In-depth discussions with leaders in the sports-event industry.
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Interviews with unicorns from sports business and their unique stories, dreams, ideas, insights, innovations, flops and career paths. Get a unique perspective of the inner workings of jobs working in sports beyond just pro sports leagues. Hosted by 30-year sports business veteran Matt Farrell, President of Farrell Sports and CEO of Bat Around.
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Dan Butterly: Leading the Big West Conference into the Future
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Dan Butterly has been the commissioner of the Big West Conference since July 1, 2020. He took the job at a time when Covid was wreaking havoc on the sports landscape and led the conference through uncertain times. Butterly has negotiated a large streaming contract with ESPN-plus and has ambitious designs for the future of the conference and its ath…
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10. Host Matt Farrell on 10 Reasons to Be Excited for Paris 2024 Olympic Games
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Episode 10 - Farrell Sports Business Podcast host Matt Farrell varies from the interview format temporarily to share 10 reasons why he is excited for the Paris Olympic and Paralympic Games. He discusses the location of Paris, the time zone advantage for North American and European audiences, the growth of women's sports, the popularity of women's b…
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Camilo Durana: How MLS Benefits From Messi, Apple and the World Cup
23:11
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The Lionel Messi effect in his second season with Inter Miami is well underway in Major League Soccer, which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway…
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9. Jeff Eisenband – Broadcaster for golf, esports and more
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Episode 9 - Host Matt Farrell talks with Jeff Eisenband, sports broadcaster for golf, esports and general sports. We discuss his career as a broadcaster, with a focus on golf and esports. He talks about how he got started in the industry and the opportunities he found in esports, sports betting, and golf. Eisenband emphasizes the conscious decision…
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Jim Tooley: USA Basketball's Road to Paris and the Olympic Games
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One of the most high-profile sports in the Olympic Summer Games in Paris will be basketball. The USA Basketball teams have been some of the most dominant in Olympic history in any sport. The women’s team looks to extend its streak to eight consecutive gold medals and the men’s team looks for its fifth in a row, having only lost six games in Olympic…
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8. Rachel Axon, Sports Business Journal Staff Writer – Covering the Business of the Olympics
22:05
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Episode 8 - Host Matt Farrell talks with Rachel Axon, the Olympics reporter for Sports Business Journal to discuss her role in covering the business of Olympic sports. She talks about the challenges of covering the Olympics, including the broad stakeholder base and the need to explain the unique aspects of the Olympic world to readers. Axon also di…
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7. Michael Manglardi, Co-Founder and VP Operations at Diadem Sports – Riding the Pickleball Rocket
29:55
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Episode 7 - Host Matt Farrell talks with Michael Manglardi, Vice President of Operations at Diadem Sports and they discuss the growth of pickleball. Diadem Sports is a performance sports equipment company specializing in tennis and pickleball. Manglardi explains how Diadem got into the pickleball business and how innovation differentiates them in a…
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6. Jason Gewirtz, Executive Editor SportsTravel Magazine – $52B Sports Travel Industry
33:15
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Episode 6 - Host Matt Farrell talks with Jason Gewritz, the managing editor of Sports Travel Magazine and VP of the Sports Division at Northstar Meetings Group, who provides an overview of the sports travel industry. He discusses the role of Sports Travel Magazine in connecting sports event organizers with cities and venues that want to host events…
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5. Amy Hornocker, Executive Director of the College World Series – Behind the Scenes of the CWS
28:29
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Episode 5 - Host Matt Farrell talks with Amy Hornocker, Executive Director of the College World Series at Omaha, including its history in Omaha. The College World Series is the national championship for men's college baseball, and it has been held in Omaha for 75 years. The conversation also touches on the partnership between the organization, the …
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Skip Gilbert is no stranger to the sports industry. As a former professional soccer player, the sport may well be his true love. But his previous stints included one with the USADA, the anti-doping agency, as managing director of operations, marketing and development; managing director of professional tennis operations and tournament manager for th…
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4. Martin Borgmeier, World Long Drive Champ – Turning Sport into a Content Business
30:27
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Episode 4 - Host Matt Farrell talks about Bryson DeChambeau, Callaway, being a digital content creator and the sport of long drive with 2022 World Long Drive champ Martin Borgmeier. It covers the sport of long drive, the business of sports, the impact of COVID on the sport, the role of Bryson DeChambeau in long drive, and the transition of long dri…
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3. Megan Leatham, CEO of Colorado Springs Sports Corp – How Sports Corporations Work
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Hear from the unicorns in the sports biz, how they achieved their dreams and the see the inner workings of the sports business. In this conversation, Megan Leatham, the CEO of the Colorado Springs Sports Corporation, discusses the role and function of sports commissions. She explains that sports commissions are organizations that work to bring spor…
