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111 - SEO - Where to Start?
Manage episode 374569746 series 2931779
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Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.
Podcast Highlights:
00:00 Prologue
00:44 Podcast Intro
00:54 Introduction to the episode topic
01:28 Why is there a need to put a big focus on the initial phases of a new project?
02:02 What is an onboarding call? (...What are the two reasons why it is important?
02:44 The onboarding process
04:07 How does SEO Leverage ensure that their process brings you closer to your goals?
04:46 Why is an external audit necessary when you are doing SEO in-house?
06:17 Focus on high-priority items with the team and resources.
07:24 Recap
08:03 End
Resources:
The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
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