Best Spencer Brooks Podcasts (2024)

1
How to Make Your Website Donor-Friendly with Spencer Brooks 40:20

8d ago40:20

40:20

Today, we're diving into the world of nonprofit websites and how to make them more user-friendly to better serve your mission and engage your audience. I'm thrilled to welcome our guest, Spencer Brooks, an expert in web design and digital marketing for nonprofits. Spencer Brooks is the Founder & Principal of Brooks Digital, a website development an…

1
Sell Playbook: The Ultimate Cold Calling Masterclass 52:51

24m ago52:51

52:51

To celebrate the launch of our book on cold calling "Cold Calling Sucks (And That's Why It Works)" we've dropping this special playbook edition that covers (almost) everything there is to know on how to cold call. From handling objections to organizing your calendar, this episode has got it all. Pre-order a copy of our cold calling book and get it …

1
What's New In Giving? My Chat with GivingTuesday 📊❤️ 34:25

2h ago34:25

34:25

What's going on with giving as we enter the second half of the year? What are the latest trends that nonprofits - of all sizes- need to know and understand? This recording is of a LinkedIn Live chat with Woodrow Rosenbaum, Chief Data Officer of GivingTuesday. We dove into the latest insights from the Q1 2024 GivingPulse report—a treasure trove of d…

1
233 (Lead) How to Interview Sales Reps and Avoid Mishires (Brooke Freedman, Chameleon) 38:57

1d ago38:57

38:57

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Sales leaders need to stop observing from the sidelines and actively participate in deals as player-coaches, even if they are CROs. Giving candidates extensive preparation materials for role plays allows for a more accurate evaluation of their abilities. Replaying specific parts of a role play multiple times can…

1
Nonprofit Advocacy and Influence with Bethany Snyder 39:22

1d ago39:22

39:22

Advocacy is a key tool for nonprofits aiming to influence policy and secure funding. However, many nonprofits often struggle to prepare their teams for effective advocacy due to a lack of resources or knowledge about where to focus their efforts. In this episode of Nonprofit Nation, I’m joined by Bethany Snyder, a renowned expert in nonprofit advoc…

1
232 (Sell) The Perfect Deal Negotiation Process (Armand Farrokh, 30MPC) 44:55

15m ago44:55

44:55

TOP ACTIONABLE SALES TAKEAWAYS: Act surprised and maintain confidence when faced with resistance on price; don't normalize discounts or concessions easily. Make each concession painful for the customer; show that every request comes with effort and negotiation, preventing them from expecting easy wins. Act as if achieving approvals for concessions …

1
Hall of Fame: Will Padilla Ep. 129 29:38

1h ago29:38

29:38

FOUR ACTIONABLE TAKEAWAYS When asked for pricing early, give a range but hold the other key pricing details until you get feedback. If you’re getting ongoing buying objections, suggest that it may be too early to be talking. Get to the true objection when someone asks to be sent more information. Before giving any discounts, get clear commitment on…

1
The Power of Market Research with Adam Zandman of Thrivable 42:58

1d ago42:58

42:58

In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market re…

1
Lead Playbook: Fixing Your Pipeline Problem 41:26

2d ago41:26

41:26

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Ensure there is a financial plan that walks through the pipeline conversion assumptions to keep your team and your partnering teams accountable Do not try and fix something that's working in order to compensate for low metrics, look at the indicating metrics and fix those Have Account Executives dedicate 20% of …

1
231 (Sell) Building Your Business Case from Day One (Spencer Ivey, Webflow) 39:04

4d ago39:04

39:04

FOUR ACTIONABLE SALES TAKEAWAYS During demos, connect features shown to insights gathered during Discovery. Address confusion promptly and facilitate discussions rather than relying on your Solutions Consultant. Make your effort visible to prospects when working on the business case. Let them know you're actively involved and invite collaboration, …

1
Hall of Fame: Stevie Case Ep. 175 38:05

5d ago38:05

38:05

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Burndown: Every day before the end of the month, make your team put all open deals in a spreadsheet with a two-line update. When you’re rolling out a methodology like command of the message, you can’t stop at the initial training. Every single new product launch needs to be trained in that framework, otherwise, …

1
230 (Lead) Enabling Sales Teams And Keeping Reps Accountable (Jason Bay, Outbound Squad) 38:08

9d ago38:08

38:08

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Hold regular one-on-one meetings, set public goals in team meetings, and use midweek check-ins to monitor and adjust prospecting efforts to ensure accountability and goal achievement. When implementing new initiatives, enlist team members who excel in those areas as champions. Their involvement and sharing of ex…

