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Hosted by RESTART CBD CEO and cannabis brand marketer Shayda Torabi, To Be Blunt features discussions among Marketers, Brand Builders, Founders, Senior Level Executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated. The difference: Everyone speaking is working professionally to establish their brand(s) or business in the growing legal cannabis market. Every Monday Shayda will discuss a trending topic with other leaders within the cann ...
Founder and CEO of Double Forte and On the Map podcast host Lee Caraher leads a successful national public relations, content marketing and social media firm and has had more than 250 podcast guest appearances herself. Our audiences are not newbies. They're ready to garner impact and nuggets of wisdom from your interview.
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137 Legendary Content and The Art of Navigating Hospitality Licensing with Arend Richard of Cirrus Social Club
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“You're not gonna get anyone to listen to anything you have to say until you understand where they're coming from.” - Arend Richard In this episode, Aaron Richard joins the conversation to discuss navigating censorship in the cannabis industry and his upcoming high-end cannabis lounge, Cirrus Social Club. We also explore global cannabis legalizatio…
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136 SXSW: The Future of Chemically Derived Cannabinoids
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“So what a synthetic is, you start off from a derived cannabinoid, so just CBD and then manipulate it to give you another cannabinoid of interest such as THC delta nine or THC delta eight, depending on the environment that you subject in.” - Chris Hudalla In this episode, we explore the future of chemically driven cannabinoids and how to ensure the…
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135 From Incarcerated to Qualifying for a New York State Dispensary License with Coss Marte of CONBUD
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“It's hard when you want to pay attention to what the system is saying or what your lawmakers are saying, or what the regulation is saying, and they're not making it, I guess, accessible or fair or really understanding.” - Coss Marte In this episode, Coss Marte shares his inspiring journey from being a multimillion-dollar drug ring leader to becomi…
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134 Building a Cannabis Friendly Website For Conversion with Reagan Hatch of CannaSite
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“If you wanna play the game, do your research.” - Reagan Hatch In this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web host…
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133 Did You Know The Majority of CBN in the Marketplace is Manufactured? With Alleh Lindquist and Robert Jensen, Ph.D of FloraWorks
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“Cannabinoids are not toxic as we know today.” - Alleh Lindquist “Everyone's trying to come up with the right way to move forward because I think everyone knows that we need to move forward.” - Robert Jensen, Ph.D Join us on this episode of the Be Blunt Podcast as host Shada Torabi sits down with Rob Jensen, CEO and Co-Founder of Floor Works, and A…
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132 What is THCa Flower and How Is it Different Than Marijuana? with Lawyer Rod Kight
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“You gotta go into this with eyes open, and if you're gonna go into it, you need to make sure that you're well educated.” - Rod Kight Join us in this episode as Rod Kight, a seasoned cannabis lawyer and cannabis entrepreneur, discusses the challenges of THC-A hemp flower in the market. He delves into the complexities of THC-A flower and its similar…
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131 First Come, First Served and The Influence of Cannabis in Fashion with Manny Cuevas of Wear It Out by Manny
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“There's a gift in you and there's a talent that you're still not sure about that you have, but you have it.” - Manny Cuevas Join us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver an…
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130 The 80/20 Rule As It Applies to Cannabis Marketing
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“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sale…
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129 Cannabis Could Never: Self Employement, Censorship, and Hot Takes with Liz Udell
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“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who …
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128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish
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“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and c…
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On The Map
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17 - Educate, Inspire, Entertain with Rooted In's Natalie Jurado
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Your host, Lee Caraher, talks with the Founder and CEO of Rooted In, Natalie Jurado. Rooted In was created after Natalie was experiencing health issues and wanted to find a way to heal herself naturally. She discovered that applying magnesium to her skin helped her feel less anxious, rest better, and have more energy. Now she wants to share this mi…
“I know sometimes people are like, I don't wanna toot my own horn. Well baby toot your horn. This is your chance. Like this is the whole point of getting featured in an article or speaking at a conference. ” - Shayda Torabi Welcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as…
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On The Map
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16 - Floating is REST with True Rest's Mandy Rowe
