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The Self Storage Show

Jim Ross - 3 Mile Storage Management

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Welcome to "The Self Storage Show," your ultimate resource for everything related to the self storage industry. Hosted by industry expert Jim Ross from 3 Mile Storage Management, this podcast delves into the latest trends, tips, and strategies to help self storage owners and managers optimize their operations and grow their businesses. Each episode features insightful interviews with leading industry professionals, practical advice on marketing, operations, and customer service, as well as i ...
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Transform your self storage customer service training with the latest in AI technology! In this webinar, Jim Ross showcases how to leverage ChatGPT’s advanced voice feature to improve sales call flow and role-play customer service scenarios with real-world accuracy. Here’s what you’ll take away: How to integrate ChatGPT’s voice feature into your tr…
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🚀 I'm absolutely loving the endless possibilities AI offers! Recently, I decided to play around with Google’s Notebook LM, and what happened next was mind-blowing. 🤯 In just a few clicks, it created a 10-minute podcast featuring two hosts discussing my book, "3 Zones Of Excellence" from 3 Mile Storage Management! 🎙️📚 The conversation was so realist…
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In this episode of "3 Minutes With 3 Mile," we discuss the strategic opportunity of leveraging a local military base to increase self-storage rentals. Military personnel often need storage solutions due to relocations, deployments, and limited on-base housing. Learn how to connect with your local base, build partnerships, and effectively market you…
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In this episode of "3 Minutes With 3 Mile," I share a memorable story from my early days in the self-storage business—the first unit I ever sold at auction. Imagine my surprise when that unit turned out to contain a vintage Harley Davidson motorcycle! Discover the unexpected and exciting aspects of running a self-storage facility, and learn why eve…
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In this episode of "3 Minutes With 3 Mile," we dive into the reality of self-storage move-in specials and how the "genie is out of the bottle." Once these promotions became a staple in the industry, there's no turning back. Learn how to strategically use move-in specials to attract customers while maintaining your facility's profitability and compe…
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In this episode of "3 Minutes With 3 Mile," we talk about the importance of giving your self-storage business a regular "health checkup." Just like you go in for routine checkups to ensure your health, your business needs the same attention to stay in top shape. Learn how to evaluate your operations, identify areas for improvement, and ensure your …
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In this episode of "3 Minutes With 3 Mile," we break down the key rate definitions used in the self-storage industry. From standard rates to promotional rates, and everything in between, understanding these terms is essential for maximizing revenue and ensuring clarity with your customers. Learn how to effectively communicate rate structures and ma…
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In this episode of "3 Minutes With 3 Mile," we highlight a staggering statistic: There are now just as many self-storage facilities in the U.S. as there are Subway, McDonald's, and Starbucks locations—combined! This explosive growth in the self-storage industry reflects the increasing demand and opportunities in the market. Learn what this means fo…
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In this episode of "3 Minutes With 3 Mile," we explore the concept of constant and never-ending improvement in your self-storage business. Learn why continuous enhancement of your operations, customer service, and marketing strategies is crucial for staying ahead in the competitive self-storage industry. Discover practical tips for fostering a cult…
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In this episode of "3 Minutes With 3 Mile," we tackle the critical question: Are you wasting your PPC ad dollars by directing traffic to a subpar website? Learn how an ineffective website can undermine your pay-per-click advertising efforts and discover strategies to optimize your site for better results. Ensure your PPC investment drives real valu…
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Introducing our "3 Minutes Vendor Spotlight" segment featuring StorageReach. StorageReach is an automated platform built for storage facilities. It helps boost online visibility by gaining reviews, gathering valuable customer feedback, and managing your online reputation. All without breaking the bank! Learn how StorageReach can enhance your self s…
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In this episode of "3 Minutes With 3 Mile," we discuss the importance of community and support for self-storage owners. Learn how leveraging resources, networks, and partnerships can help you overcome challenges and achieve greater success. Discover the benefits of not going it alone and how connecting with others in the industry can enhance your b…
