Best Steve Goodall Podcasts (2024)

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Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins) 34:34

16d ago34:34

34:34

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…

1
Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE 29:43

24d ago29:43

29:43

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…

1
Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose) 37:15

5M ago37:15

37:15

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …

1
Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones) 39:46

5M ago39:46

39:46

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…

1
Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel) 30:07

6M ago30:07

30:07

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …

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Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy) 31:06

6M ago31:06

31:06

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…

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Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey) 40:32

6M ago40:32

40:32

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…

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Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes) 46:17

6M ago46:17

46:17

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…

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Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin) 31:01

8M ago31:01

31:01

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…

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Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt) 41:37

9M ago41:37

41:37

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…

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Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus) 41:57

9M ago41:57

41:57

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…

1
Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall) 37:33

9M ago37:33

37:33

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…

1
Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister) 37:22

10M ago37:22

37:22

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…

1
Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon) 38:14

10M ago38:14

38:14

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…

1
Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett) 33:01

1y ago33:01

33:01

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette) 40:42

1+ y ago40:42

40:42

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond) 39:41

1+ y ago39:41

39:41

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser) 38:11

1+ y ago38:11

38:11

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams) 39:22

1+ y ago39:22

39:22

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
47. Persuasive power of storytelling with Jamie Dixon 33:12

1+ y ago33:12

33:12

If you’re a leader, a big part of your job is getting people to do important things. Maybe it’s getting your team to follow your strategy, getting customers to buy more, or getting your stakeholders to support you. But sometimes you can’t get people to do those important things, and sometimes that’s a big problem. And when it’s a big problem, Jamie…

1
Episode #29 - How Verint Does Internal Marketing: A Case Story (with Celia Fleischaker) 39:07

1+ y ago39:07

39:07

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Danny Breslauer & Jon Newman - The Final Countdown (EP.116) 36:55

1+ y ago36:55

36:55

The Scarlet Spotlight is signing off. Thanks to our loyal listeners for an incredible five-year run. Danny and Jon recap things with one final episode. No guests, just us. Rutgers fans, you're a special group. We'll still be around, just doing different things! Learn more and stay up to date at thescarletspotlight.com Email - thescarletspotlight@gm…

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Episode #28 - The 10 To-Don'ts of Employee Advocacy (with Yvonne Boateng) 40:41

1+ y ago40:41

40:41

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
Jerry Carino - NJ Hoops Haven on the Pikiell Era (EP.115) 44:49

1+ y ago44:49

44:49

The Scarlet Spotlight is happy to be joined by the NJ Hoops Haven, Jerry Carino, for Episode 115 of the podcast. Carino, who is the dean of the local college basketball beat, covers the opening week of the Rutgers men's basketball season -- from style to personnel. In the wide-ranging conversation, Carino provides your Scarlet Knights hoops fix. Af…

1
46. Travelling Japan with the Boss, Sam Marks 52:45

1+ y ago52:45

52:45

Sam Marks, co-founder and host of Invest Like A Boss Podcast, and self made millionaire through investments, joins me in Japan and we discuss why it is so traveler unfriendly, amongst catching up as we haven't seen each other for quite some time. Links: Invest Like A Boss Show Notes: 00:33 – Why Japan difficult for foreigners to travel within 05:15…

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Episode #27 - How to Leverage Your Internal Newsletter (with Jamie Levin) 27:50

1+ y ago27:50

27:50

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podc…

1
Episode #26 - Leveraging Employees as Influencers (with Tom Augenthaler) 31:45

2y ago31:45

31:45

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…

1
Steve Pikiell - Speed Limit Club (EP.114) 51:20

2y ago51:20

51:20

The Scarlet Spotlight is excited for our yearly chat with Rutgers men's basketball head coach Steve Pikiell on Episode 114 of the podcast. The seventh-year head coach of the Scarlet Knights discusses his 2022-2023 squad, and the expectations of being an NCAA team the last few seasons (including the COVID pandemic shortened year). Pikiell goes playe…