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Your host, Lee Caraher, talks with the Director of Franchise Development for True REST, Mandy Rowe. True REST is a zero-gravity environment that allows the mind and body to completely relax and reset. Using 1,000 pounds of Epsom Salts, the buoyancy of the water makes floating on water feel like floating on air. By eliminating the forces of gravity …
“We know that cannabis is a remediator , so it's sucking up things that are in the soil and so how it's grown, if it's organic living soil or, or there are pesticides used, you know, those are all factors that determine the end product. ” - Shayda Torabi New Website: https://theshaydatorabi.com/ Free 20 min call: https://calendly.com/theshaydatorab…
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125 What Goes Into Planning A Successful Cannabis Event with David Tran of Farechild
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“So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David Tran Welcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the …
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124 Hustle 101 of Bringing The High Class Big Ass Blunt to Life with Jarell Wall of Gentleman Quinns
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“The most important thing that people should pay attention to is just being in store and actually being blunt in their education.” - Jarell Wall Welcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect …
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123 What's Next For The Legal Sale of Cannabis in New York with Lulu Tsui of On The Revel
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“The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” - Lulu Tsui Welcome back to the To Be Blunt podcast! In this …
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122 Avoiding Marketing Risk and Remaining Compliant with Asa Waldstein of Supplement Advisory Group
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“Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” - Asa Waldstein Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa shares about his “War…
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121 This Episode Has Not Been Evaluated By The FDA with Marty Marion of Mountain Smokes
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“But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to ge…
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120 Building Brands for Target Consumers with Kristi Palmer of KIVA
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“There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi Palmer Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number o…
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119 The North American Weed Tour with Mitch Pfeifer of Respect My Region
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"Selfishly, it’s about growth, whether it's revenue or relationships. Externally, it's about content output, showcasing what legal cannabis looks like, the nuances of experience for consumers, and patients, and the brands that are available, the products that are available, the discussion…” - Mitch Pfeifer Welcome back to the To Be Blunt podcast! I…
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118 What Does Regulation in Cannabis Look Like and How To Prepare with Kim Stuck of Allay Consulting
1:14:32
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“If you create those relationships and you just show that like, Hey, I really am trying. Sometimes that's all it takes ‘cause so many people are not trying at all.” - Kim Stuck Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kim Stuck of Allay Consulting. As the first cannabis specialist for the Denver Department of…
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117 The Global Cannabis Market and Why Germany is Poised to Lead with Michael Sassano of SOMAI Pharmaceuticals
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“If Germany goes recreational, everybody's going to follow them to some extent. If the leader says, look, this is how I'm addressing the product, the issue that I see at hand, you can pretty much be sure all the bigger countries will come in line like France, Portugal… And a few others are going to really move quickly because there's no reason for …
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116 Redefining Microdosing Edibles with Lauren Gockley of Coda Signature
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“You’ve probably been consuming alcohol since you were a young person and you know a lot more about how your body reacts to it than how your body's going to react to cannabis. So having that platform for new consumers to be able to be introduced to our products and then move their way up the scale so that we're kind of holding their hand a little b…
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115 User Generated Content and Maximizing Your Brand Intellectual Property with Maggie Wilson of FRUIT SLABS
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“People relate more to user-generated content than they do an influencer telling them they should buy a product because there's no authenticity from the brand to the influencer. When you've got a UGC creator, they make the content, give it directly to the brand, and then the brand directly puts it out.” - Maggie Wilson Welcome back to the To Be Blu…
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114 Colorado's Original Craft Cannabis Company with Jon Spadafora of Veritas Fine Cannabis
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“Find what makes you tick. Find what's authentic to you. Focus in that world and be impactful in that world because it’s a big enough world as it is that you don't need to do everything.” - Jon Spadafora Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jon Spadafora of Veritas Fine Cannabis, the first recreational wh…
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113 Groundbreaking Human Clinical Research for Cannabis Consumption with Missy Bradley of Ripple
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“We didn't see anybody else in the industry who was studying the effects of the product in humans. We wanted to come from a place of truth. That's always been very important to us, that we were the truth-tellers in the industry.” - Missy Bradley Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Missy Bradley, VP of Ma…
