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My first 5 years in entrepreneurship was 34 pain product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for ...
 
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Secret MLM Hacks Radio

Steve Larsen: Automated Downline Recruiting

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So here’s the big mystery... How do real MLMers like us... Who didn’t cheat and ONLY bug family members and friends. Who want to GROW a profitable home-business... How do we recruit A-Players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio...
 
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When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging. Bad messaging = sucky traffic and vice versa. Ads do not solve a traffic problem as many businesses tend to do. Ads are just an ac…
 
Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channel that they've created, my interest in purchasing drops heavily. I'm looking at the distribution channels as much as I'm looking at the P&L and other f…
 
Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here's what's happening… I've been asking myself what's in play for me in the next 5 years that I can get so focused on to delete 80% of everything else, wh…
 
Removing your own time from the business is the simplest start to building a REAL business in the results-based economy. I like selling in the results-based economy and not the time-based economy. If time is how you measure value, you are still stuck in the lower-class economy. The results-based economy is a better life. Nobody cares how long it ta…
 
I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying. I'm looking for someone with experience in funnel building, but that will not be the main thing. You'll also do a lot of project management, social media stuff, and everything else I do. This paid position will also help you ga…
 
Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago. Here's what I learned… AI is an incredibly powerful tool, but it's not the boogie man. It can't take over everything in your business; you've got to get all the basics dialed in first. Otherwise, it will be…
 
What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying. Whenever I design a funnel, I try to make the copy more consumable through the layout and the page's design. The purpose of design is not to make a page l…
 
I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. It's so much better and safer to do the exact opposite. Build a product and sell it. Then build the business. My point is that a sales funnel and a business are two completely different things. They are separate to build, and…
 
Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel. This is a pattern I've noticed in funnel land and within broader business. Keep in mind that when you name things, offers, pages, funnels, etc., you are not trying to label them. You…
 
There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid. These are the sequences that I think through any time I plan and build a funnel because, more often than not, you are not likely to have a problem with leads. Most people just don't know what to do with them. I…
 
Are you treating sales funnels as your company? If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company. A company, on the other hand, is so much more. So, what do you do after the funnel is up and working? You have to d…
 
While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass. It was written using all the hyperbole examples of what you hear to get really jacked but saying the exact opposite. The point was to make fun of things we all hear as …
 
Most meetings are a colossal waste of time, effort, and the human genome. I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no point, if you will. And that’s usually because people come unprepared to those meetings. Google made popular five-minute meetings - they literally have meet…
 
The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it. First, I never considered myself a branding guy until 2020, when I was invited to speak for an event about branding. And I have to agree that branding is important. But one of the bigg…
 
I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things. So, about a year ago, Russell and I talked about the kind of continuity he sees me doing. He pitched in about starting a newsletter where I could be teaching stuff. Surprisingly, it tied up with a course I made about three y…
 
I'm a big fan of Mark Rober. I think I've seen almost all of his YouTube videos. His Ted Talk popped into my head while I was walking around our neighborhood. It made me think about all the things we are all trying to do. One of the main keys to success is to keep trying again and again. It doesn't matter how many failures you go through; you just …
 
There's an interesting way to look at the relationship between the internet, marketing, and sales. We measure each very differently and have different expectations. During this year's Funnel Hacking Live, Russell and I got the chance to teach about sales funnels in a way that most people have probably not thought about but one that should accelerat…
 
Totally fine to be nervous, but what is it telling you? If funnel nerves tell you that you are not good enough yet, they’re probably right. Think about how you can close the gap by paying someone or getting the requisite skills. You might have built a good product, but that’s not the same as building a good funnel. The reason why you are nervous ab…
 
Great question from a friend yesterday. "Steve, will I ever get rich by working for someone else?" This is a fun one. Working for somebody else is not a negative…. Far from it. It's a powerful opportunity to gain skills, experience, and a network in your industry if you do it the right way. In addition, most people who work will make some decent am…
 
Did you know... It's possible to "get big" without burning bridges? (sassy voice implied). But honestly, it blows me away how many B-Level Influencers commit the kiss of death to their relationships with A-Level influencers. The point of this episode is; when you're doing your marketing, don't slam another person, don't burn a bridge because you th…
 
Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching. Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction. I add so much in the form of subtraction, and it just gets…
 
This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you. The market talks to you ALL the time. It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc. If you think about it, there’s not much gen…
 
Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech. Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again. There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back…
 
Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)... I'm talking about automating a funnel post-launch right after the funnel is out of the door. This is so that…
 
In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't. Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it. We use it in a ther…
 
I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1. If you listen to the first episode of season two, I talk about the parallel journey. These are the struggles entrepreneurs go through while building their bus…
 
This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations. Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies…
 
I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer. I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together) Hint: It has something to do with…
 
I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first… This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; t…
 
This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60. Now it seems it's in our 30's. Go figure… Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding. This ep…
 
I recorded this while fishing in Alaska. I first learned about the mantra "delegate and elevate" from a business coach I have in a system called EOS. I'm a big fan of EOS. It's been the cleanest way for me to transfer my vision into the heads of others. And allows me to have a proper business that can run when I’m not there. As an entrepreneur, alw…
 
I used to make it a habit to simply disappear briefly during the busiest times in the business. Not for long. The point was for me to see where the cracks appeared. I don't mean to have a lack of communication with the people in your team, but there's serious power in allowing your business to show you where it has fractures. A business cannot be s…
 
Some strategies sell better than they work. They work better on paper than in practice, but people continue using them. These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies. Not that I did anything wrong, but they simp…
 
It's no secret. The "exodus" from Facebook has internet marketers storming the castle name "YouTube and TikTok." To be successful on these platforms, you need to take off your content creator hat and put on a marketer's hat. You need to promote your videos like a marketer… And as we talked about in the last episode, marketing is measured by the num…
 
Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing…
 
This lesson was a tough one for me, but by the time I started getting offers that worked, I had practiced flexing the muscle of how to get back up after an offer fails so many times that it finally got "easy." If an offer sucks when you launch it, the biggest detriment to your success is the amount of TIME you take to "get back up." The mistake peo…
 
The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time. In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online. But before I reveal these books, I want to preface it wi…
 
Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one… Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content. In a recession, mos…
 
If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean… The person who solves a problem in a simple way and simplifies the sales message always WINS. If you go too smar…
 
If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity. You can't just go, go, go and go and sti…
 
Origin stories change. But why, and when do you update how you tell your own? If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product. The purpose of an origin story is to tee up your offer. An origin story …
 
As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me! Every entrepreneur needs to understand how NFT wo…
 
Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills. I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this …
 
NFT isn't weird pics of leopard-printed zebras. Today I interview Jeffery Banek, the best NFT expert I've met. This guy breathes this stuff. I only care about the business application of NFTs, and in this episode, I wanna tell you why… Did you know that crypto and NFT have an adoption rate 2X the internet adoption rate of the 90s? NFT will be how e…
 
It's too common that a funnel builder tries to solve their next money problem with more funnels when they haven't optimized their first one. Here's how I keep myself from building another funnel when sales droop… It's normal for your offer to fatigue once it's been out there for a while, but building another offer is not the way to go about it. Bui…
 
For a "dream" customer to exist, there must also be a "nightmare" customer. Defining one is as important as defining the other. Here's how and why… In Tim Ferriss' book, The 4-Hour Workweek, he discusses the Pareto's Principle or the 80/20 Rule. In the context of our episode today, 80% of support issues will be caused by 20% of your customers. We c…
 
This is my approach to "flexing" appropriately in front of an audience. It's a value-based strategy to help you brag in the right ways without being annoying to your marketplace. Check out CashFlowMondays.com for a live example. Do you let your dream customer ever see you do the thing or flexing in the area that you're selling? You should because i…
 
I've had times of great routines and times of no routine (which, I guess, IS a routine). But here are some of the ways I squeezed out 15-20 hours per week to work on my own business WHILE working for someone else. And in comparison, I'll tell you what I do now. Routines can make your time wildly effective and open up opportunities for creative thin…
 
I've been looking for a charity to attach my business to for over 2 years now. This led me to create my own. Here's what I know about it so far, but I need help. I don't really know what it is yet and am realizing it's gonna be a journey of its own… My motto has always been 'Get rich, Give Back.' I'm sure you've heard it here on this podcast numero…
 
Losing confidence in your plan is NORMAL in this game. Here are some of my personal tricks to get it back. In this episode, I want to address one common question I get in my live events and in my coaching groups. Entrepreneurial confidence is a massive DEAL. So many people fail not because they don't have the skillset to succeed but because they la…
 
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