Best Gert Mellak Podcasts (2024)

1
What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak 47:40

9d ago47:40

47:40

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on …

1
126 - Omnipresence and SEO 10:42

13d ago10:42

10:42

In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. Gert also highlights the growing importance of AI and large language models in shaping brand perce…

1
127 - How to Sell Your Course with Nicky Krawczyk 35:28

20d ago35:28

35:28

In this episode of the SEOLeverage Podcast, Gert interviews Nicky Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicky shares her own experience of increasing revenue 40 times over in under two years and …

1
What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody 50:37

22d ago50:37

50:37

In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language tha…

1
Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo 46:01

1M ago46:01

46:01

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pur…

1
125 - Dashboard with Feliks 40:38

2M ago40:38

40:38

Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation betw…

1
How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske 38:47

2M ago38:47

38:47

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless…

1
124 - What Does AI Think About You? 8:35

2M ago8:35

8:35

In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proact…

1
123 - Online Reputation and AI 9:49

2M ago9:49

9:49

Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, …

1
Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn 28:07

2M ago28:07

28:07

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion …

1
What Lawyers Need to Know About Website Technology with Dave Sobel 49:15

3M ago49:15

49:15

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. …

1
How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison 51:15

3M ago51:15

51:15

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of readin…

1
122 - Gratitude with Kevin Monroe 34:15

3M ago34:15

34:15

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emot…

1
Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider 39:30

4M ago39:30

39:30

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketin…

1
Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang 37:30

4M ago37:30

37:30

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to po…

1
How Can Your Law Firm's Content Beat AI? with Gert Mellak 49:48

5M ago49:48

49:48

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are d…

1
How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard 53:09

5M ago53:09

53:09

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where on…

1
How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright 36:15

5M ago36:15

36:15

In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate. The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-f…

1
121 - The SEOLeverage Team Setup 10:48

6M ago10:48

10:48

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process …

1
LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik 45:59

6M ago45:59

45:59

In this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses. With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influ…

1
120 - Practical AI Tools and Actual Use Cases with Joe Fier 48:28

6M ago48:28

48:28

In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation betw…

1
Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse 39:23

6M ago39:23

39:23

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and av…

1
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth 37:19

7M ago37:19

37:19

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO ser…

1
118 - Content Marketing and AI with Katrina McKinnon 32:01

7M ago32:01

32:01

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about ne…

1
To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill 37:23

7M ago37:23

37:23

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance. Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's…

1
117 - How to Work With a Marketing Agency with Stevie Brown 43:56

7M ago43:56

43:56

Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Ge…

1
Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten 56:47

7M ago56:47

56:47

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creati…

1
116 - How to Best Prepare for SGE 9:50

7M ago9:50

9:50

Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying la…

1
Content by AI: Are We There Yet? with Max Gutsche 37:29

7M ago37:29

37:29

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge. Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge an…

1
Is Your Brand Strategy Aligned with SEO? with Alison K 47:15

8M ago47:15

47:15

In this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment wi…

1
Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund 35:30

8M ago35:30

35:30

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media. He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agenci…

1
How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho 45:44

8M ago45:44

45:44

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client. Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major market…

1
Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop 30:03

8M ago30:03

30:03

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns. Michelle Kop is a marketing…

1
How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart 41:14

8M ago41:14

41:14

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Bran…

1
115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds 37:01

9M ago37:01

37:01

In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company cult…

1
Is your marketing a bridge to creating strong connections? with Jennifer Forester 36:03

9M ago36:03

36:03

In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategi…

1
114 - The Top-Down Focus 7:43

9M ago7:43

7:43

In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach. Users usually look at the top to find the answer to…

1
The Need for Speed: Website Performance and Rapid Growth with Jon Weberg 33:18

9M ago33:18

33:18

In this episode, Jon Weberg joins me to talk about website performance and how to optimize yours for massive growth, speed and profitability. He shares the key areas to focus on, such as forms and website copy, and how to ensure you’re spending your time in your revenue generating activities, to ultimately produce more leads through your landing pa…

1
Beyond LinkedIn: Exploring Social Media Platforms for Lawyers with Mandy Hoskinson 46:54

9M ago46:54

46:54

In this episode, Mandy Hoskinson joins me to talk about different social media platforms and how to leverage them to connect deeply with your audience. Mandy Hoskinson owns Zolay, a social media agency that gives away 20% of their work for free. Additionally, she is the President of the Social Media Club of Los Angeles, avid traveler and overall lo…

1
Optimizing Landing Pages for SEO Success with Jesse Ringer 40:03

9M ago40:03

40:03

In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success. Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations…

1
113 - Google Your Brand Name 6:34

10M ago6:34

6:34

How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to w…

1
Data-Driven Growth: Local SEO that Works with Ross McDaniel 30:14

10M ago30:14

30:14

In this episode, Ross McDaniel shares his insights on growing your firm through local SEO. Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities. As the founder of Fencepost a…

1
Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian 49:37

10M ago49:37

49:37

In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites. Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm …

1
Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford 38:04

10M ago38:04

38:04

In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic. Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at inte…

1
112 - Podcasting for Profit Workflow with Joe Fier 49:42

10M ago49:42

49:42

Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to c…

1
Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries 50:40

10M ago50:40

50:40

In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients. Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable…

1
111 - SEO - Where to Start? 8:33

10M ago8:33

8:33

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective …

1
Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller 38:50

11M ago38:50

38:50

In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees. Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Am…

1
110 - Podcast Monetization with Jeff Mendelson 33:36

11M ago33:36

33:36

When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remai…

1
What's the next big thing in AI Marketing? with Frank Mendoza 38:34

11M ago38:34

38:34

In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical. Frank Mendoza is a highly respected and …

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