128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish

To Be Blunt

“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens

Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans to put it on the market, as well as the difficulties she encountered in manufacturing the product.

[00:00 -07:14] Opening Segment

[07:15 - 18:57] Shifting from Radio Talk Show Host to Owning a CBD Infused Skincare Line

[18:58 - 31:35] Finding a New Market Within the Space and Overcoming Challenges

[31:36 - 36:52] Learning What Market the Products Can Be Sold In

[36:53 - 56:52] Reinvesting, Hiring, Branding, and Finding Stability

[56:53 - 1:13:32] Closing Segment

Jenna Owens is first and foremost recognisable from the renowned radio talk show, The Kidd Kraddick Morning Show, where she served as an on-air personality for 12 years. In 2017, she founded FITISH originally as the FITISH30 fitness program, and the brand has since transformed into its CBD-infused skincare line.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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