Best Sanita Guddu Of Persuasion Charity Consultant Podcasts (2024)

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Ep60: A chat with Gaynor Lanceley "The Do's and Don'ts of working with solicitors in your legacy programme" Part 2 32:28

1d ago32:28

32:28

Part 2 and conclusion with my interview with Gaynor. Key takeaways included in this one too. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’d love it…

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Ep59: A chat with Gaynor Lanceley "The Do's and Don'ts of working with solicitors in your legacy programme" Part 1 23:06

15d ago23:06

23:06

A much needed frank conversation on how we work with solicitors when marketing legacies to supporters Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast, I’…

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Ep58: How to create a legacy brochure in-house 10:27

29d ago10:27

10:27

If budgets are tight, you can absolutely develop this in-house. In this one, I guide you through the key steps to create a brochure that will inspire your donors to give in this way. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for …

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Ep57: A chat with Madeleine Sugden "How to work with a digital legacy consultant" Part 2 19:30

1M ago19:30

19:30

Part 2 of my interview with Madeleine along with key take-aways and actions for the digital aspects of your legacy programme Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are …

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Ep56: A chat with Madeleine Sugden "How to work with a digital legacy consultant" Part 1 20:19

2M ago20:19

20:19

Are you using online channels to promote legacy fundraising? A great interview even if you’re looking for top tips from an expert in the legacy digital space. For more expert advice from Madeleine visit https://madlinblog.wordpress.com/2023/02/09/your-legacy-shop-window/ Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for…

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Ep55: A chat with Ben from QTS and Rose from Eden Project "How we delivered the best legacy telephone campaign" a client case study Part 2 26:51

2M ago26:51

26:51

Part 2 of my interview with Rose and Ben along with key take-aways and actions for your own legacy marketing plans. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are enjoying …

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Ep54: A chat with Ben from QTS and Rose from Eden Project "How we delivered the best legacy telephone campaign" a client case study Part 1 24:58

3M ago24:58

24:58

If you’re not using the telephone as part of your legacy fundraising programme, then this one's for you. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please? If you are enjoying my podcast,…

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53: A chat with June Steward "When do you need a legacy copywriter and how to work with one" 23:05

3M ago23:05

23:05

We know that legacies is a specialism so should you also look for an expert to write copy for your legacy materials? Listen to find out. Got a question? Drop me an email hello@legacyfundraisingchat.co.uk Sign up for your monthly dose of tips and inspiration with my newsletter here. Visit my website for more info P.s Could you do me a favour please?…

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Episode 52: A chat with Cat Woodhead, CEO at Muscular Dystrophy UK - "Why and how we hired our first legacy manager" Part 2 20:52

4M ago20:52

20:52

Part 2 of my chat with Cat Woodhead

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Episode 51: A chat with Cat Woodhead, CEO at Muscular Dystrophy UK - "Why and how we hired our first legacy manager" Part 1 23:53

4M ago23:53

23:53

Are you thinking about recruiting for a legacy fundraiser or manager or need to convince your board for that extra investment? Then this one's for you.

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Episode 50: A chat with Dr Claire Routley and Ashley Rowthorn on "How to work with a legacy consultant or agency" Part 2 31:20

5M ago31:20

31:20

Part 2 of my chat with Ashley and Claire

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Episode 49: A chat with Dr Claire Routley and Ashley Rowthorn on "How to work with a legacy consultant or agency" Part 1 26:46

5M ago26:46

26:46

Candid chat on how to make the most of working with outsourced legacy support. We also cover how you can spot the red flags in this potential support and what questions to ask to ensure you have the best experience with a legacy consultant or agency.

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Episode 48 When should you recruit for legacy support and what are your options? 10:22

6M ago10:22

10:22

Covering when you should recruit, who you should hire, what expertise they should have to help you to start or build your legacy programme.

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Episode 47 What to expect from the podcast in 2024 6:13

6M ago6:13

6:13

A run-down of some of the content I’m working on and the guests that I interviewing - all aimed at helping you with your legacy marketing efforts.

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Episode 46: A chat with Rosalind Sherlock - Jones from Water Aid - How to build relationships with personal executors and how it can help you in your legacy marketing Part 2 26:35

7M ago26:35

26:35

Final part of my interview with Rosalind.

