Best Contentwriting Podcasts (2024)

1
122 - Gratitude with Kevin Monroe 34:15

1M ago34:15

34:15

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emot…

1
121 - The SEOLeverage Team Setup 10:48

3M ago10:48

10:48

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance. With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process …

1
120 - Practical AI Tools and Actual Use Cases with Joe Fier 48:28

4M ago48:28

48:28

In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation betw…

1
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth 37:19

4M ago37:19

37:19

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO ser…

1
118 - Content Marketing and AI with Katrina McKinnon 32:01

4M ago32:01

32:01

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about ne…

1
117 - How to Work With a Marketing Agency with Stevie Brown 43:56

5M ago43:56

43:56

Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Ge…

1
116 - How to Best Prepare for SGE 9:50

5M ago9:50

9:50

Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying la…

1
115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds 37:01

6M ago37:01

37:01

In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company cult…

1
114 - The Top-Down Focus 7:43

7M ago7:43

7:43

In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket's eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert's recommendation of the top-down approach. Users usually look at the top to find the answer to…

1
113 - Google Your Brand Name 6:34

7M ago6:34

6:34

How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to w…

1
112 - Podcasting for Profit Workflow with Joe Fier 49:42

8M ago49:42

49:42

Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting. When your aim is to c…

1
111 - SEO - Where to Start? 8:33

8M ago8:33

8:33

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective …

1
110 - Podcast Monetization with Jeff Mendelson 33:36

8M ago33:36

33:36

When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remai…

1
109 - Podcasting Strategy in the Age of AI with Joe Fier 45:14

9M ago45:14

45:14

In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest. In the episode, they explored the potential…

1
108 - Compelling Speaker Tips for Podcasters and Youtubers with John Henny 26:36

9M ago26:36

26:36

This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training. It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they…

1
107 - Brick and Mortar SEO 6:24

9M ago6:24

6:24

Local SEO work is important for local businesses especially if your business is a brick and mortar like a car repair shop, a salon or any kind of service provider. So how do you optimize your website or the content you are putting out for local search? There are various strategies that you can do especially if your business is located in smaller to…

1
106 - Cross-Channel SEO with Stephan Spencer 42:35

10M ago42:35

42:35

This conversation of Gert with Stephan Spencer in this episode is kind of different from other episodes because of the inspiration and soul included in it. Aside from Stephan Spencer's expertise in SEO, he delved deeper into the morality of how AI is quickly integrating into the works of content creators, thus taking away the credit from the origin…

1
105 - Paid Ads Funnels with Daniel Pope 44:00

10M ago44:00

44:00

Making your business profitable can be as simple as using the seven basic levers, which a lot of business owners most often overlook and neglect to review. Often you need somebody from the outside looking in, because business owners are engrossed with the day-to-day operations of the business. They think they are doing everything right because they…

1
104 - Who Is Stealing Your Traffic? 5:57

10M ago5:57

5:57

It's truly disheartening to discover that despite investing in paid advertisements to raise awareness for your brand, there are other competing brands out there who are directly siphoning off your traffic, rendering your investment futile. In terms of brand searches, users have a range of alternatives, instead of specifically intending to engage wi…

1
103 - Stop Wasting Money on Paid Ads 5:06

11M ago5:06

5:06

When people do their search for a particular brand name on Google and depending on what they find in the search results, many potential customers may decide to avoid making a purchase. And these brands are spending significant amounts of money on paid advertisements. In this episode Gert discusses a better alternative in putting your brand out ther…

1
102 - Website Design and AI with Greg Merrilees 37:52

11M ago37:52

37:52

Greg Merrilees of Studio1 Design was the inaugural guest on Episode 2 of the SEO Leverage Podcast and he returns as a special guest on Episode 102, marking the milestone of 100 episodes. In this episode, Gert Mellalk engages in an enlightening conversation with Greg Merrilees about the advancements of AI and its impact on website design and other i…

1
101 - Podcast Monetization with Jeff Mendelson 30:23

11M ago30:23

30:23

Podcasting can be done solo, but the most amazing podcast episodes are when there are one-on-one conversations with industry experts and interesting people. It is beneficial to both the host and the guest to be able to bounce ideas off to more people which just makes the conversation so much richer. Podcasting is a very powerful medium that will gi…

1
100 - SEOLeverage Celebrates 100 Podcast Episodes 13:01

12M ago13:01

13:01

Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat. Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why…

1
099 - Search Intent Mismatch 4:23

1y ago4:23

4:23

Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better. There is what we call Search Intent Mismatch and your type of content is not the type of content that Google…

1
098 - Automation in Marketing with Thomas Helfrich 32:03

1y ago32:03

32:03

In this episode, Gert had a very informative conversation with Thomas Helfrich, the founder of instantlyrelevant.com, who believes that in order to convert trust and loyalty from customers, you need to deliver non-stop relevance. We hear so much about AI and how it encompasses even marketing automation. Both Gert and Thomas agree on the advantages …

1
097 - Legal Tips for Online Businesses with Heather Pearce 39:24

1y ago39:24

39:24

For content creators, coaches, writers or similar service-based businesses, Intellectual Property protection is, more often than not, neglected or they probably do not have first-hand information of its importance. Intellectual Property is your business and you need to protect it! The second piece that is highly important is Privacy Policy and from…

1
096 - AI Content Detection with Jonathan Gillham 28:46

1y ago28:46

28:46

Chat GPT has been the buzz these days because of its AI generated content creation technology. In today’s episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts that understands your needs when it comes to originality and human content creation. While GPT-3 or even go…

1
095 - How to Run an Audio Summit with Anke Herrmann 35:04

1y ago35:04

35:04

Have you heard about Audio Summits? If this is the first time you heard about it, you will be excited by this game changer format of having a summit or a conference from a totally different perspective. It does not require a commitment for an audience to be at the summit at a particular set time, it respects your time and you can participate on it …

