Restaurant industry leaders share their favorite marketing strategies to help other restauranteurs grow their business. Restaurant Rocket Fuel is brought to you by Boostly.
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Millions are addicted to social media and disconnected from life almost entirely creating a mental health epidemic. "Digital Dilemmas," hosted by Robert Biehn, is a passionate podcast that delves into the complex challenges social media presents in our daily lives. This interactive series opens up Pandora’s box to explore how social media impacts everything that we do and even shapes our perception of reality. Each episode navigates the stories, problems, and potential solutions to address a ...
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A show by an openly honest, ignorant pseudo-intellectual, who is exploring Philosophical and Psychological ideas, sometimes with guests, often times alone.
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This is the place where tech workers come to get smarter about their money. Hosted by CERTIFIED FINANCIAL PLANNER™, speaker, blogger, and self-proclaimed personal finance nerd Malcolm Ethridge, this show seeks to shake up the traditional approach to personal finance and make concepts such as investing, tax planning, real estate, cryptocurrency, insurance, equity compensation and other executive benefits more accessible to the tech community. Once referred to as the "Stuart Scott of personal ...
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If you’re on Anchor FM, SCROLL DOWN ⬇️ to listen. You can also click on Spotify, Apple podcasts etc. Subscribe/Follow, and make sure you sign up to get notifications!! Thanks y’all! It’s your girl Chichi Marie! Latest and greatest in Urban Media
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Deep, Funky, Soulful, Jackin' House Music. 420 Ceis, Acumen, Adriatique, Alex Augello, Alex Niggemann & Superlounge, Alexander East, Andrade, Andrew Chibale, Andrew Mataus, Andry Nalin, Andy Clockwork, Andy Meston, Anhanguera, Aphreme, Arco, Armbar, Artie Flexs, Arts & Leisure, Audio Soul Project, Bang Bang, BeatPimps, Belocca, Bleep District, Boo Williams, Brandon Bass, Brent Vassar, Brett Valentine, Bucked Naked, Butch, Canard, The Candy Dealers, Carleto, Chanson E, Chemars, Chris Lauer, C ...
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How to Turn 3rd Party Orders into Direct Orders | Juan Orrego of Cuboh & ChowNow
26:58
26:58
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Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering …
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The Music Behind Roasting Justin Bieber & Inspiring Kobe Bryant w/ Noah Lifschey
1:02:20
1:02:20
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What does roasting Justin Bieber SOUND like? How about the notes of inspiration w/ Kobe Bryant? In this episode, host Robert Biehn is joined by talented composer, Noah Lifschey. They dive deep into the heart of music composition, sharing the challenges and thrills of creating soundtracks for all types of media to help bring a story to life. Subscri…
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How to Create a Unique and Memorable Marketing Experience | Scott Porter of San Diablo Churros
28:57
28:57
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Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning the…
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How Social Media Is Rewiring Our Brains & Society w/ Robert Biehn & Jamie Weissenborn
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40:09
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Social media is having unprecedented effects on society, mental health, and even our perception of reality. In this episode, join host, Robert Biehn and former Senior Vice President Digital & Global Partnerships for Sony Pictures Jamie Weissenborn as they explore the very fabric of our digital existence. With decades of combined experience, they de…
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Scaling from 1 Unit to $2.5 Billion in Sales | Andrew K. Smith of Savory Fund
23:11
23:11
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Andrew Smith, the managing director and co-founder of Savory Fund, shares his journey in the restaurant industry and how he helps small local concepts scale and grow. He emphasizes the importance of focusing on the underbelly of a business, which includes leadership, systems, and people. Marketing should be inside-out, with a strong emphasis on exe…
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Digital Dilemmas Episode Seven Featuring Edgel Groves
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Join us in this insightful podcast as we explore the intricacies of social media. Key topics include the role of social media in cryptocurrency adoption [00:05:12], the impact of influencer marketing on crypto investments [00:18:47], and the future of social media and crypto integration [00:34:30]. Discover how these forces shape digital interactio…