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A chat with Rosalind Sherlock - Jones from Water Aid - How to build relationships with personal executors and how it can help you in your legacy marketing Part 1 21:27

7M ago21:27

21:27

If you haven’t yet created a system on linking with your legacy charity administration or management with your legacy marketing, this is a must listen. Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign …

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Episode 44: Legacy Budget Series Part 3 What numbers to show your Board of Trustees to get internal approval 6:30

8M ago6:30

6:30

Do you know how to impress your Board to get the legacy marketing spend you need? Listen to find out what they want to hear. Here’s a link to the tool that will help you https://smeeandford.com/legacy-analysis-portal/ ================================================= Do you need some support with your Legacy plans? Here are some of the ways that I …

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Episode 43: Legacy Budget Series Part 2 How much budget do you need to run a programme? 7:07

8M ago7:07

7:07

I run through the approximate costs for legacy marketing activity, for you to decide what you want to include in your programme ================================================= Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first …

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Episode 42: Legacy Budget Series Part 1 How to protect your legacy marketing budget 6:06

9M ago6:06

6:06

Exploring the proactive things that you can be doing to secure your legacy marketing budget including knowing what numbers you absolutely need to know.

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Episode 41: Is it time to do a legacy marketing audit? Here's how to do it 14:36

9M ago14:36

14:36

If you’re not getting the results you want from your legacy programme or making use of technology or personalising your donor communications, now is the time to conduct a legacy audit.

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Episode 40: A chat with Jane Symmons - Major Gifts Director at Thames Hospice Part 2 A client case study 17:32

10M ago17:32

17:32

Part 2 of my interview, do listen back to Episode 39 first ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketin…

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Episode 39: A chat with Jane Symmons - Major Gifts Director at Thames Hospice - Part 1 A client case study 23:19

10M ago23:19

23:19

Client case study on how to galvanise the support across your charity to help spread your legacy message and how legacy telemarketing has created a secure legacy pipeline for Thames Hospice.

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Episode 38: The Vegan Society interview me as their Legacy Pledger! Part 2 19:13

10M ago19:13

19:13

Part 2 to my interview with the Vegan Society ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current Legacy fundraising strategy 📢 Set up your first Telephone Legacy campaign and manage it for you 📝Legacy Marketing Events Plan…

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Episode 37: The Vegan Society interview me as their Legacy Pledger! Part 1 22:02

11M ago22:02

22:02

Candid interview as you learn more about what motivates your supporters to leave a gift in their Will to your charity. As well as more about me as your host and producer of the show.

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Episode 36: Legacy Pledgers 3 Part Series Part 3 - How to get pledgers to share their story 6:09

11M ago6:09

6:09

Pledger stories are gold for your legacy marketing. Let’s face it, if they have gone public with telling people your organisation is in their Will, the chances of you being taken out is minuscule. ====================================================== Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Wri…

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Episode 35: Legacy Pledgers 3 Part Series Part 2 - What do pledgers want? 7:12

12M ago7:12

7:12

Pledgers are hugely valuable to you. They can take your charity out of their Will so to keep your charity in front of their mind, you’ll want to know what’s going on inside their mind so you can respond to that accordingly. ====================================================== Do you need some support with your Legacy plans? Here are some of the w…

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Episode 34 - Legacy Pledgers 3 Part Series Part 1 - How to get pledgers to reveal themselves 7:15

1y ago7:15

7:15

You naturally want to know who these people are because you're likely being measured on the number of pledgers that are recorded on your system and you’ll naturally want to thank them too.