1
Creating Sticky Teams That Thrive with Kishshana Palmer 58:37

16d ago58:37

58:37

What makes a nonprofit successful? A lot of things. An engaged donor base, for example. Enthusiastic Board members. A compelling case for support. Those are all necessary to grow your organization and sustain your mission. But a critically important and often overlooked element is the employee. Nonprofits suffer higher turnover than any other secto…

1
229 (Sell) Handling Cold Call Objections & Follow Up Strategies (Lylle Ryals, RocketReach) 32:56

11d ago32:56

32:56

TOP FOUR ACTIONABLE TAKEAWAYS Incorporate GIFs or Venn Diagrams in prospecting emails to capture attention effectively. When prospects mention a competing solution, ask how long they've used it and what prompted their choice to uncover their unresolved needs. Direct prospects back to email in voicemails; keep initial messages brief and contextual, …

1
Hall of Fame: Shay Keeler Ep. 160 38:39

12d ago38:39

38:39

FOUR ACTIONABLE TAKEAWAYS Monday morning opportunity hit list: create a list of opportunities that don’t have next steps or told you to call back around this time. If someone’s shopping competitors, plant landmines for them to ask for specific pitfalls during the competitive demo. When you’re waiting for them to finish the competitive evaluation, m…

1
A Digital Transformation Toolkit with Karen Graham 45:28

16d ago45:28

45:28

In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technolo…

1
Tips for Fundraising During an Election Year with Alyssa Wright 38:37

18d ago38:37

38:37

As the U.S. gears up for the 2024 presidential election, nonprofit professionals find themselves at the intersection of philanthropy and politics, considering the unique challenges and opportunities that come with fundraising during an election year. My guest this week is Alyssa Wright, industry expert on fundraising. Having spent time as a human r…

1
228 (Lead) Managing Managers and Diagnosing Low Performance (JD Miller, Kantata) 41:29

16d ago41:29

41:29

FOUR ACTIONABLE TAKEAWAYS: Introduce frontline manager talent pulse meetings involving key stakeholders (yourself, frontline manager, HR partner, and sales ops) to comprehensively review both quantitative and qualitative seller performance data. Maintain frontline manager capacity at optimal levels (typically up to eight sellers per manager) to ens…

1
Making Money While Making Change with Quilen and Hannah Blackwell 40:28

19d ago40:28

40:28

Financial sustainability is crucial, but social impact is the heart of nonprofits. With the social enterprise model, how can we ensure that our organization prioritizes its social mission while maintaining a viable business? My guests today are Quilen and Hannah Blackwell, the co-founders of Southside Blooms, an off-grid flower farm youth social en…

1
227 (Sell) Building Champions Who Will Get The Deal Done (Joe McNeill, Influ2) 37:21

18d ago37:21

37:21

ACTIONABLE TAKEAWAYS Embrace Silence: Don't fear pauses in conversations. It's natural to take a moment to think about your next question or response during a conversation with a prospect. Setting Conditions for Progress: When faced with a contact unwilling to advance your connection, you have two options: Explicitly ask them what conditions need t…

1
Hall of Fame: Vin Matano Ep. 142 33:54

19d ago33:54

33:54

FOUR ACTIONABLE TAKEAWAYS Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday. Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email. The email channel can get flooded; get creat…

1
Product Roadmap: Q3 2024 (Book launch, care package, 5 weeks of phones, host change) 21:40

22d ago21:40

21:40

Here's and update on our reflections from Q2 and what we have planned for July-September 2024 on 30 Minutes To Presidents Club. ❏ Cold Calling Sucks (And That's Why It Works) ❏ ➥ Get your Cold Call Care Package: https://30mpc.com/coldcall ➥ Sign up for the preorder release event on objections: https://tactics.30mpc.com/how-to-handle-any-objection-o…

1
226 (Lead) Identifying & Coaching Deal Blockers on Sales Teams (Levi Thomas, CaptivateIQ) 38:27

23d ago38:27

38:27

FOUR ACTIONABLE TAKEAWAYS: Review call recordings to gain insights into why deals are being lost, refining approaches based on observed best practices. Implement a weekly automated report that evaluates closed lost deals, identify recurring themes or challenges, which can then be addressed in trainings with the team. Customize training programs bas…

1
How to Get More Donors In Your Pipeline with Josh Robertson 37:19

26d ago37:19

37:19

Nearly half of fundraisers say they did not meet pipeline goals in the last fiscal year. ‘Staff turnover,’ ‘manual processes,’ and ‘donor discovery and pipeline management’ were cited by respondents as key challenges faced in 2023, according to a new report by Gravyty, a leader in engagement and fundraising technology. The report breaks down findin…