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Economics of Delivery & The Value of a High Percentage of Direct Orders | Andrew Nakkache
27:20
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Summary Andrew Nikash, co-founder and CEO of FIRST, discusses the challenges and opportunities of third-party delivery for restaurants. He highlights the importance of restaurants maintaining a direct relationship with their customers and offers strategies to reduce the cost of delivery while maximizing profits. Andrew emphasizes the need for resta…
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Digital Dilemmas Episode Six featuring Andrew Sayles
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Join us in this insightful podcast as we explore the intricate relationship between social media and cryptocurrency. This episode dives into key topics like influencer responsibility with high-profile personalities [00:06:01], exploring the potential of decentralized social media [00:11:49], and the utility of cryptocurrency in social media [00:34:…
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How Restaurants Do "4 Walls Marketing" | Eric Cacciatore of Restaurant Unstoppable
28:43
28:43
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Summary Eric Cacciatore, founder and host of the Restaurant Unstoppable Movement and podcast, shares his background and journey in the restaurant industry. He emphasizes the importance of four walls marketing and creating a great in-store experience. Eric also discusses the challenges and opportunities in the restaurant industry, including rising l…
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Digital Dilemmas Episode Five featuring Shannon K
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In this episode of DD, host Robert Biehn talks with Singer-songwriter and mental health advocate, Shannon K, who opens up about her journey and South Asian heritage (01:14:23) while also offering valuable tips for staying found amidst the online chaos (12:17:08). Discover valuable advice on managing mental health in the digital age, coping with hat…
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The Power of LTOs, Loyalty, & Putting the Guest First | Steve Smyth
23:53
23:53
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Steve Smyth, the director of restaurant technology for Taco John's International, shares his experiences of implementing technology in the restaurant industry. Taco John's, a legacy brand known for its tacos and burritos, has been using technology to enhance the guest experience and improve communication. They have implemented mobile ordering, loya…
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Digital Dilemmas Episode Four featuring Kristian Riis
1:00:37
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In this episode of Digital Dilemmas, host Robert Biehn and guest Kristian Riis explore the impact of technology and social media on daily life and mental well-being. They discuss the challenges of digital-age parenting, social media's effects on mental health, and strategies for balance. Kristian also shares stories of global connections through mu…
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How to add an extra $2.5M in sales for a Single Unit | David Doty
24:36
24:36
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David Doty, owner of Lehigh Bakery, shares his journey in the restaurant industry and the growth of his bakery. He discusses his background in finance and law and how he transitioned into the food industry. David emphasizes the importance of customer experience and engagement in driving sales and growth. He shares strategies such as saying yes to c…
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Digital Dilemmas Episode Three featuring Scott Page
1:06:25
1:06:25
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In this episode of Digital Dilemmas, Host Robert Biehn chats with Scott Page (Pink Floyd, Supertramp, Toto) about the manipulative effects of social media algorithms, the pros and cons of AI, and the urgent need for tech transparency and decentralization. The two also discuss how big tech controls us, the impact on youth, and the importance of recl…
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Easy to Implement Restaurant Marketing Tactics | Sterling Douglass
26:55
26:55
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Sterling Douglass, co-founder and CEO of Chowley, shares insights and tactics for restaurant marketing. He discusses the importance of point-of-sale integration and the value of digital marketing tools for SMB restaurants. Douglass emphasizes the need to focus on both generating demand and creating repeat orders. He highlights the significance of m…
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Finding Your Niche to Market Your Restaurant | Jeff McFadden
29:30
29:30
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Jeff McFadden, founder of The Smoked Taco and Wallabies Smokehouse, shares his experiences in building successful restaurant brands. He emphasizes the importance of finding a unique niche and creating something that stands out from the competition. Jeff also discusses the challenges of scaling a business and the need to address operational issues a…
