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126 - Omnipresence and SEO
Manage episode 423493699 series 2931779
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In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.
Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.
Hear more about how Omnichannel Marketing can affect your online presence in this episode.
Podcast Highlights:
00:00 Prologue
00:58 Podcast INTRO
01:08 Introduction to the episode topic
02:02 What is Omnichannel Marketing and why is it important for your brand?
03:45 The importance of engaging with audiences across different channels
06:46 Examples of how different platforms cater to different audiences
07:30 The importance of audience platform research
08:55 How covering a wider range of platforms can impact brand perception?
09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.
10:30 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
100 episodes
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