The State of MarTech with Daniel Smulevich

Growing Ecommerce – The Retail Growth Podcast

Learn about the future of marketing from Daniel Smulevich of Jellyfish, as he guides us through the MarTech revolution in a landscape brimming with change. This episode isn't about chasing shiny new tech; it's about strategic problem-solving and making tech work for your marketing needs.We dissect the tech FOMO that grips the industry, using platforms like Roblox as cautionary tales, and emphasize the importance of thoughtful tech adoption. Daniel describes the imperative for realignment of data and analytics roles, which need to shift from mere tech support to strategic business advisors. We also discuss choosing between creating your own technology or investing in off-the-shelf solutions. either way, you must ensure that your decisions are informed by deep industry knowledge and the right balance of manual and automated processes.This episode is a must-listen for any marketer looking to stay ahead in a dynamic, data-driven world.

Chapters

1. The State of MarTech with Daniel Smulevich (00:00:00)

2. The Evolution of Marketing Technology (00:00:10)

3. Building vs Buying Tech in Marketing (00:15:06)

4. Navigating Marketing Technology and Data Challenges (00:22:43)

5. Navigating Marketing Challenges in Changing Industry (00:32:18)

6. Implications of Google Delay on Marketing (00:37:42)