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Digital Dilemmas Episode Two featuring Brandy Vega
1:02:00
1:02:00
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Welcome to Digital Dilemmas, where host Robert Biehn and special guests dive into the good, the bad, and the ugly of our online interactions. In this episode, Brandy Vega shares her extensive experience in media production, her dedication to mental health advocacy through Good Deed Revolution, and her insights into digital authentication technology…
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How To Make an Extra $2500 in Your Pizzeria This Week | Smart Pizza Marketing
26:24
26:24
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On this special episode of Restaurant Rocket Fuel Shane Murphy is a guest on Smart Pizza Marketing Podcast with Bruce Irving. Welcome to another episode of Smart Pizza Marketing! In this episode, our host Bruce sits down with special guest Shane, the founder of Boostly.com. Boostly offers a fast and efficient text marketing service that allows pizz…
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83. Improving Your Relationship with Money with Hanna Horvath
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In this episode of Tech Money Live, Malcolm chats with special guest, Hanna Horvath, of Bankrate and "Your Brain on Money," to discuss her work as a personal finance writer, and her passion for helping people understand the ways in which their background, social conditioning, and personalities all influence the way they think and handle and talk ab…
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The Importance of Loyalty Programs for Restaurants | Matt Doka
25:41
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Matt Doka, co-founder and CTO of Five Stars, shares the story of how Five Stars started and the importance of loyalty programs for small businesses. He discusses the shift from just having a loyalty program to creating a comprehensive life cycle communication platform that turns transactions into relationships. Matt emphasizes the effectiveness of …
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Digital Dilemmas Episode One featuring Jeff Bogensberger
1:04:55
1:04:55
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Welcome to Digital Dilemmas, where host Robert Biehn unravels the complex web of social media and our online presence. In this episode, Jeff Bogensberger, founder of The Laughing Otter, shares his mission to spread joy and improve mental well-being through positive content. Inspired by personal experiences, Jeff recognized the negative impact of so…
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Sub Zero Ice Cream's Story From Genesis to Shark Tank | Jerry Hancock
29:25
29:25
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Jerry Hancock, founder of SubZero Ice Cream, shares the story behind the unique ice cream concept and the process of using liquid nitrogen to create custom-made ice cream. He discusses the challenges of starting a franchise business and the impact of appearing on Shark Tank. Hancock emphasizes the importance of community involvement and grassroots …
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How to Better Tell Your Restaurant's Story Online | Shawn Walchef
31:24
31:24
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Sean Walchef shares his journey as a restaurant owner and media creator, emphasizing the importance of storytelling and digital presence. He discusses the shift from 'if you build it, they will come' to the reality of needing to tell your own story. He highlights the significance of the 'orange tree story' and the power of repetition in storytellin…
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The Value of Collecting Customer Information for Effective Remarketing | Brett Linkletter
27:21
27:21
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Brett Linkletter, founder and CEO of DineLine, shares his expertise in restaurant marketing. He discusses the importance of tracking ROI and offers various methods for restaurants to track their success, such as using QR codes, store visits, and credit card swipes. Linkletter emphasizes the need for restaurants to focus on both customer acquisition…
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Overcoming Challenges in Technology Adoption for Restaurants | Mike Norton
27:05
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Mike Norton, an expert in restaurant marketing, shares insights on the importance of data collection and utilization in the restaurant industry. He emphasizes the need for restaurants to have a cohesive system to collect customer data and highlights the value of tools like reviews and feedback solutions. Norton discusses the challenges faced by the…
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82. Beyond Bitcoin: Is there More to Crypto?
