The Business Lab is a sponsored podcast produced by Insights, the custom content division of MIT Technology Review. The Business Lab podcast features a 30-minute conversation with either an executive from the sponsor partner or a technologist with expertise in a relevant technology area. The discussion focuses on technology topics that matter to today’s enterprise decision-makers. Laurel Ruma, MIT Technology Review’s custom content director for the United States, is the host.
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The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions
Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your business better. Check them out www.restauranttechnologyguys.com Jeremy literally grew up in the Restaurant Technology Industry. His family is the founders of Custom Business Solutions, Inc. and Jeremy’s early school vacations were spent soldering components for restaurant customers. Twenty-plus yea ...
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Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchori ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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The Road to Sambazon: A Journey with Acai Pioneer Ryan Black
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In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian is joined by Ryan Black, the co-founder of Sambazon. Ryan shares his fascinating journey of discovering acai in Brazil 25 years ago and turning it into a popular superfood in the United States. He discusses the sustainable and environmental impact of Sambazon, the challen…
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SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That)
10:59
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing. ================================================================= Best Moments: (02:05) How often should you post on social media or send emails? (02:23) Quality over quantity — don't …
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Ep. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s Scoop
11:53
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In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features. ================================================================= Best Moments: (00:40) Jay explains why the world of email marketing is about to change…
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Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]
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In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journe…
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What You Need to Know About Workers' Comp and How It Affects YOUR Small Business
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In this episode, host Jay Schwedelson interviews Kevin Ring, the lead workers' compensation analyst at the Institute of Work Comp Professionals, to dispel myths and provide insights on workers' compensation insurance for YOUR small business. =================================== Best Moments: (03:16) Do you really need workers' compensation insurance…
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Transforming the energy industry through disruptive innovation
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Our topic today is disruptive innovation in the energy industry and beyond. We use energy every day. It powers our homes, buildings, economies, and lifestyles, but where it came from or how our use affects the global energy ecosystem is changing, and our energy ecosystem needs to change with it. My guest is Nadège Petit, the chief innovation office…
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Ep. 153 - Can I BUY AN EMAIL LIST? 😬 Museums? | Ask Us ANYTHING
11:07
11:07
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In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences. ================================================================= Best Moments: (01:52) Is buying an email list a bad idea? (07:07) Would Jay rather attend …
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Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives?
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In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching. ================================================================= Best Moments: (00:40) Addressing the recent assassinat…
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Maximizing Restaurant Revenue through Managed WiFi with Todd Myers
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In this episode of the Restaurant Technology Guys Podcast, the host introduces Todd Myers, CEO of GoZone WiFi, a software company that helps brick-and-mortar businesses, including restaurants, monetize their WiFi services. Todd shares insights on the evolution of WiFi technology and discusses how GoZone WiFi enables companies to collect customer da…
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SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That)
12:28
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In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing. ================================================================= Best Moments: (02:16) Discussing win-back strategies for inactive email subscribers (03:14) Targeting subscribers who haven't engaged in the last…
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Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop
11:40
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In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact. ================================================================= Best Moments: (01:22) The impact of using title casing versus sentence casing in email subject lines (02:23) The effectiveness of ca…
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Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’
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In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with …
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Your Pricing Is Holding You Back?!? Use These AMAZING Tips To Grow Your Business! Pennies Per Day???
8:56
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In this episode, host Jay Schwedelson discusses effective pricing strategies for YOUR small business. He shares insights and research-backed tips on how you can better frame discounts, offering multiple pricing tiers, and using the "pennies per day" approach to increase conversions and sales. ========================================================…
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Ep. 149 - My Offer is NOT WORKING. What should I do? 📺 FRIENDS or THE OFFICE? | Ask Us ANYTHING
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In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office. ================================================================= Best Moments: (01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat (01:5…
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Ep. 148 - What’s Up THIS WEEK ==> Prince William and Princess Kate ON LINKEDIN! 😃 And World Emoji Day! 😃
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In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more! ================================================================= Best Moments: (00:55) Prince William and Kate Middleton posting a job …
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Navigating Restaurant Tech & Branding with Heather Cox Codes
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In this episode of the Restaurant Technology Guys Podcast, the hosts welcome Heather Cox Codes, a self-declared tech nerd and social media strategist. Heather shares her journey from working at her mom's boutique to becoming a key figure in the tech and restaurant industry, specializing in WordPress website design and SEO optimization. Heather disc…
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SPECIAL LIMITED SERIES: ===> DON'T BELIEVE THESE MARKETING MYTHS! 🚽 <=== | BATHROOM Break #11 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry. ================================================================= Best Moments: (00:00) Intro and banter about toilet papering houses (01:49) The myth that marketing best practices found online are…
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Ep. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s Scoop
12:28
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In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in. ================================================================ Best Moments: (00:33) The importance of click-based segmentation in marketing (04:22) Segmentat…
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Ep. 146 - AI Image Generation SECRETS? ➡️ GUEST: #1 MIDJOURNEY Expert ==> Drew Brucker and Navigating AI Image Tools!