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The $52.2 Billion Case for Sports-Related Travel
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In 2019, the Sports Events and Tourism Association, or Sports ETA, embarked on an ambitious State of the Industry report to attempt to put a value on the economic impact derived from sports events and sports-related travel. The timing was fortuitous as it set a baseline for future studies just before the pandemic. In 2022, a second report analyzed …
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2. Evan Morgenstein, CEO of CelebExperts - Agent for Athletes & Influencers
33:23
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Hear from the unicorns in the sports biz, how they achieved their dreams and the inner workings of the sports business. Watch on YouTube - https://youtu.be/R4mwdTf_niE Find more at farrellsportsww.com Find less at TikTok @mattfarrell_ Episode Summary Evan Morgenstein, a sports agent and entrepreneur, discusses his career journey and his current foc…
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1. Zac Logsdon, CEO of Old Hat Creative & CMO of Oklahoma City Spark Softball
27:23
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Matt Farrell speaks with the founder and CEO of Old Hat Creative, Zac Logsdon. Episode Summary Zac Logsdon, the founder and CEO of Old Hat, a sports marketing creative agency, discusses his career. He shares the story of how he started his own business and the ups and downs he experienced over the past 20 years. Zac also talks about the importance …
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Farrell Sports Business Podcast Introduction
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Introduction of the Farrell Sports Business Podcast Interviews with unicorns from sports business and their unique stories, ideas, insights, innovations, flops and career paths. Hosted by 30-year sports biz veteran Matt Farrell, President of Farrell Sports and CEO of Bat Around. Find more at farrellsportsww.com Find less at TikTok @mattfarrell_ Cha…
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Death Diving: The Latest Sport Making a Splash
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If you’ve ever seen traditional diving at the Olympic Games or in real life, you know that the cleaner the dive, the better the score. The goal in that discipline is to enter the water as straight as possible with as little splash as possible. But starting in the 1970s, a new generation of divers began something just a bit different. Starting in No…
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Ron Price: Visit Phoenix's Big Basketball Push
25:17
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Ron Price has been the chief executive officer of Visit Phoenix since July 2021. Prior to the move to Phoenix, Price had stops in Arlington and San Antonio, Texas, as well as more than a decade with Marriott in several places, including Denver and Southern California. Phoenix has become a basketball hotbed, having hosted the NCAA Men’s Final Four i…
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Scott DeRue: Expanding Ironman's Global Reach and Enhancing the Athlete Experience
20:24
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Scott DeRue was named the new chief executive officer of The Ironman Group in January, joining the organization from Equinox, where he served as president. At Equinox, DeRue oversaw a business that included 107 fitness clubs, a connected fitness platform, a large personal training and coaching practice and digital commerce and media properties. Iro…
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Pickleball and Beyond: The Latest SFIA Sports Participation Trends
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Every year, the Sports & Fitness Industry Association, or SFIA, takes on a number of research projects designed to offer insight into the world of sports through the lens of participation, equipment sales and other metrics. But the Topline Participation Report is one of the longest-standing and most ambitious surveys the organization conducts. Each…
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Kevin Kilpstein: The Long Play for Squash
30:20
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This year, Kevin Klipstein will celebrate 20 years at the helm of US Squash, the national governing body for the racquet sport that has been steadily growing in participation and membership over that time. While the NGB has seen remarkable success through projects such as a national training center in Philadelphia, and exposure in new markets, the …
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International Case Study: How the Congo River Marathon Promotes Sports Tourism
39:53
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If you’re familiar with the sports history of the city of Kinshasa in the Democratic Republic of the Congo, it may be as the site of the famed “Rumble in the Jungle” boxing match between Muhammad Ali and George Foreman, which is celebrating its 50th anniversary this year. But in recent years, another effort is aiming to attract visitors to the Afri…
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Tim Hinchey: Leading USA Swimming Ahead of Paris 2024
25:01
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USA Swimming is known around the world as one of the powerhouse teams in the sport and this year expectations are high as always ahead of the 2024 Olympic Summer Games in Paris. This year’s Games will be the second for Chief Executive Officer Tim Hinchey but the first in which he does not have to lead the national governing body under pandemic-rela…
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Jason Siegel: A Massive Multi-Sport Weekend in Orlando
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The first weekend in February will be an extraordinary one in Orlando, Florida, which hosts the U.S. Olympic Trials for marathon on February 3, followed the next day by the NFL Pro Bowl Games are at Camping World Stadium. The big weekend comes on the heels of news that two of the city’s recognizable sports venues will receive more than a combined $…
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Linda Logan and Jesse Ghiorzi: Bringing the U.S. Figure Skating Championships to Columbus
21:18
21:18