1
225 (Sell) Prospecting Technical Buyer Personas and LinkedIn Outreach (Robin De Vries, MongoDB) 33:30

1M ago33:30

33:30

FOUR ACTIONABLE SALES TAKEAWAYS When looking for intel on an account, consider reaching out to ex-employees for insider info Record simple videos, dont be corny, send them natively on LinkedIn Don't over-do personalization, weigh the cost/benefit of putting in extra work into your outreach All personas exist on LinkedIn, don't write it off as a pro…

1
Hall of Fame: Discovery Ep. 113 31:14

26d ago31:14

31:14

FOUR ACTIONABLE TAKEAWAYS Have a prep call with your champion before the demo. Identify who is in the room, what they want to get out of the call, and how past demos have gone. Connect what you’re selling to something that hits the P&L. Get one deep business impact, and tell one story that shows people that you can solve their problem. Get your pro…

1
Navigating Digital Change: Insights from Kelly Stover of Ride Connection 38:18

1M ago38:18

38:18

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares h…

1
224 (Lead) Running Sales Team Meetings That Actually Move The Needle (Armand Farrokh, 30MPC) 42:42

1M ago42:42

42:42

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS When you do a training introduce a topic then run 3 meetings to go deep on that topic, A.K.A. "The 1/3" Consider running team training on Fridays to give reps the weekend to digest and when there are fewer distractions The mantras of the Monday morning meeting, if it's the beginning of the month you're talking a…

1
Proven Strategies for Community Engagement with Candie Fredritz 46:05

1M ago46:05

46:05

In this episode of Nonprofit Nation, Julia Campbell sits down with Candie Fredritz, the Director of Alumni and Parent Engagement at Kent School, a prestigious 9-12 boarding school in Kent, Connecticut. Candie shares her journey from a young worker in the school's stables to her current role, where she plays a pivotal role in fostering strong connec…

1
223 (Sell) Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang 31:59

1M ago31:59

31:59

Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close FOUR ACTIONABLE SALES TAKEAWAYS Do not spend excessive time researching when sometimes calling the account may be the fastest way to get information Be like the restaurant that is calling you to make a reservation to avoid no shows, send reminders, and set an agenda ahead of time When telling…

1
Hall of Fame: Kevin "KD" Dorsey Ep. 134 27:59

1M ago27:59

27:59

FOUR ACTIONABLE TAKEAWAYS PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business. Use bucket questions to get problem agreement. Weave the top 3 problems into your opening questions. When someone tells you what they want, restate it as a pain point…

1
222 (Lead) Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage) 33:07

1M ago33:07

33:07

FOUR ACTIONABLE TAKEAWAYS Structure your SDR 1:1 as follows, start with their agenda and what's top of mind for them, then do a pipe review for accounts they intend to book, then review a good & bad call, finally talk about their career goals Set the expectation with your SDR they need to drive the agenda from onboarding onwards Do a SDR forecast b…

1
How to Thrive When Work Doesn’t Love You Back with Meico Whitlock 46:14

1M ago46:14

46:14

You may enjoy the work you do, but you wish more than anything you had more time to simply sit, think, and hear your own thoughts. The truth is - if you really want to make a difference, you must start by taking time for yourself right now because you can’t “change the world” if you’re not around long enough to make that happen. My guest on this ep…

1
Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand) 27:20

1M ago27:20

27:20

FOUR ACTIONABLE SALES TAKEAWAYS Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research Set a PPO agenda, coving the purpose, plan, and outcomes of the call Ask the prospect why they took the call, if they don't give you a good answer offer them a high-level overview to anchor their e…

1
Hall of Fame: Ryan Reisert Ep. 118 34:38

1M ago34:38

34:38

FOUR ACTIONABLE TAKEAWAYS Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels. Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible. Document your channel validation. For phones: direct vs operator, validated vs not validated, etc. F…

1
Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada 37:25

2M ago37:25

37:25

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention t…

1
221 (Lead) Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey) 35:51

2M ago35:51

35:51

FOUR ACTIONABLE TAKEAWAYS When working with reps and trying to help them improve, work backwards from what you want to the prospect to say then build what they need to do to get them to say that Coach forward vs. backwards, coach to prepare so that future performance will be better and they feel more prepared for actual scenarios approaching Have e…

1
What It Means to Practice Outrageous Kindness with Kristina Joy Carlson 40:06

2M ago40:06

40:06

Economic instability, wars, climate change, and a changing labor landscape have left businesses, organizations, and individuals feeling helpless and defeated. In actuality, too many people and organizations are lacking clarity and purpose. Maybe “outrageous kindness” is the change catalyst we need. My guest is Kristina Joy Carlson, CFRE, renowned p…

