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Welcome to Building Your Empire with SophieZo! In this podcast, you will learn how to build an effective team, increase your productivity, and far more to help you scale your business while keeping your sanity. Your host, Sophie Zollmann, is an experienced Online Business Manager who has helped many different businesses scale and grow effectively by equipping business owners to focus on their most profitable areas. Now, she’s sharing her best tips and strategies with you! Listen in each week ...
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This year has FLOWN by, and I hope it’s been amazing. This year I have focused on growing your business sustainably with ease, space, time, and grace, and I’ve been trying REALLY hard to walk my talk! With that in mind, I’m pressing pause on Building Your Empire with SophieZo, and focusing on some exciting new plans for the future. In this farewell…
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A $1M+ company needs a leader with a strong vision and clearly defined mission that supports the overall goals. That’s you! You’re the visionary that builds the foundation of your business, and that’s a HUGE task. You have to have a systemic approach to build the pillars of sustainable success, and that starts with asking yourself some very importa…
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Leading your marketing team to greatness is a monumental task, but you don’t have to do it alone! Effective marketing requires a team filled with visionary, creative leaders and team players dedicated to reaching your goals and furthering your growth. Today I’m focusing on the 3 leadership roles within your marketing team that put you on the path t…
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Your brand strategy is the foundation for your marketing success. Without a great brand strategy and brand positioning, your marketing efforts are going to be ineffective and inefficient. People won't know who you are, and they won't recognize you in the crowd of competition flooding social media and the online business world. You need a brand stra…
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When you’re spending your valuable time, money, and resources on a new marketing initiative, you want it to pay off! You don’t have time to play guessing games or wait around and hope it all works out, and I don’t believe in throwing spaghetti at the wall and hoping something sticks. That’s why I’m sharing my tried and tested tips to help you bring…
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Your role as the CEO is to be the leader, and you can’t do that if your entire day is consumed with the minutiae of running a business. You’ve got to step away from the small details and step into the big picture of your business, and today’s episode is dedicated to extracting you from the daily demands to open a world of opportunity for your compa…
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You wouldn’t build your house on shaky ground, and you can’t build a sustainable business on a foundation that’s not rock-solid either! When you build your business on the 12 Pillars of Success, you’re creating a strong, sturdy business designed for sustainable scaling and long-term success, but that doesn’t happen overnight! Next level success is …
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CEOs should be laser-focused and stay calm, cool, and collected no matter what life throws at them. But let’s be honest- even the best CEOs can sometimes feel like they’re running around like chickens with their heads cut off! Running a business can feel a little chaotic at times, but the better you are at organizing your time and tasks, the more e…
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Scaling your business to $1M and beyond requires serious marketing savvy! You’ve got to know how to create a marketing message that reaches the right people at the right time, generate new leads, and nurture customer relationships that lead to long-term, sustainable success. In this episode, I’m breaking down the 6 Pillars of Marketing success. You…
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When you want to take your business to $1M and beyond, you need sustainable success strategies that take you out of the day to day of your business and put you in the driver’s seat. Million-dollar CEOs know that the secret to long-term success starts with a strong operations foundation. Today I’m covering the 6 Pillars of Operations that extract yo…
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Next level success starts with streamlining your business for maximum efficiency. Inefficient processes and stagnant systems slow you down and prevent you from making the most of your workday. Improving efficiency improves EVERYTHING! When you streamline your business, you set yourself for more success, bigger opportunities, and higher profits. In …
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The online marketplace is crowded and competitive. If you’re relying on outdated social media strategies and lackluster marketing efforts in the hopes of achieving greater visibility and a broader reach for your brand, you’re going to be disappointed… Successful marketing initiatives require savvy strategies, compelling copy, engaging content, and …
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Social media is one of the cornerstones of a strong marketing strategy. It’s accessible, inexpensive, and it’s an unbeatable relationship-building tool, but that doesn’t mean it’s easy! Social media marketing is time consuming. With constantly shifting trends and a seemingly endless rollout of new features, social media marketing can stump even the…
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An operations team is the key to keeping your business running like a well-oiled machine even when you’re not there. If you want the freedom to take back your time, take a vacation, or step away from the day-to-day so you can step fully into your genius, an operations team is the way to do it! In this episode, I’m sharing the top benefits of an all…
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When you’re spending your valuable time and money on a project, strategy, or marketing initiative, you want to make sure it’s working! There’s nothing worse than investing in a business strategy that doesn’t bring good ROI, so in this episode, I’m sharing my best tips for tracking your results in real time. This is going to help you stay on top of …
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This week I am covering a topic that is near and dear to my heart; the benefits of a plug-and-play team. I believe that the all-in-one team model is by far the easiest, fastest, most efficient, and cost-effective way to get the high-level business support you need to take your company to the $1M+ mark. You can’t take your business to the next level…