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In this episode of "3 Minutes With 3 Mile," we dive into the critical question of customer acquisition costs. Understanding how much you’re willing to spend to acquire a new customer is essential for budgeting and marketing strategies. If you're ready to refine your customer acquisition strategy and maximize your marketing budget, visit www.3milest…
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In this episode of "3 Minutes With 3 Mile," we explore the benefits of filming and uploading a 30-second video to the photos section of your Google Business Profile. This quick and engaging video can significantly enhance your online presence, attract more customers, and provide a dynamic view of your self-storage facility. Learn practical tips on …
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In this episode of "3 Minutes With 3 Mile," we discuss the crucial steps of taking photos and videos to document the process when prepping a unit for self-storage auction. This documentation not only ensures transparency but also helps resolve any disputes and provides a clear record of the unit's condition. Learn practical tips on how to effective…
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In this episode of "3 Minutes With 3 Mile," we delve into the process of interviewing and hiring the ideal self-storage manager. A great manager can significantly impact your facility's success by ensuring smooth operations and excellent customer service. Learn effective strategies for conducting interviews and selecting the right candidate to mana…
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In this episode of "3 Minutes With 3 Mile," we discuss why the most expensive item at your self-storage facility is an empty unit. Discover the financial impact of vacant units and learn strategies to minimize vacancies and maximize your rental income. We’ll share practical tips on how to keep your units occupied and your business thriving. If you'…
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In this episode of "3 Minutes With 3 Mile," we explore how customer reviews directly impact your self-storage rentals. Positive feedback not only builds trust and credibility but also attracts more potential customers to your facility. Learn effective strategies for encouraging and managing reviews to boost your rentals and enhance your business re…
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In this episode of "3 Minutes With 3 Mile," we discuss strategies for dealing with challenging customers in the self-storage industry. Sometimes, it's best not to renew their month-to-month agreement and suggest they find storage elsewhere. Learn how to identify these "headache" customers and handle the situation professionally to maintain a positi…
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In this episode of "3 Minutes With 3 Mile," we take you through the process of renting a self-storage unit from your own facility online to test the customer journey. Discover the insights gained from experiencing your rental process firsthand and learn how to identify and resolve potential issues to enhance customer satisfaction. This exercise can…
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In this episode of "3 Minutes With 3 Mile," we explore the benefits of adding your self-storage units as products on your Google My Business Profile. Discover how this simple optimization can improve your listing's visibility, attract more customers, and provide detailed information about your offerings. Learn practical tips on how to effectively s…
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In this episode of "3 Minutes With 3 Mile," we dive into the power of self-storage podcasts as a valuable learning tool. Discover how tuning into industry-specific podcasts can provide you with insights, strategies, and tips from experts to help you enhance your self-storage operations. Learn how to leverage this resource to stay informed, inspired…
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In this episode of "3 Minutes With 3 Mile," we explore the benefits of creating friendly competition alliances with other local self-storage locations. By forming partnerships and referring customers to each other for a referral fee, you can ensure that customers always find the right unit size, even if it’s not at your facility. Learn how these al…
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In this episode of "3 Minutes With 3 Mile," we invite you to join "Q&A w/ Jim&Jim," where Jim Ross and Jim Mooney Jr. go live with members of the self storage community to answer questions and discuss all things self storage. Tune in every other Friday for an hour of insightful conversations starting at 12:00pm EDT. Register now at: https://3milest…
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In this episode of "3 Minutes With 3 Mile," we discuss the importance of maintaining transparency in your self-storage business's Profit & Loss (P&L) statements by using a proper chart of accounts. Learn how clear and detailed financial reporting can enhance your decision-making, improve financial health, and build trust with stakeholders. We’ll sh…