47:21
47:21
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In this episode of Tech Money Live, Malcolm chats with special guest, Ryan Rasmussen, of Bitwise Asset Management to discuss cryptocurrency as an entire asset class beyond Bitcoin. The pair delve into into broader landscape of cryptocurrencies, including the emerging technologies and diverse applications that are shaping the future of finance. Whil…
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Sustaining Momentum After a TV Appearance | Sean Huntington
33:06
33:06
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Sean Huntington, former owner of Sweet Cakes Cafe, shares the story behind the bakery and cafe and how it developed over time. The business gained recognition after being featured on TLC's Best Food Ever TV series. Sean discusses the impact of the TV appearance on their sales and the challenges they faced in sustaining that momentum. He emphasizes …
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The Power of Word-of-Mouth Marketing in Franchise Growth | Bennet Maxwell of Dirty Dough
26:34
26:34
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Summary Bennett Maxwell, founder of Dirty Dough, shares his journey of building a successful gourmet cookie franchise. He discusses the importance of mental health and mindset in finding joy and fulfillment in life. Bennett highlights the key strategies that have contributed to the rapid growth of Dirty Dough, including leveraging word-of-mouth mar…
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Customization and Personalization, the Keys to Slab Pizza's Success | Andy Gartz
33:15
33:15
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Andy Gartz, founder of Slab Pizza, shares the origin story of his successful pizzeria and the strategies he used to build a cult-like following. The key to Slab's success was focusing on high-quality pizza and letting the product speak for itself. They didn't rely on traditional marketing methods but instead relied on word-of-mouth and customer ref…
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81. How to Build an Investment Portfolio from Scratch
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In this episode of Tech Money Live, Malcolm lays out a playbook for how to construct an investment portfolio from scratch. Inspired by a recent blog post and feedback received from the Tech Money community, Malcolm walks through his own approach to investing, and also shares plenty of helpful resources for investors at all phases on the journey. Jo…
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Tips for Marketing Your Pizzeria | Bruce Irving
27:02
27:02
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Our first episode and its a good one! Shane Murphy our host of Restaurant Rocket Fuel interviews Bruce Irving, founder of Smart Pizza Marketing, shares his expertise on marketing for SMB restaurants. He discusses his background in the pizza industry and how he started the Smart Pizza Marketing podcast. Bruce highlights the challenges he faced in ma…
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Introducing Restaurant Rocket Fuel: Igniting Your Business with Expert Insights
2:10
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Episode Overview: In this initial episode of the Restaurant Rocket Fuel podcast, host Shane Murphy, founder and CEO of Boostly, the leading SMS marketing provider for the restaurant industry, sets the stage for what listeners can expect from this valuable resource. Shane shares his vision for the podcast, which is to empower restaurant owners and o…
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80. The State of the Tech Worker with Alex Kantrowitz
56:13
56:13
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In this episode, Malcolm Ethridge sits down with Alex Kantrowitz, Founder/CEO of Big Technology to discuss many different topics affecting tech workers, such as whether mass layoffs in tech are finally done, the likelihood that AI actually replaces knowledge workers, as well as Alex’s own journey from working in tech to reporting on it. Join the Te…
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In this episode, Malcolm Ethridge shares the reasons why he believes it’s (almost) always a good idea to take your 401(k) with you whenever you change jobs or retire. He also shares some of the potential pitfalls to be aware of, as well as some helpful insights about a little known option available to those who own substantial shares of their compa…
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78. Going from Saver to Spender in Retirement
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In this episode, Malcolm Ethridge discusses the phenomenon of frugality inertia, and why it keeps retirees from being able to enjoy their retirement. He shares his insights on how it can help to reframe your focus and spend that retirement nest egg on things that will enhance your quality of life, ultimately leading to a happier and healthier versi…
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77. The Latest on Crypto Regulation with Andie Kramer
42:07
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In recent years, the rise of digital currencies has revolutionized the way we think about money and finance, with more and more individuals and businesses embracing the potential of blockchain technology. However, with this rapid growth has come a significant amount of uncertainty and confusion around the legal and regulatory frameworks that govern…
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76. How to Know Whether Options Belong in Your Portfolio with Jessica Inskip
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Investing is a way to grow your money over time, and secure your financial future. When you invest without a clear plan, you're more likely to make decisions based on emotions, rather than logic. You may be tempted to buy a stock because it's the latest hot trend or sell a stock because you're afraid of losing money. However, when you invest with a…
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75. Navigating Money and Divorce with Andrew Hatherley
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Nobody enters a marriage expecting to get divorced. Yet, regardless of our best intentions, relationships can and do fall apart. While the emotional roller coaster of divorce is difficult enough, the added frustration of financial litigations can make a situation that much worse. Unfortunately, the current system of divorce in the United States doe…
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74. Avoiding Burnout as a Tech Worker with Michael Lin
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Picture this: you’re working for one of the FANG companies, in a high-paying role, with unlimited PTO, free food, and plenty of responsibility -- sounds pretty ideal right? But there’s one big problem: you can’t take it anymore. On one hand, you feel guilty because you’ve ascended to a position many of your peers could only dream of. On the other, …
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73. The Rising Trend of Social Investing with Manning Field
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The most common example of social trading is when individual investors follow successful traders on social trading platforms and copy their trades. This can help investors who lack the time, experience, or confidence to invest on their own to achieve similar returns to more experienced traders. But, if you’ve ever traded stocks or crypto on Robinho…
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72. What Does it Mean to Pay Yourself First?
