Best Sendlane Podcasts (2024)

1
A Sweet Spin on Modern Marketing: The Path to 1M+ on TikTok (Art of Sucre) | 035 38:40

2y ago38:40

38:40

Emily Harpel has been spinning up something sweet as Founder and CEO of Art of Sucre. Over the past couple of years, Emily has turned her once events-based gourmet cotton candy business into a thriving DTC eCommerce brand. We sat down with Emily on the eCommerce Hustle to chat about her pivot to eCommerce, brand and product development, and her jou…

1
Navigating The CPG Environment: Turning Around a 25-Year-Old Craft Soda Biz (Jones Soda Co.) | 034 44:55

2y ago44:55

44:55

Using their labels to democratize soda, Jones Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing! VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, l…

1
Democratizing Music: How TrueFire Studios Scaled in a Fragmented Industry | 033 53:59

2+ y ago53:59

53:59

In 2020, just as the world shut down, Owen Grover stepped into his role as CEO at TrueFire Studios; the leading online music education platform on a mission of democratizing music. Tune into EP 33 as hosts Caitlin Hutchinson and Andrew Christison sit down with Owen Grover to talk industry transformation, innovative marketing for digital products, a…

1
The Entrepreneurship Rollercoaster: Realities Behind The Founder's Story (Owen's Craft Mixers) | 032 1:02:39

2+ y ago1:02:39

1:02:39

The entrepreneurship rollercoaster is the ride of a lifetime. But there's a lot that goes on behind the scenes that don't make it into the founder's story. Co-Founder of Owen's Craft Mixers, Josh Miller gets real on the eCommerce Hustle about mental health in entrepreneurship, the journey to becoming the #1 mixers brand, and his tips for staying th…

1
Product, Community, & Sustainability: The Formula That Led to $100M in 5 Years (Waterdrop) | 031 1:04:12

2+ y ago1:04:12

1:04:12

When it comes to hydration, it's plain and simple - the world doesn't drink enough water and Martin Murray, Founder & CEO of Waterdrop, is on a mission to change that. In today's episode, Hosts Caitlin Hutchinson and Andrew Christison explore Martin's journey from concept and community-building to achieving Series B funding just five years later. T…

1
The Art of Upselling on Shopify: Boosting Your AOV with Carthook | 030 50:21

4y ago50:21

50:21

Upselling is one of the best ways to increase eCommerce profits… in fact upsells increase revenue by 10 - 30% on average. Which is exactly why it should be your mission to master it. Jordan Gal, CEO & Founder of Carthook joins us on the podcast to share his upselling expertise and strategies PLUS give us an inside look at what his team has in the w…

1
An Insiders Tour on Email Deliverability (And Delivery) | 029 59:58

4y ago59:58

59:58

Successful eCommerce email marketing starts with the solid foundation of best practices for deliverability. And while deliverability can be a confusing topic for most marketers, knowing how it works will help you get your emails into the inbox to turn those opens into sales! That’s why today we’re bringing in Sendlane’s Director of Deliverability, …

1
4 Predictions on How The 2020 Pandemic Will Permanently Change eCommerce | 028 56:54

4y ago56:54

56:54

In our previous episode, we shared 5 actionable tips to help you prepare your eCommerce holiday marketing strategy. Today, the team wraps up our “eCommerce & the pandemic” series with a few predictions. Recent events are rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. Learn how eCommerce will …

1
5 Tips to Jump-Start Your Holiday Marketing During COVID-19 | 027 55:49

4y ago55:49

55:49

If you caught our last episode, we discussed how COVID-19 has thrown the traditional holiday shopping model out the door and why your eCommerce store should be prepared. In today's episode, Caitlin Hutchinson, Jimmy Kim & Amir Torabi dive into the "how". Tune in to learn 5 actionable tips that will help you prepare your eCommerce holiday marketing …

1
How COVID-19 Has Turned The Holiday Shopping Model Upside Down | 026 38:55

4y ago38:55

38:55

As the summer months begin to wind down, eCommerce brands gear up for holiday season shopping. We can't deny that this holiday season will look a little different but what we can do, is prepare for it! In the newest episode of "The Marketing Automation Hustle" podcast, host, Caitlin Hutchinson is joined by Sendlane CEO Jimmy Kim & Amir Torabi to ta…