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You can’t build a 7+ figure business alone, and you shouldn’t try! If you want to grow your business AND live your life, you NEED an operations team backing you up. A skilled team of business support experts isn’t a luxury, it’s an essential support system that rockets you to the next level of success! Today I’m sharing the biggest benefits of an a…
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Spending money on your business can be a scary prospect, especially if you’re not generating as much consistent revenue as you’d like. But if you want to grow your business easily and sustainably, you’re going to have to invest in your business and yourself. This week, I’m sharing my best tips for investing wisely in your business so you can reach …
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You won’t take your business to the top if you’re constantly wasting time reinventing the wheel! The true secret to success starts with proven, repeatable strategies that allow you to “rinse and repeat” and get great results every time. In this episode, I’m breaking down the tried-and-true systems that help you scale your business with ease, grace,…
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Just imagine what you could do with a full marketing team at your fingertips… Even better, imagine all the time-sucking tasks you could STOP doing if you had a full marketing team at your fingertips! If you don’t have the time to stay on top of every new marketing trend, or generate endless streams of fresh content, an all-in-one marketing team mig…
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Long-term, sustainable success isn’t about luck, it’s about strategy. Smart strategies are the foundation of your success, and strategy-planning should absolutely be a team effort. You need everyone on the same page and working together to achieve the goals you set for the future of your business. My team and I specialize in next-level success stra…
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Team culture matters a LOT! Building an effective team is about so much more than just hiring qualified people. You want to assemble a team that works together like a well-oiled machine, and create a culture of respect, collaboration, efficiency, and satisfaction. Keeping my team happy and motivated has always been one of top priorities, so today I…
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The secret to sustainable success starts with your team. And not just any team- I’m talking dream team here. A group of highly skilled experts that LOVE what they do. It’s no secret that I’m a HUGE fan of the all-in-one team model, so today I’m sharing the possibilities and opportunities that open up for your business when you have an elite dream t…
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I’ve talked a lot about growing your business with ease and grace, letting go of the hustle, bringing in the support you need, and reaching that 7-figure mark without losing your mind along the way! Now it’s time to talk about the absolute EASIEST way to scale your business - like, one step, one call, instant support easy. In this episode, I’m shar…
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Scaling your business is scary AF. It’s a HUGE leap of faith that takes time and money, and there are no guarantees that it will work. But here’s the thing, without that leap of faith, you will never reach the next level of success. I’ve been there myself, and I’ve learned some great lessons along the way to help you scale sustainably without stres…
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Want to know the REAL secret to next level success? You need a team of badass business experts that support your vision for your company and will do whatever it takes to help you reach every goal you set. I’ve built my business on the belief that teamwork makes the dreamwork, so today I’m sharing the top 5 benefits of a killer team. You’ll learn ho…
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We’ve all got the same 24 hours in every day, and as a business owner, you want to make the most of it. You’ve probably read a million different posts and tips about time management, but what if a rigid, highly structured schedule simply doesn’t work for you? I love working from a schedule because it helps me prioritize my tasks, delegate, and leav…
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Success starts with you. You can have the greatest idea for a business the world has ever seen, but if you don’t have the mindset of success to back it up, you’re never going to reach that $7+ mark. Real, next-level success takes guts. You have to be driven, confident, and a little bit fearless to take your business to the top, and you can’t do tha…
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Remember that awesome idea you had for your business? That new product, service, or marketing campaign that you couldn’t wait to roll out because you knew it was going to be a HUGE success?? What happens when your next big thing turns out to be a big, fat flop? Mistakes are inevitable and even the most successful business owners encounter some seri…
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Some days are awesome. Everything falls into place, you’re in your flow, and you feel like you are WINNING at business and life. Other days are a complete dumpster fire… I’ve got some helpful practices that will minimize the chaos and set you up to have a great day EVERY day! In this episode, I’ll be sharing my best tips for: Establishing a morning…
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Friends, summer is going to be here before you know it. Since the season of vacations and fun in the sun is approaching, this seems like the perfect opportunity to talk about one of the BEST things you can do for yourself… GIVE YOURSELF A BREAK!! Making the decision to walk away from hustle culture has made my life infinitely better, so I want to p…
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Business is great and you’re ready to scale to the next level of success! Scaling sustainably is a process, and it doesn’t happen overnight. But when you take a measured approach and build a solid growth plan first, you create a “rinse and repeat” formula that keeps your business thriving for years to come! In this episode, we’re taking a closer lo…
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I’ve been running my business for a long time, and over the years, I have gotten a LOT of advice from coaches, advisors, strategists and mentors. Some of it has been fantastic. I have been inspired time and time and again by the brilliant ideas I’ve received from some of the most creative people I know, and they made my business better. Other times…