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In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation. =========================================…
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How to Get INCREDIBLE Customer Feedback That Will Grow Your Small Business!
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9:42
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In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like: - New products/services - Industry trends - Overall satisfaction levels =====================================…
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Ep. 145 - ULTIMATE Email Newsletter Trick! ➡️ How do I use AI in regular life? 🧠 | Ask Us ANYTHING
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In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville. ================================================================= Best Moments: (01:10) Addressing a work question from Benny abou…
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Ep. 144 - What’s Up THIS WEEK ==> Amazon Prime Day IMPACTS YOUR MARKETING! Movie: A Family Affair?
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In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics. =============================================================================== Best Moments: (01:00) Twitter (now …
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Leveraging Data for Restaurant Success with Lewis from Pairzon
37:06
37:06
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In this episode of the Restaurant Technology Guys podcast, the conversation focuses on the critical role of customer data in driving brand success within the restaurant industry. Guest speaker Lewis, with a 25-year background in digital media, discusses the transition from traditional metrics like click-through rates to more effective measures link…
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SPECIAL LIMITED SERIES: ===> HAVING A PERSONAL BRAND IS CRITICAL!🚽 <=== | BATHROOM Break #10 (COLLAB: The Marketing Millennials + Do This, Not That)
14:03
14:03
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In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of …
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Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop
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In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts. =…
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Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers!
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In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to dri…
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How to FLOOD Your Business With AMAZING Reviews?!? w/ Stephanie Love of Thryv
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11:48
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In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The realit…
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Ep. 141 - WILD Test Ideas! (you have NEVER tried these!) ➡️ Ketchup on EGGS?🥚| Ask Us ANYTHING
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In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage. ================================================================= Best Moments: (01:29) Unconventional email marketing tests showing positive results (01…
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Ep. 140 - What’s Up THIS WEEK==> Marketing DAYS TO AVOID? Movie I AM NOT SEEING!
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7:32
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In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement. ================================================================= Best Moments: (00:57) The host emphasizes the importance of monitoring the impact …
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The Future of Restaurant SEO with Will Pemble and Page Leap
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32:48
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In this episode, the host welcomes Will Pemble, an entrepreneur who previously founded one of the largest web hosting companies, web.com, and later sold it. Will delves into his journey from web hosting to management consulting and back to his roots in technology and web optimization with his latest venture, Page Leap. Will describes Page Leap as a…
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SPECIAL LIMITED SERIES: ===> MULTIPLE POSTS EACH DAY? REPOSTING IS GOOD OR BAD?🚽 <=== | BATHROOM Break #9 (COLLAB: The Marketing Millennials + Do This, Not That)
12:55
12:55
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In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives. ==============…
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Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop
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In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns. =========================…
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Ep. 138 - NON-PROFIT MARKETING: How Does Non-Profit Marketing Work? GUEST: Dan Sonners [PRESIDENT: Direct Marketing Association of Washington]
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In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during e…
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How Documentation EXPLODES Productivity and Improve Training w/ Connor Jeffers of Aptitude 8
18:35
18:35
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In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers, founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ==============…
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Ep. 137 - SECRET Way to GROW Your Contacts! ➡️ 5:30 is DINNER TIME! | Ask Us ANYTHING
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In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners: Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation. Jay's restaurant style, dinner habits, and taking pictures of his food. =========================================…
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Ep. 136 - What’s Up THIS WEEK==> ANNOYING LinkedIn Feature! Yahoo Mail Changes...House of Dragons??
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In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch! ================================================================= Best Moments: (01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the …
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Unveiling Dynamic Pricing and Analytics in Restaurant Tech with Mike
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In this episode of the Restaurant Technology Guys Podcast, the hosts dive into a compelling discussion with Mike, a veteran in the field of restaurant technology with over 25 years of experience. Introduced by Tammy Billings, Mike shares his journey from restaurant operations to mastering the quantitative aspects of pricing, analytics, and data dur…
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SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LINKEDIN?🚽 <=== | BATHROOM Break #8 (COLLAB: The Marketing Millennials + Do This, Not That)
13:14
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In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more. ======================================…
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Ep. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's Scoop
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In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows. ================================================================= Best Moments: (01:57) Best time to post on LinkedIn is 8:31 AM local time to sta…
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Ep. 134 - JOB TALK: How to Get HIRED and HIRE! GUEST: Oz Rashid [CEO of MSH - Top U.S. Talent Solutions Company]
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In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers. ================================================================= Best Moments: (03:0…
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YOUR Small Business on TV?!? How to Get On Air and Find New CUSTOMERS w/ Stephanie Love of Thryv
17:04
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In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getti…
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Ep. 133 - 400% Increase in PIPELINE (how to boost WEBINAR Show-Up Rates!) ➡️ Wheel of Fortune? | Ask Us ANYTHING
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In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on. ================================================================= Best Moments: (01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand (02:48) Us…
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😮 WOW! APPLE MAIL iOS 18 [Promotions TAB👀] SPECIAL EPISODE Update! 😮
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iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Prom…
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Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS?
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What’s Up THIS WEEK?!? Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming. ===…
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