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115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds
Manage episode 379645525 series 2931779
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In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote.
Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get promoted, but also those who choose to stay in their roles, helping others to get promoted and really loving the work they are doing.
Podcast Highlights:
00:00 Prologue
01:02 Podcast INTRO
01:12 Introduction of the episode and the guest
02:26 The future of search marketing, its disruptive changes and what Wil Reynolds thinks of it?
04:28 Automation vs growing the marketing team
06:02 The rapid pace of change and why Wil see it as a massive reset?
08:05 How did Wil Reynolds grow his team to 200 people?
12:37 Embracing change and innovation in a growing agency.
14:28 Will the people that lean on innovation drivers be the better team leaders?
15:48 A collaboration between innovation and the teams
17:12 How does Wil integrate company culture and values to over 200 team members across Philadelphia, San Diego, and Remote?
22:32 What a good hiring process should look like, according to Wil?
28:16 The downside of having a group of unicorn style people.
30:32 There is a need to celebrate those who chose to stay in the same role, helping others get promoted and are happy with what they are doing.
33:53 Putting a systemic schedule in place, say six months to check in with employees about their career growth.
35:31 Where to connect with Wil Reynolds?
36:49 End
Connect with Wil Reynolds:
Website - https://www.seerinteractive.com/
Website - https://wilreynolds.com/
You Tube - https://www.youtube.com/user/wilreynolds
Medium - https://wilreynolds.medium.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
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