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If you’re going to be a leader you’ve got to be creative, bold, and absolutely FEARLESS! Because here’s the thing, as you build and grow your business, you’re going to have to take some risks and try some new things, and you’re not going to nail it every single time. And that’s okay- as long as you’ve got the drive and the moxie to pick yourself up…
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Welcome to Episode 78 where we are talking with Jennifer Carmel Comeau a licensed board-certified behavior analyst that has a background in education. Jennifer has over 25 years of experience in the field of individuals with special needs in various capacities. She's a coach, a teacher, and an early intervention respite consultant to families and t…
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Owning your own business is not for the faint of heart! As an entrepreneur, you’re constantly taking risks, encountering obstacles, and facing challenges, and that’s why it’s imperative to have a strong support system backing you up. You need people that believe in you and what you’re doing and will be by your side on every step of your success jou…
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Marketing is crucial to growing your business, but let’s be honest, marketing is COMPLICATED! If marketing strategies aren’t among the many skills in your wheelhouse, I strongly suggest handing over your marketing efforts to an all-in-one, plug-and-play team like mine! In this episode, I’m sharing all the benefits of having your own dedicated, plug…
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How often do you mutter, “work is killing me…”? The hustle and grind, work 24/7, do whatever it takes mindset is probably to blame… We’ve been conditioned to believe that we’re not working hard enough unless we’re working around the clock. Taking time off means you’re weak, or not committed enough to your success. You start thinking “I’ll sleep whe…
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I’ve talked many times about the importance of using social media as a part of your marketing strategy, but do you know the real reason that social media is so vital to your success? It’s not the boost in visibility - although that’s a great perk. It’s not the advertising options that social media offers either. The number one benefit of having a s…
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Setting goals for your business is really important, but without an action plan backing them up, you’re unlikely to reach the milestones you set. The road to your ultimate goals has many steps along the way, and each one needs to be precisely mapped. You start by creating the strategies that lead you to your goals, and then it’s time to put them to…
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Well, hello, followers and new followers. I believe in taking intuitive actions when having an intuitive thought. And lately, I've been having an intuitive thought about bringing back the Alaska Tracy podcast. I created the podcast and had it going for five years. And then I hit pause on it. Intuitively, topics have been coming to mind over and ove…
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Your business is only as good as your people. Whether you hire an all-in-one team or assemble your employees one by one, you want the end result to be AMAZING! So, let’s talk about a few things you can do as your team’s leader to create an awesome company culture that allows everyone to grow, challenge themselves, and produce outstanding results! I…
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Self-care has become kind of a buzzword lately. We hear a lot about how important it is, but we don’t always know the science behind self-care… I’m here to help! I have regular self-care rituals in place, and I cherish that time. I’ve found that when I’m diligent about taking care of myself, everything else gets better. I’m better at my job, I show…
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The bigger your business gets, the more time and attention it demands. As your revenue increases, so does the marketing, the sales, the day-to-day management, and a million other tasks that threaten to eat up every hour of your day. So, how do you avoid the overwhelm that comes when your business begins taking over your life? You know the answer to…
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By this point, you’ve definitely learned a few things about life, and one thing we can all agree on with absolute certainty is that life can be VERY unpredictable. You get sick, you need surgery, you have to step away from your life to help a loved one in need- and a million other possibilities we might not have even considered! I learned that less…
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Setting specific and attainable goals is the first rung on the ladder to next-level success, but before you set your next goal for your business, let’s talk about how to do it the SMART way. There’s a 5-step strategy behind setting goals for your business, and I’m breaking it down letter by letter! In this episode you’ll learn: How to use the SMART…
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The mullet is officially back… The “business in the front, party in the back” hairstyle might not look great on, well, anyone - but it can do wonders for your social media strategy! In this episode, I’m breaking down the mullet strategy and teaching you how to make a memorable impression that sets you apart from the crowd. You’ll learn: How to prov…
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What do you do when shit hits the fan? It’s going to happen. No matter how focused and prepared you are, no matter how well you’ve planned and mapped out your day, week, or month, there are going to be times when it ALL goes wrong. Running a successful business means being adaptable, flexible, and able to change directions midstream without breakin…
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If you’re going to reach the next level of success, you’re going to need a killer team backing you up! Your team can truly make or break your business, so this week, we’re talking about what it takes to assemble a spectacular, next-level team. In this episode, you’re going to discover: The 5 key players you want on your dream team How to turn your …
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“New year, new you!!!!” “This can be YOUR year!!” You’ve heard all the platitudes, you’ve seen the trends that come and go, and it’s really easy to get sucked into doing things just because everyone else is doing them - but I’ve got a better idea… This year, instead of jumping on whatever bandwagon happens to be passing by, I’ve got a better idea; …
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