ€™s potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used,โ€ฆ
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In this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid conโ€ฆ
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In episode 125 of the SEOLeverage Podcast, Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboardโ€ฆ
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In this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics. If you're lookiโ€ฆ
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In episode 124 of the SEOLeverage Podcast, Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumerโ€ฆ
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In episode 123 of the SEOLeverage Podcast, Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, suchโ€ฆ
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Letโ€™s face it. Google is probably never going to be the same easy traffic source it has always been. You wonโ€™t be able to solely rely on Google traffic to run an online business anymore, if thatโ€™s what youโ€™re used to. So the question a lot of people are asking now is: What now? ๐Ÿ˜ณ While nothing is a 1:1 replacement to Google search, in this episode,โ€ฆ
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As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and itโ€™s time to start looking at where we landed. To help navigate these changes, we wanted to bring a guest thatโ€™s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray ๐Ÿ”ฅ She hares a ton of interestinโ€ฆ
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RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off? In this weekโ€™s episode, Mark sits doโ€ฆ
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In episode 122 of the SEOLeverage Podcast, Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand โ€ฆ
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Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site ifโ€ฆ
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Did you know that Google is about to introduce a new web vital metric? ๐Ÿ˜จ Neither did we. But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundredsโ€ฆ
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6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "๐˜œ๐˜ด๐˜ฆ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ค๐˜ข๐˜ณ๐˜ฅ๐˜ด ๐˜ต๐˜ฐ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฎ๐˜ฐ๐˜ต๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฐ๐˜ฏ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด" ?! ๐Ÿ™„ Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not. We give you real exampleโ€ฆ
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When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them. So in this weekโ€™s episode, Gael asks Cyrus all the questions that matter to figure out: ๐Ÿ‘‰ How much does EEAT really matter for Google and quality raters? ๐Ÿ‘‰โ€ฆ
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In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified? No topic was off the table in this weekโ€™s episode with Tim Soulo from Ahrefs. Gael โ€ฆ
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In episode 121 of the SEOLeverage Podcast, Gert Mellak introduces his team and details their roles in providing comprehensive SEO services. He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategyโ€ฆ
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