Sponsored by Custom Business Solutions public
[search 0]
More
Download the App!
show episodes
 
Artwork

1
Business Lab

MIT Technology Review Insights

Unsubscribe
Unsubscribe
Monthly
 
The Business Lab is a sponsored podcast produced by Insights, the custom content division of MIT Technology Review. The Business Lab podcast features a 30-minute conversation with either an executive from the sponsor partner or a technologist with expertise in a relevant technology area. The discussion focuses on technology topics that matter to today’s enterprise decision-makers. Laurel Ruma, MIT Technology Review’s custom content director for the United States, is the host.
  continue reading
 
Artwork

1
The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions

Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions

Unsubscribe
Unsubscribe
Weekly
 
Restaurant Technology Podcasters... Drawing from years of combined experience in restaurant technology, implementation, and marketing, The Restaurant Technology Guys are here to help you run your business better. Check them out www.restauranttechnologyguys.com Jeremy literally grew up in the Restaurant Technology Industry. His family is the founders of Custom Business Solutions, Inc. and Jeremy’s early school vacations were spent soldering components for restaurant customers. Twenty-plus yea ...
  continue reading
 
Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchori ...
  continue reading
 
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
  continue reading
 
Loading …
show series
 
In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian is joined by Ryan Black, the co-founder of Sambazon. Ryan shares his fascinating journey of discovering acai in Brazil 25 years ago and turning it into a popular superfood in the United States. He discusses the sustainable and environmental impact of Sambazon, the challen…
  continue reading
 
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing. ================================================================= Best Moments: (02:05) How often should you post on social media or send emails? (02:23) Quality over quantity — don't …
  continue reading
 
In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features. ================================================================= Best Moments: (00:40) Jay explains why the world of email marketing is about to change…
  continue reading
 
In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journe…
  continue reading
 
In this episode, host Jay Schwedelson interviews Kevin Ring, the lead workers' compensation analyst at the Institute of Work Comp Professionals, to dispel myths and provide insights on workers' compensation insurance for YOUR small business. =================================== Best Moments: (03:16) Do you really need workers' compensation insurance…
  continue reading
 
Our topic today is disruptive innovation in the energy industry and beyond. We use energy every day. It powers our homes, buildings, economies, and lifestyles, but where it came from or how our use affects the global energy ecosystem is changing, and our energy ecosystem needs to change with it. My guest is Nadège Petit, the chief innovation office…
  continue reading
 
In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences. ================================================================= Best Moments: (01:52) Is buying an email list a bad idea? (07:07) Would Jay rather attend …
  continue reading
 
In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching. ================================================================= Best Moments: (00:40) Addressing the recent assassinat…
  continue reading
 
In this episode of the Restaurant Technology Guys Podcast, the host introduces Todd Myers, CEO of GoZone WiFi, a software company that helps brick-and-mortar businesses, including restaurants, monetize their WiFi services. Todd shares insights on the evolution of WiFi technology and discusses how GoZone WiFi enables companies to collect customer da…
  continue reading
 
In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing. ================================================================= Best Moments: (02:16) Discussing win-back strategies for inactive email subscribers (03:14) Targeting subscribers who haven't engaged in the last…
  continue reading
 
In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact. ================================================================= Best Moments: (01:22) The impact of using title casing versus sentence casing in email subject lines (02:23) The effectiveness of ca…
  continue reading
 
In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with …
  continue reading
 
In this episode, host Jay Schwedelson discusses effective pricing strategies for YOUR small business. He shares insights and research-backed tips on how you can better frame discounts, offering multiple pricing tiers, and using the "pennies per day" approach to increase conversions and sales. ========================================================…
  continue reading
 
In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office. ================================================================= Best Moments: (01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat (01:5…
  continue reading
 
In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more! ================================================================= Best Moments: (00:55) Prince William and Kate Middleton posting a job …
  continue reading
 
In this episode of the Restaurant Technology Guys Podcast, the hosts welcome Heather Cox Codes, a self-declared tech nerd and social media strategist. Heather shares her journey from working at her mom's boutique to becoming a key figure in the tech and restaurant industry, specializing in WordPress website design and SEO optimization. Heather disc…
  continue reading
 
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry. ================================================================= Best Moments: (00:00) Intro and banter about toilet papering houses (01:49) The myth that marketing best practices found online are…
  continue reading
 
In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in. ================================================================ Best Moments: (00:33) The importance of click-based segmentation in marketing (04:22) Segmentat…
  continue reading
 
In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation. =========================================…
  continue reading
 
In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like: - New products/services - Industry trends - Overall satisfaction levels =====================================…
  continue reading
 
In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville. ================================================================= Best Moments: (01:10) Addressing a work question from Benny abou…
  continue reading
 
In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics. =============================================================================== Best Moments: (01:00) Twitter (now …
  continue reading
 
In this episode of the Restaurant Technology Guys podcast, the conversation focuses on the critical role of customer data in driving brand success within the restaurant industry. Guest speaker Lewis, with a 25-year background in digital media, discusses the transition from traditional metrics like click-through rates to more effective measures link…
  continue reading
 
In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of …
  continue reading
 
In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts. =…
  continue reading
 
In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to dri…
  continue reading
 
In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The realit…
  continue reading
 
In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage. ================================================================= Best Moments: (01:29) Unconventional email marketing tests showing positive results (01…
  continue reading
 
In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement. ================================================================= Best Moments: (00:57) The host emphasizes the importance of monitoring the impact …
  continue reading
 
In this episode, the host welcomes Will Pemble, an entrepreneur who previously founded one of the largest web hosting companies, web.com, and later sold it. Will delves into his journey from web hosting to management consulting and back to his roots in technology and web optimization with his latest venture, Page Leap. Will describes Page Leap as a…
  continue reading
 
In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives. ==============…
  continue reading
 
In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns. =========================…
  continue reading
 
In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during e…
  continue reading
 
In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers, founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ==============…
  continue reading
 
In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners: Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation. Jay's restaurant style, dinner habits, and taking pictures of his food. =========================================…
  continue reading
 
In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch! ================================================================= Best Moments: (01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the …
  continue reading
 
In this episode of the Restaurant Technology Guys Podcast, the hosts dive into a compelling discussion with Mike, a veteran in the field of restaurant technology with over 25 years of experience. Introduced by Tammy Billings, Mike shares his journey from restaurant operations to mastering the quantitative aspects of pricing, analytics, and data dur…
  continue reading
 
In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more. ======================================…
  continue reading
 
In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows. ================================================================= Best Moments: (01:57) Best time to post on LinkedIn is 8:31 AM local time to sta…
  continue reading
 
In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers. ================================================================= Best Moments: (03:0…
  continue reading
 
In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getti…
  continue reading
 
In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on. ================================================================= Best Moments: (01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand (02:48) Us…
  continue reading
 
iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Prom…
  continue reading
 
What’s Up THIS WEEK?!? Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming. ===…
  continue reading
 
Loading …

Quick Reference Guide