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112 Marketing a Passion-Driven Brand Growing Small-Batch, Flavor First Flower with Katherine Wolf of Malek’s
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“Everyone is really dedicated to the cannabis industry as a whole and wants to advance legalization, education, and access to cannabis, and really believes in what we're doing as a brand to bring something that's really high quality, that's more premium, that's flavor first.” - Katherine Wolf Welcome back to the To Be Blunt podcast! In this episode…
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111 How To Get To 1 Million Subscribers with Bryan Gerber of Hemper
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“People and consumers are getting smarter in identifying the companies that are just trying to take advantage of the situation. And I think why we've serviced millions of customers in the last seven years is because we really truly provide value. We always make it a hundred percent satisfaction guarantee.” - Bryan Gerber Welcome back to the To Be B…
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110 Cannabis Potency Testing at Home with Peichen Chang of tCheck
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“We spoke with hundreds of people and the response was overwhelming. It was like, how has this not been in my life already? How come somebody hasn't invented it? And so from that, we decided to build the product. The need is out there. We have the ability to fulfill it. Let's go for it.” - Peichen Chang Welcome back to the To Be Blunt podcast! In t…
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109 High Quality Cannabinoid Ingredients with Nicole Brown of Open Book Extracts
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“Nature is our muse. Those ratios that are found naturally in the plant, well, let's recreate that so that you can consistently have that same experience every time you have a product. so that you're not buying a product one month and then three months later, and you're like, was that the same product? And that's happening because of that lack of c…
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108 Professionalizing Cannabis through Journalism Objectivity with Chris Walsh of MJ Biz
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“What we felt would help legalization and move the needle with cannabis was sticking to some key tenets her and it's objectivity. It's professionalism. It's journalism ethics.” - Chris Walsh Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Walsh of MJ Biz to talk about the impact of media in the fight for legal…
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On The Map
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15 - Publishing with Book Marketing Mentor's Judy Baker
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In this episode of On The Map podcast, your host Lee Caraher talks to Judy Baker of Book Marketing Mentor. Have you ever written a book but it's just been sitting there, no one read it, gathering dust, no sales, no reviews? That's because you haven't marketed your book and expertise. With Book Marketing Mentor, they can help you out. Your book is t…
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107 The Fight to Legalize Cannabis in Texas with Attorney Lisa Pittman
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“The strategy is different for different clients because it depends on how much you're willing to push that envelope. Some are more willing. It depends on what the product is. It depends on how it's marketed because there's that tight rope between you want to get your brand out there, and you want to get market share, and you want the consumer to u…
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106 Mastering Influence and the Need for Innovation With Olivia Alexander of Kush Queen
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“I hope that young people and newcomers to the industry know that innovation is the way to slide in. Innovation is the way to really make a name for yourself, and these big companies are too big to do it. They can't do it, and they're never going to do it. - Olivia Alexander Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi we…
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14 - Vegan Soul Food with Brook Brimm's Brooke Brimm
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In this episode of On The Map podcast, your host Lee Caraher talks to Brook Brimm of brookbrimm.com. Brooke is a vegan soul food foodie that also does yoga and writes book all about eating healthy. Brooke is a Reverend and a doctor who received her undergrad in psychology at GSU. Brooke is also a Spirit Guide Counselor that shows women and couples …
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105 HHC and The Future of Chemically Derived Cannabinoids with Tyler Roach of Colorado Chromatography
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“I'm glad that we have the innovation that we do, and I think that the process of synthesis is going to lead us to even greater discoveries.” - Tyler Roach Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Tyler Roach, “The HHC Guy” and VP of Sales of Colorado Chromatography, to share a dialogue about synthesizing can…
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104 Culinary Cannabis Expertise, Exploration, and Education with Rachel Burkons of Smoke Sip Savor
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“Until we have either the tools to purchase these cannabinoids in different ratios in the marketplace or have the ability to have really fine-tuned science on the culinary side, it's gonna just always come down to matters of individuated preference, and personal understanding, and intolerance.” - Rachel Burkons Welcome back to the To Be Blunt podca…
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103 The Global Feminist Community for Active Cannabis Culture with Lisa and Samantha of Tokeativity