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In this episode of "3 Minutes With 3 Mile," we discuss the importance of frequently updating your Google Business Profile to optimize your self-storage facility's online presence. Learn how regular updates can improve your visibility, attract more customers, and enhance your business's reputation. We'll share practical tips on what to update and ho…
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In this episode of "3 Minutes With 3 Mile," we discuss the impactful gesture of placing Thank You Bags inside recently rented units. These bags can include a lock, a thank you card, a card requesting a review, and even a gift card. Learn how this simple act of appreciation can significantly enhance customer satisfaction and retention. If you're int…
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In this episode of "3 Minutes With 3 Mile," we celebrate the incredible self-storage managers who go above and beyond every day. These managers are practically superheroes, handling everything from customer service to maintenance with exceptional skill and dedication. Learn why it's crucial to acknowledge their hard work and the positive impact it …
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In this episode of "3 Minutes With 3 Mile," we explore the exciting future of call centers and how AI is set to revolutionize customer service in the self-storage industry. While we aren't using AI call center agents just yet, the technology is on the horizon and promises efficient, accurate, and 24/7 customer support. Discover the potential benefi…
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In this episode of "3 Minutes With 3 Mile," we explore the importance of conducting simple facility walkthroughs and pulling rent variance reports to optimize your self-storage operations. Discover how these straightforward audits can reveal hidden inefficiencies and boost your bottom line. We'll share practical tips on what to look for during a wa…
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In this episode of "3 Minutes With 3 Mile," we explore the crucial role of high-quality photos in optimizing your self-storage business's online presence. Discover how strategically taken photos can enhance your Google Business Profile, Sparefoot listings, Apple Maps presence, and even your website. Learn practical tips on capturing the best images…
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In our latest episode of "3 Minutes With 3 Mile," we dive into a real-life story from one of our recent takeovers in Colorado. Just days into managing a new self-storage site, we faced an unexpected challenge when someone ran over a fire hydrant and knocked down our security gate! Tune in to hear how we swiftly managed the crisis using a custom inc…
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In the educational session titled "Exploring AI with Jim Ross & Nikky Kho," Jim shares his journey into AI and outlines the session's goals, which are geared towards making AI approachable for beginners. Nikky, focusing on his role as a teacher, sets an ambitious goal to educate a million people about AI. The presentation is designed to be accessib…
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🚀 Catch a glimpse of the insightful Q&A session with Jim&Jim, as they delve into the realms of AI, property management, and cutting-edge marketing strategies. In this brief highlight, experience the fusion of expertise and innovation, emphasizing the critical role of adapting to change and harnessing technology for enhanced business operations. 🏠 N…
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🚀 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐚𝐮𝐠𝐮𝐫𝐚𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐&𝐀 𝐰/ 𝐉𝐢𝐦&𝐉𝐢𝐦! Industry veterans Jim Ross and Jim Mooney Jr. dive into a wealth of insights for self-storage professionals. From embracing change and experimentation to the crucial role of customer service and innovative marketing strategies, this episode is packed with valuable takeaways for owners, operators…
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🏘️ Vanessa Vanessa Rovekamp's Transition to Self-Storage Vanessa recounts her journey from the real estate sector to self-storage, a move inspired by the burgeoning opportunities in marketing and technological advancements within the industry. She shares her enthusiasm for harnessing automation to enhance lead generation and operational efficiencie…
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🎙️ Introducing Luke and Jane Sauls of Sauls Storage Group Join host Jim Ross on the Self Storage Show as he dives into an insightful conversation with Luke and Jane Sauls from the Sauls Storage Group. Discover their strategic expansion from self-storage brokerage into the realms of construction and development within the industry. 🏗️ The Journey of…
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🔒 Vendor Spotlight: Introducing Mark Cieri of Storage Defender Join host Jim Ross on "The Self Storage Show" for a special vendor spotlight featuring Mark Cieri, CEO of Storage Defender. This episode dives into the innovative integration of smart technology in self-storage units, marking a significant shift towards enhanced security and tenant sati…