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Episode 33: A chat with Lizzi Lord from Little Angel Theatre - on-air legacy consultancy 36:31

1y ago36:31

36:31

I offer my first on-air legacy consultancy support to a small charity that attended one of my training sessions earlier this. Learn what you could implement into your organisation that is low-cost with minimal effort. Find out more about the charity here https://www.littleangeltheatre.com/

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Episode 32: A chat with Suzanne Watts - Producer of 2023 Global legacy Strategy Summit - what to expect from this year's event 21:36

1y ago21:36

21:36

I’ve presented at the Legacy Strategy for the last few years and there’s always something new to learn. Find out what to expect from this year’s online event that takes place on 20th June 2023. You can book your place here https://legacystrategysummit.com/

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Episode 31 - What I've learnt as a judge at the Legacy Giving Awards that will help you in your legacy marketing 12:29

1y ago12:29

12:29

The Smee and Ford Legacy Awards took place on the 27th April and I had the pleasure of being a judge and Chair of one of the panel discussion sessions. I share my learning’s from both experiences to help you in your future legacy marketing. As mentioned in the episode, The Smee and Ford Legacy Trends Report you can get your copy here https://smeean…

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Episode 30: A chat with Lynn Nevatt - a legacy telephone caller at QTS Telemarketing Agency 21:00

1y ago21:00

21:00

Planning on running a legacy telephone campaign? A rare insight into what you can expect when you call your supporters to talk about legacy giving. After listening you might just be persuaded how much your supporters would love that call from you.

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Episode 29 - Legacy In-House Training Series Part 2 - How to deliver training 7:28

1y ago7:28

7:28

In Part 2 of this 2 -Part Series, learn the when, how, what and who to deliver your legacy training to to maximise your legacy income

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Episode 28 - Legacy In-House Training Series Part 1 - What you first need to know 9:42

1y ago9:42

9:42

I get lots of requests to deliver Legacy training and how to train people across a charity to have Legacy conversations. In Part 1 of this 2 -Part Series, learn how I have used audience needs to develop bespoke training covering the wider fundraising team, Trustee boards, Executive Boards, Operational staff and front-line staff and volunteers…

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Episode 27: A chat with Tim Kachuriak - founder of Nextafter and author of Optimise your fundraising - Part 2 30:04

1+ y ago30:04

30:04

Part 2 of my interview with Tim Kachuriak and the conundrum of why donors give.

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Episode 26: A chat with Tim Kachuriak - founder of Nextafter and author of Optimise your fundraising - Part 1 29:34

1+ y ago29:34

29:34

What makes people give? It's a question that Tim Kachuriak, has been obsessed over for more than a decade. And it's what led him to develop the world's largest digital fundraising research lab. Through the course of performing over 2,500 fundraising experiments, he’s learned a few simple yet profound truths. I invited him to share those with you on…

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Episode 25 - Why and how to celebrate your Legacy wins and setbacks 10:40

1+ y ago10:40

10:40

Learn how celebrating your wins and recognising why your setbacks happened can make you a better legacy fundraiser. This one is a must if you never celebrate your successes in a public way. I'm delighted that the National Free Wills Network is sponsoring my podcast. They allow you to offer your supporters a free solicitor written Will anywhere in t…

1
Episode 24: How to personalise your legacy communications 7:11

1+ y ago7:11

7:11

Is it worth spending the time personalising your messaging to individual donors? Does it even work? This episode explores the why, how and when to personalise your legacy donor communications. I'm delighted that the National Free Wills Network is sponsoring my podcast. They allow you to offer your supporters a free solicitor written Will anywhere i…

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Episode 23: A chat with Professor Russell James from Texas Tech University 25:36

1+ y ago25:36

25:36

Imagine if you could get inside the mind of a donor. You’d know exactly what drives them to give. My guest does just that. Dr Russell James has revolutionised the way charities globally approach marketing. Using the latest scientific technology, Dr. James researches brain activity in fundraising prospects to find out why and what makes donors give.…

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Episode 22: How to run a spotlight on legacies in-house 6:26

1+ y ago6:26

6:26

How shining a light on legacies within your organisation can help you to get buy-in from across your charity and stop you feeling like a legacy lone ranger. Covering everything from when and how to create these legacy moments. ------------------------------------- Do you need some support with your Legacy plans? Here are some of the ways that I can…

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Episode 21: A chat with Dr Claire Routley and Ashley Rowthorn from Legacy Voice - How any charity can kick off Jan 2023 with a legacy campaign 29:21