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“We feel really excited about the idea of people personally, empowering themselves to balance their own feminine and masculine, and for that to be reflected outside as well through social justice, creative campaigns, all the things that we love to do.” - Samantha Montanaro Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welc…
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102 Prolific Cannabis Brand Marketing with Sam Arellano of ABC Brand / Design
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“Without question, consumers are incredibly savvy and I caution any and all brand marketers to underestimate them at their own peril. They're tuned in. They're educated. They're paying attention. They're asking questions and you never want to take consumers lightly. You want to, evoke excitement. You want to compel them to action. And that's not ea…
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101 From Legacy to Legends with Christine De La Rosa of The People's Ecosystem
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“There are huge tropes around people of color to not look for holistic medicine. And you have to first work through the tropes, the propaganda tropes around people of color and the use of cannabis.” - Christine De La Rosa Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Christine De La Rosa, CEO and Co-Founder of The…
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13 -What Works In The Cannabis Industry with Restart CBD's Shayda Torabi
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What Works In The Cannabis Industry In this episode of On The Map podcast, your host Lee Caraher talks to the co-founder and CEO of Restart CBD, Shayda Torabi. A Women-Owned, Sister-Owned Texas Cannabis Brand Restart CBD is a women-owned, sister-owned cannabis brand that’s headquartered in Shayda’s hometown of Austin, TX. They are about to celebrat…
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100 A Decade of MMJ & Recreational Marijuana Experience with Eric Leslie of Cheeba Chews
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“Your ability to respond, your resiliency to find new avenues that aren't existent is what allows you to sustain in an industry and to create a legacy that will last forever.” - Eric Leslie Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Eric Leslie, CMO of Cheeba Chews, to reflect on the brand's journey over the pa…
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12 - Thinking Global From the Start and Expanding Your Business Internationally with Wendy Pease
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Thinking Global From the Start and Expanding Your Business Internationally In this episode of On The Map podcast, your host Lee Caraher talks with Wendy Pease. Acquiring a Translation Business Wendy is the Owner and President of Rapport International, based out of MetroWest Boston, MA and Lincoln, NE. Rapport International provides translation and …
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099 The Journey, Responsibility, and Opportunity of Becoming Jane West with Jane West
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“I think one of the things that I've learned over time is that, you know, people associate legalization with freedom with like, ‘Oh my god, we get to do this and we get to do that.’ And in reality, what's happened is legalization is a lot more regulation, and taxation, and rules, and limiting opportunity, limiting access.” - Jane West Welcome back …
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098 Contemporary Cannabis Branding and Ecommerce Designed by Women Who Smoke Weed with Hayley and Lana of Sackville & Co.
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“We immediately got pigeonholed into this wellness thing which I think cannabis places women in so if you're a woman or you're a female-run brand or something, you can only really have this aesthetic of wellness… We just happen to be women who are running this brand and, designing and producing these pieces, but it's meant for anyone.” - Lana Van B…
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11 - A Team of Global Wellness Facilitators with Remote Team Wellness's Tarin Calmeyer
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Exponential Growth with LinkedIn, Honing the Audience & Partnerships In this episode of On The Map podcast, your host Lee Caraher speaks with Tarin Calmeyer. Tarin is a Virtual Corporate Wellness Specialist with Remote Team Wellness. Tarin has been a holistic wellness practitioner for over a decade. She explains that she didn’t love running a clini…
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To Be Blunt
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097 Together We Cann, Making an American Glass Company with Chris Piazza of CannaDevices
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“If you're going to have good cannabis, why don't you have good glass, right? I mean, it just kind of goes hand in hand.” - Chris Piazza Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes CannaDevices CEO Chris Piazza to discuss the art of glass blowing and how it serves the cannabis industry. Chris believes in the nee…
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10 - Affiliate and Partner Marketing with Acceleration Partners Robert Glazer
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Your host, Lee Caraher, talks with Robert Glazer of Acceleration Partners. Acceleration Partners helps industry-leading brands efficiently grow and refine their affiliate marketing partnerships. To learn more about Robert's work, visit https://www.accelerationpartners.com/ If you'd like to be a guest on On The Map, click HERE…
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096 From Grey to Green, Growing the Largest Cannabis Competition in The World with Tim and Taylor Blake of The Emerald Cup
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"If you win the competition, you get tremendous props and financial rewards coming through there. So it is friendly, but it's also become a very serious thing now, because now its business, its branding. And so it's become something that everybody really works to put their best foot forward and win." - Tim Blake In this episode, Shayda Torabi welco…