1
094 - What is Content Design? 6:13

1y ago6:13

6:13

Before we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something. It could just be simple data they are looking for or maybe more complex information, …

1
093 - Case Study: 80% Traffic Drop - Conversions Rising 6:08

1y ago6:08

6:08

In this episode, we'll be discussing how our agency, SEO Leverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality of…

1
092 - Chat GPT and SEO 6:50

1+ y ago6:50

6:50

Are you tired of spending hours creating content for your website or blog? Look no further than Chat GPT, a cutting-edge artificial intelligence tool that can generate written content based on a simple prompt. In this episode, we'll explore the features of Chat GPT and how it can help streamline your content creation process. From generating outlin…

1
091 - Ignite your SEO (and pick a date) 6:48

1+ y ago6:48

6:48

The success of your SEO campaign depends on so many factors, for example your goals for your website. If you want lead generation, then probably focus your attention to conversion first. Along with this, you really need to be intentional and be consistent in creating and optimizing your SEO strategies. When will you start taking SEO seriously? Succ…

1
090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard 44:07

1+ y ago44:07

44:07

In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard. Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007. Using the child analogy with the History teacher, the teacher is the authority on the subject of history, b…

1
089 - How to Grow a SAAS With SEO with Kevin Sahin 38:28

1+ y ago38:28

38:28

Growing your SaaS business with SEO isn’t a simple thing. It’s not like you just push a button and you expect that the content you created will rank first immediately. It really does not happen overnight. It’s really about bringing value, forging relationships, the goodwill you build with your audience over time and finding the product market fit. …

1
088 - How to write Helpful Content - with Katrina McKinnon 42:38

1+ y ago42:38

42:38

When creating a content, you need to consider putting out visuals, those with elaborated images, perhaps including tables and the writer’s profile, as well. You also would need a caption that says something about the picture and if you’re selling something, what’s the benefit of buying it, right? As Katrina McKinnon said in this conversation with G…

1
087 - Grow Your Online Course With the Right Keywords 8:52

1+ y ago8:52

8:52

There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search. You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about. Keywords are rea…

1
086 - Digging Deeper on Your Numbers 9:03

1+ y ago9:03

9:03

If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information? Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers …

1
085 - Branding and Emotional Intelligence with Christina Aldan 43:12

2y ago43:12

43:12

Whether you are employed or a business owner, you have a brand, whether it is in the analog or digital form, you have a personal brand. It is really important that your messaging is consistent with your core values, that you are sensitive to what your clients’ and customers’ needs and meet them where they’re at. When you nurture your relationships …

1
084 - Soft Conversions 6:36

2y ago6:36

6:36

A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the diffe…

1
083 - Data Driven SEO 7:10

2y ago7:10

7:10

When doing SEO strategies, you can base your decisions through the data that is available to you. There is a lot of data that you can collect and you can work with, but one needs to be very careful in analyzing and segmenting the data correctly. It is also important to cross-reference the data that is extracted from two data sources - Google Analyt…

1
082 - Branding in Google 7:23

2y ago7:23

7:23

It is very important that you focus on reputation management and that it is monitored actively. You can have the best ranking but when people check you out and they find old reviews that are not very encouraging to make a decision to purchase, that ranking is of no use. It is definitely important that your branding in Google is in line with the ima…

1
081 - Inside the Head of a Search User 5:55

2y ago5:55

5:55

It is really important to dive into the minds of the searchers in order for you to put up something in your site that will be the answer to their searches. Sometimes the content that you put out there in your site is very hard for people to consume. Consider giving more value so that searchers will be more willing to consider checking in your opt i…

1
080 - Conversion Rate Optimization You Can Do Today with Kurt Philip 31:58

2y ago31:58

31:58

In today’s episode of SEO Leverage Podcast, Gert will have a very informative conversation with the CRO guy, Kurt Philips of Convertica.co. Business owners with online businesses often do not focus on conversion because they think that they have a product or products that people are looking for already and do not need lead generation in order to co…

1
079 - SEO in Real Estate 7:49

2y ago7:49

7:49

SEO for Real Estate is definitely very specific, actually should be very focused on the detail of the real estate property that is for lease, for sale, or for rent. You cannot expect to rank if you are too generic in your targeting. For example, if your keywords will be too generic as 'Real Estate Miami', most likely you'll have plenty of competiti…

1
078 - What to Focus on with SEO 5:36

2y ago5:36

5:36

Today there is an overload of information especially when it comes to SEO. There are things that could possibly help, could make you rank higher, could bring in more sales, etc, but these are random choices and you really won't know if it really works. So instead of spending a fortune on things that you have just come across or read on the internet…

1
077 - How You Are Wasting Your Time with SEO - And What to Do Instead 10:38

2y ago10:38

10:38

I am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right? Just when we think that we are doing everything right, we are unaware that it was spent on some useless things that we think are good for SEO. But really the bottom line is with Google - what they think is relevant an…

1
076 - Why Does SEO Take So Long 10:49

2y ago10:49

10:49

Some people think that if they tweak and optimize their SEO campaign they will get almost instant results. The truth is, so many factors need to be considered why it takes quite some time, even months before an SEO campaign to get positive results. You cannot simply push out content and expect it to rank instantly on page one. To a very few, it can…

1
075 - SEO for SaaS Companies with James Scherer 47:24

2y ago47:24

47:24

There is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and prove the value of this. Small-sized businesse…

1
074 - SEO Experiments 8:30

2y ago8:30

8:30

Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually c…

1
073 - SEO Migrations 6:35

2y ago6:35

6:35

Doing a migration is not that simple as it seems. Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the mo…

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