The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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The Authority Hacker Podcast - Actionable Online Marketing
Gael Breton & Mark Webster - Full Stack Online Marketers
First aired in 2016, voted the Ahrefs #1 podcast for several years running and with over half a million downloads in 120+ countries, “The Authority Hacker Podcast” is one of the most authoritative podcasts for providing actionable online marketing tips and staying ahead of the ever-changing digital marketing landscape. Hosts Gael Breton and Mark Webster teamed up in 2010 and have since worked with several Fortune 500 companies, and launched and sold various successful businesses together. Jo ...
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The SEO Podcast - Practical & Effective Search Engine Optimization
SEO training & tactics that work. Learn how to rank your website Google.
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
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#344 - 1 Year Since HCU: What’s Working Now
1:15:03
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🚨 Grab our FREE list of 47 under-the-radar tools that will boost your business 👉 https://ahkr.to/tools-swipe ____________________________________________ Just as we sat down to record our 1-year anniversary of the HCU podcast, Google threw us another curveball... A massive update that's seemingly undoing some of the HCU damage. But even with these …
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133 - How to Grow a 7 Figure Business with Mario Peshev
51:27
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In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI…
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Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navi…
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#343 - English Teacher Makes 7 Figures without Google
1:12:46
1:12:46
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Want to learn how to build a repeatable, manageable system to actually make socials generate big bucks for you? We’re not talking spamming shitty AI images to boomers on Facebook or Pinterest. We’re talking *building a real business that will survive platform changes*, unlike many of the tactics floating around these days. In this episode, we chat …
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#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)
1:05:15
1:05:15
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It's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results. So the question everyone’s asking is what future-proof tactics should beginners actually be doing in 2024? (That isn’t spammy or po…
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131 - How to Sell Your Business with Jonathan Baker
31:12
31:12
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A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof y…
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#341 - New Website Upgrades To Make More Money
1:17:03
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We've just uncovered tons of tech that site owners should be using to scale their sites WAY better. The Authority Hacker site redesign has just been completed, and we've already managed to more than DOUBLE our conversions using some weird new elements that we'll share with you in this week's episode. (A particularly big deal now that Google sends l…
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In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. Whether you're a solo entrepreneur or a business owner, these insights can transform your approach…
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129 - Why a Focus on One Platform Is Bad Advice
9:55
9:55
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AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single pla…
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#340 - Create A Profitable Online Course (from 8-Figure Course Creators)
1:11:04
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Today we're talking about what might be the most powerful way to monetize your content online. And no, it's not ads or affiliate marketing - we're diving into the world of online courses. But making a good course that people want to trade money for is not an easy task. So in this episode, Mark and Gael (8-figure course sellers themselves) break dow…
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In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions. They also discuss the potential i…
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#339 - How We Created A Profitable YouTube Channel In Only 3 Months
1:15:31
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Even if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on. We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already 👉 outperforms our 6-year-old YouTube channel 👉 outperforms videos…
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In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. Gert also highlights the growing importance of AI and large language models in shaping brand perce…
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127 - How to Sell Your Course with Nicki Krawczyk
35:28
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In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. Nicki shares her own experience of increasing revenue 40 times over in under two years and …
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#338 - Ultimate Instagram Traffic Strategy
1:34:10
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In this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagram’s potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used,…
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#337 - The Future of Authority Sites
1:21:53
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In this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid con…
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Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation betw…
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#336 - 5 Small Sites Making Money Without Google
57:59
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In this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics. If you're looki…
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In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proact…
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Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, …
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#335 - How We Make Money From Facebook
1:07:29
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Let’s face it. Google is probably never going to be the same easy traffic source it has always been. You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to. So the question a lot of people are asking now is: What now? 😳 While nothing is a 1:1 replacement to Google search, in this episode,…
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#334 - March Core Update Analysis with Lily Ray
56:12
56:12
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As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed. To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥 She hares a ton of interestin…
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#333 - The Secret to RTINGS.com's SEO Success
48:06
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RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off? In this week’s episode, Mark sits do…
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In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emot…
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#332 - 4 PROVEN Steps To Beat Google Updates
1:09:36
1:09:36
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Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important. It's the process that might save you from an extinction event during the next update, or could resurrect your site if…
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#331 - Site Speed Nerd Roasts Our Site
1:19:36
1:19:36
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Did you know that Google is about to introduce a new web vital metric? 😨 Neither did we. But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out. So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters. He's seen hundreds…
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#330 - 7 Sites Beating Google's Algorithm
1:09:30
1:09:30
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6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄 Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not. We give you real example…
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#329 - Cyrus Shepard spills Google’s secrets
1:01:10
1:01:10
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When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them. So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out: 👉 How much does EEAT really matter for Google and quality raters? 👉…
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In the last two years, Ahrefs, a tool that many people in the industry would agree is the best tool for the job, has lived long enough to see itself become the villain and many now associate the brand with corporate greed. So how did that happen and is it justified? No topic was off the table in this week’s episode with Tim Soulo from Ahrefs. Gael …
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In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process …
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#327 - 8 Ways To Adapt Your SEO In 2024
1:04:34
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In this week’s episode, Mark and Gael take a look at the sites who are acing the latest Google paradigm, analyze what worked for them, and adapt the business model so everyone can grow and thrive going forward. Full show notes: https://www.authorityhacker.com/podcasts/8-ways-to-adapt-your-seo-in-2024/…
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120 - Practical AI Tools and Actual Use Cases with Joe Fier
48:28
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In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation betw…
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