1
Episode #25 - Employees: Your External Comms Superpower (with Mike Klein) 40:06

2y ago40:06

40:06

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…

1
T.J. Hitchings - Building a Rutgers Brand (EP.113) 46:32

2y ago46:32

46:32

The Scarlet Spotlight is happy to be joined on Episode 113 of the podcast by Barstool Sports senior producer T.J. Hitchings. The 2019 Rutgers alumnus discusses his upbringing and path to RU, student experience and way into Barstool Sports through internships in New Brunswick and at the flagship office in NYC. Hitchings discusses Rutgers football an…

1
Episode #24 - Building Thought Leadership to Grow the Brand (with Bill Sherman) 40:40

2y ago40:40

40:40

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember y…

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45. Web3 and the Metaverse with John Goodall 36:30

2y ago36:30

36:30

Jon Goodall, who has worked in Silicon Valley over a decade and is the founder of chatback.com, a messaging Omani chat software for school and hotels. He just started a new NFT venture call Niftopia and is here to discuss the future of NFT and Web3 Links: Niftopia.me Show Notes: 00:42 - Can you give us a little background of your employment? 02:26 …

1
Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas) 39:18

2y ago39:18

39:18

In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mit…

1
Steve Politi & Brian Fonseca - The Boys are Back in Town (EP.112) 43:06

2y ago43:06

43:06

The Scarlet Spotlight returns for its fifth athletic year with the 2022-2023 Rutgers fall season underway. Joining the show for Episode 112 are NJ Advance Media's Steve Politi and Brian Fonseca to preview the upcoming year for the Scarlet Knights' programs. With the focus primarily on football just days from the season opener at Boston College, the…

1
Episode #22 - How to Create an Internal Podcast (with Tristan Pelligrino) 37:05

2y ago37:05

37:05

In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscr…

1
44. Living and starting business in Colombia with Steve Suh 37:21

2y ago37:21

37:21

Steve Suh is an American Korean who came to Hong Kong with nothing but a dream and started Floship, a successful e-commerce logistic platform powering users of shopify and kickstarter. Now he is reinventing himself again and moved to Columbia , to learn Spanish and look for opportunities in South America Show Notes: 00:42 - What do you do and how d…

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Episode #21 - How Mercer Wins at Employee Advocacy (An Internal Marketing Case Story with Danielle Guzman) 47:25

2y ago47:25

47:25

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how yo…

1
Jim McElderry - From Rose Hill to the Banks (EP.111) 44:39

2y ago44:39

44:39

The Scarlet Spotlight is excited to be joined by Rutgers men's soccer head coach Jim McElderry, who took over the Scarlet Knights program prior to the 2019 season. McElderry discusses his New Jersey upbringing in soccer, college career at Fairfield and path in coaching. He comments on coaching future pros at Fordham and bringing that mindset to Pis…

1
Sean DeDeyn - Anything But Typical (EP.110) 41:37

2y ago41:37

41:37

The Scarlet Spotlight is excited to be joined by Sean DeDeyn, former Rutgers wrestler and current managing partner of The Axel Group. DeDeyn discusses his life in wrestling at the Jersey Shore, a roundabout path through multiple colleges and sports on his way to RU and his transition into broadcasting and business. DeDeyn comments on the ascension …

1
Rick Mercurio - A Life in Lacrosse (EP.109 35:31

2y ago35:31

35:31

The Scarlet Spotlight is excited to be joined by former Rutgers men's lacrosse player and current announcer Rick Mercurio for Episode 109 of the show. Mercurio was a part of three NCAA Tournament teams at RU in the 1970s, before embarking on a very successful coaching career on Long Island. He discusses his time in Piscataway, path to coaching and …

