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If You Market

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If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
 
My first 5 years in entrepreneurship was 34 pain product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m for ...
 
Welcome to the Wishpond Podcast Series. These podcasts, brought to you weekly by the Wishpond marketing team, deliver expert interviews as well as panel discussions, focused on the most influential stories, news and changes in the marketing sector. All our podcasts are designed to educate and entertain, ensuring our listeners leave with valuable and actionable strategies they can implement to find success online today.
 
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
 
Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketi ...
 
(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish. The mission of the podcast is pretty simple.. To uncover answers to the BIG QUESTION every B2B business leader needs to ask… “With so many things needing improvement in my business, where should I focus my efforts to get maximum growth in the shortest possible time?” No hype. No false promises. Just real strategies that work! Join Adam ...
 
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This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you. The market talks to you ALL the time. It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc. If you think about it, there’s not much gen…
 
Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free 15-min consultation with me Donate: Just because you like the show, the no bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads…
 
Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech. Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again. There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back…
 
Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit f…
 
Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founde…
 
Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)... I'm talking about automating a funnel post-launch right after the funnel is out of the door. This is so that…
 
This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business. From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Sky Cassidy (CEO) of MountainTop Data
 
Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founde…
 
Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founde…
 
In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't. Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it. We use it in a ther…
 
I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1. If you listen to the first episode of season two, I talk about the parallel journey. These are the struggles entrepreneurs go through while building their bus…
 
Welcome to Episode 25 of Growing Ecommerce. This time, Mike is joined by Katherine Munro, a data scientist at smec. If you have a stereotype in your mind that data scientists are brilliant, then Katherine will not disappoint you. She is a fountain of knowledge – disciplined and scientific as you might expect, and also incredibly creative in her thi…
 
Sales Growth Tools Mentioned In The Sales Podcast 12 Weeks To Peak™. Welcome to the last hard quarter of your business career. Free to join. Easy to do. Hard to complete. Worth the pain. Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The…
 
Sales Growth Tools Mentioned In The Sales Podcast 12 Weeks To Peak™. Welcome to the last hard quarter of your business career. Free to join. Easy to do. Hard to complete. Worth the pain. Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The…
 
Sales Growth Tools Mentioned In The Sales Podcast 12 Weeks To Peak™: Welcome to the last hard quarter of your business career. Free to join. Easy to do. Hard to complete. Worth the pain. Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The…
 
How many products in your ecommerce site? When people get there can they find what they want? This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking for. Search speed, product specs, number of results returned, it all adds up to B2B eCommerce suc…
 
This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations. Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies…
 
Professional Sales Tips you'll learn today on The Sales Podcast... "The Full Facts Book on Cold Reading" Applied Cold Reading Related episodes and posts Ian Rowland on The Sales Podcast Get Your Brain and Your Mind Right Using Applied Cold Reading in Business How to block others from using cold reading on you Sales Growth Tools Mentioned In The Sal…
 
I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer. I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together) Hint: It has something to do with…
 
Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as w…
 
Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free 15-min consultation with me Donate: Just because you like the show, the no bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads…
 
I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first… This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; t…
 
This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60. Now it seems it's in our 30's. Go figure… Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding. This ep…
 
This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it. Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketing. His most recent endeavor is Nimble, a Simple CRM for Microsoft 365 & Google Workspace. Jon …
 
I recorded this while fishing in Alaska. I first learned about the mantra "delegate and elevate" from a business coach I have in a system called EOS. I'm a big fan of EOS. It's been the cleanest way for me to transfer my vision into the heads of others. And allows me to have a proper business that can run when I’m not there. As an entrepreneur, alw…
 
Professional Sales Tips you'll learn today on The Sales Podcast... Marketing for over a decade 7-year focus on financial advisers Early in the paid marketing space like YouTube and Facebook ads An internet marketing guy he followed took his skills to old school industries that weren't great at marketing and Chris did the same Chris was drawn to the…
 
I used to make it a habit to simply disappear briefly during the busiest times in the business. Not for long. The point was for me to see where the cracks appeared. I don't mean to have a lack of communication with the people in your team, but there's serious power in allowing your business to show you where it has fractures. A business cannot be s…
 
Welcome to episode 23 of Growing Ecommerce. In this episode, Mike is joined by his colleague from smec, Markus Harant. He is an online marketing expert who leads the Programmatic Advertising and Analytics team. Markus talks us through the technology behind programmatic, ecommerce use cases, how to view these campaigns, and What's going on with the …
 
Professional Sales Tips you'll learn today on The Sales Podcast... The only book on how to get higher prices from your clients Clients will accept your price increase but not be happy If the price increase is small just do it and defend it You need scripts to articulate why the price increase Explain why it's fair Your customer needs to feel like t…
 
This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He’s also an expert in influence, persua…
 
Professional Sales Tips you'll learn today on The Sales Podcast... Author of "The Psychology of Improving From A to Z: The ABC's of Self-Improvement" He gives them away to connect with real estate professionals S.I.T. "Stay In Touch" if you want to succeed in sales Emails monthly Sends a snail mail newsletter His daughter does the real estate side …
 
Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced…
 
Some strategies sell better than they work. They work better on paper than in practice, but people continue using them. These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies. Not that I did anything wrong, but they simp…
 
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