1
Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand) 37:36

2M ago37:36

37:36

FOUR ACTIONABLE SALES TAKEAWAYS Avoid interrogating the prospect with surface level questions, use vertical questions to get deeper and give meaning to your questions Try to avoid putting words into your prospect's mouth or leading them with stereotypical sales questions that make them feel trapped Aim to uncover the prospect's situation, problems,…

1
Hall of Fame: Chris Orlob Ep. 123 30:38

2M ago30:38

30:38

FOUR ACTIONABLE TAKEAWAYS Ask your inbound leads what prompted them to take the call. Start your calls with outbound leads by calling out that they might not know what you do and explaining the problems you solve. Then make the transition into discovery. Categorize buyers’ answers into problem language or solutions language. Buyers often answer “pr…

1
220 (Lead) Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant) 32:01

2M ago32:01

32:01

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Do a bi-weekly "pipe squeeze" (pipeline review) with each rep share your screen and take notes as you go to save time & maintain control Discounts drive velocity, when a deal has stalled or there is no next step, use a manager email to see if a pricing incentive will move the close date Ask the same 5 questions …

1
How AI Is Driving Inclusivity & Productivity at Special Olympics 40:04

2M ago40:04

40:04

From its potential in donor engagement and fundraising to enhancing program effectiveness, AI has shown that it can amplify the impact of nonprofits. How can we peel back the layers of AI's transformative potential in the nonprofit sector to go beyond the hype to see what’s really working and how it can help us in the trenches? In this conversation…

1
219 (Sell) Skyrocketing Close Rates with Onsites (Michelle Cecil, Procore) 34:03

2M ago34:03

34:03

FOUR ACTIONABLE SALES TAKEAWAYS Recognize your SE and team members who help you on deals & onsites Call each attendee after a meeting to thank them for their time and ask them for their feedback When pitching an onsite be prescriptive about what's in it for your champion and close with "Do you think your team would be open to something like that" a…

1
Hall of Fame: Henry Schuck Ep. 146 28:55

2M ago28:55

28:55

FOUR ACTIONABLE TAKEAWAYS Don’t let the fear of breaking rapport prevent you from asking for the next step. Answer the yes-or-no questions and SHUT UP! Figure out their vision through discovery, then tell the story of their business in terms of how other world class teams use you to achieve it. Turn the CEO's team into your champions to get the ins…

1
How To Move Indecisive Customers With The JOLT Effect 58:03

2M ago58:03

58:03

Top performers deal with buyer hesitancy just like everyone else. Their secret to driving deals forward? A simple framework for handling indecision. In this show, Matt Dixon and Jen Allen-Knuth will teach you how to use this game changing framework (called the JOLT effect) to move even the most hesitant buyers forward… No matter where they are in y…

1
How To Be Remarkable with Seth Godin 40:34

2M ago40:34

40:34

In this episode, I sit down with Seth Godin to discuss the future of nonprofit fundraising, how to reach more donors with your message, and how his new venture GOODBIDS is turning charity auctions and fundraising upside down and inside out. Seth is an entrepreneur, bestselling author, and speaker. In addition to launching one of the most popular bl…

1
218 (Lead) Rep Shadowing & Ridealongs Done Right (Paul Canty, Pulley) 30:59

2M ago30:59

30:59

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Shadowing to remind yourself and your reps of the basics to spot opportunity areas Setting a goal without a "how" is not a real goal, you have to understand how a rep is going to reach the goal while setting them Always level with reps before you shadow a call to clarify the role they want you to play on the cal…

1
What’s New With Google Ad Grants with Jessica King 45:20

2M ago45:20

45:20

As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending. If you’ve encountered the Google Ad Grant program, you probably recognize that the program’…

1
May Special: Negotiation ft. Chris Voss (part 2) 30:38

2M ago30:38

30:38

FOUR ACTIONABLE TAKEAWAYS When responding to another parties asks in a negotiation, co-create the solution with them rather than going away and making a new offer to ensure they feel like it was a collaborative exercise When prospects do things you like, label their actions positively to give them affirmations and encourage further positive actions…

1
Hall of Fame: Miles Kane Ep. 103 28:47

2M ago28:47

28:47

FOUR ACTIONABLE TAKEAWAYS Before agreeing to a give, ask what they’re willing to bring to the table. Map out every step of the process to the signature with actions, owners, and dates. Send a recap to the buyer of where they are in the journey after every discovery call. Prime your champion with the nuances of your product / MSA and be ready to jum…

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