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How Kopari Beauty Uses Email Marketing to Create a Tribe of Loyal Customers | 009
Manage episode 312402289 series 3234215
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Sneak peek into eCommerce Email Academy! Sendlane CEO, Jimmy Kim sits down with Kopari Beauty's Chief Digital Officer, Megan Whitman. As the first employee, Megan spearheaded the brand’s growth through digital media driving back to their direct to consumer website, gaining the attention of major beauty retailers & investors less than a year after their launch. Learn how this successful eCommerce brand sparked engagement with their audience and increased online sales by communicating their unique brand voice, story and product offering via email marketing!
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