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Traditionally, we are taught from a young age that anyone who fails to pay their bills on time and in full is either irresponsible, lazy, or otherwise bad with money. By the time a person reaches young adulthood, they have essentially learned rule #1 of managing your personal finances: pay every bill on time, no matter what. The reality though is t…
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71. Investing in Non-Traditional Real Estate with Whitney Elkins-Hutten
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The promise and allure of passive income is undeniable. The idea of making money “while you sleep” has led to a proliferation of personalities and influencers telling us how to build income streams through dividends, real estate, online courses, e-books, and more. Unlike the day-to-day income most workers are accustomed to, passive income allows yo…
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70. The Impact of Diversity in Fintech with Drew Glover
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The Fintech sector is responsible for the rapid transformation and digitalization of financial tools that help consumers intelligently manage and understand their money. Making an incredibly positive impact, financial services companies distance consumers from the legacy banking system and provide access to historically underrepresented communities…
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69. Being Strategic With Your Equity During a Recession with Brooke Harley
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Equity is an important aspect of any tech worker’s overall compensation. This employee perk gives you a stake in the company and incentive to perform. Not only should it be negotiated upon hire, but also leveraged to its full-potential as your career progresses. When times are good, it’s comfortable to continue taking shares, but what happens when …
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68. Using Technology to Make Estate Planning More Accessible with Martha Underwood
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The process of assets changing hands from one generation to the next within a family is what we mean when we use the term "generational wealth." But in actuality, the next generation may not be equipped to manage the money they inherit. However, it is also true that family wealth can be diluted as it is divided amongst children and other heirs, esp…
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It’s widely believed that work is something that is supposed to happen between the hours of 9 to 5, 40 hours per week, 5 days per week, 50 weeks per year, for 40 years, until age 65 or later. Then, and only then, are you allowed to think about and prioritize the people and things that matter to you the most. Or at least that’s how it seems. But in …
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66. Is ESG Investing More than Hype with Daniel Naim
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Long gone are the days of investing solely for the bottom line. A growing percentage of investors want to put their hard-earned money behind organizations that align with their personal values. Some want to move away from a one-size fits all basket of blue-chip stocks, for one that supports initiatives that actually matter to them. While some may s…
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65. Understanding Your Investor Personality with Chris Hill
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In this episode, Malcolm Ethridge sits down with friend of the show, Chris Hill, to discuss ways to identify and develop your own investor personality. Chris reflects on some of his best and worst investing decisions over the years. And the pair share some of their own rules for determining which stocks to buy and when. Chris Hill discusses: The di…
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64. Managing Financial Regret with Aja Evans
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According to a recent survey conducted by Bankrate dot com, Americans’ biggest financial regret is not saving enough for emergencies. In fact, 20% of respondents gave this answer - even topping the reigning top response related to saving too little for retirement. And when broken down further, older millennials (36 percent) were more than twice as …
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63. The Importance of Managing Your Own Personal Finances as a Founder
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As a founder, it can be challenging to know when to make the shift from pouring every dollar you have into getting your startup off the ground to taking a few chips off the table to eventually paying yourself first. However, every business owner should begin to separate their own personal finances from the business as soon as possible for a few dif…
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