1+ y ago29:21

29:21

Wondering when the best time is to run a legacy campaign? Listen to my discussion with fellow Legacy Fundraising Consultancy experts, Ashley and Claire from Legacy Voice to find out. Read Ashley and Claire’s impressive bio’s here: https://legacyfutures.com/about/ashley-rowthorn-3/ https://legacyfutures.com/about/claire-routley/ And the team at Lega…

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Episode 20: How to start (and not start) a legacy conversation with your supporters 8:41

1+ y ago8:41

8:41

You genuinely care about how your supporters feel. So I know you want to approach a legacy conversation with sensitivity and with ease. But how do you have a legacy conversation with a supporter without the awkwardness? Listen to a formulaic approach which is likely to help you in any situation. ------- Do you need some support with your Legacy pla…

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Episode 19: Is fear holding you back from having legacy conversations 10:10

1+ y ago10:10

10:10

Imagine if you could overcome your fear and become the confident legacy fundraiser you were always destined to be. In this episode I uncover the dark side of being a legacy fundraiser, that is never talked about, but is fundamental in your role. ------- Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ W…

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Episode 18: A chat with Nigel Roberts, Chairperson at Karibuni Children - a client case study 20:58

1+ y ago20:58

20:58

Think your charity is too small and under-resourced to develop a legacy strategy? Then listen to how a Board of Trustees from a volunteer - led Charity started a legacy programme. With some help and guidance from me. ------- Do you need some support with your Legacy plans? Here are some of the ways that I can help: ✍️ Write or review your current L…

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Episode 17: How to run a legacy event (in-person or virtual) 10:54

1+ y ago10:54

10:54

Did you know that when done well, events are one of the channels with the highest Legacy enquirer conversion rates? Unsure whether in-person or virtual is right for your Charity? This episode helps you to decide. Also a must listen if you have never organised a Legacy event. Being so passionate about Legacy events I’ve written a whole FREE e-book o…

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Episode 16: 5 quick ways to get colleagues interested in your legacy plans 11:09

1+ y ago11:09

11:09

We all need a little help from our colleagues to achieve our Legacy marketing ambitions. Knowing who, how and when to approach is key to building and nurturing these in-house relationships that are often the key to talking to your best Legacy prospects. ------- Do you need some support with your Legacy plans? Here are some of the ways that I can he…

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Episode 15: A chat with Barrie Hodge, Head of Fundraising at St Basils, youth homelessness charity 26:04

1+ y ago26:04

26:04

I worked with Barrie Hodge and his team to develop their first legacy strategy. Listen to find out why they decided now was the time to have these conversations with their supporter base and how they discovered that their former beneficiaries could be your best legacy prospects. To find out more about St Basils visit https://stbasils.org.uk/ ------…

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Episode 14: What should go in your legacy strategy? 18:47

2y ago18:47

18:47

Grab a pen and paper or something you can type into whilst I talk you through the essential 5 stages that I go through when devising a legacy strategy. To look at sector-wide Legacy Market updates and evidence to support your strategy, visit https://www.legacyforesight.co.uk/archive Love what you've heard? Please subscribe and leave a review! And i…

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Episode 13: What legacy materials do you really need? 11:29

2y ago11:29

11:29

Getting overwhelmed with ideas of what legacy marketing materials to produce? and do any of them work anyway? In this episode I’m covering all the types of legacy fundraising materials that you could produce and help you decide if there is just one thing that you have budget for, what that one legacy marketing piece be. Love what you've heard? Plea…

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Episode 12: A chat with Richard Millar - things you need to know before offering a Free Wills Service 19:58

2y ago19:58

19:58

Unsure whether offering a Free Wills Service to your audiences is right for you? And should you be offering an online service over a face to face solicitor offer? Listen to this episode to help you make that decision. Some additional links A short session on why you should write your Will through a solicitor https://vimeo.com/612776844 An interview…

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Episode 11 - How to convince (or work with) your Trustee Board to invest in legacies 10:20

2y ago10:20

10:20

Knowing what might be holding your Charity Trustee Board back from giving legacy fundraising the attention that it deserves, will help you to get them on Board. In this episode I cover everything that I have discovered from working with several Charity Boards. Including what they need to know and hear to ensure they invest in a legacy programme for…

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Sanita Guddu Of Persuasion Charity Consultant Podcasts

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