Best Sponsored by Custom Business Solutions Podcasts (2024)

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Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop 13:17

2h ago13:17

13:17

In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts. =…

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Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers! 23:31

30m ago23:31

23:31

In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to dri…

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How to FLOOD Your Business With AMAZING Reviews?!? w/ Stephanie Love of Thryv 11:48

1d ago11:48

11:48

In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The realit…

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Ep. 141 - WILD Test Ideas! (you have NEVER tried these!) ➡️ Ketchup on EGGS?🥚| Ask Us ANYTHING 9:13

2d ago9:13

9:13

In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage. ================================================================= Best Moments: (01:29) Unconventional email marketing tests showing positive results (01…

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Ep. 140 - What’s Up THIS WEEK==> Marketing DAYS TO AVOID? Movie I AM NOT SEEING! 7:32

3d ago7:32

7:32

In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement. ================================================================= Best Moments: (00:57) The host emphasizes the importance of monitoring the impact …

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The Future of Restaurant SEO with Will Pemble and Page Leap 32:48

4d ago32:48

32:48

In this episode, the host welcomes Will Pemble, an entrepreneur who previously founded one of the largest web hosting companies, web.com, and later sold it. Will delves into his journey from web hosting to management consulting and back to his roots in technology and web optimization with his latest venture, Page Leap. Will describes Page Leap as a…

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SPECIAL LIMITED SERIES: ===> MULTIPLE POSTS EACH DAY? REPOSTING IS GOOD OR BAD?🚽 <=== | BATHROOM Break #9 (COLLAB: The Marketing Millennials + Do This, Not That) 12:55

4d ago12:55

12:55

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives. ==============…

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Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop 13:01

7d ago13:01

13:01

In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns. =========================…

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Ep. 138 - NON-PROFIT MARKETING: How Does Non-Profit Marketing Work? GUEST: Dan Sonners [PRESIDENT: Direct Marketing Association of Washington] 21:40

7d ago21:40

21:40

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during e…

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How Documentation EXPLODES Productivity and Improve Training w/ Connor Jeffers of Aptitude 8 18:35

8d ago18:35

18:35

In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers, founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ==============…

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Ep. 137 - SECRET Way to GROW Your Contacts! ➡️ 5:30 is DINNER TIME! | Ask Us ANYTHING 9:04

9d ago9:04

9:04

In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners: Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation. Jay's restaurant style, dinner habits, and taking pictures of his food. =========================================…

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Ep. 136 - What’s Up THIS WEEK==> ANNOYING LinkedIn Feature! Yahoo Mail Changes...House of Dragons?? 7:56

10d ago7:56

7:56

In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch! ================================================================= Best Moments: (01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the …

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Unveiling Dynamic Pricing and Analytics in Restaurant Tech with Mike 41:45

11d ago41:45

41:45

In this episode of the Restaurant Technology Guys Podcast, the hosts dive into a compelling discussion with Mike, a veteran in the field of restaurant technology with over 25 years of experience. Introduced by Tammy Billings, Mike shares his journey from restaurant operations to mastering the quantitative aspects of pricing, analytics, and data dur…

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SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LINKEDIN?🚽 <=== | BATHROOM Break #8 (COLLAB: The Marketing Millennials + Do This, Not That) 13:14

11d ago13:14

13:14

In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more. ======================================…

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Ep. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's Scoop 13:00

14d ago13:00

13:00

In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows. ================================================================= Best Moments: (01:57) Best time to post on LinkedIn is 8:31 AM local time to sta…

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Ep. 134 - JOB TALK: How to Get HIRED and HIRE! GUEST: Oz Rashid [CEO of MSH - Top U.S. Talent Solutions Company] 23:27

14d ago23:27

23:27

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers. ================================================================= Best Moments: (03:0…

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YOUR Small Business on TV?!? How to Get On Air and Find New CUSTOMERS w/ Stephanie Love of Thryv 17:04

15d ago17:04

17:04

In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getti…

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Ep. 133 - 400% Increase in PIPELINE (how to boost WEBINAR Show-Up Rates!) ➡️ Wheel of Fortune? | Ask Us ANYTHING 8:36

16d ago8:36

8:36

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on. ================================================================= Best Moments: (01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand (02:48) Us…

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😮 WOW! APPLE MAIL iOS 18 [Promotions TAB👀] SPECIAL EPISODE Update! 😮 3:55

17d ago3:55

3:55

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Prom…

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Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS? 6:39

17d ago6:39

6:39

What’s Up THIS WEEK?!? Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming. ===…

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Elevating the Burger Experience with Tech and Teamwork: A Chat with Patric from Bobby's Burgers 37:36

18d ago37:36

37:36

In this episode of the Restaurant Technology Guys podcast, the host interviews Patric, the vice president of operations for Bobby's Burgers by Bobby Flay. Patric shares insights into his extensive background in the restaurant industry, including his experiences before joining Bobby's Burgers, like working with Cold Stone Creamery and a significant …

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SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LIST?🚽 <=== | BATHROOM Break #7 (COLLAB: The Marketing Millennials + Do This, Not That) 13:07

18d ago13:07

13:07

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like Sub…

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Ep. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's Scoop 12:22

21d ago12:22

12:22

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuousl…

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Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner] 17:40