1
How the Coronavirus Pandemic is Impacting eCommerce & Customer Trends | 025 33:58

4y ago33:58

33:58

Over the past few months, the Coronavirus pandemic has caused a major shift in just about everything in our world. And as a result of the changes in consumer behavior, the eCommerce industry has experienced its own challenges. In todays at home discussion we’ll be chatting about the impact of this pandemic on eCommerce stores, customer trends, and …

1
Scaling in the CBD Industry Episode 6 — Important Learnings of the CBD Industry by Leading Brands 1:00:33

4y ago1:00:33

1:00:33

Episode 6: CBD Insights: Important Learnings of the CBD Industry by Leading Brands Commerce Roundtable: https://commerceroundtable.com Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 6, our…

1
Scaling in the CBD Industry Episode 5 — Bringing Your Brand to Market: Exploring CBD-friendly Advertising 57:16

4y ago57:16

57:16

Episode 5: Commerce Roundtable - Bringing your brand to market: exploring the CBD-friendly advertising options Learn more at: https://commerceroundtable.com In our last roundtable discussion we touched on everything related to supply chain and logistics. In this episode we’ll discuss bringing your brand to market and exploring CBD-friendly advertis…

1
Scaling in the CBD Industry Episode 4 — CBD Supply Chain & Logistics: Purchasing, Payments, Shipping & More! 50:01

4y ago50:01

50:01

Episode 4: Commerce Roundtable: Scaling in The CBD Industry — CBD Supply Chain & Logistics: Purchasing, Payments, Shipping & More! Commerce Roundtable: https://commerceroundtable.com Commerce Roundtable was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, espe…

1
Scaling in the CBD Industry Episode 3 — CBD & eCommerce: Your Technology Needs & CBD Friendly Partners 57:17

4+ y ago57:17

57:17

Episode 3: Commerce Roundtable: Scaling in The CBD Industry — CBD & Commerce: Your Technology Needs & CBD Friendly Partners Commerce Roundtable: https://commerceroundtable.com Todays episode is all about the technology solutions and CBD friendly partners you should have on deck to help you streamline all aspects of your business. Learn how to build…

1
Scaling in the CBD Industry Episode 2 — CBD Challenges: Barriers to Entry and How to Overcome Them 55:56

4+ y ago55:56

55:56

Episode 2: Commerce Roundtable: Scaling in The CBD Industry — CBD Challenges: Barriers to Entry and How to Overcome Them Commerce Roundtable: https://commerceroundtable.com Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially on…

1
Scaling in The CBD Industry Episode 1 — From Idea to Launch: Sourcing, Developing and Launching Your Brand 58:32

4+ y ago58:32

58:32

The Commerce Roundtable - Episode 1: Scaling in The CBD Industry — From Idea to Launch: Sourcing, Developing and Launching Your Brand Commerce Roundtable: https://commerceroundtable.com As the CBD market continues to undergo exponential growth, evolving regulations, and advancing research, and entering this space as a new business can be daunting. …

1
Teach Don’t Sell: How to Leverage Education-Based Marketing to Drive More Sales | 024 30:34

4+ y ago30:34

30:34

What makes education different from other types of marketing communication? Through offering value, you earn trust, increase consumer loyalty and of course generate more sales! In todays episode we welcome VP of Marketing at Colorscience, Sanem Ahearn into the studio to discuss how Colorscience leverages customer education for their beauty and skin…

1
The Massive Value of Email Marketing in 2020 + Tips for Dramatically Better Results | 022 35:58

4+ y ago35:58

35:58

The majority of people think of email as simple drip campaigns and weekly newsletters... but that's just scratching the surface. Todays episode is all about the personalized, behavior-based, and automated email marketing funnels that generate 30-40% of your monthly revenue. We'll dive into the unrecognized value of email marketing, what most busine…

1
4 Reasons Your Email Marketing Isn’t Generating ROI For Your eCommerce Store (& How to Fix It) | 021 46:55

4+ y ago46:55

46:55

You’ve heard the saying, “the money is in the list.” And it’s true, it is. In fact, your email marketing should be accounting for at least 30-40% of your eCommerce store’s monthly income. But what if it’s not? What after doing everything you think you should be, you’re still missing the mark? Today we're sitting down in the studio to breakdown the …