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🏢 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐌𝐚𝐫𝐤 𝐌𝐚𝐠𝐮𝐢𝐫𝐞'𝐬 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 Join us on "The Self Storage Show" as host Jim Ross delves into a conversation with Mark Maguire, a partner at Bluefin Capital. Mark shares his insights and experiences from over three years in the self-storage industry, including the challenges and growth he's witnessed in shifting market condition…
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🏝️ 𝐌𝐞𝐞𝐭 𝐑𝐲𝐚𝐧 𝐒𝐦𝐨𝐥𝐚𝐫𝐳: 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫 In this episode of "The Self Storage Show," host Jim Ross introduces Ryan Smolarz, who has been actively involved in self-storage facilities since 2018 and has recently initiated a fund targeting doctors as primary investors. Residing in the US Virgin Islands, Ryan brings a unique perspective to the world…
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🎙️ 𝐇𝐨𝐬𝐭 𝐚𝐧𝐝 𝐆𝐮𝐞𝐬𝐭 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: 𝐀 𝐃𝐞𝐞𝐩 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞 Join host Jim Ross on "The Self Storage Show" for an insightful episode featuring Mark Poole from Liberty Investment Properties. With 12 years in the self-storage industry, Mark brings a wealth of experience and knowledge in various aspects of self-storage operations, including managemen…
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🔄 𝐓𝐡𝐞 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 Join us in this engaging discussion that delves into the transformation of the self-storage industry. Witness the shift from traditional storage facilities to modern operations equipped with cutting-edge technology. This transition is a response to the growing need for competitiveness and meeting…
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🌏 𝐅𝐞𝐫𝐧𝐚𝐧𝐝𝐨 𝐀𝐧𝐠𝐞𝐥𝐮𝐜𝐜𝐢: 𝐅𝐫𝐨𝐦 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫 𝐭𝐨 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐌𝐨𝐠𝐮𝐥 In this episode, meet Fernando Angelucci, CEO and Senior Managing Partner of Self-Storage Syndicated Equities. Discover Fernando's transition from an engineering background to real estate investment, inspired at age 16 by "Rich Dad Poor Dad." His diverse real estate experience spans from sing…
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🏢 𝐌𝐞𝐞𝐭 𝐏𝐞𝐝𝐫𝐨 𝐅𝐥𝐨𝐫𝐢𝐝𝐚: 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐕𝐞𝐭𝐞𝐫𝐚𝐧 Join Jim Ross, host of the Self Storage Show, as he welcomes Pedro Florida, CEO of Trojan Storage and a member of the California Self Storage Association's board. This episode is set to delve into Pedro's vast experience in the self-storage industry, offering valuable insights from his two-decade …
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🌐 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 𝐄𝐯𝐚 𝐂𝐡𝐚𝐯𝐞𝐳 Join Jim from the Self Storage Show in an enlightening interview with Eva Chavez, a seasoned marketing expert boasting 14 years of experience, including a specialized focus on self-storage marketing for eight years. Eva shares her unique transition from property management to tech within the storage ind…
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🏛️ Spotlight on Joe Doherty from the Self-Storage Association 🏛️ Join host Jim Ross on "The Self Storage Show" for an in-depth interview with Joe Doherty, the Chief Legal and Legislative Officer for the Self-Storage Association. Dive into a comprehensive discussion on various facets of the self-storage industry, from legislative changes to the chal…
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🌟 Vendor Spotlight: Teresa Gallas of Janice International 🌟 Join Jim Ross as he welcomes Teresa Gallas from Janice International in this enlightening Vendor Spotlight session. Teresa brings her 14-year wealth of experience in the Self Storage industry to the table, sharing her journey from weathering a recession in Detroit to helping operators maxi…
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🏘️ Meet Mason Gates: Midwest's Self-Storage Specialist 🏘️ Dive into the world of self-storage brokerage with Mason Gates, a focused broker with a deep understanding of the Midwest market, especially in Nebraska. In this episode, Mason shares his journey in the industry, shedding light on the crucial roles of relationship building and market experti…
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🏫 Matthew Horne's Path to Self-Storage Leadership In this engaging episode, meet Matthew Horne, CEO of Storage Point Capital, as he recounts his diverse background in education and finance, leading to his impactful entry into the self-storage industry. Matthew shares his valuable experiences in spearheading off-market acquisitions at City Line Capi…
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🏗️ Unveiling Elevation Capital Group's Industry Prowess In this insightful episode, join Andrew DiNuzzo from Elevation Capital Group as he shares the company's journey in self-storage and manufactured housing community development, acquisitions, and management. With roots dating back to the early 1970s and a portfolio boasting over 50 facilities ac…
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