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The Greater Columbus Sports Commission will host this year’s U.S. Figure Skating National Championships, the first time the event will be in the Ohio destination. Nationwide Arena will host over 400 athletes, coaches, and officials, plus thousands of fans over the seven-day event. The venue is within walking distance of many hotels and restaurants …
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Sam Joffray: Preparing for Las Vegas' First Super Bowl
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Sam Joffray is no stranger to the Super Bowl. He has been to every big game since 1997 in some capacity. Whether it was leading a bid for the Greater New Orleans Sports Foundation or as a consultant or vendor, Joffray has a wealth of experience when it comes to the NFL’s crown jewel. So when Las Vegas welcomed the Raiders to the city and built worl…
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The Year in Sports-Related Travel and Trends for 2024
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Last year the editors of SportsTravel got together for a year end recap for the first time and we thought it would be a great idea to do that again. In this episode, Managing Editor Matt Traub, Associate Editor Justin Shaw and Executive Editor and Publisher Jason Gewirtz take a look at their biggest takeaways from the past year, stories that resona…
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J.C. Poma: How to Build a New Sports Commission
22:16
22:16
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J.C. Poma spent almost 7 years with Richmond Region Tourism, working his way up from manager to director to vice president before leaving earlier this year. He didn’t venture far, as he went about 20 miles south of Richmond to the small city of Chesterfield, Virginia. Since arriving in Chesterfield, his task has been to build up the Play Chesterfie…
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Scott Hallenbeck: The Rise of Flag Football and USA Football's Plans for LA28
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Flag football being named to the 2028 Olympic program earlier this year completed an impressive rise for the sport. Having the sport in the Los Angeles Games is a massive win for the NFL in broadening its global reach. On the IOC’s part, having the NFL promoting the Olympics does the same in expanding its reach and marketing to fans of a sport who …
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Khalid Cannon: A Sports Lifeline for Children of Incarcerated Parents
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Khalid Cannon didn’t have the most direct route to the world of Ivy League athletics, but he certainly made the most of his opportunity. Growing up on a chicken farm in Alabama, his father was incarcerated when he was just a toddler, a development that led him to sports as a youth as an outlet for the challenges his family naturally faced. Not only…
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Like many elements of the incredibly fast-growing sport of pickleball, the PPA Tour does not yet have a long history, having been founded in 2018. But its growth has also been very much on the upswing. Today the tour offers 24 events nationwide and a prize purse exceeding $5 million. Carvana is on as a title sponsor and interest on all levels in th…
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Terry Hasseltine: Building the Maryland Cycling Classic in Baltimore
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The Maryland Cycling Classic, a one-day competition sanctioned by USA cycling and UCI, the sport’s international federation, is the centerpiece of a full Labor Day weekend of activities throughout the Baltimore region. The event is owned and operated by the Sport and Entertainment Corporation of Maryland, of which Terry Hasseltine is the president.…
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EsportsTravel Summit: Why Grassroots Esports Efforts Are Essential
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The EsportsTravel Summit is the world’s largest gathering of esports tournament and video-game event organizers and the only event focused on the travel side of the esports industry. Presented by SportsTravel and hosted by Destination Toronto, the 2023 EsportsTravel Summit was held July 12–14, 2023, in Toronto. One of the major programming sessions…
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The National Council of Youth Sports has member organizations that go beyond just sports organizations. Destination marketing organizations are also involved as are groups whose missions it is to foster a great youth sports experience. But the sports organizations that belong to the National Council of Youth Sports represent some of the largest gro…
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Tim Trefzer: Best Practices for Sustainability in Sports
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Sustainability has never been a more important factor in the sports market with events that are some of the most high-profile in the world. Tim Trefzer has led sustainability efforts at Mercedes Benz Stadium, SoFi Stadium and Hollywood Park, the Super Bowl, College Football Playoff and the Atlanta Falcons among others. He also co-founded the Sustai…
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The second annual TEAMS Europe included leading experts from global organizations including the National Football League, the International Olympic Committee, World Rugby, the International Tennis Federation, LaLiga, Major League Baseball and more. TEAMS—the world’s leading conference and expo for the sports-event industry—unites sport event organi…
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Li Li Leung on USA Gymnastics' Search for a New Training Center
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USA Gymnastics is looking to build a national training and wellness center that will serve as the hub for the national governing body and has issued a request of expressions of interest directed at destinations and real estate developers targeting a 2026 project completion, said President and Chief Executive Officer Li Li Leung during a discussion …
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David Carter: How to Turn Your Sports Bucket List into Reality
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You wouldn’t be much of a sports fan if you didn’t have a bucket list of events you want to see in person before you, well, kick the bucket, as it were. While plenty of people talk about such a list, few of us write it down, and even fewer of us set out to actually accomplish it. And that makes David Carter unique. Carter is a national authority on…