1
How to Leverage Your Authentic Brand Story to Drive More Sales | 020 30:29

4+ y ago30:29

30:29

In a world that’s becoming increasingly digital, now more than ever, we want to feel connected. And as an eCommerce marketer, it’s your job to actively create connections with your audience and make them feel like they’re part of something! Because when a customer buys something, they should feel as if they are purchasing more than just a product. …

1
Enhancing Your eCommerce Website & User Experience: Why It Matters & How to Get It Done | 019 31:18

4+ y ago31:18

31:18

The user experience your brand creates can either make sales, or lose them. The more proactive you are in optimizing your customers onsite and purchasing experience, the more you'll see an increase in efficiency and revenue. Today we're welcoming Rich Rudzinski, Founder & CEO of Tragic Media into the studio to chat about the variety of companies he…

1
Navigating The Rapidly Changing eCommerce Landscape & Prepping for What's Coming | 018 36:38

4+ y ago36:38

36:38

As strategies start to shift and new technologies develop, the eCommerce landscape is changing and evolving at a rapid pace. And while there are certain things guaranteed to stay the same there are a variety of things that will cause a significant shift in how eCommerce merchants reach their audience, sell their products, and retain customers. Toda…

1
Choosing The Right eCommerce Technology: How to Make The Right Decision & Why It Matters |017 45:23

4+ y ago45:23

45:23

With so many different technologies available today, it can be tough to know where to begin when it comes to putting together the ideal eCommerce tech stack. But whether you're re-evaluating your eCom tech stack or assembling one for the first time, today we're chatting about anything and everything related to choosing the right solutions. Learn wh…

1
6 Step Abandoned Cart Series Guaranteed to Improve Cart Recovery | 016 42:44

4+ y ago42:44

42:44

Over 75% of online shopping carts are abandoned... so what does that mean for you? You need to have a top notch abandoned cart recovery strategy in place to bring those customers BACK to your website to complete their purchase. In fact, abandoned cart emails have proven to convert an average of 10% of those potentially lost customers. Pretty impres…

1
From $0 to $1 Million: Growing & Scaling a Successful eCommerce Business | 015 37:26

4+ y ago37:26

37:26

eCommerce is one of the fastest growing industries, and when it comes to starting an online business, having a great idea is just the beginning! Today we're sitting down with Jameson Slattery, Operating Partner at Enlightened Brand Ventures to talk about brands like Kopari Beauty and Original Grain Watches. Learn about their beginnings in the eComm…

1
Use Onsite Behavioral Targeting to Boost Your Holiday Conversions | 014 48:06

4+ y ago48:06

48:06

The holiday season accounts for up to 30% of the eCommerce industry's annual sales! And Cyber Monday is the biggest shopping day of the year — with $7.9 billion in online sales generated last year! Onsite behavioral targeting is a great way to personalize your website for this huge spending season with highly targeted messages that drive your visit…

1
Revive Engagement & Boost Your CTR With Interactive Email Content | 013 29:29

4+ y ago29:29

29:29

As a marketer, you've probably heard of interactive content — anything your consumers click on, swipe, or interact with. But did you know that this kind of content can increase your click-to-open rate by 73%? Today we're chatting with Randy Levy, SVP of Zembula — an email tool that brings interactive content together with customer data to create a …

1
How to Make Email Your #1 Growth Engine & Revenue Source | 012 49:31

5y ago49:31

49:31

Today we're sitting down to chat about the power of email marketing in the eCommerce space. Learn how you can use email to engage with your customers and boost your revenue! PLUS we'll be diving into the details of our BRAND NEW course — eCommerce Email Academy! It's a complete step-by-step playbook to email marketing that will walk you through EXA…

1
Increase Your Online Store Sales by 20% With a Hyper-Personalized Marketing Strategy | 011 32:56

5y ago32:56

32:56

Personalization has been a top priority for marketers for years. But in todays world basic personalization is no longer as effective as it once used to be. Customers are no longer happy with just their name in the subject line or email. Today Jon Merlin, Creative Director at full-service advertising agency, Fidelitas Development joins us to discuss…