1
Bobby Brownlie - The Often Stolen Street Sign (EP.108) 52:30

2y ago52:30

52:30

The Scarlet Spotlight is excited to be joined by former Rutgers baseball ace Bobby Brownlie for Episode 108 of the podcast. Brownlie set a plethora of pitching records in Piscataway from 2000-2002, before being selected in the 2002 MLB Draft by the Chicago Cubs in the first round. Brownlie shared stories about Edison boys baseball, Fred Hill, his S…

1
Knights of The Raritan: Jason Belzer (EP.107) 55:11

2y ago55:11

55:11

The Scarlet Spotlight is excited to be joined by Student Athlete NIL founder Jason Belzer, who will be running the day-to-day of Knights of The Raritan, the new Rutgers NIL collective. Jason brings his expertise to the podcast on Episode 107, breaking down the NIL space and the opportunities that Rutgers fans can create for current student-athletes…

1
Steve Owens - Sweeps in the Big Ten (EP.106) 40:01

2y ago40:01

40:01

The Scarlet Spotlight is happy to return from a short, warranted hiatus and to be joined by Rutgers Baseball head coach Steve Owens. The third-year Scarlet Knights head coach has architected a 36-9 start on the diamond in 2022, with 15 Big Ten wins in RU's first 18 conference games. Owens covers his baseball upbringing in upstate New York, and coac…

1
Geo Baker - Geo with the Trio (EP.105) 31:41

2+ y ago31:41

31:41

The Scarlet Spotlight is happy to be joined by former Rutgers men's basketball guard Geo Baker for the final interview of his NIL deal with the show. On Episode 105, Baker walks through some of his career highlights, including a scintillating 2021-2022 campaign with many ups and downs. Baker also touches on the locker rooms throughout his time at R…

1
Episode #20 - Creating Internal Marketing Campaigns that Win (with Rick Knudtson) 41:32

2+ y ago41:32

41:32

We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees? Why? Because impactful internal marketing campaigns help to engage and empower employees…

1
Phil Sellers - Phil the Thrill (EP.104) 36:31

2+ y ago36:31

36:31

The Scarlet Spotlight is honored to be joined by Rutgers men's basketball's all-time leading scorer, Phil Sellers, on Episode 104 of the podcast. Phil The Thrill discusses his upbringing in the NYC hoops scene, recruitment by Dick Vitale to Rutgers and playing time during the 1970s glory days of RU hoops. Sellers tells stories about his time On the…

1
June Olkowski - A Forgotten Champion's Story (EP.103) 42:52

2+ y ago42:52

42:52

The Scarlet Spotlight is excited to be joined by Rutgers women's basketball great June Olkowski on Episode 103 of the podcast. One of only a handful of jerseys retired in the rafters in Piscataway, Olkowski's No. 45 was iconic in the early 1980s, when she helped lead Rutgers to the 1982 AIAW title. Olkowski joined the show to discuss her hoops infl…

1
43: 1st hand account of the invasion of Ukraine with Alex Bodagnov 24:49

2+ y ago24:49

24:49

Alex Bodagnov is working as a project manager for a tech company. Before the Russian invasion, he was living a pretty active life in Kyiv, Ukraine. He used to go to the gym, attend different events and most importantly He had many friends. Now He is trying to understand what his next step should be since after Feb 24 his life turned upside down, wi…

1
Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli) 46:17

2+ y ago46:17

46:17

Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able t…

1
Kevin MacConnell & Keith Sargeant - Bob Mulcahy Remembrance (EP.102) 35:54

2+ y ago35:54

35:54

The Scarlet Spotlight honors the memory of former Rutgers athletic director Bob Mulcahy, who passed away on Feb. 7 at 85 years old. We are joined on Episode 102 by his former deputy AD Kevin MacConnell and NJ Advance Media reporter Keith Sargeant. KMac and Sarge cover Mulcahy's legacy -- from hiring Greg Schiano, to his time at the NJEA to his rela…

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