21d ago17:40

17:40

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band. …

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WINNER! Awards Are Easy to Win and Have HUGE IMPACT on SMALL BUSINESSES! 9:56

22d ago9:56

9:56

In this episode, host Jay Schwedelson discusses why awards can create HUGE value for small businesses like yours. He shares stats on how awards increase customer trust and willingness to pay more, as well as make a business stand out from competitors. Jay then offers tips on where you can find local awards to apply for AND win (local chambers of co…

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Ep. 129 - HELP! Get NON-ENGAGED Back! ➡️ Do You Eat LEFTOVERS? I Ask Us ANYTHING 11:17

23d ago11:17

11:17

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food …

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Ep. 128 - LINKEDIN is Now TikTok, Microsoft NEW EMAIL Rules, What’s Up THIS WEEK==> JLO, HE-MAN? 8:02

24d ago8:02

8:02

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture. He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what peo…

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The importance of Wowing Customers: a chat with Lucas Judice from Freatz.com 38:17

25d ago38:17

38:17

In this episode of the Restaurant Technology Guys podcast, the host welcomes Lucas Judice, the founder of Freet, a technology company focusing on improving customer experience through a deep understanding of consumer behavior. Originally from Brazil and a former lawyer, Lucas transitioned into technology and entrepreneurship after moving to the U.S…

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SPECIAL LIMITED SERIES: ===> PRE-HEADER Has HUGE Impact on Email Marketing Performance! <=== | BATHROOM Break #6 (COLLAB: The Marketing Millennials + Do This, Not That) 8:35

25d ago8:35

8:35

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS. ===================================================…

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Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop 13:25

28d ago13:25

13:25

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities. ================================================================= Best Moments: (02:41)…

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Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed! 18:07

28d ago18:07

18:07

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued. ===============================…

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Your SUBJECT LINE Can Change Your Business! EASY Tips to Massive Increase in Email Marketing Performance! 9:44

29d ago9:44

9:44

In this episode of Small Business Quick Wins, host Jay Schwedelson provides tips on how to write effective email subject lines that WIN you business! He shares specific techniques based on data from over 15 MILLION subject lines analyzed, explaining that strong subject lines dramatically increase open rates. You'll learn simple but impactful tactic…

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Ep. 125 - 300% Increase in LINKEDIN Comments? Anne Hathaway Movie - Good or Bad? I Ask Us ANYTHING 9:09

1M ago9:09

9:09

In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend. ================================================================= Best Moments: (01:02) Tips for increasing engagement on LinkedIn…

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Exploring the World of Ghost Kitchens with Wesley Li 33:20

1M ago33:20

33:20

This podcast episode from the 'Restaurant Technology Guys' features a conversation with Wesley, a restaurateur who operates exclusively out of a ghost kitchen space in partnership with Cloud Kitchens. Wesley shares insights on the unique challenges and advantages of running a delivery-only restaurant, the definition and operational intricacies of g…

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SPECIAL LIMITED SERIES: ===> THIS WORKS! NEW Email Marketing Subject Line Tips! <=== | BATHROOM Break #5 (COLLAB: The Marketing Millennials + Do This, Not That) 8:46

1M ago8:46

8:46

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened. ================================================================= Best Moments: (00:57) Using targeting and personalization in subject lines to speak directly to your audi…

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Ep. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s Scoop 14:00

1M ago14:00

14:00

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year. ================================================================= Best Moments: (00:49) The …

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Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year] 25:13

1M ago25:13

25:13

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. T…

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AI for SMB's is EASY!! Here is HOW... 9:42

1M ago9:42

9:42

In this episode of Small Business Quick Wins, host Jay Schwedelson talks about how small businesses can leverage AI tools to save time and resources. You'll hear about some great free AI tools like ChatGPT, Gemini, and Perplexity that YOU can use to easily generate content, ideas, and insights as a small business owner! ============================…

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Ep. 122- MYTH BUSTING Works!! Tom Brady ROAST! I Ask Us ANYTHING 9:40

1M ago9:40

9:40

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently …

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Ep. 121 - WHAT? AI Can PREDICT Email Marketing Performance? What’s Up THIS WEEK==> Ben and JLo - UH OH! 5:55

1M ago5:55

5:55

In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more. ================================================================= Best Moments: (00:54) Com…

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Transforming Restaurant Supply Chain with Choco: Innovations in Ordering and Reducing Food Waste 34:10

1M ago34:10

34:10

This episode of the Restaurant Technology Guys podcast features Georgie Thomas, the general manager for Choco in the U.S., who discusses the transition from DoorDash to Choco and the innovations behind Choco's platform. Choco aims to streamline the restaurant supply chain process by facilitating easier ordering from restaurants to their food suppli…

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SPECIAL LIMITED SERIES: ===> SUBJECT LINE Secrets! Get The Email OPENED! <=== | BATHROOM Break #4 (COLLAB: The Marketing Millennials + Do This, Not That) 8:42

1M ago8:42

8:42

In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates. Best…

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Ep. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's Scoop 12:23

1M ago12:23

12:23

In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping peo…

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Ep. 119- NEW: EMAIL DESIGN TIPS! ==> GUEST: Pierce Ujjainwalla [FOUNDER of Knak #1 Email Design Platform] Image Sizes? Fonts? and more... 14:52

1M ago14:52

14:52

In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages. ================================================================= Best Moments: (02:4…

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