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084 - Soft Conversions
Manage episode 334428005 series 2931779
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A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.
Podcast Highlights:
00:01 Prologue
00:33 Introduction of the topic
00:52 What is the difference between conversions for different projects within an organization?
02:25 How do you define soft conversion for an e-commerce site and a lead generation site?
05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert
06:30 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
100 episodes
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