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Mike McAtee: USA Boxing's Fight Against the IBA's Corruption and World Boxing's Future
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USA Boxing Executive Director Mike McAtee discussed the years-long process in coming with plans for a new international federation in the wake of the IOC’s expulsion of the International Boxing Association, the various issues the national governing body has had with the IBA — including fight manipulation — and more in this episode. McAtee also disc…
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Kris Alexander: Video Games, Esports and the Future Events Workforce
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Dr. Kris Alexander had an upbringing not unlike many of us in that when he discovered the joy and excitement of video games, he never looked back. But unlike many of us, he has turned that passion into a successful career, not just playing the games but educating the future work force that will help the industry continue to flourish and thrive. As …
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Jim Scherr: Growing World Lacrosse and Its Potential Olympic Future
22:43
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Jim Scherr was named the first chief executive officer of World Lacrosse in 2017. Prior to that, he was CEO of the United States Olympic Committee from 2003 to 2009. Scherr, who competed as a wrestler at the Seoul 1988 Olympic Games, was the first Olympian to serve in that position with the USOC. Before joining the USOC, Scherr served as executive …
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Izell Reese: How RCX Sports Is Expanding Youth Sports Participation
28:19
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Izell Reese is the chief executive officer of RCX Sports, a youth sports experiences business, running and operating leagues, camps, combines, tournaments and events. Reese has been the Executive Director of NFL Flag since October 2019, working closely with the NFL to expand the sport of flag football around the world. RCX has also recently entered…
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Vlad Marinescu: Esports' Global Reach, the IESF's Growth and More
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One of two international federations in the esports world, the International Esports Federation’s mission is to further esports on a global scale. With 130 member national federations, IESF president Vlad Marinescu discusses esports on a global level, the international outlook for the industry, esports at the grassroots level around the world compa…
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Mandy Gill: Marriott's NCAA Partnership, NIL and State of Sports-Related Travel
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Houston and Dallas were recently in the spotlight as hosts for the NCAA Men's and Women's Final Fours. Each of the destinations hosted tens of thousands of visitors from out of town, providing a spotlight for Marriott, which has sponsored the NCAA for seven years through its Marriott Bonvoy program. The sports-related travel market was the first se…
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The Honest Scoop About Sports Tourism Salaries and Compensation
33:12
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Until it just recently released its new report, Sports ETA as an industry association had not surveyed its members about their compensation and salary information for about 10 years. A lot has changed since then. And, of course, a lot has changed just within the past few years coming out of the pandemic, which led to massive turnover in the industr…
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From Pickleball to Team Sports: Tom Cove on the Latest in Sports Participation Trends
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For years, the Sports & Fitness industry Association has studied which sports people participate in and how often. Perhaps just as important, they also track the number of people who say they don’t participate in anything at all. For professionals in the sports-event industry, there is a tremendous amount of interesting data in the SFIA’s recently …
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Janis Burke and Holly Kesterson: Hosting the Men's Final Four in Houston
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The NCAA Men’s Final Four, for the fourth time in its history, will be held in Houston starting with the semifinals on Saturday and the championship game on Monday. For the third time the games will be at NRG Stadium, home of the NFL’s Texans and host to many events each year. The venue will also host the 2024 College Football Playoff National Cham…
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Lisa Motley: Bringing the World's Biggest Sports Events to Las Vegas
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Lisa Motley has worked in the Las Vegas events and tourism industry for more than 20 years. She has held various roles in her six-plus years at Las Vegas Convention and Visitors Authority. As senior director of sports and special events, Motley works tirelessly to bring all sizes of sporting events to Las Vegas. She was instrumental in organizing t…
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Brent Nowicki: The World Aquatics Rebrand and World Championships Pivot
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One of the biggest sports in each Olympic Summer Games is swimming, which has been part of the Olympic program since 1896. But what casual fans of swimming may not realize is that the sport’s international governing body, World Aquatics, also oversees water polo, diving, artistic swimming, open water swimming and high diving throughout the world. T…
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Gary Hernbroth: Sports as Group Travel and How to Motivate Sales Professionals
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Gary Hernbroth spent 17 successful and colorful years in the luxury hotel business in sales and operations leadership, including stints with Westin, Fairmont and Park Lane Hotels. It was there, especially in Northern California where he lives now, that Hernbroth discovered the power of sports-related travel at a time when it took some convincing to…
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