1
How to Integrate Your Email & Website Strategies to Create a Unique Customer Experience | 010 32:31

5y ago32:31

32:31

For many successful ecommerce brands, facilitating the flow of information between their email marketing and website (and vice versa) has become a crucial part of their cross-channel marketing strategy. Today we're sitting down with Rob Hammett, Director of Solutions at JustUno (an AI Visitor Conversion Platform) to chat about onsite personalizatio…

1
How Kopari Beauty Uses Email Marketing to Create a Tribe of Loyal Customers | 009 29:18

5y ago29:18

29:18

Sneak peek into eCommerce Email Academy! Sendlane CEO, Jimmy Kim sits down with Kopari Beauty's Chief Digital Officer, Megan Whitman. As the first employee, Megan spearheaded the brand’s growth through digital media driving back to their direct to consumer website, gaining the attention of major beauty retailers & investors less than a year after t…

1
Sell More With SMS: Leveraging SMS Marketing for eCommerce — With Dylan Whitman, Retention Rocket | 008 32:02

5y ago32:02

32:02

Just as marketers are constantly on-the-go, so are the people you’re trying to sell to. That’s why sticking to a single marketing channel isn’t exactly a great idea anymore. Enter - SMS Marketing. Today we're sitting down with Dylan Whitman, eCommerce Expert and Co-Founder of SMS marketing and multi-communication tool, Retention Rocket to understan…

1
Why a Data-Driven Marketing Strategy is Essential to Your eCommerce Business - Meet Dan LeBlanc of Daasity | 007 28:15

5y ago28:15

28:15

Data powers the majority of business’ and serves as a source of valuable insights on your shoppers' behavior. Today we’re sitting down with Daasity CEO and Data-Driven Marketing Expert, Dan LeBlanc to discuss how eCommerce brands and marketers can comb through all of their data, analyze it, understand it and make strategic marketing decisions based…

1
How to Maximize Your eCommerce Store Sales With Email Marketing | 006 28:41

5y ago28:41

28:41

The most successful ecommerce brands know that email marketing is still one of the most reliable and profitable methods out there. Today we're back with Sendlane CEO & Co-Founder, Jimmy Kim to explore the specific ways you can use email marketing to engage your customers, maximize your ROI, and increase your sales. From opt-ins to segmentation stra…

1
How to Identify & Connect With Social Influencers From Your Customer Base — Meet Brett Bernstein | 005 31:23

5y ago31:23

31:23

Gatsby.ai CEO & Founder, Brett Bernstein joins us in the studio to chat about his entrepreneurial journey from creating healthy vending machines for schools to developing a platform that enables brands to automate their influencer outreach process by identifying social influencers already in their customer base. Learn how you can apply influencer m…

1
Inboxing Not Spam Boxing With Zak Meftah — Email Deliverability for eCommerce | 004 21:35

5y ago21:35

21:35

Sendlane CPO, Zak Meftah sits down with us to dive into the "art of inboxing" in todays world. With all the noise in consumers' inboxes, how do you ensure that your emails are not only seen by your contacts, but engaged with? Today we're discussing the best practices for email deliverability and sharing pro inboxing tips you can apply to your own m…

1
Email Marketing isn't Dead, You're Just Doing It Wrong | 003 25:14

5y ago25:14

25:14

Email marketing isn't dead. In fact, it's actually more effective than ever with every $1 spent bringing in an average return of $44. So despite the rise of social media, email continues to be at the very center of modern digital communication. So if you're not seeing the best results from your email marketing efforts, it might be time to evolve...…

1
The Story of Sendlane — More Than Drips & Newsletters | 002 27:20

5y ago27:20

27:20

We're back again with Sendlane Co-Founder & CEO, Jimmy Kim to explore the beginning concept and development of Sendlane and better understand what Sendlane is, what it does, what differentiates the platform from its competitors, and how it can help eCommerce marketers hyper-personalize their customer journey on autopilot with email and sms marketin…

1
From Washing Cars to Becoming Sendlane CEO — Meet Jimmy Kim | 001 35:49

5y ago35:49

35:49

We're sitting down with Sendlane CEO and Co-Founder, Jimmy Kim to dive into his experiences as an entrepreneur in the digital marketing space that led him to eventually create Sendlane — a behavior-based email and SMS marketing automation platform built for ecommerce brands.By Sendlane

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